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Author : Marisa D'Vari
Publisher :
ISBN 13 :
Total Pages : 253 pages
Book Rating : 4.:/5 (128 download)
Download or read book Building Media Buzz written by Marisa D'Vari and published by . This book was released on 2007 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marisa D'Vari
Publisher :
ISBN 13 : 9788179924976
Total Pages : 0 pages
Book Rating : 4.9/5 (249 download)
Download or read book Building Media Buzz written by Marisa D'Vari and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Today S Cutthroat Economic Environment, Professionals Of Every Description Must Discover The Secrets Of Elevating Themselves Above The Competition. Marisa D Vari, One Of The Nation S Leading Expert Strategists On Media Promotion, Offers Fresh Insider
Author : Peggy Barber
Publisher : American Library Association
ISBN 13 : 0838910114
Total Pages : 113 pages
Book Rating : 4.8/5 (389 download)
Download or read book Building a Buzz written by Peggy Barber and published by American Library Association. This book was released on 2010 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
Author : Marisa D'Vari
Publisher :
ISBN 13 : 9781564147790
Total Pages : 0 pages
Book Rating : 4.1/5 (477 download)
Download or read book Building Buzz written by Marisa D'Vari and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shows you how to attract prospects, gain client loyalty, and develop an own of prestige through free media.
Author : Howard Kurtz
Publisher : Simon and Schuster
ISBN 13 : 1621577562
Total Pages : 256 pages
Book Rating : 4.6/5 (215 download)
Download or read book Media Madness written by Howard Kurtz and published by Simon and Schuster. This book was released on 2018-01-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the media, Donald Trump could never become president. Now many are on a mission to prove he shouldn’t be president. The Trump administration and the press are at war—and as in any war, the first casualty has been truth. Bestselling author Howard Kurtz, host of Fox News’s Media Buzz and former Washington Post columnist, offers a stunning exposé of how supposedly objective journalists, alarmed by Trump’s success, have moved into the opposing camp. Kurtz’s exclusive, in-depth, behind-the-scenes interviews with reporters, anchors, and insiders within the Trump White House reveal the unprecedented hostility between the media and the president they cover. In Media Madness, you’ll learn: Why White House strategist Steve Bannon told Trump he is in danger of being impeached How the love-hate relationship between the president and Morning Joe hosts—Joe Scarborough and Mika Brzezinski—turned entirely to hate How Kellyanne Conway felt betrayed by journalists who befriended her—and how she fought back How elite, mainstream news reporters—named and quoted—openly express their blatant contempt for Trump How Bannon tried to block short-lived Communications Director Anthony Scaramucci—and why Trump soured on him How Ivanka and Jared Kushner aren’t the liberals the pundits want them to be—and why Trump tried to discourage them from joining the White House Why Trump believes some journalists harbor hatred for him—and how some liberals despise his voters How Trump is a far more pragmatic politician than the press often acknowledges (and how the press dismisses his flip-flops when he flops their way) What Trump got wrong about Charlottesville—and how Steve Bannon predicted the debacle How the media consistently overreached on the Russian “collusion” scandal Why Trump actually likes journalists, secretly meets with them, and allows the press unprecedented access Why Reince Priebus couldn’t do his job—and the real reason he left the White House How Sean Spicer privately berated journalists for bad reporting—and why he and Kellyanne Conway were relentlessly attacked by the media Never before has there been such an eye-opening, shocking look at what the White House and the media think about each other. It’s not pretty. But it also makes for the most important political book of the year.
Author : Shama Hyder
Publisher : BenBella Books, Inc.
ISBN 13 : 1942952406
Total Pages : 280 pages
Book Rating : 4.9/5 (429 download)
Download or read book The Zen of Social Media Marketing written by Shama Hyder and published by BenBella Books, Inc.. This book was released on 2016-08-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Author : Jennifer Kincheloe
Publisher : Simon and Schuster
ISBN 13 : 1633880818
Total Pages : 446 pages
Book Rating : 4.6/5 (338 download)
Download or read book The Secret Life of Anna Blanc written by Jennifer Kincheloe and published by Simon and Schuster. This book was released on 2015-11-03 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's 1907 Los Angeles. Mischievous socialite Anna Blanc is the kind of young woman who devours purloined crime novels—but must disguise them behind covers of more domestically-appropriate reading. She could match wits with Sherlock Holmes, but in her world women are not allowed to hunt criminals. Determined to break free of the era's rigid social roles, Anna buys off the chaperone assigned by her domineering father and, using an alias, takes a job as a police matron with the Los Angeles Police Department. There she discovers a string of brothel murders, which the cops are unwilling to investigate. Seizing her one chance to solve a crime, she takes on the investigation herself. If the police find out, she'll get fired; if her father finds out, he'll disown her; and if her fiancé finds out, he'll cancel the wedding and stop pouring money into her father's collapsing bank. Midway into her investigation, the police chief's son, Joe Singer, learns her true identity. And shortly thereafter she learns about blackmail. Anna must choose—either hunt the villain and risk losing her father, fiancé, and wealth, or abandon her dream and leave the killer on the loose. From the Trade Paperback edition.
Author : Steve O'Leary
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313394105
Total Pages : 200 pages
Book Rating : 4.3/5 (133 download)
Download or read book Small Business Smarts written by Steve O'Leary and published by Bloomsbury Publishing USA. This book was released on 2011-06-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.
