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Author : Richard Millington
Publisher :
ISBN 13 : 9780988359901
Total Pages : 291 pages
Book Rating : 4.3/5 (599 download)
Download or read book Buzzing Communities written by Richard Millington and published by . This book was released on 2012-10-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: guide to online community management for professionals
Author : John Clegg
Publisher : Grosvenor House Publishing
ISBN 13 : 1803812699
Total Pages : 501 pages
Book Rating : 4.8/5 (38 download)
Download or read book It's All Part of the Game written by John Clegg and published by Grosvenor House Publishing. This book was released on 2022-11-17 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book describes how a character, starting with virtually no money and absolutely no knowledge of antiques, managed to learn and bit by bit, claw his way up the trade echelon to finally run a massive antique shop on the Welsh Marches. The tale includes door knocking escapades, the odd romantic dalliance, chanced successes, embarrassing failures, the antique ring, local gypsies, the Irish travellers, a court case and even a house clearance in Australia. It is related by a contemporary author, who having chanced on a character with first hand experience of those exciting times, uses the information, plus contacts he provides, to delve back in time, thus revealing the inside story of the antique business, over a period, roughly spanning 1974-2004. All is described with a humorous touch and even though fiction, events are true to the spirit of those times. Interspersed in the story, are little nuggets of local history, anecdotes of an almost Bohemian nature and when able to contact survivors from those years, light hearted banter. An insight is given regarding the difficulty of finding the right stock and how surprisingly narrow, some of the profit margins. Reasons are given, as to why certain things sold, plus how the vast majority that didn't, could potentially clog a business to a standstill. The book describes years of plenty and years of near bankruptcy, while on each rung of the trade ladder, pitfalls and certain individuals intent on blocking an aspiring dealer's progress, awaited. Whether humour or near tragedy, however, both are told in the same matter of fact manner.
Author : Gary Dahl
Publisher : John Wiley & Sons
ISBN 13 : 1118068092
Total Pages : 342 pages
Book Rating : 4.1/5 (18 download)
Download or read book Advertising For Dummies written by Gary Dahl and published by John Wiley & Sons. This book was released on 2011-04-18 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Author : Eric Siegel
Publisher : John Wiley & Sons
ISBN 13 : 1118416856
Total Pages : 338 pages
Book Rating : 4.1/5 (184 download)
Download or read book Predictive Analytics written by Eric Siegel and published by John Wiley & Sons. This book was released on 2013-02-07 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mesmerizing & fascinating...” —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death — including one health insurance company. How U.S. Bank and Obama for America calculated — and Hillary for America 2016 plans to calculate — the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 183 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.
Author :
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (31 download)
Download or read book Success Magazine written by and published by . This book was released on 1923 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maria Bartiromo
Publisher : Currency
ISBN 13 : 0307452530
Total Pages : 306 pages
Book Rating : 4.3/5 (74 download)
Download or read book The 10 Laws of Enduring Success written by Maria Bartiromo and published by Currency. This book was released on 2011-03-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The times have changed. We need a fresh understanding of the meaning of success. What do Condoleezza Rice, Joe Torre, Bill Gates, Goldie Hawn, Mary Hart, Garry Kasparov, and Jack Welch have in common? All have talked at length with Maria Bartiromo about business, the world and their surprising, inspiring and uncommon ideas about the meaning of success. Their stories, those of an extraordinary range of other people from all walks of life, and Maria Bartiromo’s personal insights are the foundation of The 10 Laws of Enduring Success. It is the guide for the extraordinary times we are living through. During bullish, optimistic periods, people seem to ride an upward wave with ease and confidence. The tangible evidence is right there for all to see--in their jobs, bank accounts, homes, families, and the admiration of their peers. But it is a fact of life that success, once earned, is not necessarily there to stay. If ever there was a cautionary tale about the fleeting nature of success, it is the events of recent years. But a funny thing happened. Faced with gut-wrenching realities, many people have started to re-evaluate the meaning of success in less superficial and impermanent ways. They're asking themselves hard questions that have long been ignored: about what's really important to them, and where the bedrock of their personal achievement lies. As Maria Bartiromo watched the financial drama from her front-row seat at the New York Stock Exchange, she began to re-assess the meaning of success--not just as one-off achievements, but as a durable, lifelong pursuit. Is there, she wondered, a definition of success that you can have permanently--in spite of the turmoil in your life, your job, or your bank account? This question is more important than ever, given the unpredictability of the current economy. --What are the intangibles that can't be measured or counted? --What are the qualities that aren't reflected in your title or on your business card? --And more practically, how can you remain successful even when the worst things happen to you? --Is it possible to build success from failure? It's lonely at the bottom of the heap, when your BlackBerry stops buzzing, and the world moves on without you. Everyone wants to be close to success, and to have success. But what is success? How do you get it, and how do you keep it? As Maria interviewed some of the most successful people in the world, she felt the need to answer these questions: what makes these success stories tick? How did they achieve such leadership and power and how can one hold onto it, once you get it. What are the barriers to success and what is the bedrock to enduring success?
