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Capturing Loyalty
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Book Synopsis Capturing Loyalty by : John A. Larson
Download or read book Capturing Loyalty written by John A. Larson and published by Bloomsbury Publishing USA. This book was released on 2017-09-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business. Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value proposition on a day-to-day basis, they waste their efforts constantly chasing after new customers or trying to address every complaint. Using research to demonstrate how striving to turn merely satisfied customers into highly satisfied customers significantly affects loyalty behaviors and in turn boosts profits, Capturing Loyalty lays out a new approach to a very old problem. Additionally, it presents a blueprint for identifying the perceived risks to consumers inherent in your business—many of which are not readily apparent to the casual or even invested observer—and explains how to minimize those risks. Authors Larson and McClellan explain why trying to ensure 100% customer satisfaction is not the path to achieving customer loyalty, and that the reality is that customer dissatisfaction is rarely the result of an error a business has made—two concepts that many initially find counterintuitive. You'll learn how to offer your company's products and services in a manner that creates highly satisfied customers, understand the true value and vast economic benefits of having highly satisfied customers, and see why highly satisfied customers are actually cheaper to serve than others. The book presents a clear and comprehensive plan for creating a loyalty initiative suitable to your business and cascading it through your entire organization, from the C-suite to the line employees.
Book Synopsis Capturing Loyalty by : John A. Larson
Download or read book Capturing Loyalty written by John A. Larson and published by Bloomsbury Publishing USA. This book was released on 2017-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business. Every business owner or manager knows that creating satisfied customers is key to establishing customer loyalty and building a business. But many are applying the wrong strategy in trying to achieve customer loyalty: instead of focusing on consistent execution of the company's value proposition on a day-to-day basis, they waste their efforts constantly chasing after new customers or trying to address every complaint. Using research to demonstrate how striving to turn merely satisfied customers into highly satisfied customers significantly affects loyalty behaviors and in turn boosts profits, Capturing Loyalty lays out a new approach to a very old problem. Additionally, it presents a blueprint for identifying the perceived risks to consumers inherent in your business—many of which are not readily apparent to the casual or even invested observer—and explains how to minimize those risks. Authors Larson and McClellan explain why trying to ensure 100% customer satisfaction is not the path to achieving customer loyalty, and that the reality is that customer dissatisfaction is rarely the result of an error a business has made—two concepts that many initially find counterintuitive. You'll learn how to offer your company's products and services in a manner that creates highly satisfied customers, understand the true value and vast economic benefits of having highly satisfied customers, and see why highly satisfied customers are actually cheaper to serve than others. The book presents a clear and comprehensive plan for creating a loyalty initiative suitable to your business and cascading it through your entire organization, from the C-suite to the line employees.
Book Synopsis The Butterfly Customer by : Susan M. O'Dell
Download or read book The Butterfly Customer written by Susan M. O'Dell and published by J. Wiley & Sons Canada. This book was released on 2000-08-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience Today's customer is a "Butterfly Customer," skeptical, not loyal to any product or company, and only yours until the next best thing comes along. The Butterfly Customer defines the true meaning of customer loyalty and provides a master plan for achieving success. Authors Susan O'Dell and Joan Pajunen explain that a better measure of a customer's loyalty is how much trust they place in your business. Here, business managers will learn how to write their own contracts with customers, determine what promises that contract with the customer implies, and focus on delivering service. By running a business with integrity, owners will develop trust with their customers and profit by doing so. * Includes numerous examples of actual companies and what actions they are taking to capture customers' loyalty Susan M. O'Dell and Joan A. Pajunen (both from Mississauga, Canada) are Principals in Service Dimensions, a consulting company specializing in retail and service sectors.
Book Synopsis Digital Engagement by : Leland HARDEN
Download or read book Digital Engagement written by Leland HARDEN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-01-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.
Book Synopsis Current Scientific and Industrial Reality by : Carsten Gundlach
Download or read book Current Scientific and Industrial Reality written by Carsten Gundlach and published by kassel university press GmbH. This book was released on 2007 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing, Technology and Customer Commitment in the New Economy by : Harlan E. Spotts
Download or read book Marketing, Technology and Customer Commitment in the New Economy written by Harlan E. Spotts and published by Springer. This book was released on 2014-11-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Mediated Communication by : Philip M. Napoli
Download or read book Mediated Communication written by Philip M. Napoli and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-09-24 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual Foundations, Theoretical Perspectives, Methodological Approaches, Context, and Contemporary Issues, this volume is a valuable resource for media scholars and students.
