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Author : Marianna Sigala
Publisher : Springer Nature
ISBN 13 : 9819718910
Total Pages : 271 pages
Book Rating : 4.8/5 (197 download)
Download or read book Case Based Research in Tourism, Travel, and Hospitality written by Marianna Sigala and published by Springer Nature. This book was released on with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marianna Sigala
Publisher : Springer Nature
ISBN 13 : 9811646716
Total Pages : 503 pages
Book Rating : 4.8/5 (116 download)
Download or read book Case Based Research in Tourism, Travel, Hospitality and Events written by Marianna Sigala and published by Springer Nature. This book was released on 2022-01-05 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.
Author : Rob Harris
Publisher :
ISBN 13 : 9781862505025
Total Pages : 228 pages
Book Rating : 4.5/5 (5 download)
Download or read book Case Studies in Tourism and Hospitality Marketing written by Rob Harris and published by . This book was released on 2005-01-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains 13 Australian-based case studies that provide a snapshot of organisations that have a strategic approach to the application of the marketing process, detailing the development and implementation of these strategies. Harris at Uni of Technology, Sydney, Jago and King at Victoria University, Melbourne, Vic.
Author : Susan Horner
Publisher : Routledge
ISBN 13 : 0750655143
Total Pages : 410 pages
Book Rating : 4.7/5 (56 download)
Download or read book International Cases in Tourism Management written by Susan Horner and published by Routledge. This book was released on 2004 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.
Author : Kevin D. Lyons
Publisher : CABI
ISBN 13 : 184593380X
Total Pages : 233 pages
Book Rating : 4.8/5 (459 download)
Download or read book Journeys of Discovery in Volunteer Tourism written by Kevin D. Lyons and published by CABI. This book was released on 2008 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The fast growing phenomenon of volunteer tourism encompasses a diverse range of activities, from conserving environments to working with host communities to alleviate poverty. However, understanding the complex relationship between volunteering and tourism requires a wide analytical framework. Theoretical and empirical case studies from leading researchers in the field explore the experiences of the volunteer tourist and the power relationships between volunteers and host communities and commercial, non-commercial and government entities involved in developing and supporting volunteer tourism. Providing an insight into how volunteer tourism is growing and developing, this volume will be essential to those interested in sustainable tourism and community and social development as well as commercial operators, non-government organizations and volunteer management organizations." --Book Jacket.
Author : Kenneth F. Hyde
Publisher : Emerald Group Publishing
ISBN 13 : 178052742X
Total Pages : 583 pages
Book Rating : 4.7/5 (85 download)
Download or read book Field Guide to Case Study Research in Tourism, Hospitality and Leisure written by Kenneth F. Hyde and published by Emerald Group Publishing. This book was released on 2012-06-26 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.
Author : Brian Garrod
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1906884714
Total Pages : 258 pages
Book Rating : 4.9/5 (68 download)
Download or read book Contemporary Cases in Tourism written by Brian Garrod and published by Goodfellow Publishers Ltd. This book was released on 2011-10-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Cases in Tourism: Volume 1 presents 11 international case studies, collected under the headings of marketing tourism, sustainable tourism and niche tourism.
Author : Ramesh Durbarry
Publisher : Routledge
ISBN 13 : 1351336193
Total Pages : 294 pages
Book Rating : 4.3/5 (513 download)
Download or read book Research Methods for Tourism Students written by Ramesh Durbarry and published by Routledge. This book was released on 2017-12-12 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory guide offers innovative ideas and strategies to students undertaking their first social science research work. Academically rigorous yet accessible, it uses a systematic step-by-step approach to illustrate the research process and its applications to the tourism industry. Students are presented with numerous examples and case studies, linking theory with practice. The textbook provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives. A range of pedagogical features such as discussion questions, practical tips and examples enable students to review the literature, understand models and methodologies, analyse and interpret data (quantitative and qualitative) and ultimately write up their findings. Featuring contributions by a group of academics with expertise in their respective fields, the book provides a comprehensive and engaging introduction to research methods. This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.
Author : Timothy L. G. Lockyer
Publisher : Routledge
ISBN 13 : 1136452397
Total Pages : 606 pages
Book Rating : 4.1/5 (364 download)
Download or read book Global Cases on Hospitality Industry written by Timothy L. G. Lockyer and published by Routledge. This book was released on 2013-05-13 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry’s dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insights into policymaking, research, consulting, and teaching. Global Cases on Hospitality Industry presents extensively-researched illustrative case studies and accounts of revealing management practices from experts around the world. This book explains both the positive and negative impact of certain real life policy and management decisions in various aspects of the industry. This text discusses topics such as marketing, human resources, strategy, entrepreneurship, the use of technology, and ethics, using inside looks into different hospitality and travel and tourism companies. The book includes numerous figures and tables to clearly illustrate research data. Topics in Global Cases on Hospitality Industry include: consumer marketing research price promotions consumer behaviors bed and breakfast expectation analysis assessment of service quality company organizational structure labor productivity human resource issues franchise restaurants impact around the world tour operator strategies similarity of problems between the hospitality and tourism industries heritage tourism societal effects of tourism development ethical challenges and much more! Global Cases on Hospitality Industry is essential reading for hospitality management educators, students, trainers, and researchers in services management.
