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Author : Richard P. Bagozzi
Publisher : John Wiley & Sons
ISBN 13 : 9780471015161
Total Pages : 303 pages
Book Rating : 4.0/5 (151 download)
Download or read book Causal Models in Marketing written by Richard P. Bagozzi and published by John Wiley & Sons. This book was released on 1980 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hulland, John S
Publisher : London, Ont. : Western Business School, University of Western Ontario
ISBN 13 : 9780771416743
Total Pages : 28 pages
Book Rating : 4.4/5 (167 download)
Download or read book Use of Causal Models in Marketing Research : a Comprehensive Review written by Hulland, John S and published by London, Ont. : Western Business School, University of Western Ontario. This book was released on 1994 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael D. Ryall
Publisher : Routledge
ISBN 13 : 1135127727
Total Pages : 276 pages
Book Rating : 4.1/5 (351 download)
Download or read book Inference and Intervention written by Michael D. Ryall and published by Routledge. This book was released on 2013-08-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ryall and Bramson's Inference and Intervention is the first textbook on causal modeling with Bayesian networks for business applications. In a world of resource scarcity, a decision about which business elements to control or change – as the authors put it, a managerial intervention – must precede any decision on how to control or change them, and understanding causality is crucial to making effective interventions. The authors cover the full spectrum of causal modeling techniques useful for the managerial role, whether for intervention, situational assessment, strategic decision-making, or forecasting. From the basic concepts and nomenclature of causal modeling to decision tree analysis, qualitative methods, and quantitative modeling tools, this book offers a toolbox for MBA students and business professionals to make successful decisions in a managerial setting.
Author : Steven Sloman
Publisher : Oxford University Press
ISBN 13 : 0198040377
Total Pages : 226 pages
Book Rating : 4.1/5 (98 download)
Download or read book Causal Models written by Steven Sloman and published by Oxford University Press. This book was released on 2005-07-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human beings are active agents who can think. To understand how thought serves action requires understanding how people conceive of the relation between cause and effect, between action and outcome. In cognitive terms, how do people construct and reason with the causal models we use to represent our world? A revolution is occurring in how statisticians, philosophers, and computer scientists answer this question. Those fields have ushered in new insights about causal models by thinking about how to represent causal structure mathematically, in a framework that uses graphs and probability theory to develop what are called causal Bayesian networks. The framework starts with the idea that the purpose of causal structure is to understand and predict the effects of intervention. How does intervening on one thing affect other things? This is not a question merely about probability (or logic), but about action. The framework offers a new understanding of mind: Thought is about the effects of intervention and cognition is thus intimately tied to actions that take place either in the actual physical world or in imagination, in counterfactual worlds. The book offers a conceptual introduction to the key mathematical ideas, presenting them in a non-technical way, focusing on the intuitions rather than the theorems. It tries to show why the ideas are important to understanding how people explain things and why thinking not only about the world as it is but the world as it could be is so central to human action. The book reviews the role of causality, causal models, and intervention in the basic human cognitive functions: decision making, reasoning, judgment, categorization, inductive inference, language, and learning. In short, the book offers a discussion about how people think, talk, learn, and explain things in causal terms, in terms of action and manipulation.
Author : Hubert M. Blalock
Publisher : Transaction Publishers
ISBN 13 : 0202364615
Total Pages : 300 pages
Book Rating : 4.2/5 (23 download)
Download or read book Causal Models in Experimental Designs written by Hubert M. Blalock and published by Transaction Publishers. This book was released on 2017 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a companion volume to the Causal Models in the Social Sciences, the majority of articles concern panel designs involving repeated measurements while a smaller cluster involves discussions of how experimental designs may be improved by more explicit attention to causal models. All of the papers are concerned with complications that may occur in actual research designs--as compared with idealized ones that often become the basis of textbook discussions of design issues. In thinking about the revision of that volume, considerable literature has accumulated. As a result, this volume attempts to bridge the gap in time and substance to that earlier effort. Blalock examined articles that seemed to hold the most promise of expanding the variety of topics in research methods to the causal modeling approach, and addressing the design issues involved. The majority of these fell under the heading of panel designs involving repeated measurements; a smaller cluster involved discussions of how our understanding of experimental designs could be improved by paying explicit attention to causal models. Blalock presented five chapters bearing on experimental designs into Part I, since the issues with which they deal are more general than those that treat more specifically with the handling of change data. Although many readers may have more immediate interest in these latter papers, which appear in Part II, Blalock thought it wise to encourage such readers to examine broader issues before plunging specifically into discussions of panel designs. H.M. Blalock, Jr. (1926-1991) was professor of sociology at the University of Washington, Seattle. He was recipient of the 1973 ASA Samuel Stouffer Prize, and was a Fellow of the American Statistical Association and the American Academy of Arts and Sciences, and is a member of the National Academy of Sciences. He was the 70th president of the American Sociological Association.
