How Clients Buy

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111943470X
Total Pages : 279 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis How Clients Buy by : Tom McMakin

Download or read book How Clients Buy written by Tom McMakin and published by John Wiley & Sons. This book was released on 2018-03-13 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.

Managing The Professional Service Firm

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1471109658
Total Pages : 479 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Managing The Professional Service Firm by : David H. Maister

Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'

The Seven Principles of Professional Services

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Author :
Publisher :
ISBN 13 : 9780986210716
Total Pages : pages
Book Rating : 4.2/5 (17 download)

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Book Synopsis The Seven Principles of Professional Services by : Thomas McGrath

Download or read book The Seven Principles of Professional Services written by Thomas McGrath and published by . This book was released on 2014-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book details the prerequisite knowledge every consultant must master when delivering complex professional services. Coupled with the author's and his industry colleagues' real life examples of success and failure, these principles provide every consultant with actionable guidance to improve their service quality. Professional services consultants are walking a dangerous high wire between the success of their customers and the ongoing success of their firm. To maintain balance and walk this tightrope successfully, a consultant needs a strong set of principles that can be relied upon in the heat of a customer engagement. Through detailed analysis of his own experience as a consultant, a customer, and a professional services executive, Shane describes in detail the seven principles of professional services that have led him and others to repeated success. If you have been a consultant for ten minutes or ten years, this book will help you assess how well you deliver your service today and enable you to identify ways to elevate it in the future. Doing so will benefit your customer, your firm and your career.

Reinventing Professional Services

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118097521
Total Pages : 242 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Reinventing Professional Services by : Ari Kaplan

Download or read book Reinventing Professional Services written by Ari Kaplan and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment. From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures. Details the importance of offering resources instead of simply selling Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery Offers advice readers can immediately use to strengthen client relationships Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.

Mastering Professional Services

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Publisher :
ISBN 13 : 9780976718406
Total Pages : 0 pages
Book Rating : 4.7/5 (184 download)

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Book Synopsis Mastering Professional Services by : Thomas E. Lah

Download or read book Mastering Professional Services written by Thomas E. Lah and published by . This book was released on 2005-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies worldwide continue to seek new growth opportunities by establishing professional services to complement their current company portfolio. These professional service organizations are being chartered to secure high margin streams of revenue, improve customer satisfaction, and solidify customer loyalty. However, many of these companies have little experience building and managing a professional services organization. This lack of experience is creating incredible organizational pain. Not just product companies are struggling in their attempts to create profitable and effective professional service organizations. System integrators and value added resellers that must incorporate complicated technologies into their service offerings are struggling to scale service capabilities. Outsourcing and managed service providers that now want to provide consultative support are learning there are significant differences in these service lines. Many times, the current professional service strategy for these companies is simply not sustainable. Mastering Professional Services is the first book to guide acompany through the process of designing a viable services strategy that complements a broader company portfolio. From the author of Building Professional Services: The Siren's Song, this book continues the tradition of providing practical tools and techniques to manage professional services when it is not the core offering of the company.

Never Say Sell

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Publisher : John Wiley & Sons
ISBN 13 : 1119683785
Total Pages : 265 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Never Say Sell by : Tom McMakin

Download or read book Never Say Sell written by Tom McMakin and published by John Wiley & Sons. This book was released on 2020-10-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of how recurring revenue is driven at expert firms like BCG, KPMG, EY, and more Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships explains how to scale individual engagements into long-term business relationships. Cowritten by Tom McMakin, the coauthor of How Clients Buy and expert in account development, and colleague Jacob Parks, this book provides insights from key rainmakers at firms like Accenture, IBM, and more into how they drive growth from existing relationships. Never Say Sell is a business development guide for professional service providers like consultants, accountants, and lawyers, whether they are sole proprietors or members of account teams tasked with expanding key accounts. Doing good work with existing clients is not enough to have them come back to you again and again. You must do more. This book explores the techniques and methods that leading professional service providers use to add value, cross sell, and drive recurring revenue from existing engagements. Never Say Sell will help you turn one-and-done clients into some of your most exciting and lucrative relationships. It is a must-have for any professional who benefits from repeat business.

