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Celebrity Endorsement In Advertising Do Celebrities Promise Something Wrong
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Book Synopsis Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong? by : Romina Müller
Download or read book Celebrity Endorsement in Advertising - Do Celebrities Promise Something Wrong? written by Romina Müller and published by GRIN Verlag. This book was released on 2011-12-16 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Communications - Ethics in the Media, grade: 90/96, Lindenwood University, language: English, abstract: In a capitalistic society, it is all about selling. Times are over when there was only one brand to buy. Nowadays, companies have to fight for attention for their products. A price war has emerged, and commercials are a part of it. Advertising agencies shoot for different solutions to market their products. One of these options is using celebrities to endorse cosmetics, beverages, fashion, and much more. The goal hereby is as follows: If a celebrity—whom some people regard as a superior individual—uses a product, it has to be good for everybody else. Hence, consumers will buy. The issue with this is that people believe celebrities, no matter what. Some still think that celebrities know more about life and what products to choose than the average person. Companies do not mind, because their use of celebrities boosts their sales. So is it ethical for a company to use a celebrity’s image to sell products, whether favorable or not, and to sometimes bend the truth by doing so?
Book Synopsis Endorsements in Advertising by : Kerry Segrave
Download or read book Endorsements in Advertising written by Kerry Segrave and published by McFarland. This book was released on 2005-03-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. Before World War I, endorsement ads were tied to patent medicine, and were left with a bad reputation when that industry was exposed as quackery. The reputation was well earned: claims of a product's curative powers sometimes ran opposite the endorser's obituary, and Lillian Russell once testified that a certain compound had made her "feel like a new man." Distrusted by the public, banished from mainstream publications, endorsements languished until around 1920, but returned with a vengeance with the growth of consumerism and modern media. Despite its questionable effectiveness, endorsement advertising is now ubiquitous, costing advertisers (and consequently consumers) hundreds of millions of dollars annually. This exploration of modern endorsement advertising--paid or unsolicited testimonials endorsing a product--follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry. Chapters recount endorsement advertising's changing form and fortunes, from Lux Soap's co-opting of early Hollywood to today's lucrative industry dependent largely on athletes. The social history of endorsement advertising is examined in terms of changing ethical and governmental views, shifting business trends, and its relationship to the growth of modern media, while the money involved and the question of effectiveness are scrutinized. The illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements.
Book Synopsis Corporate Ethics, Governance, and Social Responsibility: Precepts and Practices: Precepts and Practices by : A. C. Fernando
Download or read book Corporate Ethics, Governance, and Social Responsibility: Precepts and Practices: Precepts and Practices written by A. C. Fernando and published by Pearson Education India. This book was released on 2009 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is profit-making the only goal of a business? Should an unbridled market mechanism drive corporate enterprise? To what extent should corporations compensate for the manifest and hidden costs that are incurred by the society at large? These are some of the questions that have engaged specialist economists, business barons, corporate heads and management experts for decades. Corporate Ethics, Governance, and Social Responsibility: Precepts and Practices addresses these issues and deals with three key concepts impacting contemporary businesses: business or corporate ethics, corporate governance, and corporate social responsibility.
Book Synopsis Essays on Contemporary Media Theory and Practices by : Manish Verma
Download or read book Essays on Contemporary Media Theory and Practices written by Manish Verma and published by Amity University Rajasthan. This book was released on 2017-07-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is released with an Introductory Article by Prof. Denis McQuail on Future of Field of Communication. The collection essays are part of ICMCS 2017, an International conference organized by Amity University, Rajasthan in 2017.
Book Synopsis The Regeneration Promise: The Facts behind Stem Cell Therapies by : Peter Hollands
Download or read book The Regeneration Promise: The Facts behind Stem Cell Therapies written by Peter Hollands and published by Bentham Science Publishers. This book was released on 2020-12-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Regeneration Promise is a reader-friendly guide to the world of regenerative medicine and stem cell technology. It covers the history of stem cell technology as a general introduction to the subject and then continues with a description of the many known types of stem cells and how these can potentially be used to treat disease. The author explains the pros and cons of using stem cell technology to treat patients in simple and factual terms throughout the book while clarifying many stem cell myths. There is valuable advice for people considering undergoing stem cell therapy and also for those who are considering stem cell storage such as umbilical cord blood storage at the birth of a baby. The book also covers information on current research in stem cell technology and how this may be useful in the clinic, as promising regenerative medicine treatments emerge in the near future. The simple use of language with a clear explanation of scientific terms, where applicable, makes this book an accessible source of information for anyone interested in enhancing their general knowledge about regenerative medicine when considering such treatment options and understanding the debate surrounding stem cell technology and its use in disease therapy.
