Building a Culture of Innovation

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749474483
Total Pages : 229 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Building a Culture of Innovation by : Cris Beswick

Download or read book Building a Culture of Innovation written by Cris Beswick and published by Kogan Page Publishers. This book was released on 2015-12-03 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: CMI Management Book of the Year 2017 - Innovation and Entrepreneurship Category Being a truly innovative company is more than dreaming up new products and services by external consultants and internal taskforces. Staying one step ahead of the competition requires you to embed innovation into your organizational culture. Innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organizational culture to one that supports Building a Culture of Innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business.The six-step Innovation Culture Change Framework offers a structured process to make change stick, from assessing your organization's innovation-readiness to leading a managed change process that will foster innovation at each level. It includes case studies from international organizations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo. Supported with downloadable resources, Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy.

Creating a Culture of Innovation

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Author :
Publisher : Apress
ISBN 13 : 9781484262900
Total Pages : 121 pages
Book Rating : 4.2/5 (629 download)

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Book Synopsis Creating a Culture of Innovation by : Alexandra Deschamps-Sonsino

Download or read book Creating a Culture of Innovation written by Alexandra Deschamps-Sonsino and published by Apress. This book was released on 2020-12-05 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deconstruct the history of patterns of innovation in business and connect them to existing and failed attempts in management consultancies, engineering, web technologies and academic institutions. This book shows you how to create an optimal environment at work for growth and innovation. Many large-scale organizations eventually invest in research and innovation as a dedicated part of their businesses. In doing so, they are faced with two choices: build their own practice of innovation or enact patterns of innovation created before them, ones they perceived as "tried and tested." In this book, you will see how patterns of innovation touch many aspects of a worker’s life: from how their work is presented to others, job titles, working environment, and expectations around output. Every chapter will offer a history of these patterns and examples of how they have succeeded and failed within organizations. What You Will Learn Identify how innovation is named and highlighted in organizations Reveal ways to champion innovation to clients and the outside world, from trade shows and conferences inside the office Uncover ways companies acquire innovation, including incubators or mergers Discover the conditions for innovation to happen every day, including office layouts, time management, communication structures, and expectation management Who This Book Is For Tech start-up/scale-up founders, management consultants, managing directors, innovation managers and heads of R&D, academic researchers, interior designers, and architects

Courageous Cultures

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Publisher : HarperCollins Leadership
ISBN 13 : 140021954X
Total Pages : 224 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Courageous Cultures by : Karin Hurt

Download or read book Courageous Cultures written by Karin Hurt and published by HarperCollins Leadership. This book was released on 2020-07-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From executives complaining that their teams don’t contribute ideas to employees giving up because their input isn’t valued--company culture is the culprit. Courageous Cultures provides a road map to build a high-performance, high-engagement culture around sharing ideas, solving problems, and rewarding contributions from all levels. Many leaders are convinced they have an open environment that encourages employees to speak up and are shocked when they learn that employees are holding back. Employees have ideas and want to be heard. Leadership wants to hear them. Too often, however, employees and leaders both feel that no one cares about making things better. The disconnect typically only widens over time, with both sides becoming more firmly entrenched in their viewpoints. Becoming a courageous culture means building teams of microinnovators, problem solvers, and customer advocates working together. In our world of rapid change, a courageous culture is your competitive advantage. It ensures that your company is “sticky” for both customers and employees. In Courageous Cultures, you’ll learn practical tools that help you: Learn the difference between microinnovators, problem solvers, and customer advocates and how they work together. See how the latest research conducted by the authors confirms why organizations struggle when it comes to creating strong cultures where employees are encouraged to contribute their best thinking. Learn proven models and tools that leaders can apply throughout all levels of the organization, to reengage and motivate employees. Understand best practices from companies around the world and learn how to apply these strategies and techniques in your own organization. This book provides you with the practical tools to uncover, leverage, and scale the best ideas from every level of your organization.

