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Author : Ronald B. Kaatz
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.F/5 ( download)
Download or read book Cable Advertiser's Handbook written by Ronald B. Kaatz and published by N T C Business Books. This book was released on 1985 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Samuel Barr
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising on Cable written by David Samuel Barr and published by Prentice Hall. This book was released on 1985 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helen E. Katz
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.3/5 (97 download)
Download or read book The Media Handbook written by Helen E. Katz and published by N T C Business Books. This book was released on 1995 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martyn P. Davis
Publisher : Vintage
ISBN 13 : 9780712677714
Total Pages : 320 pages
Book Rating : 4.6/5 (777 download)
Download or read book The Effective Use of Advertising Media written by Martyn P. Davis and published by Vintage. This book was released on 1996-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explaining the different kinds of media available to advertisers, this book's coverage ranges from direct mail and press to satellite and cable networks, and recent and forthcoming changes in digital TV and radio and the Internet. The authors also describe the research and services associated with the media, discuss the roles of advertiser, agency and media-owner in advertising planning, and offer blueprints for the future.
Author : Ronald B. Kaatz
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (319 download)
Download or read book Cable, an Advertiser's Guide to the New Electronic Media written by Ronald B. Kaatz and published by NTC/Contemporary Publishing Company. This book was released on 1982 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helen Katz
Publisher : Routledge
ISBN 13 : 0429785631
Total Pages : 226 pages
Book Rating : 4.4/5 (297 download)
Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Author : Charles D. Knepper
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (18 download)
Download or read book To Cable, Or Not to Cable written by Charles D. Knepper and published by . This book was released on 1983 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter S. Baer
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (45 download)
Download or read book Cable Television written by Walter S. Baer and published by . This book was released on 1974 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neil Sclater
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)
Download or read book Wire and Cable for Electronics written by Neil Sclater and published by McGraw-Hill Companies. This book was released on 1991 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertiser Pocket Guide to Cable Communications written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Description: A brief guide to the advantages of advertising on cable television, and to the various broadcasters operating at the time.
Download or read book Advertiser Pocket Guide to Cable Communications, 3rd Edition written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Description: A brief guide to the advantages of advertising on cable television, and to the various broadcasters operating at the time.
Author : Sean Brierley
Publisher : Routledge
ISBN 13 : 113484283X
Total Pages : 288 pages
Book Rating : 4.1/5 (348 download)
Download or read book The Advertising Handbook written by Sean Brierley and published by Routledge. This book was released on 2005-08-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources
Download or read book Advertiser Pocket Guide to Cable Communications, 2nd Edition written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Description: A brief guide to the advantages of advertising on cable television, and to the various broadcasters operating at the time.
Author : Helen E. Katz
Publisher : Routledge
ISBN 13 : 9781138689152
Total Pages : 0 pages
Book Rating : 4.6/5 (891 download)
Download or read book The Media Handbook written by Helen E. Katz and published by Routledge. This book was released on 2016-09-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media versus Communications -- Media Categories -- A Television in Every Home -- Network Television -- Syndication -- Spot Television -- Cable Television -- Satellite Television -- IPTV -- Television on Demand and Everywhere -- Benefits of Television to Advertisers -- True to Life -- The Most Pervasive Medium -- Reaching the Masses -- Drawbacks of Television Advertising -- Dollars and Sense -- Quick Cuts -- Cluttering the Airwaves -- Placing Spots -- Research on Television -- Radio: The "Everywhere" Medium -- Network Radio -- Spot Radio -- Satellite Radio -- Digital Audio.
Author :
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (434 download)
Download or read book Nationwide Cable Rep Advertising Guide written by and published by . This book was released on 1985 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cabletelevision Advertising Bureau
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (211 download)
Download or read book Cable Spot Advertising Directory written by Cabletelevision Advertising Bureau and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eugene R. Bartlett
Publisher : McGraw-Hill Professional Publishing
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.F/5 ( download)
Download or read book Cable Television Handbook written by Eugene R. Bartlett and published by McGraw-Hill Professional Publishing. This book was released on 2000 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cable industry is undergoing a wrenching period of change and convergence, as fiber optic and digital technologies remake the landscape and high speed digital access presents applications and opportunities. This is a guide to the nuts and bolts technology issues driving these changes.
