Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
International Cases In Tourism Management
Download International Cases In Tourism Management full books in PDF, epub, and Kindle. Read online International Cases In Tourism Management ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis International Cases in Tourism Management by : Susan Horner
Download or read book International Cases in Tourism Management written by Susan Horner and published by Routledge. This book was released on 2004 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.
Book Synopsis International Cases in Tourism Management by : Susan Horner
Download or read book International Cases in Tourism Management written by Susan Horner and published by Routledge. This book was released on 2004-02-18 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Book Synopsis International Hospitality Management by : Alan Clarke
Download or read book International Hospitality Management written by Alan Clarke and published by Routledge. This book was released on 2009-11-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text. International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry. Consisting of three 3 parts divided into 14 chapters, each of which deals with a major topic of international management, the book has been thoroughly developed with consistent learning features throughout, including: Specified learning outcomes for each chapter International case studies including major world events such as the September 11 Terrorist Attacks, the Argentine Financial Crisis, The SARS virus, The Institution of Euro, the accession of China to the World Trade Organization., and the expansion of European Union, as well as international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks etc. It introduces the global market situation, including Americas, Europe, Asia Pacific, and Middle East. Study questions and discussion questions to consolidate learning and understanding. Links to relevant websites at the end of each chapter On-line resources and a test bank is available for lecturers and students
Book Synopsis Case Based Research in Tourism, Travel, Hospitality and Events by : Marianna Sigala
Download or read book Case Based Research in Tourism, Travel, Hospitality and Events written by Marianna Sigala and published by Springer Nature. This book was released on 2022-01-05 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.
Book Synopsis International Cultural Tourism by : David Leslie
Download or read book International Cultural Tourism written by David Leslie and published by Routledge. This book was released on 2006-08-11 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research
Book Synopsis International Case Studies in Tourism Marketing by : Gürhan Aktaş
Download or read book International Case Studies in Tourism Marketing written by Gürhan Aktaş and published by Taylor & Francis. This book was released on 2022-06-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Book Synopsis Embracing and Managing Change in Tourism by : Bill Faulkner
Download or read book Embracing and Managing Change in Tourism written by Bill Faulkner and published by Routledge. This book was released on 2003-09-02 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embracing and Managing Change in Tourism examines management responses to the major changes taking place in international tourism and considers tourism itself as an agent of change. Including twenty-two detailed case studies from around the world this book explores two key principles. Firstly that change is enevitable and, if effectively managed, has the potential to benefit all those living in, working in and visiting the destination. Secondly, that there are no universal prescriptions for the effective management of change in tourism, since each destination has distinguishing characteristics and the nature of the problems facing it change over time.
Book Synopsis Tourism Destination Management in a Post-Pandemic Context by : Vanessa GB Gowreesunkar
Download or read book Tourism Destination Management in a Post-Pandemic Context written by Vanessa GB Gowreesunkar and published by Emerald Group Publishing. This book was released on 2021-06-11 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from lessons of the COVID-19 pandemic, Tourism Destination Management in a Post-Pandemic Context presents cases and competencies to advance theoretical and empirical knowledge in the management of destinations post-pandemic.
Book Synopsis Handbook of Research on Global Hospitality and Tourism Management by : Camillo, Angelo A.
Download or read book Handbook of Research on Global Hospitality and Tourism Management written by Camillo, Angelo A. and published by IGI Global. This book was released on 2015-08-17 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Book Synopsis International Tourism and Hospitality in the Digital Age by : Kumar, Suresh
Download or read book International Tourism and Hospitality in the Digital Age written by Kumar, Suresh and published by IGI Global. This book was released on 2015-04-30 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is one of the most rapidly evolving industries of the twenty-first century. The economy of many countries all over the world depends on their ability to attract visitors and maintain a distinct edge in a highly competitive market. International Tourism and Hospitality in the Digital Age brings together the best practices for growth, development, and strategic management within the tourism and hospitality industries. Highlighting comparative research that explores the cross-cultural contexts and societal implications of tourism, this book is an essential resource for professionals, researchers, academics, and students interested in a contemporary approach to promoting, managing, and maximizing profitability of leisure and recreation services.
