Can Marketing Save The Planet

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Can Marketing Save the Planet?

Author : Michelle Carvill
Publisher : Bloomsbury Publishing
ISBN 13 : 1399411233
Total Pages : 327 pages
Book Rating : 4.3/5 (994 download)

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Book Synopsis Can Marketing Save the Planet? by : Michelle Carvill

Download or read book Can Marketing Save the Planet? written by Michelle Carvill and published by Bloomsbury Publishing. This book was released on 2024-01-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

Greener Marketing

Author : John Grant
Publisher : John Wiley & Sons
ISBN 13 : 1119689104
Total Pages : 270 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Greener Marketing by : John Grant

Download or read book Greener Marketing written by John Grant and published by John Wiley & Sons. This book was released on 2020-07-07 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.

Market Your Way to Growth

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 111849640X
Total Pages : 243 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Market Your Way to Growth by : Philip Kotler

Download or read book Market Your Way to Growth written by Philip Kotler and published by John Wiley & Sons. This book was released on 2012-12-26 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0, Ten Deadly Marketing Sins, and Corporate Social Responsibility, among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing, and a frequent contributor to the China business press

The Hero Trap

Author : Thomas Kolster
Publisher : Routledge
ISBN 13 : 1000034682
Total Pages : 264 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Hero Trap by : Thomas Kolster

Download or read book The Hero Trap written by Thomas Kolster and published by Routledge. This book was released on 2020-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.

A Circular Economy Handbook

Author : Catherine Weetman
Publisher : Kogan Page
ISBN 13 : 9781789665314
Total Pages : 432 pages
Book Rating : 4.6/5 (653 download)

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Book Synopsis A Circular Economy Handbook by : Catherine Weetman

Download or read book A Circular Economy Handbook written by Catherine Weetman and published by Kogan Page. This book was released on 2020-08-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how circular economies can optimize business models and supply chains to regenerate rather than waste and degrade resources.

Personalization at Work

Author : Rob Baker
Publisher : Kogan Page Publishers
ISBN 13 : 1789662958
Total Pages : 233 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Personalization at Work by : Rob Baker

Download or read book Personalization at Work written by Rob Baker and published by Kogan Page Publishers. This book was released on 2020-03-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2021 - HR & Management Category The potential benefits of personalization on a workforce are huge. We curate music and online streaming content to suit our own tastes and we place more value on lottery numbers we have chosen ourselves, rather than a random selection from a lucky dip. When job roles are also personalized, employees are more interested, engaged and motivated at work. The responsibility for enabling this personalization lies with HR and people professionals and a key approach to doing this is via job crafting. Personalization at Work is a practical guide explaining what job crafting is, why it's important, what the benefits are and more broadly how a personalized approach can be brought to all aspects of HR including recruitment, learning and development, performance management, diversity and inclusion and reward. Full of practical advice and case studies from companies who have already seen the benefits of a personalized approach including Virgin Money, Widerøe airlines, Logitech, Google and Connect Health, Personalization at Work is essential reading for all HR professionals wanting to improve staff engagement, retention, productivity and the overall people experience. With expert guidance on how to encourage job crafting and a personalized approach to work for employees through everything from job titles, role descriptions and benefits packages through to working patterns, flexibility and work environment, this is a book that HR and people professionals can't afford to be without.

Marketing for Scientists

Author : Marc J. Kuchner
Publisher : Island Press
ISBN 13 : 1610911733
Total Pages : 248 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Marketing for Scientists by : Marc J. Kuchner

Download or read book Marketing for Scientists written by Marc J. Kuchner and published by Island Press. This book was released on 2012-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Social Marketing to Protect the Environment

Author : Doug McKenzie-Mohr
Publisher : SAGE Publications
ISBN 13 : 1412991293
Total Pages : 257 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Social Marketing to Protect the Environment by : Doug McKenzie-Mohr

Download or read book Social Marketing to Protect the Environment written by Doug McKenzie-Mohr and published by SAGE Publications. This book was released on 2011-05-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.

Will China Save the Planet?

Author : Barbara Finamore
Publisher : John Wiley & Sons
ISBN 13 : 1509532668
Total Pages : 200 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Will China Save the Planet? by : Barbara Finamore

Download or read book Will China Save the Planet? written by Barbara Finamore and published by John Wiley & Sons. This book was released on 2018-11-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that Trump has turned the United States into a global climate outcast, will China take the lead in saving our planet from environmental catastrophe? Many signs point to yes. China, the world's largest carbon emitter, is leading a global clean energy revolution, phasing out coal consumption and leading the development of a global system of green finance. But as leading China environmental expert Barbara Finamore explains, it is anything but easy. The fundamental economic and political challenges that China faces in addressing its domestic environmental crisis threaten to derail its low-carbon energy transition. Yet there is reason for hope. China's leaders understand that transforming the world's second largest economy from one dependent on highly polluting heavy industry to one focused on clean energy, services and innovation is essential, not only to the future of the planet, but to China's own prosperity.

