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Author : Fiona Czerniawska
Publisher : Purdue University Press
ISBN 13 : 9781557531940
Total Pages : 266 pages
Book Rating : 4.5/5 (319 download)
Download or read book Business in a Virtual World written by Fiona Czerniawska and published by Purdue University Press. This book was released on 2001 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: On virtual management
Author : Robert J. Thierauf
Publisher : Praeger
ISBN 13 : 0899309461
Total Pages : 0 pages
Book Rating : 4.8/5 (993 download)
Download or read book Virtual Reality Systems for Business written by Robert J. Thierauf and published by Praeger. This book was released on 1995-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to explore virtual reality strictly for businesspeople, Virtual Reality Systems for Business provides essential information not only on theory and the scientific underpinnings of this new technology, but also on its methods, purposes, and day-to-day applications. Readers will learn how virtual reality applies to retailing, marketing, design, manufacturing, accounting, finance, training, human resource management, and other functions critical to the operations of any organization, public or private. They will learn the types of hardware and software currently available to develop the "virtual worlds" they need in their specific organizations, and how to procure them from vendors. Also covered are the methodologies by which computer professionals can develop their own virtual reality systems, and the relationship between virtual reality systems and computer databases and data communications. Explained too is the basic framework underlying business-oriented virtual reality systems and how these systems tie in with nonbusiness-oriented systems.
Author : John A. Quelch
Publisher : Penguin
ISBN 13 : 110157187X
Total Pages : 222 pages
Book Rating : 4.1/5 (15 download)
Download or read book All Business Is Local written by John A. Quelch and published by Penguin. This book was released on 2012-02-02 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
Author : Nick Morgan
Publisher : Harvard Business Press
ISBN 13 : 1633694453
Total Pages : 272 pages
Book Rating : 4.6/5 (336 download)
Download or read book Can You Hear Me? written by Nick Morgan and published by Harvard Business Press. This book was released on 2018-10-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Washington Post Bestseller Your manual for remote and virtual work. Communicating virtually is cool, useful, and now even more ubiquitous and necessary than ever. But we're often reminded that the quality of human connection we experience in many forms of virtual communication is awful. We've all felt disconnected in a video conference, frustrated that we're not getting through on the phone, upset when our email is badly misinterpreted, or anxious that we're being misunderstood. How can we fix this? In this powerful, practical book, communication expert Nick Morgan outlines five big problems with communication in the virtual world--lack of feedback, lack of empathy, lack of control, lack of emotion, and lack of connection and commitment--and shows how to overcome them as we shift to working remotely more and more. Morgan argues that while virtual communication will never be as rich or intuitive as a face-to-face meeting, recent research suggests that we need to learn is to consciously deliver a whole set of cues, both verbal and nonverbal, that we used to deliver unconsciously in the pre-virtual era. He guides us through this important process, providing rules for virtual feedback, an empathy assessment and virtual temperature check, tips for creating trust in a virtual context, and advice for specific digital channels such as email and text, the conference call, Skype, and more. Whether you're an entrepreneur, an independent professional, or a manager in an organization that has more than one office or customers who aren't nearby, Can You Hear Me? is your essential communications manual for twenty-first-century work.
Author : Thomas Malaby
Publisher : Cornell University Press
ISBN 13 : 0801457750
Total Pages : 176 pages
Book Rating : 4.8/5 (14 download)
Download or read book Making Virtual Worlds written by Thomas Malaby and published by Cornell University Press. This book was released on 2011-01-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past decade has seen phenomenal growth in the development and use of virtual worlds. In one of the most notable, Second Life, millions of people have created online avatars in order to play games, take classes, socialize, and conduct business transactions. Second Life offers a gathering point and the tools for people to create a new world online. Too often neglected in popular and scholarly accounts of such groundbreaking new environments is the simple truth that, of necessity, such virtual worlds emerge from physical workplaces marked by negotiation, creation, and constant change. Thomas Malaby spent a year at Linden Lab, the real-world home of Second Life, observing those who develop and profit from the sprawling, self-generating system they have created. Some of the challenges created by Second Life for its developers were of a very traditional nature, such as how to cope with a business that is growing more quickly than existing staff can handle. Others are seemingly new: How, for instance, does one regulate something that is supposed to run on its own? Is it possible simply to create a space for people to use and then not govern its use? Can one apply these same free-range/free-market principles to the office environment in which the game is produced? "Lindens"—as the Linden Lab employees call themselves—found that their efforts to prompt user behavior of one sort or another were fraught with complexities, as a number of ongoing processes collided with their own interventions. Malaby thoughtfully describes the world of Linden Lab and the challenges faced while he was conducting his in-depth ethnographic research there. He shows how the workers of a very young but quickly growing company were themselves caught up in ideas about technology, games, and organizations, and struggled to manage not only their virtual world but also themselves in a nonhierarchical fashion. In exploring the practices the Lindens employed, he questions what was at stake in their virtual world, what a game really is (and how people participate), and the role of the unexpected in a product like Second Life and an organization like Linden Lab.
