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Campaign Advertising
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Book Synopsis Campaign Advertising and American Democracy by : Michael M. Franz
Download or read book Campaign Advertising and American Democracy written by Michael M. Franz and published by . This book was released on 2007-11-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising? Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising. Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.
Book Synopsis The Persuasive Power of Campaign Advertising by : Travis N. Ridout
Download or read book The Persuasive Power of Campaign Advertising written by Travis N. Ridout and published by Temple University Press. This book was released on 2011-03-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.
Book Synopsis Advertising Campaign Planning by : Jim Avery
Download or read book Advertising Campaign Planning written by Jim Avery and published by . This book was released on 1993 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Campaign Design by : Robyn Blakeman
Download or read book Advertising Campaign Design written by Robyn Blakeman and published by Routledge. This book was released on 2011-08-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Book Synopsis Lights, Camera, Campaign! by : David Andrew Schultz
Download or read book Lights, Camera, Campaign! written by David Andrew Schultz and published by Peter Lang. This book was released on 2004 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Book Synopsis Campaign Advertising by : Fouad Sabry
Download or read book Campaign Advertising written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-10-09 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the power of campaign advertising is crucial in modern politics. "Campaign Advertising" offers a deep dive into the strategic use of media to influence public opinion and electoral outcomes. This book provides valuable insights for professionals, students, and enthusiasts, offering essential knowledge on the impact and evolution of political advertising. Chapters Overviews: 1: Explores campaign advertising's history and its evolution in political strategy. 2: Analyzes campaign finance reforms and their impact on advertising regulations. 3: Examines how presidential debates shape voter perceptions through ads. 4: Discusses the iconic "Daisy" ad and its lasting influence on political messaging. 5: Covers political campaigns' structure, emphasizing the role of advertising. 6: Reviews the Federal Election Campaign Act’s effects on campaign ads. 7: Investigates the strategies and impact of negative ads in politics. 8: Explores the controversial tactic of push polls in influencing voter opinion. 9: Details the use and effectiveness of attack ads in political campaigns. 10: Explains the role of advertising in mobilizing voters to increase turnout. 11: Discusses the requirement for candidates to approve their ads. 12: Analyzes the "Bear in the Woods" ad’s messaging and political symbolism. 13: Examines the "Morning in America" ad’s positive messaging in campaigns. 14: Explores issue advocacy ads focused on public opinion rather than candidates. 15: Reviews the advertising strategies used during the 2012 U.S. election. 16: Provides an overview of advertising in various U.S. presidential elections. 17: Discusses the role of educational ads in shaping public opinion. 18: Analyzes Richard Nixon’s 1968 campaign advertising strategies. 19: Examines how polling data influences political advertising tactics. 20: Explores social media advertising’s role in the 2020 U.S. election. 21: Reviews the innovative approach of the "Ike for President" ad. After Chapters: Readers will gain a well-rounded understanding of campaign advertising, equipping them with insights into its intricate strategies, tactics, and evolution across decades. This knowledge will enhance their comprehension of political communication and its profound effects on electoral processes.
Author :United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance Publisher : ISBN 13 : Total Pages :144 pages Book Rating :4.0/5 ( download)
Book Synopsis Campaign Advertising by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Download or read book Campaign Advertising written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1992 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications Publisher : ISBN 13 : Total Pages :138 pages Book Rating :4.0/5 (17 download)
Book Synopsis Campaign Advertising Act by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Download or read book Campaign Advertising Act written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1989 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis In Defense of Negativity by : John G. Geer
Download or read book In Defense of Negativity written by John G. Geer and published by University of Chicago Press. This book was released on 2008-07-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
Book Synopsis Marketing in the Round by : Gini Dietrich
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Book Synopsis Campaigning for Hearts and Minds by : Ted Brader
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Book Synopsis Marketing Campaign Development by : Mike Gospe
Download or read book Marketing Campaign Development written by Mike Gospe and published by Happy About. This book was released on 2008 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: "I'm over-worked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take short-cuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.
Book Synopsis Campaign Communication and Political Marketing by : Philippe J. Maarek
Download or read book Campaign Communication and Political Marketing written by Philippe J. Maarek and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation Publisher : ISBN 13 : Total Pages :24 pages Book Rating :4.:/5 (31 download)
Book Synopsis Campaign Advertising and Disclosure Act of 1991 by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Download or read book Campaign Advertising and Disclosure Act of 1991 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 1991 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Meaning-Making and Political Campaign Advertising by : Dorothea Horst
Download or read book Meaning-Making and Political Campaign Advertising written by Dorothea Horst and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-10-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.
Book Synopsis Routledge Handbook of Political Advertising by : Christina Holtz-Bacha
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