The Discipline & Culture of Innovation

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Author :
Publisher : Profit Editorial
ISBN 13 : 8415735715
Total Pages : 124 pages
Book Rating : 4.4/5 (157 download)

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Book Synopsis The Discipline & Culture of Innovation by : Jay Rao

Download or read book The Discipline & Culture of Innovation written by Jay Rao and published by Profit Editorial. This book was released on 2013-01-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we forget about people when we talk about innovation? Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said “Innovation died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything new. It was done by an obsession with measurement, metrics and maths and a demand for predictability in an unpredictable world.” If so, why another book on innovation? Because it is not one more book on the subject! It is a book that does not talk about innovation, but about people. Is there anything as important as people when innovating? This book describes how to create a true culture of innovation, a culture where innovation is not an objective, but a consequence.

Quick and Nimble

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Author :
Publisher : Times Books
ISBN 13 : 0805097023
Total Pages : 286 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis Quick and Nimble by : Adam Bryant

Download or read book Quick and Nimble written by Adam Bryant and published by Times Books. This book was released on 2014-01-07 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two hundred CEOs reveal their candid insights on how to build and foster a corporate culture that encourages innovation and drives results In Quick and Nimble, Adam Bryant draws on interviews with more than two hundred CEOs to offer business leaders the wisdom and guidance to move an organization faster, to be quick and nimble, and to rekindle the whatever-it-takes collective spark of a start-up workplace, all with the goal of innovating and thriving in a relentlessly challenging global economy. By analyzing the lessons that these leaders have shared in his regular "Corner Office" feature in The New York Times, Bryant has identified the biggest drivers of corporate culture, bringing them to life with real-world examples that reflect this hard-earned wisdom. These men and women—whose ranks include Jeff Weiner of LinkedIn, Tony Hsieh of Zappos, Angie Hicks of Angie's List, Steve Case of Revolution (and formerly AOL), and Amy Gutmann of the University of Pennsylvania—offer useful insights and strategies for creating a corporate culture of innovation and building a high-performing organization that unleashes the passion and energy of its employees. As the world shifts to more of a knowledge economy, the winners will be companies that can attract and retain the best and brightest employees by creating an environment where they can grow, contribute, and feel rewarded. Through the wisdom of these leading chief executives, Quick and Nimble offers a keen understanding of leadership, recruiting, and the forces that shape corporate culture and a clear road map to bring success and energy to any organization.

The 10 Laws of Trust

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Publisher : AMACOM
ISBN 13 : 081443746X
Total Pages : 128 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The 10 Laws of Trust by : Joel Peterson

Download or read book The 10 Laws of Trust written by Joel Peterson and published by AMACOM. This book was released on 2016-05-18 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because of trust in leadership, in each other, and in the mission, a tiny company like John Deere grew into a worldwide leader. On the opposite spectrum, a lack of trust is what eventually sank the seemingly unsinkable corporation of Enron. A culture of trust for all companies large and small is invaluable. Trust turns deflection into transparency, suspicion into empowerment, and conflict into creativity. And what many have learned unfortunately is that no enterprise is too large or too successful to withstand a lack of trust within its walls.In The 10 Laws of Trust, JetBlue chairman and Stanford Graduate School of Business professor Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Peterson has found that, when freed from micromanagement and rivalry, every employee contributes his or her best. Risk taking and innovation become the norm. In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust, including:• Start with integrity• Invest in respect• Empower everyone• Require accountability• Keep everyone informed• And much more!As Peterson notes, “When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering.” With this indispensable resource for businesses large and small, you will learn how to plant the seeds of trust throughout your organization--and reap the rewards of reputation, profits, and success!

Establish Innovative Work Environments

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Author :
Publisher : CAQA Publications
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4./5 ( download)

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Book Synopsis Establish Innovative Work Environments by : CAQA Publications

Download or read book Establish Innovative Work Environments written by CAQA Publications and published by CAQA Publications. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This learning guide will provide you with the skills and knowledge required to: 1. Establish work practices 2. Create an innovative environment 3. Implement an innovative work environment 4. Share and evaluate innovative ideas and work environment

The Innovation Formula

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0730326683
Total Pages : 240 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis The Innovation Formula by : Dr. Amantha Imber

