Buyer Centered Selling

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Buyer-Centered Selling

Author : Thomas Williams
Publisher :
ISBN 13 : 9781948974042
Total Pages : 296 pages
Book Rating : 4.9/5 (74 download)

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Book Synopsis Buyer-Centered Selling by : Thomas Williams

Download or read book Buyer-Centered Selling written by Thomas Williams and published by . This book was released on 2019-07-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2018 we co-authored The Seller's Challenge: How Top Performers Master 10 Deal Killing Obstacles in B2B Sales. Our motive in writing that book was to provide sellers a "field manual" for assembling both tactics and strategies that address these specific deal killers This book, Buyer Centered Selling: How Modern Sellers Engage and Collaborate with Buyers, combines "seller's challenges" with "buyer's dilemmas." Without the collaborative efforts of both seller and buyer, many buying processes are doomed by lethargy, fear and eroding internal support from the buying community. Buyer-Centered Selling provides sellers strategies and tactics that help the buyer address eleven dilemmas likely to slow and obstruct the buying process. The reader will discover quickly that buying and selling are inextricably connected in their focus on helping the customer buy. Buyer-Centered Selling focuses on: How buying and selling are changing, the emergence of the "digital native" and why sellers should consider a different approach to engaging the buyer. How to map a buying process and align buying and selling activities that expedite a decision. How an effective sales discovery process can bring buyer and seller together through a shared focus on problems, implications, and solutions. Four behavioral styles and how buyer-centered sellers can adjust and adapt to how the customer wishes to receive and process information. How sellers can craft a communication plan to differentiate their product and themselves. How stalled opportunities may be "jewels" that require a little nurturing and encouragement to become a vital addition to your pipeline or funnel. How a buyer's perception of risk and their fear of failure can influence decision making. How dormant leads and inactive accounts may represent excellent prospecting targets. How research can help unlock an executive's mindset, enrich sales calls, and become the "ideal seller." How cross-selling can be a boon to our selling effort, including myths, obstacles, and best approaches to expanding the seller's footprint in a target organization. Valuable tactics for finalizing a deal, including the core elements to a close, barriers to closing a deal, and secrets for managing a successful close. Buyer-Centered Selling represents the best practice in winning sales today. This is more than a just a book. It's a field training manual that outlines step-by-step what you need to do today to work more effectively with buyers. This book is written for frontline sellers, sales managers, learning and development directors, sales enablement executives, account managers, marketing professionals and CEOs. SPECIAL BONUSES! With this book you will get access to a myriad of complimentary online resources including: The Buyer-Centered Selling Workbook and a Concept Card on most of the chapters. These cards provide a quick overview of the chapter and they highlight key takeaways. Sellers can use these Concept Card as a quick reference or to refresh the concepts. Scroll up and Purchase Buyer-Centered Selling right now.

CustomerCentric Selling, Second Edition

Author : Michael T. Bosworth
Publisher : McGraw Hill Professional
ISBN 13 : 9780071639842
Total Pages : 288 pages
Book Rating : 4.6/5 (398 download)

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Book Synopsis CustomerCentric Selling, Second Edition by : Michael T. Bosworth

Download or read book CustomerCentric Selling, Second Edition written by Michael T. Bosworth and published by McGraw Hill Professional. This book was released on 2010-01-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Web has changed the game for your customers— and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience. Your business and its people need to be “CustomerCentric”—willing and able to identify and serve customers’ needs in a world where competition waits just a mouse-click away. Traditional wisdom has long held that selling means convincing and persuading buyers. But today’s buyers no longer want or need to be sold in traditional ways. CustomerCentric Selling gives you mastery of the crucial eight aspects of communicating with today’s clients to achieve optimal results: Having conversations instead of making presentations Asking relevant questions instead of offering opinions Focusing on solutions and not only relationships Targeting businesspeople instead of gravitating toward users Relating product usage instead of relying on features Competing to win—not just to stay busy Closing on the buyer’s timeline (instead of yours) Empowering buyers instead of trying to “sell” them What’s more, CustomerCentric Selling teaches and reinforces key tactics that will make the most of your organization’s resources. Perhaps you feel you don’t have the smartest internal systems in place to ensure an ideal workflow. (Perhaps, as is all too common, you lack identifiable systems almost entirely.) From the basics—and beyond—of strategic budgeting and negotiation to assessing and developing the skills of your sales force, you’ll learn how to make sure that each step your business takes is the right one.