Book Synopsis Cases In Hospitality And Tourism Management by : Halloran
Download or read book Cases In Hospitality And Tourism Management written by Halloran and published by Pearson Education India. This book was released on 2008-09 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sustainable Tourism Management by : John Swarbrooke
Download or read book Sustainable Tourism Management written by John Swarbrooke and published by CABI. This book was released on 1999 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable tourism is attracting enormous attention today throughout the world. This book provides an up-to-date, comprehensive coverage of the practice and management of the subject. It offers a range of definitions of sustainable tourism from different sectors of tourism and different parts of the world. Key issues and current debates are also discussed and a range of examples of sustainable tourism management practice are given. The book is designed to be interactive, with group and individual exercises and discussion points to further understanding of the subject
Book Synopsis International Cases in Sustainable Travel & Tourism by : Pierre Benckendorff
Download or read book International Cases in Sustainable Travel & Tourism written by Pierre Benckendorff and published by Goodfellow Pub Limited. This book was released on 2013 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case studies are an indispensable learning tool, not only in the classroom but also in academic research, consultancy and practical business management contexts. Case studies present real situations, allowing a balance of theory and practice. They have the power to transform the learning the abstract and uninspiring to one that is targeted and vibrant.International Cases in Sustainable Travel & Tourism provides an international range of outstanding new cases focused on sustainable tourism management and development, including award winners and finalists from the WTTC Tourism for Tourism Awards they are written by local scholars who are experts in sustainable tourism. They all have a range of features ensuring their quality and applicability:* Based on a joint initiative of the World Travel and Tourism Council (WTTC) and the BEST Education Network (BEST EN), organisations that are at the the forefront of both sustainable tourism practice and teaching;* Each case is rigorously and carefully structured for maximum teaching and learning impact- this includes a clear synopsis, appropriate theoretical frameworks, and a clear summary and future outlook;* Every case is fully supported by features to increase deep understanding of the principles and practice it contains- clear learning outcomes, full references and directed reading and challenging study questions;* In addition to each case the authors provide educators and trainers with detailed background teaching notes, indicative answers, a recommended teaching approach and teaching slides in PowerPoint;* All the cases are also available online for individual purchase at www.goodfellowpublishers.com and for library and site purchase through all major online suppliersThe book, and the individual cases will be an essential teaching and learning resource for both undergraduate and graduate students in Tourism. It will also be of interest to academic researchers and planners, managers and developers of tourist destinations. It will be ideal for the increasing number of sustainability subjects in tourism degrees worldwide.
Book Synopsis Marketing Tourism and Hospitality by : Richard George
Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Book Synopsis Tourism Management by : Clare Inkson
Download or read book Tourism Management written by Clare Inkson and published by SAGE. This book was released on 2012-03-22 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here This exciting new text offers all students of Tourism a concise introduction to all the core topics of Tourism Management. Covering both key theory and practice it introduces students to general management issues across the whole tourism sector in an accessible and manageable way. Focusing particularly on the challenges of managing tourism in the 21st Century, it integrates the themes of sustainability, internationalism, technology and globalisation throughout to provide a thoroughly modern approach to the study of Tourism. Key features of this text include: - A specific focus on the management of tourism in the context of economic, social and environmental conditions, avoiding lengthy descriptions of the various components of the sector; - Three main integrated themes focusing on the demand for tourism, the supply of tourism, and the challenge of balancing of the two; - Coverage of how management techniques are developing in response to changing patterns of demand, emerging markets and destinations, globalisation, and the impacts of tourism; - Discussion points, examples and cases studies designed with the broadest cultural and international dimensions in mind for today's diverse student profile. Written specifically for those looking for core topic coverage in a manageable and concise format, this text will be essential reading for those looking for a truly contemporary introduction to Tourism Management.
Book Synopsis Managing Tourism and Hospitality Services by : B. Prideaux
Download or read book Managing Tourism and Hospitality Services written by B. Prideaux and published by CABI. This book was released on 2006-09-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.
Book Synopsis Cases on Tour Guide Practices for Alternative Tourism by : Yildirim, Gulsun
Download or read book Cases on Tour Guide Practices for Alternative Tourism written by Yildirim, Gulsun and published by IGI Global. This book was released on 2020-06-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tour guides, a highly responsible group of professionals who are in direct communication with tourists traveling around the world, have a great impact on the proper promotion of the culture of countries, global peace, and tolerance. Additionally, they are also effective in the preservation of world natural heritage. Thus, the educational status of tour guides, as well as the characteristics and ethical values that they should possess, need to be examined on an international scale. In today’s world, where tourism demand is directed towards all types of tourism, practices in special interest tourism should be customized in order to ensure the highest level of service quality and cultural appreciation. Cases on Tour Guide Practices for Alternative Tourism provides emerging research exploring the theoretical and practical aspects of the occupational issues that surround tour guides and their applications within international tourism. Featuring coverage on a broad range of topics such as cultural education, specialized learning, and international business, this book is ideally designed for tour guides, travel agencies, tour managers, tour developers, heritage sites, museums, academicians, researchers, students, industry experts, and hospitality professionals.