Author : Delta Delta Delta
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Trident of Delta Delta Delta written by Delta Delta Delta and published by . This book was released on 1927 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marian Salzman
Publisher : John Wiley & Sons
ISBN 13 : 9780471273455
Total Pages : 264 pages
Book Rating : 4.2/5 (734 download)
Download or read book Buzz written by Marian Salzman and published by John Wiley & Sons. This book was released on 2003-04-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Author : Tom Reichert
Publisher : Routledge
ISBN 13 : 1136684050
Total Pages : 394 pages
Book Rating : 4.1/5 (366 download)
Download or read book Sex in Consumer Culture written by Tom Reichert and published by Routledge. This book was released on 2013-10-18 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
Author : Diederik Gelderman
Publisher : Global Publishing Group
ISBN 13 : 1925282961
Total Pages : 166 pages
Book Rating : 4.9/5 (252 download)
Download or read book Veterinary Success Secrets Revealed written by Diederik Gelderman and published by Global Publishing Group. This book was released on 2018-11-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how other veterinarians have achieved happiness and success and how you can too! International author, speaker, veterinary business coach and mentor Dr Diederik Gelderman (AVBA President 2015/2016), shares the simple, but little known and rarely applied, secrets to Veterinary success and an amazing, rewarding life. His probing interviews of these highly successful practitioners reveals the simple and yet profound keys, mindsets, behaviours and strategies that help them achieve their success. There is no 'magic' involved and therefore you can do it too - one step at a time, just apply these simple, easy step-by-step strategies and you too will achieve the personal and professional satisfaction that you want and deserve. You'll learn: - That practice success and work-life balance is not a myth and how you can achieve it too. - The 3 things that every new graduate and young veterinarian must know if they want to achieve success - How to rekindle (rediscover) your passion and why it's your key to success - The 5 biggest pitfalls in 'vet' and how to avoid them - Being successful and happy doesn't mean being a slave to your practice (unless that's what you really want) - How to accelerate and grow your success and happiness by finding the right mentor and coach who has blazed the trail before you and succeeded - How to make enough money to retire on comfortably (even if retirement is only 5 years away) You too can have all the personal and professional satisfaction you want.
Author : David Barash
Publisher : Routledge
ISBN 13 : 1351493000
Total Pages : 222 pages
Book Rating : 4.3/5 (514 download)
Download or read book Revolutionary Biology written by David Barash and published by Routledge. This book was released on 2017-07-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a revolution underway in biology. It is based on a new perception of bodies and genes, in which the former are the end product of the latter within the continuum of evolution. Twenty fi ve years after Richard Dawkins helped revolutionize our thinking about "selfi sh genes," it is time to reevaluate. Revolutionary Biology explains in simple, vivid terms what this exciting approach has to off er, and then applies its stunning insights to human beings. Th is novel perspective, galvanizes our understanding of how evolution works, what living things are all about and, not least, what it means to be human. Th e controversial disciplines of sociobiology and evolutionary psychology have generated startling insights into longstanding questions concerning the nature and purpose of families, altruism vs. selfi shness, and free will vs. biological determinism. Written by one of its foremost fi gures, Revolutionary Biology is a manifesto and educated layman's guide to this ongoing revolution.
Author : David Hodgson
Publisher : Crown House Publishing
ISBN 13 : 1845903153
Total Pages : 178 pages
Book Rating : 4.8/5 (459 download)
Download or read book The Buzz written by David Hodgson and published by Crown House Publishing. This book was released on 2006-10-26 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Buzz's exciting collection of interactive techniques blending the richness and energy of NLP and personality type theory to inform and motivate young people to make positive life choices.