Author : Edward Castronova
Publisher : St. Martin's Press
ISBN 13 : 9780230608610
Total Pages : 256 pages
Book Rating : 4.6/5 (86 download)
Download or read book Exodus to the Virtual World written by Edward Castronova and published by St. Martin's Press. This book was released on 2007-11-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual worlds have exploded out of online game culture and now capture the attention of millions of ordinary people: husbands, wives, fathers, mothers, workers, retirees. Devoting dozens of hours each week to massively multiplayer virtual reality environments (like World of Warcraft and Second Life), these millions are the start of an exodus into the refuge of fantasy, where they experience life under a new social, political, and economic order built around fun. Given the choice between a fantasy world and the real world, how many of us would choose reality? Exodus to the Virtual World explains the growing migration into virtual reality, and how it will change the way we live--both in fantasy worlds and in the real one.
Author : Barbara L. Ciaramitaro
Publisher : IGI Global
ISBN 13 : 9781616928087
Total Pages : 0 pages
Book Rating : 4.9/5 (28 download)
Download or read book Virtual Worlds and E-commerce written by Barbara L. Ciaramitaro and published by IGI Global. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.
Author : Edward Castronova
Publisher : University of Chicago Press
ISBN 13 : 0226096319
Total Pages : 344 pages
Book Rating : 4.2/5 (26 download)
Download or read book Synthetic Worlds written by Edward Castronova and published by University of Chicago Press. This book was released on 2008-09-15 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: From EverQuest to World of Warcraft, online games have evolved from the exclusive domain of computer geeks into an extraordinarily lucrative staple of the entertainment industry. People of all ages and from all walks of life now spend thousands of hours—and dollars—partaking in this popular new brand of escapism. But the line between fantasy and reality is starting to blur. Players have created virtual societies with governments and economies of their own whose currencies now trade against the dollar on eBay at rates higher than the yen. And the players who inhabit these synthetic worlds are starting to spend more time online than at their day jobs. In Synthetic Worlds, Edward Castronova offers the first comprehensive look at the online game industry, exploring its implications for business and culture alike. He starts with the players, giving us a revealing look into the everyday lives of the gamers—outlining what they do in their synthetic worlds and why. He then describes the economies inside these worlds to show how they might dramatically affect real world financial systems, from potential disruptions of markets to new business horizons. Ultimately, he explores the long-term social consequences of online games: If players can inhabit worlds that are more alluring and gratifying than reality, then how can the real world ever compete? Will a day ever come when we spend more time in these synthetic worlds than in our own? Or even more startling, will a day ever come when such questions no longer sound alarmist but instead seem obsolete? With more than ten million active players worldwide—and with Microsoft and Sony pouring hundreds of millions of dollars into video game development—online games have become too big to ignore. Synthetic Worlds spearheads our efforts to come to terms with this virtual reality and its concrete effects. “Illuminating. . . . Castronova’s analysis of the economics of fun is intriguing. Virtual-world economies are designed to make the resulting game interesting and enjoyable for their inhabitants. Many games follow a rags-to-riches storyline, for example. But how can all the players end up in the top 10%? Simple: the upwardly mobile human players need only be a subset of the world's population. An underclass of computer-controlled 'bot' citizens, meanwhile, stays poor forever. Mr. Castronova explains all this with clarity, wit, and a merciful lack of academic jargon.”—The Economist “Synthetic Worlds is a surprisingly profound book about the social, political, and economic issues arising from the emergence of vast multiplayer games on the Internet. What Castronova has realized is that these games, where players contribute considerable labor in exchange for things they value, are not merely like real economies, they are real economies, displaying inflation, fraud, Chinese sweatshops, and some surprising in-game innovations.”—Tim Harford, Chronicle of Higher Education
Author : Charles Wankel
Publisher : Emerald Group Publishing
ISBN 13 : 1780520522
Total Pages : 399 pages
Book Rating : 4.7/5 (85 download)
Download or read book Transforming Virtual World Learning written by Charles Wankel and published by Emerald Group Publishing. This book was released on 2011-09-28 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide on how to transform your ideas from virtual world course ware to virtual world learning experiences. It argues that setting up learning in 3D virtual worlds requires a transformative approach.
Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119695171
Total Pages : 275 pages
Book Rating : 4.1/5 (196 download)
Download or read book Extended Reality in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2021-07-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to business problems. You’ll discover the new ways that companies are harnessing virtual, augmented, and mixed reality to improve consumers’ perception of their brands. You’ll also find out why there are likely to be no industries that will remain untouched by the use of XR, and why these technologies are popular across the commercial, governmental, and non‑profit spectrums. Perfect for Chief Executive Officers, business owners, leaders, managers, and professionals working in business development, Extended Reality in Practice will also earn a place in the libraries of professionals working within innovation teams seeking an accessible resource on the possibilities and potential created by augmented, virtual, and mixed reality technologies. An insightful exploration of extended reality from a renowned thought leader, technologist, and futurist Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant. Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they’re turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders. You’ll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences. Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.
Author : Timothy Jung
Publisher : Springer Nature
ISBN 13 : 3030727815
Total Pages : 165 pages
Book Rating : 4.0/5 (37 download)
Download or read book XR Case Studies written by Timothy Jung and published by Springer Nature. This book was released on 2021-09-11 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences to their customers. The case studies provided in this volume explore business uses of the technology across multiple industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and video gaming. The book includes solutions of different maturities as well as those from startups to large enterprises thereby providing a thorough view of how augmented reality and virtual reality can be used in business.
Author : Enes Emre Başar
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527515516
Total Pages : 251 pages
Book Rating : 4.5/5 (275 download)
Download or read book The Virtual World and Marketing written by Enes Emre Başar and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Author : Bernard Marr
Publisher : John Wiley & Sons
ISBN 13 : 1119795575
Total Pages : 359 pages
Book Rating : 4.1/5 (197 download)
Download or read book Business Trends in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2021-11-15 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE BUSINESS BOOK OF THE YEAR AWARD 2022! Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries. In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries. Critical consumer trends just emerging today—or poised to emerge tomorrow—are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores: Crucial business operations trends that are changing the way companies conduct themselves in the 21st century The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner.
Author : C.F. Earl
Publisher : Simon and Schuster
ISBN 13 : 1422289036
Total Pages : 64 pages
Book Rating : 4.4/5 (222 download)
Download or read book Building a Business in the Virtual World written by C.F. Earl and published by Simon and Schuster. This book was released on 2014-09-02 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in having your own business? Today, young people have never had more opportunities to build new and exciting businesses. Before you start your business, you'll need to know the basics, though. In the twenty-first century, almost every kind of business is being done online. Understanding how to build a business using the Internet is vitally important. In Building a Business in the Virtual World, you'll discover how companies are using the Internet to find success no matter what their business—and how you can too.
Author : Jeremy Dalton
Publisher : Kogan Page Publishers
ISBN 13 : 1789666341
Total Pages : 249 pages
Book Rating : 4.7/5 (896 download)
Download or read book Reality Check written by Jeremy Dalton and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover THE next big competitive advantage in business: learn how augmented and virtual reality can put your business ahead. Augmented reality (AR) and virtual reality (VR) are part of a new wave of immersive technologies that offer huge opportunities for businesses, across industries and regardless of their size. Most people think of AR or VR as a new development in video gaming like Pokémon GO, or an expensive marketing campaign by the Nikes of the world. The truth is, businesses of any size can put these new technologies to immediate use in areas that include: - Learning and development - Remote collaboration and assistance - Visualization of remote assets and environments - Sales and marketing - Consumer behaviour research Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results.
Author : Benjamin Tyson Duranske
Publisher : American Bar Association
ISBN 13 : 9781604420098
Total Pages : 484 pages
Book Rating : 4.4/5 (2 download)
Download or read book Virtual Law written by Benjamin Tyson Duranske and published by American Bar Association. This book was released on 2008 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are one of the many who have read about and heard about virtual worlds but do not really understand what a virtual world is, or even how to use appropriate terminology when discussing them, then this is the book for you."--Jacket.
Author : M. Claudia tom Dieck
Publisher : Springer
ISBN 13 : 3030062465
Total Pages : 335 pages
Book Rating : 4.0/5 (3 download)
Download or read book Augmented Reality and Virtual Reality written by M. Claudia tom Dieck and published by Springer. This book was released on 2019-02-19 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.