Sustainagility

Author : Patrick Dixon
Publisher : Kogan Page Publishers
ISBN 13 : 0749460849
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Sustainagility by : Patrick Dixon

Download or read book Sustainagility written by Patrick Dixon and published by Kogan Page Publishers. This book was released on 2010-05-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainagility is about the ability to solve some of the world's most complex sustainability challenges with rapidly evolving business innovations, applications, methods, products and processes, adapted to changing situations. The book looks at how innovation and agility can save the world from the environmental disasters that face it. In addition, it sets forth positive ways in which businesses and individuals can deal with the issues and positively benefit from them. Sustainagility includes text boxes containing shocking statistics about the destruction of our planet, short inspiring examples of how innovation has created new profitable business and helped the world, and personal messages from global leaders about sustainable innovation. Case studies of numerous well-known, high-profile companies are featured - demonstrating companies that have successfully used innovative and agile ideas and processes to improve their businesses and fight some of the greatest threats to the world's ecosystems. Subjects covered include: Power; future cities; transport; manufacturing; water and wood; health and food; venture capital; carbon offsetting and banks; business agility and open innovation; 10 steps to profitable sustainability.

Mastering the World of Marketing

Author : Eric Taylor
Publisher : John Wiley & Sons
ISBN 13 : 1118061748
Total Pages : 143 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Mastering the World of Marketing by : Eric Taylor

Download or read book Mastering the World of Marketing written by Eric Taylor and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

Environmental Marketing

Author : William Winston
Publisher : Routledge
ISBN 13 : 1136590331
Total Pages : 452 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Environmental Marketing by : William Winston

Download or read book Environmental Marketing written by William Winston and published by Routledge. This book was released on 2013-04-03 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.

The Business of Being Social 2nd Edition

Author : Michelle Carvill
Publisher : Crimson Publishing
ISBN 13 : 9781780591452
Total Pages : 0 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis The Business of Being Social 2nd Edition by : Michelle Carvill

Download or read book The Business of Being Social 2nd Edition written by Michelle Carvill and published by Crimson Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers.

Sustainable Enterprise

Author : Mark Peterson
Publisher : SAGE
ISBN 13 : 1412998689
Total Pages : 561 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Sustainable Enterprise by : Mark Peterson

Download or read book Sustainable Enterprise written by Mark Peterson and published by SAGE. This book was released on 2012-10-08 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

The Values Economy

Author : Alan Williams
Publisher : Lid Publishing
ISBN 13 : 9781912555802
Total Pages : 0 pages
Book Rating : 4.5/5 (558 download)

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Book Synopsis The Values Economy by : Alan Williams

Download or read book The Values Economy written by Alan Williams and published by Lid Publishing. This book was released on 2020-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in extraordinary economic times volatile, uncertain, complex and ambiguous. In the service sector, many traditional approaches are no longer relevant and the landscape of brand identity, employee engagement and customer experience is changing. Organizations no longer own their own brand, while customers expectations are increasing. Brands are now co-owned by all stakeholders employees, service partners, local communities, investors and customers. This book explores the idea that a new values economy is emerging. The successful organizations of tomorrow will establish a shared consensus of values between stakeholders providing transparent communications and inclusivity. It then offers a practical enabling methodology: the SERVICEBRAND approach, combining brand identity, employee engagement and customer experience. The SERVICEBRAND approach will redefine the nature of business: one ecosystem of values-driven service for multiple stakeholders driving sustained organizational performance and authentic business success.

Cows Save the Planet

Author : Judith D. Schwartz
Publisher : Chelsea Green Publishing
ISBN 13 : 1603584331
Total Pages : 242 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Cows Save the Planet by : Judith D. Schwartz

Download or read book Cows Save the Planet written by Judith D. Schwartz and published by Chelsea Green Publishing. This book was released on 2013-05-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Cows Save the Planet, journalist Judith D. Schwartz looks at soil as a crucible for our many overlapping environmental, economic, and social crises. Schwartz reveals that for many of these problems—climate change, desertification, biodiversity loss, droughts, floods, wildfires, rural poverty, malnutrition, and obesity—there are positive, alternative scenarios to the degradation and devastation we face. In each case, our ability to turn these crises into opportunities depends on how we treat the soil. Drawing on the work of thinkers and doers, renegade scientists and institutional whistleblowers from around the world, Schwartz challenges much of the conventional thinking about global warming and other problems. For example, land can suffer from undergrazing as well as overgrazing, since certain landscapes, such as grasslands, require the disturbance from livestock to thrive. Regarding climate, when we focus on carbon dioxide, we neglect the central role of water in soil—"green water"—in temperature regulation. And much of the carbon dioxide that burdens the atmosphere is not the result of fuel emissions, but from agriculture; returning carbon to the soil not only reduces carbon dioxide levels but also enhances soil fertility. Cows Save the Planet is at once a primer on soil's pivotal role in our ecology and economy, a call to action, and an antidote to the despair that environmental news so often leaves us with.

Earthshot

Author : Colin Butfield
Publisher : John Murray
ISBN 13 : 1529388651
Total Pages : 330 pages
Book Rating : 4.5/5 (293 download)

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Book Synopsis Earthshot by : Colin Butfield

Download or read book Earthshot written by Colin Butfield and published by John Murray. This book was released on 2021-09-30 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Earthshot concept is simple: Urgency + Optimism = Action. We have ten years to turn the tide on the environmental crisis, but we need the world's best solutions and one shared goal - to save our planet. It's not too late, but we need collective action now. The Earthshots are unifying, ambitious goals for our planet which, if achieved by 2030, will improve life for all of us, for the rest of life on Earth, and for generations to come. They are to: · Protect and Restore Nature · Clean our Air · Revive our Oceans · Build a Waste-Free World · Fix our Climate EARTHSHOT: HOW TO SAVE OUR PLANET is the first definitive book about how these goals can tackle the environmental crisis, from rainforests to coral reefs, via wilderness, cities and in our own homes. It is a critical contribution to the most important story of the decade.