Sell Different!

Author : Lee B. Salz
Publisher : HarperCollins Leadership
ISBN 13 : 1400222516
Total Pages : 208 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Sell Different! by : Lee B. Salz

Download or read book Sell Different! written by Lee B. Salz and published by HarperCollins Leadership. This book was released on 2021-09-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game-changing new strategies to outsmart, outmaneuver, and outsell your competition! Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers. How do you stand out from the pack and not just land the account, but win deals at the prices you want? Lee B. Salz’s previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones. The practical, proven strategies presented in Sell Different! include: How to defeat your toughest competitor (hint: it’s not who you think it is) An actionable 16-phase plan to reach and engage elusive prospects Finding more of your best clients (it’s easier than you think) Acquiring more referrals than you ever dreamed possible Virtual selling and how to harness its potential Neutralizing the fear of change that paralyzes buyers and kills deals Structuring pilot programs that advance your deals Identifying the critical person needed to win more deals at the prices you want Solving closing problems and fixing the real issue limiting your success Dissecting and resolving the most challenging sales objection — price! What 99.999% of salespeople don’t do, but should Expanding account relationships to explode revenue and lock out the competition How to address a major flaw when comparing salespeople with professional athletes And much, much more! If you are a salesperson, executive, or business owner who desires to win more deals at the prices you want, then this book is for you.

Consultative Selling

Author : Mack Hanan
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814421385
Total Pages : 51 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Consultative Selling by : Mack Hanan

Download or read book Consultative Selling written by Mack Hanan and published by AMACOM Div American Mgmt Assn. This book was released on 1970 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on consultative salespersonhip - gives an introduction to the principles of consultative selling and describes the business management strategies, the profit planning strategies and Motivation to ' personal negotiation' with clients on which the new role of the salesman is based.

SPIN® -Selling

Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The Psychology of Selling

Author : Brian Tracy
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Understanding the Professional Buyer

Author : Peter Cheverton
Publisher : Kogan Page Publishers
ISBN 13 : 0749461470
Total Pages : 208 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding the Professional Buyer by : Peter Cheverton

Download or read book Understanding the Professional Buyer written by Peter Cheverton and published by Kogan Page Publishers. This book was released on 2010-11-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the Professional Buyer is a practical guide for sales people, giving them insight into the behaviour and strategies of buyers, so that they are able to deal with them more successfully and regain power in the buyer-seller relationship. In recent years the balance of power between buyer and seller has swung dramatically in favour of the buyer. Sellers are now faced with more professional, more knowledgeable and more powerful buyers - and the sales techniques used in previous years are no longer working. This book shows how to understand this new breed of buyer, in order to interact with them on a more level playing field. Contents include developments in the industry; purchasing organizations; types of buyers; purchasing analysis; and crucially, buyer-seller relations.

Gap Selling

Author : Keenan
Publisher : Sales Guy Publishing
ISBN 13 : 9781732891029
Total Pages : 262 pages
Book Rating : 4.8/5 (91 download)

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Book Synopsis Gap Selling by : Keenan

Download or read book Gap Selling written by Keenan and published by Sales Guy Publishing. This book was released on 2019-11-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price objections, no decision, prospects going dark, last minute feature requests, and more. Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy (change) or not to buy (not change). Gap Selling is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today's frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers. Today's sales world is littered with glorified order takers, beholden to a frustrated buyer, unable to influence the sale and create value. Gap Selling flips the script and creates salespeople with immense influence at every stage of the buying process, capable of impacting the sales metrics that matter: Shorter Sales Cycles Increased Revenue Elevated Deal Values Higher Win Rates Fewer No Decisions More Leads And Happier Buyers Gap Selling elevates the sales world's selling IQ and turns sales order takers into sales influencers.