Book Synopsis Psychology and Work Today by : Duane Schultz
Download or read book Psychology and Work Today written by Duane Schultz and published by Routledge. This book was released on 2015-09-04 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes industrial-organizational (I-O) psychology programs in action, showing how they are developed and implemented in a variety of organizational settings, using workers who differ by gender, age, culture, ethnicity, and socioeconomic status.
Book Synopsis Marketing Management, 3rd Edition by : Kumar Arun & Meenakshi N.
Download or read book Marketing Management, 3rd Edition written by Kumar Arun & Meenakshi N. and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'.Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands.Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing.Key FeaturesBest Practices• Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world• Marketers can adopt these practices to elevate individual and organizational performanceCorporate Insights• Examples of marketing concepts being implemented by well-known Indian companies and brands• Latest moves of companies and brands as they cope with competition and environmentCase Studies• A brief case study after each chapter, focusing on specific issues dealt within the chapterSpecialized Questions• Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms
Download or read book Asian Brand Strategy written by M. Roll and published by Springer. This book was released on 2005-10-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Book Synopsis Contemporary Consumption, Consumers and Marketing by : Brendan Canavan
Download or read book Contemporary Consumption, Consumers and Marketing written by Brendan Canavan and published by Routledge. This book was released on 2020-12-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.
Book Synopsis Celebrity Branding by : Shareen Kaheaku
Download or read book Celebrity Branding written by Shareen Kaheaku and published by . This book was released on 2019-11-02 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrity Branding was written with one thing in mind; for both parties involved to win. Every celebrity goes through a period in their life, where they desire to make additional income. Some celebrities endorse brands that are new while others endorse brands that are well known and more established. With this book you will learn how to become a brand sponsor and how to utilize a celebrity for branding. To those interested in Celebrity Branding, Welcome to My World, where the glam and glitz meets marketing. We all know that Marketing, is the key to success in any business endeavor you choose to get into. The tools in this book will help to connect celebrities with businesses. Celebrity Branding can boost your business and take it to the top almost overnight. Key note speakers, Influencer's, Artist's and Mentor's can help you to find your voice. Make that mass movement, and start living the life you were meant to live. Extraordinary lives are built by branding. The time is now, branding your message through a celebrity may increase your chances drastically. Your message matters, so make it count. The real secrets to transforming your life. From my experience with promotions, it gave me this idea to utilize the local celebrities, during events to help boost a brand sponsor. As a Celebrity photographer it made my job easier and more exciting again. Hope you enjoy this book. This book will help you learn the following; How Celebrity endorsements help to boost a brand, the pros and cons of Celebrity Branding, and about paid and unpaid endorsements. If you are ready to begin Celebrity Branding yourself and to be successful in this field, start the process by buying this book. Happy Branding! #KPI-Mentor "Strive for Excellence"-Kulia I ka nu'u #Aloha'Aina
Download or read book Brand Management written by Paolo Popoli and published by BoD – Books on Demand. This book was released on 2017-11-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.
Book Synopsis Improving the Performance of Sponsorship by : Ardi Kolah
Download or read book Improving the Performance of Sponsorship written by Ardi Kolah and published by Routledge. This book was released on 2015-06-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.
Book Synopsis Psychology and Work Today, 10th Edition by : Duane P. Schultz
Download or read book Psychology and Work Today, 10th Edition written by Duane P. Schultz and published by Routledge. This book was released on 2020-07-24 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate-level courses in Industrial and Organizational Psychology, Business Psychology, Personnel Psychology and Applied Psychology. Psychology and Work Today provides an invaluable foundation for anyone entering today's global business and industrial world. This informative, sophisticated, and entertaining text teaches students about the nature of work in modern society. By focusing on the practical and applied rather than the scientific ideal, the authors demonstrate how industrial-organizational psychology directly impacts our lives as job applicants, trainees, employees, managers, and consumers.
Book Synopsis CIM Coursebook 06/07 Marketing Communications by : Chris Fill
Download or read book CIM Coursebook 06/07 Marketing Communications written by Chris Fill and published by Routledge. This book was released on 2007-07-11 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Book Synopsis CIM Coursebook 05/06 Marketing Communications by : Chris Fill
Download or read book CIM Coursebook 05/06 Marketing Communications written by Chris Fill and published by Routledge. This book was released on 2012-06-25 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
Book Synopsis Marketing Communications 2007-2008 by : Graham Hughes
Download or read book Marketing Communications 2007-2008 written by Graham Hughes and published by Routledge. This book was released on 2005-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to Marketingoline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings
Book Synopsis CIM Coursebook Marketing Communications 07/08 by : Chris Fill
Download or read book CIM Coursebook Marketing Communications 07/08 written by Chris Fill and published by Routledge. This book was released on 2013-05-13 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