The Business Plan Guide for Independent Consultants

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Author :
Publisher : Wiley
ISBN 13 : 9780471597353
Total Pages : 244 pages
Book Rating : 4.5/5 (973 download)

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Book Synopsis The Business Plan Guide for Independent Consultants by : Herman Holtz

Download or read book The Business Plan Guide for Independent Consultants written by Herman Holtz and published by Wiley. This book was released on 1994-12-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a complete business plan guide just for independentconsultants! . . . And who better to write it than North America's#1 bestselling author on consulting? Unlike most general business plan books that focus on raisingcapital and applying for loans, this unique do-it-yourself guideconcentrates on defining services and products. Written by HermanHoltz, the nation's leading expert on making it as an independentconsultant, it tells you everything you need to know to develop arealistic, workable business plan that prepares you for anycontingency and helps guide your day-to-day decision making as yourbusiness flourishes and grows. Numerous illustrations andworksheets guide your every step and save you the drudgery ofstarting from scratch. This book covers all business planningtopics of crucial concern to consultants, including: * Defining your products or services * Market research and sales strategies * Rate structures and income projections * Worksheets to help you create objectives and set goals * Sample business plan Includes the Author's Disk to help you prepare your business plan,from defining your services and target market to estimatingstart-up costs, setting rates and consulting fees, and projectingincome. Boilerplate contracts and letters of agreement are alsoprovided.

Professional Services Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118604342
Total Pages : 373 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Professional Services Marketing by : Mike Schultz

Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

Start Your Own Consulting Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613082673
Total Pages : 199 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Consulting Business by : Entrepreneur magazine

Download or read book Start Your Own Consulting Business written by Entrepreneur magazine and published by Entrepreneur Press. This book was released on 2014-05-19 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading entrepreneurs into the multi-billion dollar consulting industry, the experts at Entrepreneur show you how to capitalize on your talents to help others achieve their business goals. Coached by experts, learn to define your market, find and keep clients, obtain licenses, set rates, monitor cash flow, hire staff, prepare contracts, agreements, and reports, and more. Includes new interviews with successful consultants, updated answers to frequently asked questions, and a completely refreshed list of the top 20 consulting businesses.

Winning the Professional Services Sale

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470522011
Total Pages : 225 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Winning the Professional Services Sale by : Michael W. McLaughlin

Download or read book Winning the Professional Services Sale written by Michael W. McLaughlin and published by John Wiley & Sons. This book was released on 2009-08-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.

Buying Professional Services

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Author :
Publisher : Wiley
ISBN 13 : 9781846683251
Total Pages : 0 pages
Book Rating : 4.6/5 (832 download)

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Book Synopsis Buying Professional Services by : Fiona Czerniawska

Download or read book Buying Professional Services written by Fiona Czerniawska and published by Wiley. This book was released on 2010-07-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public and private sector organisations are spending huge amounts of money buying professional services, and most are doing it badly, without sufficiently rigorous procurement processes or an adequate understanding of the marketplace, resulting in wasted money and disappointing outcomes. Even among those organisations with formal procurement processes and techniques, many are applying them inappropriately and therefore acheive similary poor results. On the other side of the fence, many professional services firms don't understand how the increasing application of procurement processes could affect the way they get business and work with clients, the way they charge and, ultimately, their profitability. Furthermore, while they are working together, both professional services providers and their clients too often behave in ways that reduce the potential benefits to both parties. Using real examples from a range of private sector firms, government departments and the professional services firms themselves, this book explores what users and providers of professional services need to do to ensure that the users' money is well spent and the providers' earnings are well earned. "A practical and thought provoking guide that gets to the heart of the matter about what differentiates this category of spend."—Helen Wilber FCIPS, Senior Procurement Manager, Professional Services, Group Procurement, Royal Mail "This insightful book will help buyers and providers of professional services get a better understanding of the issues – and achieve better results."—Lindsay Morgan, Partner and Head of Global Real Estate, Norton Rose LLP and Group