Book Synopsis Republican Europe by : Anna Kocharov
Download or read book Republican Europe written by Anna Kocharov and published by Bloomsbury Publishing. This book was released on 2017-06-01 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Constitutional orders constitute political communities – and international orders deriving from them – by managing conflicts that threaten peace. This book explores how a European political community can be advanced through EU constitutional law. The constitutional role of the Union is to ensure peace by addressing two types of conflict. The first are static conflicts of interests between the national polities in the EU. These are avoided by ensuring reciprocal non-interference between Member States in the Union through deregulation in Union law. The second are dynamic conflicts of ideas about positive liberty held by the peoples of Europe. These can be resolved through regulation in a European political space. Here, EU law enables a continuous process of re-negotiating a shared European idea of positive liberty that can be accepted as its own by each national polity in the EU. These solutions to the two types of conflicts correspond to the liberal and republican models for Europe. The claim of this book is that the constitutional design of Europe presents both liberal and republican features. Taking an innovative approach, which draws on arguments from substantive law, constitutional theory, case law analysis, insights from psychology and philosophy, it identifies how best to strengthen the Union through constitutional law.
Book Synopsis Capture Management by : Gregory A. Garrett
Download or read book Capture Management written by Gregory A. Garrett and published by Wolters Kluwer. This book was released on 2005-03-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Capture Management Life-Cycle provides a comprehensive step-by-step approach to help individuals and companies win more business. The philosophy behind the Capture Management Life-Cycle is that business is won with mutually beneficial offers that meet a customer's objectives as well as the seller's requirements for profitability. The three-phase Capture Management Life-Cycle model is presented with inputs, tools and techniques, outputs, case studies and forms/templates to assist business professionals in selling products, services or solutions. The Capture Management Life-Cycle consists of three phases, ten stages and more than 35 key actions for winning more business.
Book Synopsis Cases Decided in the Court of Claims of the United States at the ... with the Rules of Practice and the Acts of Congress Relating to the Court by : United States. Court of Claims
Download or read book Cases Decided in the Court of Claims of the United States at the ... with the Rules of Practice and the Acts of Congress Relating to the Court written by United States. Court of Claims and published by . This book was released on 1868 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cases decided in the United States Court of Claims by :
Download or read book Cases decided in the United States Court of Claims written by and published by . This book was released on 1891 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cases Decided in the Court of Claims of the United States by : United States. Court of Claims
Download or read book Cases Decided in the Court of Claims of the United States written by United States. Court of Claims and published by . This book was released on 1868 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Loyalty Leap for B2B by : Bryan Pearson
Download or read book The Loyalty Leap for B2B written by Bryan Pearson and published by Penguin. This book was released on 2013-07-09 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers.
Book Synopsis Highly Effective Marketing Analytics by : Mu Hu
Download or read book Highly Effective Marketing Analytics written by Mu Hu and published by Business Expert Press. This book was released on 2019-12-23 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book. The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.
Book Synopsis The Parliamentary Debates (official Report). by : Great Britain. Parliament. House of Commons
Download or read book The Parliamentary Debates (official Report). written by Great Britain. Parliament. House of Commons and published by . This book was released on 1919 with total page 1360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains the 4th session of the 28th Parliament through the 1st session of the 48th Parliament.
Book Synopsis B2B Brand Management by : Philip Kotler
Download or read book B2B Brand Management written by Philip Kotler and published by Springer Science & Business Media. This book was released on 2006-09-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Book Synopsis Reliability, Risk, and Safety, Three Volume Set by : Radim Bris
Download or read book Reliability, Risk, and Safety, Three Volume Set written by Radim Bris and published by CRC Press. This book was released on 2009-08-20 with total page 2480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing papers presented at the 18th European Safety and Reliability Conference (Esrel 2009) in Prague, Czech Republic, September 2009, Reliability, Risk and Safety Theory and Applications will be of interest for academics and professionals working in a wide range of industrial and governmental sectors, including Aeronautics and Aerospace, Aut