Author : Jeremy Goldman
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814432557
Total Pages : 306 pages
Book Rating : 4.8/5 (144 download)
Download or read book Going Social written by Jeremy Goldman and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful lessons from the frontlines of social media marketing.
Author : Barbara Thomas
Publisher : FT Press
ISBN 13 : 0134496825
Total Pages : 242 pages
Book Rating : 4.1/5 (344 download)
Download or read book Advocate Marketing written by Barbara Thomas and published by FT Press. This book was released on 2016-02-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. You'll learn from the experience of recognized leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, and RO/Innovations. Most important, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to: Build a complete strategic plan for advocate marketing Define best-practice program processes and policies Establish internal resources, team, organizations, and budgets Choose and integrate the right technology and tools Establish and apply the right KPI metrics and analytics What others say about you carries far more weight than anything you can say about yourself. Advocate Marketing will help you transform that simple reality into a powerful competitive advantage.
Author : Adrienne Weiss
Publisher : Simple Truths
ISBN 13 : 9781608106028
Total Pages : 144 pages
Book Rating : 4.1/5 (6 download)
Download or read book Brand Buzz written by Adrienne Weiss and published by Simple Truths. This book was released on 2016-10-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!
Author : Steve O'Leary
Publisher : Praeger
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.0/5 ( download)
Download or read book Building Buzz to Beat the Big Boys written by Steve O'Leary and published by Praeger. This book was released on 2008-03-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O'Leary and Kim Sheehan offer dozens of inexpensive Word of Mouth marketing methods small businesses can use right away. Done well, these efforts will help smaller merchants do more than survive—they'll prosper. For independent retailers to succeed, it is no longer enough to create a loyal customer base. Local store marketers need to put their loyal customers to work, encouraging them to talk about the store to their friends, family members, and others in their social networks. When they do, the result is Word of Mouth (or Buzz) marketing, a powerful tool that creates an army of advocates who become even more loyal and help attract new customers. Besides learning how to leverage the power of word of mouth marketing, readers will learn: -How to understand their customers better. -How to increase customer loyalty to their store. -How to communicate with customers to maintain loyalty. -How to encourage loyal customers to talk to others about their store. -How to create a customer community, both in the store and on line. -How to measure results. The book also includes numerous examples from current businesses, as well as thought-provoking ideas and templates to help readers generate their own successful buzz marketing plans. Most resources available today on buzz marketing focus on techniques for large companies and online retailers. This book offers something priceless for the little guy by showing ways to increase loyalty and gain new customers.
Author : Jason Falls
Publisher : Pearson Education
ISBN 13 : 0789748010
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)
Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics
Author : Mary Beth Hertz
Publisher : Rowman & Littlefield
ISBN 13 : 147584042X
Total Pages : 289 pages
Book Rating : 4.4/5 (758 download)
Download or read book Digital and Media Literacy in the Age of the Internet written by Mary Beth Hertz and published by Rowman & Littlefield. This book was released on 2019-10-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s educators are confronted on a daily basis with the challenges of navigating digital resources, tools and technologies with their students. They are often unprepared for the complexities of these challenges or might not be sure how to engage their students safely and responsibly. This book serves as a comprehensive guide for educators looking to make informed decisions and navigate digital spaces with their students. The author sets the stage for educators who may not be familiar with the digital world that their students live in, including the complexities of online identities, digital communities and the world of social media. With deep dives into how companies track us, how the Internet works, privacy and legal concerns tied to today’s digital technologies, strategies for analyzing images and other online sources, readers will gain knowledge about how their actions and choices can affect students’ privacy as well as their own. Each chapter is paired with detailed lessons for elementary, middle and high school students to help guide educators in implementing what they have learned into the classroom.
Author : David Seaman
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402224974
Total Pages : 242 pages
Book Rating : 4.4/5 (22 download)
Download or read book Dirty Little Secrets of Buzz written by David Seaman and published by Sourcebooks, Inc.. This book was released on 2008-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.
Author : David Bollier
Publisher : Commons Strategy Group and Off the Common Press
ISBN 13 : 1937146839
Total Pages : 400 pages
Book Rating : 4.9/5 (371 download)
Download or read book Patterns of Commoning written by David Bollier and published by Commons Strategy Group and Off the Common Press. This book was released on 2015-11-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: What accounts for the persistence and spread of "commoning," the irrepressible desire of people to collaborate and share to meet everyday needs? How are the more successful projects governed? And why are so many people embracing the commons as a powerful strategy for building a fair, humane and Earth-respecting social order? In more than fifty original essays, Patterns of Commoning addresses these questions and probes the inner complexities of this timeless social paradigm. The book surveys some of the most notable, inspiring commons around the world, from alternative currencies and open design and manufacturing, to centuries-old community forests and co-learning commons - and dozens of others. David Bollier (www.bollier.org) is an American author, activist and independent scholar who has studied the commons for nearly twenty years. Silke Helfrich (commonsblog.wordpress.com) is a German author and independent activist of the commons who blogs at www.commonsblog.de, and cofounder of the Commons-Institut in Germany. With Michel Bauwens, Bollier and Helfrich are cofounders of the Common Strategies Group. For more information, go to the book's website, Patterns of Commoning (www.patternsofcommoning.org)
Author : B. J. Mendelson
Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)
Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