Author : dr.nua
Publisher : Dr. Nurettin AYDIN (dr.nua)
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4./5 ( download)
Download or read book Success is Your Crop: Enjoy It written by dr.nua and published by Dr. Nurettin AYDIN (dr.nua). This book was released on 2023-05-02 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are human! As an inevitable outcome of being human, we have desires and aspirations. In addition, as human beings, we have goals and purposes that are necessary to maintain our social lives. I have specifically dealt with desires and wishes and goals and purposes in separate sentences, because I consider them in separate categories. Our wishes and desires are a broad category that includes our natural, animal, basic being, in other words, our bodily impulses and emotional hungers. They are often like tens of thousands of wasps in a hive buzzing constantly in our minds and emotions, although there are some among them that sometimes rise to the level of need. They don't give honey, but if they find honey somewhere, they loot it instantly. With this logic, it is necessary to evaluate desires and wishes separately from goals and purposes. Goals and objectives, on the other hand, are important fuels of our success or failure that shape, direct, advance, and determine our future. Each of us would like to achieve many goals and objectives throughout our lives. Some of us succeed, some of us don't. Some goals we achieve, some we do not. Some targets we achieve, some we do not. So what's the difference between what we caught and what we didn't catch? What is the difference between those who succeed and those who fail? Initial conditions, initial sources, environmental conditions, preventive or supportive factors, and other developments over time are of course effective for this. For this, your equipment, education, the society you are in, the age you are in are effective. An outcome usually does not consist of a single cause, but consists of many root causes and sub-causes, large and small. In social life, results often have more than one input. Likewise, inputs have multiple outputs/results. What is the method that gets us safely closer to our destination? Good planning, good timing, good sequencing, taking the right amount of necessary precautions at the right time, designing, implementing and finalizing the plan… There are dozens of graduate programs, engineering programs, thick textbooks and certificate programs for this. However, few succeed. Because the processes are getting a little more crowded and complicated every day. A strategic planning model is needed. We need a road map that will take us step by step, step by step, to the goal we want to reach from where we are. For this purpose, I synthesized the theoretical background I received from trainings that are directly related to strategy and planning, such as Industrial Engineering, MBA, Public Administration, and Economics, and the experience I gained by preparing, implementing and managing dozens of projects in the public and civil society, and turned it into a road map. For easy understanding, I have illustrated it with the strategies and steps used by a pre-modern “farmer” while growing crops. With the farmer's metaphor of farming, it has become much simpler and more understandable. I hope this method will be a useful guide for people of all ages and all backgrounds, evoking associations and revealing inspiration. Because the purpose of the methods and examples here is to inspire the reader to awaken and activate what is in his mind.
Author : Mark Ellis
Publisher : Headline Accent
ISBN 13 : 1786156717
Total Pages : 290 pages
Book Rating : 4.7/5 (861 download)
Download or read book A Death in Mayfair written by Mark Ellis and published by Headline Accent. This book was released on 2019-11-21 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INSANELY GRIPPING AND CRITICALLY ACCLAIMED FOURTH INSTALMENT IN MARK ELLIS' DCI FRANK MERLIN SERIES '[A] stylish thriller' - Sunday Mirror 'This exciting, very well plotted and historically evocative story drives forward to its gripping conclusion' - Euro Crime 'A richly atmospheric, authentic, and suspenseful detective series' - Joseph Finder, New York Times bestselling author 'A rollercoaster ride' - The Yorkshire Herald 'So immaculately nuanced they genuinely feel like they belong in the cannon of mid-20th century thrillers . . . Another belter!' - Fiona Phillips 'A truly spellbinding page turner that keeps you hooked right to the end' - Dorset Book Detective ___________ December 1941. On a bright Sunday morning in Hawaii, Japanese planes swoop down and attack the US naval base at Pearl Harbour. America enters the war and Britain no longer stands alone against Hitler. Conditions on the home front remain bleak. In a city pulverised by the Blitz, with rampant crime and corruption and overstretched police resources, life for Scotland Yard detective Frank Merlin continues as arduous as ever. In the week of Japan's aggression, the shattered body of beautiful film star Laura Curzon is found on the pavement beneath her Mayfair apartment, an apparent suicide. A mile away, the body of a strangled young girl is discovered in the rubble of a bombed-out building. Merlin and his team investigate, encountering fraudulent film moguls, philandering movie stars, depraved Satanists and brutal gangsters as they battle through a wintry London in pursuit of the truth. ___________ An excellent read by an author who clearly knows his subject . . . highly recommended - Alex J Book Reviews Suspenseful and plot driven, this book keeps you on the edge of your seat throughout - Rachel Read It A vivid and often surprising portrayal of wartime London - The Western Mail Vivid descriptions of the era provide ideal background for the charismatic and likeable Merlin - Buzz Magazine
Author : Meredith Premium Publishing
Publisher : Time Home Entertainment
ISBN 13 : 1547859466
Total Pages : 166 pages
Book Rating : 4.5/5 (478 download)
Download or read book The Secrets of Success written by Meredith Premium Publishing and published by Time Home Entertainment. This book was released on 2021-07-09 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research continues to show that factors such as resilience, experience, attitude and even luck can translate to success through all walks of life. Whether that means advancement in your career or shaping a healthy family, reconsider what success mean to you. Explore how a shift in attitude can increase your odds for success, and examine manageable, simple actions that will compound over time. Inside this special edition, there's a closer look at the biology and psychology of success, the importance of resilience, success in social media, and the secrets of world leaders, politicians, athletes and businesspeople who have achieved personal and professional success. Let this special edition carve out a path for a successful and happy life.