Author : John R. Nesselroade
Publisher : Springer Science & Business Media
ISBN 13 : 1461308933
Total Pages : 977 pages
Book Rating : 4.4/5 (613 download)
Download or read book Handbook of Multivariate Experimental Psychology written by John R. Nesselroade and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the first edition of this Handbook was fields are likely to be hard reading, but anyone who wants to get in touch with the published in 1966 I scarcely gave thought to a future edition. Its whole purpose was to growing edges will find something to meet his inaugurate a radical new outlook on ex taste. perimental psychology, and if that could be Of course, this book will need teachers. As accomplished it was sufficient reward. In the it supersedes the narrow conceptions of 22 years since we have seen adequate-indeed models and statistics still taught as bivariate staggering-evidence that the growth of a new and ANOV A methods of experiment, in so branch of psychological method in science has many universities, those universities will need become established. The volume of research to expand their faculties with newly trained has grown apace in the journals and has young people. The old vicious circle of opened up new areas and a surprising increase obsoletely trained members turning out new of knowledge in methodology. obsoletely trained members has to be The credit for calling attention to the need recognized and broken. And wherever re for new guidance belongs to many members search deals with integral wholes-in per of the Society of Multivariate Experimental sonalities, processes, and groups-researchers Psychology, but the actual innervation is due will recognize the vast new future that to the skill and endurance of one man, John multivariate methods open up.
Author : Peter S.H. Leeflang
Publisher : Springer Science & Business Media
ISBN 13 : 146154050X
Total Pages : 642 pages
Book Rating : 4.4/5 (615 download)
Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author : Ben M. Enis
Publisher : Marketing Classics Press
ISBN 13 : 1613113382
Total Pages : 287 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judea Pearl
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781507894293
Total Pages : 0 pages
Book Rating : 4.8/5 (942 download)
Download or read book An Introduction to Causal Inference written by Judea Pearl and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper summarizes recent advances in causal inference and underscores the paradigmatic shifts that must be undertaken in moving from traditional statistical analysis to causal analysis of multivariate data. Special emphasis is placed on the assumptions that underly all causal inferences, the languages used in formulating those assumptions, the conditional nature of all causal and counterfactual claims, and the methods that have been developed for the assessment of such claims. These advances are illustrated using a general theory of causation based on the Structural Causal Model (SCM) described in Pearl (2000a), which subsumes and unifies other approaches to causation, and provides a coherent mathematical foundation for the analysis of causes and counterfactuals. In particular, the paper surveys the development of mathematical tools for inferring (from a combination of data and assumptions) answers to three types of causal queries: (1) queries about the effects of potential interventions, (also called "causal effects" or "policy evaluation") (2) queries about probabilities of counterfactuals, (including assessment of "regret," "attribution" or "causes of effects") and (3) queries about direct and indirect effects (also known as "mediation"). Finally, the paper defines the formal and conceptual relationships between the structural and potential-outcome frameworks and presents tools for a symbiotic analysis that uses the strong features of both. The tools are demonstrated in the analyses of mediation, causes of effects, and probabilities of causation. -- p. 1.
Author : Vasudevan Sundararajan
Publisher : Blue Rose Publishers
ISBN 13 : 9358191147
Total Pages : 375 pages
Book Rating : 4.3/5 (581 download)
Download or read book Longitudinal Models in Marketing written by Vasudevan Sundararajan and published by Blue Rose Publishers. This book was released on 2023-07-13 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longitudinal models play a very important role in marketing model building, and there are some occasions when market research is conducted every day of the year. These longitudinal models can be useful to marketing managers to make many informed and important decisions for optimal allocation of resources to marketing mix variables. In particular, we cover three major applications of these principles adhering to Advertising tracking monitors, Brand Equity monitors, and sales promotion monitors. We introduce the reader to the basic principles and theory of econometrics in model building for analyzing sales and market share variables about marketing spending. Different functional forms are discussed in the book. And the readers are encouraged to use these functional forms to model the three monitors mentioned above. This book is targeted towards second-year MBA students and marketing/brand managers in companies to derive insights about the markets and competitors. This is followed up with different tools for forecasting companies' sales and market share. This book is useful for managers in durables and fast-moving consumer goods industries. This book addresses the need for when and where to make insights about marketing mix variables through econometric models. The author has 32 years of industry experience and is an expert in marketing models. The author has a Ph.D. in marketing from Purdue University. The book elucidates these theories without using complicated mathematical equations in simple-to-understand verbal models of complicated equations.
Author : Paul A. Fishwick
Publisher : Springer Science & Business Media
ISBN 13 : 1461390729
Total Pages : 356 pages
Book Rating : 4.4/5 (613 download)
Download or read book Qualitative Simulation Modeling and Analysis written by Paul A. Fishwick and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently there has been considerable interest in qualitative methods in simulation and mathematical model- ing. Qualitative Simulation Modeling and Analysis is the first book to thoroughly review fundamental concepts in the field of qualitative simulation. The book will appeal to readers in a variety of disciplines including researchers in simulation methodology, artificial intelligence and engineering. This book boldly attempts to bring together, for the first time, the qualitative techniques previously found only in hard-to-find journals dedicated to single disciplines. The book is written for scientists and engineers interested in improving their knowledge of simulation modeling. The "qualitative" nature of the book stresses concepts of invariance, uncertainty and graph-theoretic bases for modeling and analysis.