Author : Victor T.C. Middleton
Publisher : Routledge
ISBN 13 : 1136379800
Total Pages : 501 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing in Travel and Tourism written by Victor T.C. Middleton and published by Routledge. This book was released on 2012-05-23 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Author : Professor Evangelos Christou
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409485145
Total Pages : 339 pages
Book Rating : 4.4/5 (94 download)
Download or read book Social Media in Travel, Tourism and Hospitality written by Professor Evangelos Christou and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Author : Camillo, Angelo A.
Publisher : IGI Global
ISBN 13 : 1466686073
Total Pages : 654 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Global Hospitality and Tourism Management written by Camillo, Angelo A. and published by IGI Global. This book was released on 2015-08-17 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Author : Marianna Sigala
Publisher : Routledge
ISBN 13 : 1317185137
Total Pages : 341 pages
Book Rating : 4.3/5 (171 download)
Download or read book Advances in Social Media for Travel, Tourism and Hospitality written by Marianna Sigala and published by Routledge. This book was released on 2017-07-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Author : Bindi Varghese
Publisher : CRC Press
ISBN 13 : 1351593897
Total Pages : 524 pages
Book Rating : 4.3/5 (515 download)
Download or read book Evolving Paradigms in Tourism and Hospitality in Developing Countries written by Bindi Varghese and published by CRC Press. This book was released on 2018-09-07 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume highlights a broad selection of valuable research work by renowned professionals and scientists from academia and the travel industry, bridging academic perspectives and research with practical applications. It provides a wide-ranging vision of a multitude of trends in the global travel and tourism industry today and in the future. Adopting an integrated and interdisciplinary approach, the contributors examine a diverse selection of topics and share their research and exploratory investigations to frame their implications and outcomes. The volume reflects upon the wide-ranging conceptual approaches to the subject of tourism and includes varying paradigms and perspectives on the core elements of the tourism sector. The overall thrust of the book is to provide a required critical depth to tourism studies and to guide the reader through the fundamental themes of tourism, destination marketing, branding, and management.
Author : Alan Fyall
Publisher : Routledge
ISBN 13 : 1317308794
Total Pages : 708 pages
Book Rating : 4.3/5 (173 download)
Download or read book Marketing for Tourism and Hospitality written by Alan Fyall and published by Routledge. This book was released on 2019-03-04 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Author : Zheng Xiang
Publisher : Springer
ISBN 13 : 3319442635
Total Pages : 309 pages
Book Rating : 4.3/5 (194 download)
Download or read book Analytics in Smart Tourism Design written by Zheng Xiang and published by Springer. This book was released on 2016-10-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.
Author : Laura Herrmann
Publisher : GRIN Verlag
ISBN 13 : 3656710961
Total Pages : 23 pages
Book Rating : 4.6/5 (567 download)
Download or read book Hotel Management. Report on Case Studies written by Laura Herrmann and published by GRIN Verlag. This book was released on 2014-08-05 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Tourism - Hotel Management, grade: 1,0, Stralsund University of Applied Sciences, course: Hotel Management, language: English, abstract: Nowadays the Internet is the most important source of information and the main channel for buying products. With more than 2.4 billion Internet users worldwide (Internet World Stats, 2012) and the highest population penetration in regions that are most relevant for tourism (see figure 1), it seems obvious, that the internet has been changing the sector in a crucial way since the 1980s and is still gaining importance. Therefore it “can be considered as one of the most influential technologies that changes the behavior of tourists” (Crnojevac, Gugić & Karlovčan, 2010: 41). While nowadays about 33% of all hotel rooms are booked via the Internet (Ricca, 2011) there is also a trend in the direction of booking directly on hotel websites. Efficiency, quality and flexibility convince the tourists, although still quite a large number of them ends up actually buying the product or service offline and only using the Internet as a platform for information exchange. But modern technology has not only changed the tourist’s behavior (for example the online search process also becomes longer and longer due to the great number of websites), but also the way tourism product and service providers organize and plan their marketing and communication strategies as well as how they adapt to constant changes in the needs of customers (Crnojevac, Gugić & Karlovčan, 2010). [...]
