Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Building Your Companys Good Name
Download Building Your Companys Good Name full books in PDF, epub, and Kindle. Read online Building Your Companys Good Name ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Building Your Company's Good Name by : Davis Young
Download or read book Building Your Company's Good Name written by Davis Young and published by Amacom Books. This book was released on 1996 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the creation and maintenance of a business reputation, including senior management's responsibilities, effective employee communication, and the nurturing of relationships with the community and the media
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Book Synopsis Business and Management for the IB Diploma by : Peter Stimpson
Download or read book Business and Management for the IB Diploma written by Peter Stimpson and published by Cambridge University Press. This book was released on 2011-02-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for class use and independent study, this coursebook is tailored to the thematic requirements and assessment objectives of the IB syllabus. It features the following topics: business organisation and environment; human resources; accounts and finance; marketing; operations management; and business strategy.
Book Synopsis Building Your Brand by : Luvell Stepter
Download or read book Building Your Brand written by Luvell Stepter and published by Lulu.com. This book was released on with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Planning for Public Relations, Third Edition by : Ronald D. Smith
Download or read book Strategic Planning for Public Relations, Third Edition written by Ronald D. Smith and published by Routledge. This book was released on 2009-04-20 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith
Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2007-07-10 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?
Book Synopsis Getting Clients and Keeping Clients for Your Service Business by : M. D. Weems
Download or read book Getting Clients and Keeping Clients for Your Service Business written by M. D. Weems and published by Atlantic Publishing Company. This book was released on 2007-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you're great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily. If you are like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this was not the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself. This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services easily, inexpensively, and most important profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Book Synopsis Building Your Successful Handyman Business by : Chuck Solomon
Download or read book Building Your Successful Handyman Business written by Chuck Solomon and published by Start Contractor Business. This book was released on 2009-12-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informative guide to help start and grow your handyman business or home improvement contracting company. Includes access to 65 business forms and templates customizable to your business. Learn more at www.BuildHandymanBusiness.com
Book Synopsis Internal Communication Management by : Antonio Ragusa
Download or read book Internal Communication Management written by Antonio Ragusa and published by Bookboon. This book was released on 2011 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Attitudes, Behavior, and the Impact of Communications Efforts by : Elaine L. Tatham
Download or read book Customer Attitudes, Behavior, and the Impact of Communications Efforts written by Elaine L. Tatham and published by American Water Works Association. This book was released on 2004 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook provides insights into the factors that influence residential customers and how various kinds of communications are relevant. The accompanying CD-ROM provides the raw data from the survey.
Book Synopsis Public Relations Theory II by : Carl H. Botan
Download or read book Public Relations Theory II written by Carl H. Botan and published by Routledge. This book was released on 2010-08-27 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.
Book Synopsis Australian Management Essentials by : Neil Flanagan
Download or read book Australian Management Essentials written by Neil Flanagan and published by Woodslane Press. This book was released on 2019-06-01 with total page 1565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Australian Management Essentials is the most comprehensive book about management available. This invaluable reference covers all topics essential to senior managers, front-line managers and supervisors. Hundreds of step-by-step solutions are presented in a uniquely accessible structure, along with proven leadership tactics and expert management tips. Discover everything that the Australian manager needs to know in order to manage and lead effectively in the workplace.
Download or read book __通用公共_系管理制度 written by 中_企___化管理___ and published by 飛翔時代. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: �20世_90年代以_，世界___生了深刻的_史性_化。_些_化集中表_在信息革命与__全球化推_了大大小小的企__入____化的_域。在自由__信_下，世界范__的金融、_易自由化_程大大加快，外_管制在140多__家已_被取消。__是在___家_是_展中_家或_型___家，企__世界__的依_程度越_越_。__全球化_展到_种深度和_度，可以_是一种必然的_果。各___在“你中有我，我中有你”的全球化市_中互相依_，互相__。_种__界__格局的逐步形成，又反___一步加快了全球化的_程。
Book Synopsis Overcoming Infertility by : Tommaso Falcone
Download or read book Overcoming Infertility written by Tommaso Falcone and published by Cleveland Clinic Press. This book was released on 2006 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Cleveland Clinic Guide gives couples facing fertility issues substantive information from a source trusted all over the world--a pioneer in such treatment as in vitro fertilization.
Download or read book Building a Company written by Bob Thomas and published by . This book was released on 1998-07-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roy O Disney and the Creation of an Entertainment Empire Roy and Walt Disney will go down in entertainment history as one of its all-time most successful teams. Everyone knows about Walt but what of Roy, the older brother whose stormy relationship with Walt helped build their business empire? This is a fully authorised look at the other Disney genius, featuring previously unpublished interviews, notes, letters, and photographs. It illuminates the Disney story as never before.
Book Synopsis Building Your Own Non-Emergency Medical Transportation Business by : Armel Possi
Download or read book Building Your Own Non-Emergency Medical Transportation Business written by Armel Possi and published by iUniverse. This book was released on 2015-05-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a non-emergency medical transportation vehicle came up for sale in 2005, Armel Possi bought it for his car dealership. But something strange happened: Buyers were willing to pay much more than what Possi spent on the vehicle. Suddenly, he found himself interested in the non-emergency medical transportation business. With some research, he discovered that non-emergency medical transportation vehicles can transport patients with the same ailments, physical limitations or disabilities as emergency vehicles—the only difference is that when NEMT vehicles transport someone, there is no perceived emergency at the time of transport. In this guidebook to building your own NEMT business, you’ll learn where to find vehicles, how to find Medicaid clients, and how to run the business before spending any money. You’ll also find out how to anticipate what to expect on a typical business day; deal with drivers, clients, and the businesses you contract with, and get acquainted with government agency staff. Unravel the mysteries of the NEMT business, and reap the financial rewards that come along with providing a valuable service for your community.