Author : Michael Baker
Publisher : Routledge
ISBN 13 : 1136356851
Total Pages : 683 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Author : Stephen F. LeRoy
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527560600
Total Pages : 105 pages
Book Rating : 4.5/5 (275 download)
Download or read book Causal Inference in Economic Models written by Stephen F. LeRoy and published by Cambridge Scholars Publishing. This book was released on 2020-10-12 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: There exist applications in many research areas including (but not limited to) economics dealing with causation that are analyzed using multi-equation mathematical models. This book develops and describes a formal treatment of causation in such mathematical models. It serves to replace existing treatments of causation, which almost without exception are vague and otherwise unsatisfactory. Development of theory is accompanied here by extensive analysis of examples drawn from the economics literature: treatment evaluation, potential outcomes, applied econometrics. The theory outlined here will be extremely useful in economics and such related fields as biology and biomedicine.
Author : Victoria L. Crittenden
Publisher : Springer
ISBN 13 : 3319132482
Total Pages : 520 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference written by Victoria L. Crittenden and published by Springer. This book was released on 2015-03-13 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Michael John Baker
Publisher : Routledge
ISBN 13 : 0750655364
Total Pages : 867 pages
Book Rating : 4.7/5 (56 download)
Download or read book The Marketing Book written by Michael John Baker and published by Routledge. This book was released on 2003 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt: Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.
Author : Luiz Moutinho
Publisher : World Scientific
ISBN 13 : 9814696366
Total Pages : 568 pages
Book Rating : 4.8/5 (146 download)
Download or read book Quantitative Modelling in Marketing and Management written by Luiz Moutinho and published by World Scientific. This book was released on 2015-11-06 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The first edition of "Quantitative Modelling in Marketing and Management" focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models. The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output. Contents:Statistical Modelling:A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing (Wayne S DeSarbo and Sunghoon Kim)Role of Structural Equation Modelling in Theory Testing and Development (Parikshat S Manhas, Ajay K Manrai, Lalita A Manrai and Ramjit)Partial Least Squares Path Modelling in Marketing and Management Research: An Annotated Application (Joaquín Aldás-Manzano)Statistical Model Selection (Graeme D Hutcheson)Computer Modelling:Artificial Neural Networks and Structural Equation Modelling: An Empirical Comparison to Evaluate Business Customer Loyalty (Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva)The Application of NN to Management Problems (Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva)Meta-heuristics in Marketing (Stephen Hurley and Luiz Moutinho)Non-parametric Test with Fuzzy Data and Its Applications in the Performance Evaluation of Customer Capital (Yu-Lan Lee, Ming-leih Wu and Chunti Su)Too Much ADO About Nothing? Fuzzy Measurement of Job Stress for School Leaders (Berlin Wu and Mei Fen Liu)Interactive Virtual Platform for Shopping Furniture Based on Unity 3D (Yingwan Wu, Simon Fong, Suash Deb and Thomas Hanne)Mathematical and Other Models:Qualitative Comparison Analysis: An Example Analysis of Clinical Directorates and Resource Management (Malcolm J Beynon, Aoife McDermott and Mary A Keating)Growth Models (Mladen Sokele)Bayesian Prediction with Linear Dynamic Model: Principle and Application (Yun Li, Luiz Moutinho, Kwaku K Opong and Yang Pang)PROMETHEE: Technical Details and Developments, and its Role in Performance Management (Malcolm J Beynon and Harry Barton)Data Mining Process Models: A Roadmap for Knowledge Discovery (Armando B Mendes, Luís Cavique and Jorge M A Santos)Metaheuristics in Logistics (Thomas Hanne, Suash Deb and Simon Fong)A Model for Optimizing Earned Attention in Social Media Based on a Memetic Algorithm (Pedro Godinho, Luiz Moutinho and Manuela Silva)Stream-based Classification for Social Network Recommendation Systems (Yan Zhuang and Hang Yang)Clique Communities in Social Networks (Luís Cavique, Armando B Mendes and Jorge M A Santos)Measuring the Effects of Marketing Actions: The Role of Matching Methodologies (Iola Pinto and Margarida GMS Cardoso)Mathematical Programming Applied to Benchmarking in Economics and Management (Jorge Santos, Armando B Mendes, Luís Cavique and Magdalena Kapelko)Conclusion Readership: Undergraduates and postgraduates of management and business administration, academic researchers marketing professionals, financial professionals and business consultants. Key Features:Contains statistical (more commonly known), computer, mathematical, and other modelling approaches that provide a framework to analyse the issues, tools and examples associated with each techniqueDemonstrates the applicability of quantitative methods and highlights the potential utilisation of each methodology by using the research (quantitative) modelling approachKeywords:Quantitative Analysis;Modeling;Marketing Management;Statistical Modelling;Computer Modelling;Memetic Algorithm;Structural Equation Modelling;Artificial Neural Networks
Author : Dominique M. Hanssens
Publisher : Springer Science & Business Media
ISBN 13 : 0306475944
Total Pages : 507 pages
Book Rating : 4.3/5 (64 download)
Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