Author : John Mactear
Publisher : Pearson UK
ISBN 13 : 0273741799
Total Pages : 208 pages
Book Rating : 4.2/5 (737 download)
Download or read book Sales: Fast track to Success written by John Mactear and published by Pearson UK. This book was released on 2010-04-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET THE RESULTS YOU WANT IN SALES. FAST. Today’s successful salespeople sell solutions to their customers, rather than push products at them. To do this well you need a diverse range of skills. You need sharp business skills or else you’ll make few or poor sales and negotiating skills for the same reason. You need to be an excellent communicator, have a healthy level of confidence and be able to develop a feeling of empathy and rapport with the people you meet as you pursue sales. You need to be able to understand your customer's needs and wants, design a tailored solution for them and explain exactly what benefits they will derive from it. Fast Track to Success: Sales helps you do this by giving you an overview of best practice in all aspects of sales, along with practical advice on how to lead and manage a sales team. This practical, career-oriented book gets you up to speed on sales quickly. It gives you: Sales in a nutshell - a series of frequently-asked-questions to give you a concise overview of the subject The top 10 tools and techniques you can use to help you develop your approach to successful selling Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Advice on leading your team – how to decide your leadership style and build your team Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.fast-track-me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER The Fast Track books provide you with a complete resource to get ahead as a manager – faster. They bring together the latest business thinking, cutting edge online material and all the practical techniques you need to fast track your career. Specially designed to help you learn what you need to know and to develop the skills you need to get ahead, each book is broken down into 4 key areas: Awareness - find out where you are now and what you need to do to improve Business building - the tools and techniques you need to build up your skills Career development- learn the steps you should take now if you want to get ahead Director’s toolkit - tips to get you to the top. And make sure you stay there! Fast Track features include: The Fast Track Top 10 – a concise, cutting edge summary of the information you need to shine Quick Tips and FAQs – a short cut to practical advice from people who have been there before you and succeeded Real life stories to give examples of what works – and critically, what doesn’t Practical career guidance including a framework of objectives for your first 10 weeks in a new role Expert Voices – to give you the state of the art view from today’s leading experts Visit the companion web-site www.Fast-Track-Me.com to learn more about the books and explore the business methods, tools and techniques contained in each book – log on now to get on the Fast Track today. About the authors John is a Senior Management Consultant with Mercuri International, one of the world's largest sales consultancies. At Mercuri he is actively involved with selling as well as developing and delivering sales and sales management training workshops to companies across all industries arou
Author : Terri Selting David
Publisher : Spiderdust Studios
ISBN 13 : 1735454583
Total Pages : 235 pages
Book Rating : 4.7/5 (354 download)
Download or read book The Renegade Success Plan written by Terri Selting David and published by Spiderdust Studios. This book was released on 2021-07-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: How far is Ivy willing to go to achieve her goals? Ivy Rose Park is a born leader. Some people may call her bossy, her best friends in the Renegade Girls Tinkering Club know it's because she throws herself heart and soul into everything she does. Ivy has her whole future as an electrical engineer planned out, and nothing will stand in the way of her goals. When she gets the opportunity to meet her idol at Ada Lovelace Charter School’s Career Week, she’ll do anything to impress her. The Renegades start a business for the Entrepreneurial Expo and Ivy knows she can lead the team to victory. But when things get complicated, how far is she really willing to go to succeed? MacGyver meets The Babysitter's Club in this charming story about friendship, technology, and being a good leader. Learn about electricity and circuits while building DIY PROJECTS along with the Renegades in this interactive adventure proving STEM is for everyone. Instructions included for hands-on science and building projects. Visit www.RenegadeGirls.com for downloadables, projects, and more information.