Love and Selling

Author : Dan Smaida
Publisher : Beaver's Pond Press
ISBN 13 : 9781592986446
Total Pages : 0 pages
Book Rating : 4.9/5 (864 download)

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Book Synopsis Love and Selling by : Dan Smaida

Download or read book Love and Selling written by Dan Smaida and published by Beaver's Pond Press. This book was released on 2016-06-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let's face it: there's a lot of sucky selling going on in the world today. Sellers have been trained to use artificial tactics in pursuit of the sale. Like a woman in a bar bracing for another cheesy, tired pickup line, customers are now warier than ever. In ''Love and Selling,'' Dan Smaida uses the Lens of Love to call out all those cheesy, cringe-worthy 'tactics' and offer more authentic alternatives. The book uses the simple lessons we all understand about love and relationships to transform the way we think about selling. No 'sales processes,' no seller-centric models, just tried-and-true behaviors that work in business . . . and in love. When sellers ditch the tricks and focus on developing true relationships, they create real partnerships with customers, enjoy their jobs more, and see better results.

Selling Is Hard. Buying Is Harder.

Author : Garin Hess
Publisher : Greenleaf Book Group
ISBN 13 : 1632992957
Total Pages : 298 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Selling Is Hard. Buying Is Harder. by : Garin Hess

Download or read book Selling Is Hard. Buying Is Harder. written by Garin Hess and published by Greenleaf Book Group. This book was released on 2020-06-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enable Your Buyers for Faster B2B Sales What drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying easier and your prospects will buy from you faster and more often. Sales teams can shorten the sales cycle by as much as 68% when they learn to equip their champion—the people promoting their solution inside the target account—using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.

Let's Get Real or Let's Not Play

Author : Mahan Khalsa
Publisher : Penguin
ISBN 13 : 144063291X
Total Pages : 296 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Let's Get Real or Let's Not Play by : Mahan Khalsa

Download or read book Let's Get Real or Let's Not Play written by Mahan Khalsa and published by Penguin. This book was released on 2008-10-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers: · Start new business from scratch in a way both salespeople and clients can feel good about · Ask hard questions in a soft way · Close the deal by opening minds

Customer Centred Selling

Author : Rob Jolles
Publisher : Simon and Schuster
ISBN 13 : 1471105725
Total Pages : 366 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Customer Centred Selling by : Rob Jolles

Download or read book Customer Centred Selling written by Rob Jolles and published by Simon and Schuster. This book was released on 2012-12-11 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost two decades, tens of thousands of sales people have learned the lessons presented here by Xerox trainer Robert L. Jolles. The secret, Jolles reveals, is reversing the conventional selling practice. You must focus first on your customer's needs and decision-making process, instead of on the selling practice. Jolles provides a systematic approach that teaches you to anticipate, and influence, customer behaviour as the customer moves through an eight-stage 'decision cycle'. Only after you understand the steps of this decision cycle, Jolles cautions, are you prepared to match it to your 'selling cycle'. At the heart of these lessons is the simple but brilliant role-reversing concept of taking an idea and planting it in the mind of your customer, making the customer believe he or she thought of it first. Jolles teaches a repeatable, predictable selling process that can be adapted or modified to fit any experience that requires the skills of persuasion. The book includes a series of case studies, activities, and exercises that enable you to better understand the principles being taught, so you can immediately apply them to your own unique scenarios.

The Collaborative Sale

Author : Keith M. Eades
Publisher : John Wiley & Sons
ISBN 13 : 1118872428
Total Pages : 246 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Collaborative Sale by : Keith M. Eades

Download or read book The Collaborative Sale written by Keith M. Eades and published by John Wiley & Sons. This book was released on 2014-03-31 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value. From building a robust opportunity pipeline and predicting future revenues to mastering the nuances of buyer conversations, the book contains the information sales professionals need to remain relevant in today's sales environment. Buyers have become more informed and more empowered. As a result, most sellers now enter the buying process at a much later stage than the traditional norm. The rise of information access has given buyers more control over their purchases than ever before, and sellers must adapt to survive. The Collaborative Sale provides a roadmap for adapting through sales collaboration, detailing the foundations, personae, and reality of the new marketplace. The book provides insight into the new buyer thought processes, the new sales personae required for dealing with the new buyers, and how to establish and implement a dynamic sales process. Topics include: Selling in times of economic uncertainty, broad information access, and new buyer behavior Why collaboration is so important to the new buyers The emergence of new sales personae – Micro-marketer, Visualizer, and Value Driver Buyer alignment, risk mitigation, and the myth of control Situational fluency, and the role of technology Focused sales enablement, and buyer-aligned learning and development Implementation and establishment of a dynamic sales process The book describes the essential competencies for collaborative selling, and provides indispensable supplemental tools for implementation. Written by recognized authorities with insights into global markets, The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the essential resource for today's sales professional.

