Advances in Global Marketing

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Author :
Publisher : Springer
ISBN 13 : 3319613855
Total Pages : 517 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Advances in Global Marketing by : Leonidas C. Leonidou

Download or read book Advances in Global Marketing written by Leonidas C. Leonidou and published by Springer. This book was released on 2017-10-20 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.

Guide to Reference in Business and Economics

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Author :
Publisher : American Library Association
ISBN 13 : 0838912346
Total Pages : 492 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Guide to Reference in Business and Economics by : Steven W. Sowards

Download or read book Guide to Reference in Business and Economics written by Steven W. Sowards and published by American Library Association. This book was released on 2014-07-22 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk. Readers will find sources of information on such topics asBusiness lawE-commerceInternational businessManagement of information systemsOccupations and careersMarket researchGuide to Reference is used internationally as the “source of first resort” for identifying information and training reference professionals, and this book will help connect librarians and researchers to the most relevant sources of information on business and economics.

Company and Industry Research

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Publisher : Business Expert Press
ISBN 13 : 1631570382
Total Pages : 150 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Company and Industry Research by : Hiromi Kubo

Download or read book Company and Industry Research written by Hiromi Kubo and published by Business Expert Press. This book was released on 2016-06-27 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to describe information search strategies and techniques critical for business practitioners and to pinpoint credible sources of information on specific topics in company and industry research. In today’s information age, businesses have an ever-growing need to obtain quality information in a timely manner and incorporate it effectively into decision making, and when such a need occurs business managers often face a situation of performing information research themselves with a limited budget. Rather than frantically running searches on random websites with much time wasted, it is imperative that they understand the nature of business information research, develop a systematic plan for data collection, and use appropriate information from credible sources. Learning and becoming familiar with the significance of these information resources is a key for successful business research.

Business Information Guide

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Author :
Publisher :
ISBN 13 : 9780835745963
Total Pages : 125 pages
Book Rating : 4.7/5 (459 download)

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Book Synopsis Business Information Guide by :

Download or read book Business Information Guide written by and published by . This book was released on 1984 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Information Sources

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Author :
Publisher : Univ of California Press
ISBN 13 : 9780520081802
Total Pages : 754 pages
Book Rating : 4.0/5 (818 download)

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Book Synopsis Business Information Sources by : Lorna M. Daniells

Download or read book Business Information Sources written by Lorna M. Daniells and published by Univ of California Press. This book was released on 1993 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.

Successful Business Research

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Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Successful Business Research by : Rhonda M. Abrams

Download or read book Successful Business Research written by Rhonda M. Abrams and published by . This book was released on 2006 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating or growing a successful business depends on finding critical numbers, including market size and growth, sales numbers, and more. This distinctive book, paired with a helpful CD, guides readers through each step of the online research process.

International Business Research

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Publisher :
ISBN 13 : 9780810887268
Total Pages : 0 pages
Book Rating : 4.8/5 (872 download)

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Book Synopsis International Business Research by : Esther L. Gil

Download or read book International Business Research written by Esther L. Gil and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, most businesses participate in globalization, whether by entering new markets worldwide or dealing with competitors from around the world. International Business Research: Strategies and Resources provides the basic tools that are useful for doing international business research. Following an introduction that outlines the foundation for international business activity-- money, the international monetary system, and financial markets--subsequent chapters address: essential information such as sources, organizations, and websites that list resources for specific regions and countries; how to find international company information and financial data; the major classification schemes used to find relevant industry data, including import/export statistics; and international market and industry research.

Encyclopedia of Small Business

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Author :
Publisher : Gale Cengage
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Encyclopedia of Small Business by : Arsen Darnay

Download or read book Encyclopedia of Small Business written by Arsen Darnay and published by Gale Cengage. This book was released on 2007 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains over six hundred alphabetically arranged entries that provide information on various aspects of small business, covering human resources, production and productivity, financial activities, marketing, legal issues, and many other topics.

