Business Education In Virginia

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The AI Marketing Canvas

Author : Raj Venkatesan
Publisher : Stanford University Press
ISBN 13 : 1503628043
Total Pages : 295 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The AI Marketing Canvas by : Raj Venkatesan

Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Fundamentals of Business (black and White)

Author : Stephen J. Skripak
Publisher :
ISBN 13 : 9780997920116
Total Pages : 442 pages
Book Rating : 4.9/5 (21 download)

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Book Synopsis Fundamentals of Business (black and White) by : Stephen J. Skripak

Download or read book Fundamentals of Business (black and White) written by Stephen J. Skripak and published by . This book was released on 2016-07-29 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.

Fundamentals of Business, Third Edition

Author : Stephen J. Skripak
Publisher :
ISBN 13 : 9781949373356
Total Pages : 370 pages
Book Rating : 4.3/5 (733 download)

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Book Synopsis Fundamentals of Business, Third Edition by : Stephen J. Skripak

Download or read book Fundamentals of Business, Third Edition written by Stephen J. Skripak and published by . This book was released on 2020-12-21 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances"--web site.

Business and Office Education

Author : Ohio State University. Center for Vocational and Technical Education
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Business and Office Education by : Ohio State University. Center for Vocational and Technical Education

Download or read book Business and Office Education written by Ohio State University. Center for Vocational and Technical Education and published by . This book was released on 1972 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Graduate Programs in Business, Education, Information Studies, Law & Social Work 2014 (Grad 6)

Author : Peterson's
Publisher : Peterson's
ISBN 13 : 0768938597
Total Pages : 8488 pages
Book Rating : 4.7/5 (689 download)

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Book Synopsis Graduate Programs in Business, Education, Information Studies, Law & Social Work 2014 (Grad 6) by : Peterson's

Download or read book Graduate Programs in Business, Education, Information Studies, Law & Social Work 2014 (Grad 6) written by Peterson's and published by Peterson's. This book was released on 2013-12-20 with total page 8488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's Graduate Programs in Business, Education, Information Studies, Law & Social Work 2014 contains comprehensive profiles of more than 11,000 graduate programs in disciplines such as, accounting & finance, business administration & management, education, human resources, international business, law, library & information studies, marketing, social work, transportation management, and more. Up-to-date info, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable data on degree offerings, professional accreditation, jointly offered degrees, part-time & evening/weekend programs, postbaccalaureate distance degrees, faculty, students, requirements, expenses, financial support, faculty research, and unit head and application contact information. There are helpful links to in-depth descriptions about a specific graduate program or department, faculty members and their research, and more. Also find valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.

Race, Work, and Leadership

Author : Laura Morgan Roberts
Publisher : Harvard Business Press
ISBN 13 : 1633698025
Total Pages : 329 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Race, Work, and Leadership by : Laura Morgan Roberts

Download or read book Race, Work, and Leadership written by Laura Morgan Roberts and published by Harvard Business Press. This book was released on 2019-08-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethinking How to Build Inclusive Organizations Race, Work, and Leadership is a rare and important compilation of essays that examines how race matters in people's experience of work and leadership. What does it mean to be black in corporate America today? How are racial dynamics in organizations changing? How do we build inclusive organizations? Inspired by and developed in conjunction with the research and programming for Harvard Business School's commemoration of the fiftieth anniversary of the founding of the HBS African American Student Union, this groundbreaking book shines new light on these and other timely questions and illuminates the present-day dynamics of race in the workplace. Contributions from top scholars, researchers, and practitioners in leadership, organizational behavior, psychology, sociology, and education test the relevance of long-held assumptions and reconsider the research approaches and interventions needed to understand and advance African Americans in work settings and leadership roles. At a time when--following a peak in 2002--there are fewer African American men and women in corporate leadership roles, Race, Work, and Leadership will stimulate new scholarship and dialogue on the organizational and leadership challenges of African Americans and become the indispensable reference for anyone committed to understanding, studying, and acting on the challenges facing leaders who are building inclusive organizations.

Business and Office Education from AIM 1967-1971

Author : United States. Office of Education
Publisher :
ISBN 13 :
Total Pages : 134 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Business and Office Education from AIM 1967-1971 by : United States. Office of Education

Download or read book Business and Office Education from AIM 1967-1971 written by United States. Office of Education and published by . This book was released on 1972 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Power of And

Author : R. Edward Freeman
Publisher : Columbia University Press
ISBN 13 : 0231547897
Total Pages : 202 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Power of And by : R. Edward Freeman

Download or read book The Power of And written by R. Edward Freeman and published by Columbia University Press. This book was released on 2020-06-16 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea that business is only about the money doesn’t hold true in the twenty-first century, when companies around the world are giving up traditional distinctions in order to succeed. Yet our expectations for businesses remain under the sway of an outdated worldview that emphasizes profits for shareholders above all else. The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today’s most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people’s full humanity as well as their economic interests; and integrating business and ethics into a more holistic model. Drawing on examples across companies, industries, and countries, they show that these values support persevering in hard times and prospering over the long term. Real-world success stories disprove the conventional wisdom that there are unavoidable trade-offs between acting ethically and succeeding financially. The Power of And presents a conceptual revolution about what it means for business to be responsible, providing a new story for us to tell in order to help all kinds of companies thrive.

Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012

Author : Peterson's
Publisher : Peterson's
ISBN 13 : 0768936675
Total Pages : 13784 pages
Book Rating : 4.7/5 (689 download)

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Book Synopsis Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012 by : Peterson's

Download or read book Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012 written by Peterson's and published by Peterson's. This book was released on 2012-05-15 with total page 13784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's Graduate Programs in Business, Education, Health, Information Studies, Law & Social Work 2012 contains a wealth of info on accredited institutions offering graduate degrees in these fields. Up-to-date info, collected through Peterson's Annual Survey of Graduate and Professional Institutions, provides valuable data on degree offerings, professional accreditation, jointly offered degrees, part-time & evening/weekend programs, postbaccalaureate distance degrees, faculty, students, requirements, expenses, financial support, faculty research, and unit head and application contact information. There are helpful links to in-depth descriptions about a specific graduate program or department, faculty members and their research, and more. Also find valuable articles on financial assistance, the graduate admissions process, advice for international and minority students, and facts about accreditation, with a current list of accrediting agencies.

Office Education

Author : United States. Education Office
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Office Education by : United States. Education Office

Download or read book Office Education written by United States. Education Office and published by . This book was released on 1960 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Resources in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 734 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1997 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Graduate Programs in Business, Education, Information Studies, Law & Social Work 2015 (Grad 6)

Author : Peterson's
Publisher : Peterson's
ISBN 13 : 0768939518
Total Pages : 11657 pages
Book Rating : 4.7/5 (689 download)

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Book Synopsis Graduate Programs in Business, Education, Information Studies, Law & Social Work 2015 (Grad 6) by : Peterson's

Download or read book Graduate Programs in Business, Education, Information Studies, Law & Social Work 2015 (Grad 6) written by Peterson's and published by Peterson's. This book was released on 2014-12-30 with total page 11657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graduate Programs in Business, Education, Information Studies, Law & Social Work 2015 contains helpful facts and figures on more than 11,000 graduate programs. The comprehensive directory includes more than 1,850 institutions and their programs in all of the relevant disciplines such as accounting and finance, business management, education, law, library and information sciences, marketing, social work, and many more. Informative data profiles feature facts and figures on accreditation, degree requirements, application deadlines, contact information, financial support, faculty, and student body profiles. Two-page in-depth descriptions, written by featured institutions, offer complete details on specific graduate program, school, or department as well as information on faculty research. Comprehensive directories list programs in this volume, as well as others in the graduate series.

Standards for Business Education Programs and for Instruction in Information Processing

Author :
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Standards for Business Education Programs and for Instruction in Information Processing by :

Download or read book Standards for Business Education Programs and for Instruction in Information Processing written by and published by . This book was released on 1985 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Patterson's American Education

Author : Homer L. Patterson
Publisher :
ISBN 13 :
Total Pages : 1032 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Patterson's American Education by : Homer L. Patterson

Download or read book Patterson's American Education written by Homer L. Patterson and published by . This book was released on 1927 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most current information on United States secondary schools-- both public and private-- in a quick, easy-to-use format.

Business Education and Ethics: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522531548
Total Pages : 1518 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Business Education and Ethics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Business Education and Ethics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-07-13 with total page 1518 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive corporate sector, organizational leaders must examine their current practices to ensure business success. This can be accomplished by implementing effective educational initiatives and upholding proper ethical behavior. Business Education and Ethics: Concepts, Methodologies, Tools, and Applications is a comprehensive source of academic knowledge that contains coverage on the latest learning and educational strategies for corporate environments, as well as the role of ethics and integrity in day-to-day business endeavors. Including a broad range of perspectives on topics such as globalization, organizational justice, and cyber ethics, this multi-volume book is ideally designed for managers, practitioners, students, professionals, and researchers actively involved in the corporate sector.

Integrating Gender Equality into Business and Management Education

Author : Patricia M. Flynn
Publisher : Routledge
ISBN 13 : 1351285742
Total Pages : 395 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Integrating Gender Equality into Business and Management Education by : Patricia M. Flynn

Download or read book Integrating Gender Equality into Business and Management Education written by Patricia M. Flynn and published by Routledge. This book was released on 2017-09-08 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the need to integrate gender equality into business and management education and provides examples of leading initiatives illustrating how this can occur from various disciplinary and global perspectives. Gender inequality has a long history in business schools and the workplace, and traditions are hard to change. Some disciplines remain resolutely gendered, affecting both women and men; and case materials on women leaders and managers are still rare.The chapters provide conceptual and research rationales as to why responsible management education must address the issue of gender equality. They also identify materials and resources to assist faculty in integrating gender issues and awareness into various disciplines and fields. These include specific case studies and innovations that assess or address the role of gender in various educational environments.The book is designed to help faculty integrate the topic of gender equality into their own teaching and research and gain support for the legitimacy of gender equality as an essential management education topic. This is the first book in a series on gender equality as a challenge for business and management education, published with the Principles of Responsible Management Education (PRME) Working Group on Gender Equality.

Emerging Domestic Markets - How Financial Entrepreneurs Reach Underserved Communities in the United States

Author : Gregory Fairchild
Publisher : Columbia Business School Publishing
ISBN 13 : 9780231173223
Total Pages : 336 pages
Book Rating : 4.1/5 (732 download)

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Book Synopsis Emerging Domestic Markets - How Financial Entrepreneurs Reach Underserved Communities in the United States by : Gregory Fairchild

Download or read book Emerging Domestic Markets - How Financial Entrepreneurs Reach Underserved Communities in the United States written by Gregory Fairchild and published by Columbia Business School Publishing. This book was released on 2021-01-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gregory Fairchild introduces readers to the rising set of entrepreneurs whose efforts to reach marginalized groups are reshaping the emerging markets of the United States. He explores how minority-owned and community-development institutions are achieving innovations in financial services to further economic development and reduce inequality.