Proactive Selling

Author : William Miller
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814431925
Total Pages : 258 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Proactive Selling by : William Miller

Download or read book Proactive Selling written by William Miller and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most sales professionals make the mistake of using the same sales patterns over and over. But since all customers are different, true pros know they must tailor their methods to the buyer if they want to make their numbers every year. ProActive Selling gives readers the tools they need to adapt their approach and maintain control at every stage of the sale. Thoroughly revised and updated, the second edition shows salespeople how to: * Qualify and disqualify prospects sooner to focus on the most promising accounts * Examine buyers' motivations from every angle * Quantify the value proposition early * Double the number of calls returned from prospective customers * Appeal to the real decision-makers * Use technology (e.g. cloud, video, social media, and more) to generate leads and shorten sales cycles * Increase the effectiveness of every interaction Featuring dozens of enlightening examples and the author's 17 exclusive, practical selling tools, ProActive Selling gives sales professionals the edge they need to exceed their goals-with any company, in any industry.

Secrets of Question-Based Selling

Author : Thomas Freese
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402235224
Total Pages : 290 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Secrets of Question-Based Selling by : Thomas Freese

Download or read book Secrets of Question-Based Selling written by Thomas Freese and published by Sourcebooks, Inc.. This book was released on 2000-11-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Question Based Selling ( QBS®) is a commonsense approach to sales, based on the theory that "what" salespeople ask-and "how" they ask-is more important than anything they will ever say. This technique makes sense because in order to present solutions, you first must learn your customer's needs. How do you uncover a prospect's needs? By asking questions. But not just any questions. You must ask the right questions at the right time. And this book provides a step-by-step, easy-to-follow program that does just that. With this proven, hands-on guide, you will learn to: --Penetrate more accounts --Establish greater credibility --Generate more return calls --Prevent and handle objections --Motivate different types of buyers --Develop more internal champions --Close more sales...faster --And much, much more

The Challenger Sale

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 240 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

The Buying Curve

Author : David Fitzgerald
Publisher : AuthorHouse
ISBN 13 : 1665528907
Total Pages : 251 pages
Book Rating : 4.6/5 (655 download)

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Book Synopsis The Buying Curve by : David Fitzgerald

Download or read book The Buying Curve written by David Fitzgerald and published by AuthorHouse. This book was released on 2021-06-13 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Buying Curve is the ONLY sales book you will ever need to succeed at the highest level of selling. Sales is one of the most rewarding jobs in the world if done properly. It can bring you unlimited income and life style choices. In todays labyrinth of available information at the touch of a button to scrupulous buyers, the real art of salesmanship is crucial to your success. Contained in The Buying Curve is the most complete and effective step by step sales process coupled with proven techniques to guarantee increased sales. Throughout a 33 year career David has influenced over a billion dollars worth of SALES and trained thousands of sales people at every level. He has proven himself to be one of the best closers ever to pick up a pen. Now he wants to share his knowledge with YOU. Armed with the most effective selling techniques ever created and an insight into the mind of the buyer you will easily sell at a master level in no time. Imagine the confidence of walking into ANY sales environment knowing you have the best sales training, think you’ll succeed? The book is divided into 4 parts: The Sale: The nine steps delivered in an easy to follow formate. No sales: A lighthearted but true outcome of what happens if you don’t have the best training. What went wrong: How to understand and fix why they didn’t buy (a must read for all). Coming full circle: Relates to what is needed in selling at the highest level to todays media savvy market who know their options and can shop around with a click. Ready to become a Master? Welcome to The Buying Curve. For more information visit: davidfitzgeraldgroup.com