The Business Library and how to Use it

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Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Business Library and how to Use it by : Ernest L. Maier

Download or read book The Business Library and how to Use it written by Ernest L. Maier and published by . This book was released on 1996 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition (formerly titled "How To Use the Business Library"), the first in 12 years, is a key to timely and relevant business information. Written by two marketing professors and two librarians, this work is divided into four main sections: Introduction to Business Research and the Library; Research Strategies and General Sources of Business Information; Sources of Business Information; and Using What You've Learned. Each of the 16 chapters features an introduction to the topic, an in-depth descriptive list of relevant sources, and research tasks the sources can be used to perform. Expanding coverage on new and emerging technologies in business sources, this edition also provides new methods of accessing this information. Additionally, subject, author/title, organization, and association indexes have been included as well as more international sources, databases, and government publications. The final chapter/section guides the reader through the preparation of a research-based business report. A necessary purchase for academic libraries and very useful in public libraries.

Industrial Arts Index

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Author :
Publisher :
ISBN 13 :
Total Pages : 1528 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Industrial Arts Index by :

Download or read book Industrial Arts Index written by and published by . This book was released on 1923 with total page 1528 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Research Sources

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Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Market Research Sources by : United States. Bureau of Foreign and Domestic Commerce

Download or read book Market Research Sources written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1927 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Research Sources, 1940

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Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Market Research Sources, 1940 by : United States. Bureau of Foreign and Domestic Commerce

Download or read book Market Research Sources, 1940 written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1940 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Market Research Sources

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Author :
Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Market Research Sources by : Rachel Bretherton

Download or read book Market Research Sources written by Rachel Bretherton and published by . This book was released on 1938 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Introduction to Online Company Research

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Author :
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis An Introduction to Online Company Research by : Chris Dobson

Download or read book An Introduction to Online Company Research written by Chris Dobson and published by South Western Educational Publishing. This book was released on 2004 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The research techniques in Introduction to 'Online Company Research' focus on finding information about a specific company - whether it's a competitor, customer, potential partner, or an adversary in a lawsuit. These techniques provide an efficient and straightforward way to gather reliable information that is readily available from a variety of dependable sources. The volume instructs readers on effective search techniques and cost-effective information sources. All of the major online company data sources are critically reviewed and value-rated. Like all the titles in the Business Research Series, this book is conveniently divided into four sections containing a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and abundant - but also challenging. Research sites sometimes come and go, and sources can be questionable. The Business Research Solutions Series provides comprehensive business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. This resourceful and innovative multi-volume series of reference guides teaches readers how to approach a research problem, how to select the best online sources, and how to effectively use these sources. It also suggests alternate low-cost solutions for many standard questions and problems. A must-have for professionals involved in company research, these invaluable tools provide step-by-step advice on how to analyze, interpret, and present data for informed decision-making." -- Amazon.

Research on Main Street

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Publisher : Cyberage Books
ISBN 13 : 9780910965880
Total Pages : 0 pages
Book Rating : 4.9/5 (658 download)

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Book Synopsis Research on Main Street by : Marcy Phelps

Download or read book Research on Main Street written by Marcy Phelps and published by Cyberage Books. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to offering her own hard-won expertise, Phelps shares advice and techniques from her fellow business researchers. You'll learn proven strategies for finding quality information about local business and economic conditions, issues, and outlooks. Visit the book's companion website at ResearchOnMainStreet.com for links, updates, and more. --Book Jacket.

Encyclopedia of Major Marketing Strategies

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Author :
Publisher :
ISBN 13 : 9781410389336
Total Pages : 500 pages
Book Rating : 4.3/5 (893 download)

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Book Synopsis Encyclopedia of Major Marketing Strategies by : Matthew Miskelly

Download or read book Encyclopedia of Major Marketing Strategies written by Matthew Miskelly and published by . This book was released on 2019 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.

Business Research Sources

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Author :
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Business Research Sources by : F. Patrick Butler

Download or read book Business Research Sources written by F. Patrick Butler and published by Irwin Professional Publishing. This book was released on 1999 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed primarily as a resourcebook, this text is intended for use as either a supplement or a "stand alone" book in a variety of courses including business research methods, marketing research, business communications, introduction to management and introduction to business.