Productize

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Publisher : Vecteris
ISBN 13 : 9781736929612
Total Pages : 172 pages
Book Rating : 4.9/5 (296 download)

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Book Synopsis Productize by : Eisha Armstrong

Download or read book Productize written by Eisha Armstrong and published by Vecteris. This book was released on 2021-05-02 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many professional services businesses want to create more scalable services and solutions but they often lack the tools and capabilities to successfully transition from a customized services model to a scalable solutions and products model. Productize outlines the unique pitfalls that professional services organizations face when they embark on a strategy of creating more scalable, often tech-enabled, products and services and it provides you with the tactics and tools to overcome these pitfalls. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.In this book, you'll learn:1) How to turn shift your culture to embrace a product mindset2) The capabilities you to be successful and whether or not you should acquire them or grow them internally3) How much money to invest in exploring and building more scalable solutions and products4) How to ensure there is a viable market for your product idea5) How to sequence investments in new product development6) How to successfully source and work with developers and data scientists7) How to inexpensively test your ideas before investing in development8) How to win the hearts and minds of your sales team to ensure your new products are commercially successfulBonus: Key point summaries at the end of each chapter to help you lock in what you learnBonus: More than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.

The Irresistible Consultant's Guide to Winning Clients

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1683501659
Total Pages : 273 pages
Book Rating : 4.6/5 (835 download)

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Book Synopsis The Irresistible Consultant's Guide to Winning Clients by : David A. Fields

Download or read book The Irresistible Consultant's Guide to Winning Clients written by David A. Fields and published by Morgan James Publishing. This book was released on 2017-03-21 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers

Consulting Success

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Publisher : Consulting Success
ISBN 13 : 9781775041115
Total Pages : 306 pages
Book Rating : 4.0/5 (411 download)

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Book Synopsis Consulting Success by : Michael Zipursky

Download or read book Consulting Success written by Michael Zipursky and published by Consulting Success. This book was released on 2018-10-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you take your skills and expertise and package and present it to become a successful consultant? There are proven time-tested principles, strategies, tactics and best-practices the most successful consultants use to start, run and grow their consulting business. Consulting Success teaches you what they are. In this book you'll learn: - How to position yourself as a leading expert and authority in your marketplace - Effective marketing and branding materials that get the attention of your ideal clients - Strategies to increase your fees and earn more with every project - The proposal template that has generated millions of dollars in consulting engagements - How to develop a pipeline of business and attract ideal clients - Productivity secrets for consultants including how to get more done in one week than most people do in a month - And much, much more

Marketing Your Services

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Marketing Your Services by : Anthony O. Putman

Download or read book Marketing Your Services written by Anthony O. Putman and published by John Wiley & Sons. This book was released on 1990-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

How to Win Client Business When You Don't Know Where to Start

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119676924
Total Pages : 240 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis How to Win Client Business When You Don't Know Where to Start by : Doug Fletcher

Download or read book How to Win Client Business When You Don't Know Where to Start written by Doug Fletcher and published by John Wiley & Sons. This book was released on 2021-10-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dramatically grow your client base following pragmatic and insightful advice by bestselling author Doug Fletcher How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional Services serves as an invaluable and indispensable guide for everyone in the business of selling professional and consulting services. Author Doug Fletcher dives deeply into the five skills required to "make it rain": Create Your Personal Brand Identity Demonstrate Your Professional Expertise Build Your Professional Ecosystem Develop Trust-Based Relationships Practice Everyday Success Habits How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn readers from sales novices into rainmakers. Written by the same celebrated author who brought readers the best-selling book How Clients Buy, How to Win Client Business When You Don't Know Where to Start is perfect for any professional services provider or consultant who seeks to dramatically increase their book of business.

Online Marketing for Professional Services

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Author :
Publisher :
ISBN 13 : 9780982881934
Total Pages : 170 pages
Book Rating : 4.8/5 (819 download)

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Book Synopsis Online Marketing for Professional Services by : Lee W. Frederiksen

Download or read book Online Marketing for Professional Services written by Lee W. Frederiksen and published by . This book was released on 2012-06 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.