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Business Communication Developing Leaders For A Networked World
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Book Synopsis Business Communication: Developing Leaders for a Networked World by : Peter Cardon
Download or read book Business Communication: Developing Leaders for a Networked World written by Peter Cardon and published by McGraw-Hill Education. This book was released on 2015-01-14 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
Book Synopsis Business Communication: Developing Leaders for a Networked World by : Peter Cardon
Download or read book Business Communication: Developing Leaders for a Networked World written by Peter Cardon and published by McGraw-Hill Education. This book was released on 2017-01-31 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
Book Synopsis Loose Leaf for Business Communication: Developing Leaders for a Networked World by : Peter Cardon
Download or read book Loose Leaf for Business Communication: Developing Leaders for a Networked World written by Peter Cardon and published by McGraw-Hill Education. This book was released on 2015-01-19 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
Book Synopsis Business Communication by : Peter W. Cardon
Download or read book Business Communication written by Peter W. Cardon and published by . This book was released on 2023 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Taking Peter Cordon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, this book communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cordon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"--
Book Synopsis The Social Media Revolution by : Jarice Hanson
Download or read book The Social Media Revolution written by Jarice Hanson and published by Bloomsbury Publishing USA. This book was released on 2016-05-23 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media shapes the ways in which we communicate, think about friends, and hear about news and current events. It also affects how users think of themselves, their communities, and their place in the world. This book examines the tremendous impact of social media on daily life. When the Internet became mainstream in the early 2000s, everything changed. Now that social media is fully entrenched in daily life, contemporary society has shifted again in how we communicate, behave as consumers, seek out and enjoy entertainment, and express ourselves. Every one of the new applications of social media presents us with a new way of thinking about the economy that supports technological development and communication content and offers new models that challenge us to think about the economic impact of communication in the 21st century. The Social Media Revolution examines the tremendous influence of social media on how we make meaning of our place in the world. The book emphasizes the economic impacts of how we use the Internet and World Wide Web to exchange information, enabling readers to see how social media has taken root and challenged previous media industries, laws, policies, and social practices. Each entry in this useful reference serves to document the history, impact, and criticism of every subject and shows how social media has become a primary tool of the 21st-century world—one that not only contributes to our everyday life and social practices but also affects the future of business. The coverage of topics is extremely broad, ranging from economic models and concepts relevant to social media, such as e-commerce, crowdfunding, the use of cyber currency, and the impact of freeware; to key technologies and devices like Android and Apple iOS, apps, the cloud, streaming, and smartphones and tablets; to major entrepreneurs, inventors, and subjects of social media, such as Julian Assange, Bill Gates, Steve Jobs, Marissa Mayer, Edward Snowden, Steve Wozniak, and Mark Zuckerberg.
Download or read book The Mesh written by Lisa Gansky and published by Penguin. This book was released on 2010-09-23 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple, powerful idea that's reinventing the way smart, adaptive companies do business. Most businesses follow the same basic formula: create a product or service, sell it, and collect money. What Lisa Gansky calls "Mesh" businesses throw this model out the window. Instead, these companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. The Mesh gives companies a better understanding of what customers really want. Already, hundreds of successful Mesh companies are redefining how we interact with the people, goods, and services in our lives. These businesses are easier to start and spreading like wildfire, from bike sharing and home exchanges to peer-to-peer lending, energy cooperatives, and open source design. Consider: • ZipCar profits from streamlined car sharing • Kickstarter connects artists with funding from enthusiastic supporters • Music Gym makes finding a recording studio as easy as joining a gym The Mesh reveals the next wave of information-enabled commerce, showing readers how to plug in and profit.
Book Synopsis Talk Less, Say More by : Connie Dieken
Download or read book Talk Less, Say More written by Connie Dieken and published by John Wiley & Sons. This book was released on 2009-09-28 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Less, Say More is a revolutionary guide to 21st century communication skills to help you be more influential and make things happen in our distracted, attention-deficit world. It's loaded with specific tips and takeaways to ensure that you're fully heard, clearly understood, and trigger positive responses in any business or social situation. It's the first book to deliver a proven method to master the core leadership skill of influence. Talk Less, Say More lays out a powerful 3-step method called Connect, Convey, Convince (R) and guides you in how to use these habits to be more influential. This succinct book solves your modern communication issues in today's demanding, distracted world at a time when interaction skills are plummeting. Communication is the single greatest challenge in business today. It takes just 3 habits to conquer it. Talk Less, Say More will help you achieve more with less. Less wordiness. Less tune-out. Less frustration. You'll gain more time. More positive outcomes. More rewarding relationships.
Book Synopsis The New Entrepreneurial Leader by : Danna Greenberg
Download or read book The New Entrepreneurial Leader written by Danna Greenberg and published by Berrett-Koehler Publishers. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In years past, the keywords for leaders were confidence, single-minded purpose, and strategic planning. But today’s vastly complex, globalized, and fast-evolving world requires a different kind of leadership. This game-changing book details a new approach—entrepreneurial leadership—developed at Babson College, the number-one school for entrepreneurship in the world. Entrepreneurial leadership is inspired by, but is separate from, entrepreneurship. It can be applied in any organizational situation, not just start-ups. Based on two years of extensive research, it embraces three principles that add up to a fundamentally new worldview of business and a new logic of decision making. First, rapid change and increasing uncertainty require leaders to be “cognitively ambidextrous,” able to shift between traditional “prediction logic” (choosing actions based on analysis) and “creation logic” (taking action despite considerable unknowns). Guiding this different way of thinking and acting is a new view of business, where simultaneous creation of social, environmental, and economic value is the order of the day. Finally, entrepreneurial leaders leverage their understanding of themselves and their social context to guide effective action. Each chapter offers concrete examples of how educators across all disciplines are integrating these ideas into their courses—and even their entire curricula. The New Entrepreneurial Leader lays out a comprehensive new paradigm for reinventing management education in order to mold leaders who will shape social and economic opportunity.
