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Author : Kisholoy Roy
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (114 download)
Download or read book Case Studies on Marketing in the Indian Context written by Kisholoy Roy and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Srinivasan
Publisher :
ISBN 13 : 9788120321830
Total Pages : 284 pages
Book Rating : 4.3/5 (218 download)
Download or read book Case Studies in Marketing written by R. Srinivasan and published by . This book was released on 2003-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : SRINIVASAN, R.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9387472329
Total Pages : 405 pages
Book Rating : 4.3/5 (874 download)
Download or read book CASE STUDIES IN MARKETING, SEVENTH EDITION written by SRINIVASAN, R. and published by PHI Learning Pvt. Ltd.. This book was released on 2018-09-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. TARGET AUDIENCE • MBA • PGDM • MIB
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 8131786706
Total Pages : 573 pages
Book Rating : 4.1/5 (317 download)
Download or read book Consumer Behaviour and Branding: Concepts, Readings and Cases – The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study, and this book focuses on the behavioural principles of marketing and its application to branding in the Indian context.
Author :
Publisher : Excel Books India
ISBN 13 : 9350622602
Total Pages : 769 pages
Book Rating : 4.3/5 (56 download)
Download or read book Marketing Management (Second Edition) written by and published by Excel Books India. This book was released on with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131761397
Total Pages : 392 pages
Book Rating : 4.7/5 (613 download)
Download or read book Case Studies in Marketing Management written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2012 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CASE STUDIES ON MARKETING IN THE INDIAN CONTEXT. written by and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kanwal Nayan Kapil
Publisher : Pearson Education India
ISBN 13 : 9788131756331
Total Pages : 128 pages
Book Rating : 4.7/5 (563 download)
Download or read book Case Studies in Marketing written by Kanwal Nayan Kapil and published by Pearson Education India. This book was released on 2011 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Srinivasan
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120335431
Total Pages : 0 pages
Book Rating : 4.3/5 (354 download)
Download or read book Case Studies In Marketing: The Indian Context 4Th Ed. written by R. Srinivasan and published by PHI Learning Pvt. Ltd.. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. SRINIVASAN
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120350340
Total Pages : 300 pages
Book Rating : 4.1/5 (23 download)
Download or read book SERVICES MARKETING written by R. SRINIVASAN and published by PHI Learning Pvt. Ltd.. This book was released on 2014-08-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services are widely used by people practically in all aspects of life. The globalised era is seeing services being used by a wide cross-section of society from the corporate to the man. The Fourth Edition of the book educates its readers about how marketing strategies are changing and evolving through times. The new edition comes with updated case studies on various service sectors, such as Hospitality and Tourism (Thomas Cook, Karnataka State Tourism Development Corporation (KSTDC) Ltd., and (Cafe Coffee Day). A new case study “Indian Airline Industry”, has also been introduced to add to the diversity of services. Finance (Credit Card Business of Standard Chartered) and Information Technology are also updated (Infosys and SAP). The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the students with the developments in the Services Marketing area in India. The new edition, with its emphasis on recent data and the contemporary Services Marketing scenario, is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs). New to this edition • A new case study “Indian Airline Industry” has been introduced. • All case studies of the previous edition have been updated with latest information and developments in the company. • Chapter 2 and Chapter 15 of the book have been revised with latest data and illustrations.
Author : R. Srinivasan
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120327719
Total Pages : 324 pages
Book Rating : 4.3/5 (277 download)
Download or read book Case Studies in Marketing written by R. Srinivasan and published by PHI Learning Pvt. Ltd.. This book was released on 2005 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S.Neelamegham
Publisher : Vikas Publishing House
ISBN 13 : 9325956764
Total Pages : pages
Book Rating : 4.3/5 (259 download)
Download or read book Marketing In India, Cases And Readings - written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Author : Rajagopal
Publisher : New Age International
ISBN 13 : 9788122411546
Total Pages : 204 pages
Book Rating : 4.4/5 (115 download)
Download or read book Marketing Concepts And Cases written by Rajagopal and published by New Age International. This book was released on 2000 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Present Environment Of Increasing Global Competition, Marketing Has Emerged As The Key Factor In Any Commercial Enterprise. This Book Explains The Basic Principles, Strategies And Activities Involved In Marketing Management.Starting With The Fundamental Marketing Concepts, The Book Explains The Various Dimensions Of The Entire Marketing Management Process. It Then Discusses The Important Element Of Advertising With Reference To The Relevant Legal Provisions. Marketing Research Is Explained In Detail Along With Research Design And Mis. Analysis And Forecasting Of Consumer Behaviour Is Discussed Next, Followed By An Analysis Of Sales Management.Relevant Case Studies Drawn From The Indian Context Have Been Presented Throughout The Book To Illustrate The Basic Concepts And Strategies. Flow Charts And Diagrams Have Also Been Included For An Easier Grasp Of The Discussion.All These Features Make This Book An Excellent Text For Marketing Management Students. Professionals And Consultants Would Also Find It Very Useful.
Author : Sandeep Pachpande
Publisher : Oxford University Press
ISBN 13 : 019286937X
Total Pages : 241 pages
Book Rating : 4.1/5 (928 download)
Download or read book Indian Business Case Studies Volume I written by Sandeep Pachpande and published by Oxford University Press. This book was released on 2022-09-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
Author : Tapan K. Panda
Publisher :
ISBN 13 : 9788174465115
Total Pages : 757 pages
Book Rating : 4.4/5 (651 download)
Download or read book Marketing Management written by Tapan K. Panda and published by . This book was released on 2009-09 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ritu Mehta
Publisher : Taylor & Francis
ISBN 13 : 0429515456
Total Pages : 236 pages
Book Rating : 4.4/5 (295 download)
Download or read book Researching Marketing Decisions written by Ritu Mehta and published by Taylor & Francis. This book was released on 2019-05-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.
Author : Lalit Kanore
Publisher : Oxford University Press
ISBN 13 : 0192869396
Total Pages : 225 pages
Book Rating : 4.1/5 (928 download)
Download or read book Indian Business Case Studies Volume III written by Lalit Kanore and published by Oxford University Press. This book was released on 2022-09-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