Book Synopsis Business and Professional Communication by : Kory Floyd
Download or read book Business and Professional Communication written by Kory Floyd and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Post-covid Asia: Deglobalization, Fourth Industrial Revolution, And Sustainable Development by : Hyun-hoon Lee
Download or read book Post-covid Asia: Deglobalization, Fourth Industrial Revolution, And Sustainable Development written by Hyun-hoon Lee and published by World Scientific. This book was released on 2020-12-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coronavirus disease (COVID-19) has been an unprecedented, once-in-a-century gamechanger for the world. The central focus of Post-COVID Asia is the new world that will emerge after the coronavirus. In particular, this book explores how deglobalization will proceed in the post-COVID world and what kind of impact deglobalization will have on Asian economies. After all, in the last few decades, Asia has leveraged globalization to become the world's fastest-growing, most dynamic region. Therefore, an urgent challenge facing Asian economies is to figure out how to survive and thrive when the globalization which served them so well is giving way to deglobalization.Opportunities have emerged for Asian economies amid the winding down of the third wave of globalization. In fact, the next wave of globalization is already beginning to take shape, in tandem with the Fourth Industrial Revolution, which is full of exciting new technologies. This book offers insights that would help governments, companies and people in Asia to ride the next wave of globalization to power their prosperity.
Book Synopsis Everyone Communicates, Few Connect by : John C. Maxwell
Download or read book Everyone Communicates, Few Connect written by John C. Maxwell and published by HarperCollins Leadership. This book was released on 2010-03-28 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most effective leaders know how to connect with people. It's not about power or popularity, but about making the people around you feel heard, comfortable, and understood. While it may seem like some folks are born with a commanding presence that draws people in, the fact is anyone can learn to communicate in ways that consistently build powerful connections. Bestselling author and leadership expert John C. Maxwell offers advice for effective communication to those who continually run into obstacles when it comes to personal success. In Everyone Communicates, Few Connect, Maxwell shares five principles and five practices to develop connection skills including: finding common ground; keeping your communication simple; capturing people’s interest; how to create an experience everyone enjoys; and staying authentic in all your relationships. Your ability to achieve results in any organization is directly tied to the leadership skills in your toolbox. Connecting is an easy-to-learn skill you can apply today in your personal, professional, and family relationships to start living your best life.
Book Synopsis ISE Business Communication: Developing Leaders for a Networked World by : Peter Cardon
Download or read book ISE Business Communication: Developing Leaders for a Networked World written by Peter Cardon and published by . This book was released on 2019-11-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Theory by : Shelly Rodgers
Download or read book Advertising Theory written by Shelly Rodgers and published by Routledge. This book was released on 2019-04-15 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory—and across advertising contexts—both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Book Synopsis 10 Skills for Effective Business Communication by : Jessica Higgins
Download or read book 10 Skills for Effective Business Communication written by Jessica Higgins and published by Tycho Press. This book was released on 2018-08-21 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Successful business communication is not a natural gift- it's a skill that anyone can develop. From interviewing for a job to closing a deal, 10 Skills for Effective Business Communication offers practical strategies to improve your communication skills and help you succeed in your career. Equal parts research and actionable advice, this book applies effective strategies from the world's most successful professionals to common workplace scenarios. With step-by-step guidance and simple exercises, you'll learn why, how, and when to use fundamental communication skills to successfully navigate any situation"--Cover.
Book Synopsis Business and Professional Communication (Loose-Leaf) by : Peter Cardon
Download or read book Business and Professional Communication (Loose-Leaf) written by Peter Cardon and published by McGraw-Hill Education. This book was released on 2019-02-20 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience applying them in realistic professional contexts. Kory Floyd and Peter Cardon bring substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant to the communication discipline are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply communication skills in their personal and professional lives. Occurring in every chapter, a feature called People First presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations effectively. This gives students concrete skills for preserving relationships with others as they encounter these difficult conversations. Unique to the market, this text includes a dedicated chapter focused on perspective-taking covering the processes of person-perception; common perceptual errors; the self-serving bias and the fundamental attribution error; the self-concept; and the processes of image management. This equips students to understand and pay attention to the perspectives of others. Also unique to the market, this text includes a dedicated chapter focused on career communication. This encourages students to engage in networking and to consider the priorities and points of view of others as they seek employment and interact professionally.
Book Synopsis The Future of Leadership Development by : Susan E. Murphy
Download or read book The Future of Leadership Development written by Susan E. Murphy and published by Psychology Press. This book was released on 2003 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Developing Relationships in Business Networks by : Håkan Håkansson
Download or read book Developing Relationships in Business Networks written by Håkan Håkansson and published by . This book was released on 1995 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