Download or read book The Innovation Formula written by Dr. Amantha Imber and published by John Wiley & Sons. This book was released on 2016-02-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to innovation strategies based on fact, not feeling The Innovation Formula delivers strategies for building a culture where innovation can thrive, based on actual scientific research. Author Amantha Imber holds a PhD in organisational psychology, and has been called upon by a multinational roster of forward-thinking companies—such as Google, Disney, LEGO and Virgin—to improve innovation at all levels. In this book, she shares her strategies and helps you tap into a substantial body of scientific research to help further innovative practice within your own company. For example, rewarding failed innovations can actually be a critical aspect of building an innovation culture. It's rarely done, but it fosters creative thought by signaling to people that failure is tolerated and is a necessary ingredient in the pursuit of innovation. This kind of practical, easily implemented strategy is the lynchpin of cultural change. This guide shares fourteen separate, yet interconnected strategies for improving your company's innovation culture, and provides illustrative examples of real-world companies who are putting these plans into action. Business innovation guides tend to focus on how one company does it. But it's not your company, and just because it worked for Google or Apple doesn't mean that it's right for you. This book is different; these techniques are based on science, not gut feeling, and can apply to any organisation, at any level. Delve into the science behind successful culture shift For best results, reward innovation, whether or not it succeeds Learn the critical elements that foster organisation-wide creativity Implement practical strategies based on evidence, not anecdotes Fostering a culture of innovation means making your company a safe space for new ideas. Over 95% of business leaders surveyed get it wrong, because intuition cannot compete with data. The Innovation Formula gives you a science-based framework for turning your organisation into one where innovation survives and thrives.

Innovation Accounting

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Author :
Publisher : Bis Publishers
ISBN 13 : 9789063696207
Total Pages : 0 pages
Book Rating : 4.6/5 (962 download)

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Book Synopsis Innovation Accounting by : Dan Toma

Download or read book Innovation Accounting written by Dan Toma and published by Bis Publishers. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently, there is no official method for how to measure innovation in business. This is where Innovation Accounting comes in. This book helps businesses to develop their level of capability and performance within innovation and accounting. This guide provides examples of tools, templates, and frameworks that businesses can utilize to improve their business culture, inspire innovation, and find a way to measure innovation. In a world where numbers, statistics, and analytics are increasingly becoming the most important aspect of everyday business, this book can help to find meaning in innovative practices and measure them. This will allow you to demonstrate to stakeholders how capital is used, and the impact it has on the business. So whether you're managing a lean startup aiming to meet a particularly difficult to meet KPI, or a corporation aiming to replicate the level of success you achieved in your most recent financial quarter, this book will contain something for everyone.

Costovation

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Publisher : AMACOM
ISBN 13 : 0814439764
Total Pages : 208 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Costovation by : Stephen Wunker

Download or read book Costovation written by Stephen Wunker and published by AMACOM. This book was released on 2018-08-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.

Creative Construction

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Author :
Publisher : PublicAffairs
ISBN 13 : 1610398769
Total Pages : 288 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Creative Construction by : Gary P. Pisano

Download or read book Creative Construction written by Gary P. Pisano and published by PublicAffairs. This book was released on 2019-01-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation. He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. These organizations require a different set of management practices and approaches--a discipline focused on the strategies, systems and culture for taking their companies to the next level. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.

Cultural Strategy

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Publisher : Oxford University Press
ISBN 13 : 019958740X
Total Pages : 404 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Cultural Strategy by : Douglas Holt

Download or read book Cultural Strategy written by Douglas Holt and published by Oxford University Press. This book was released on 2010-10-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.

Collective Genius

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Publisher : Harvard Business Review Press
ISBN 13 : 1422187594
Total Pages : 272 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Collective Genius by : Linda A. Hill

Download or read book Collective Genius written by Linda A. Hill and published by Harvard Business Review Press. This book was released on 2014-05-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.

The Other Side of Innovation

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422162303
Total Pages : 240 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Other Side of Innovation by : Vijay Govindarajan

Download or read book The Other Side of Innovation written by Vijay Govindarajan and published by Harvard Business Press. This book was released on 2010-09-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills. In their study of the Ten Rules in action, Govindarajan and Trimble observed many other kinds of innovation that were less risky but still critical to the company's ongoing success. In case after case, senior executives expected leaders of innovation initiatives to grapple with forces of resistence, namely incentives to keep doing what the company has always done--rather than develop new competence and knowledge. But where to begin? In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps: 1. Divide the labor 2. Assemble the dedicated team 3. Manage the partnership 4. Formalize the experiment 5. Break down the hypothesis 6. Seek the truth. The Other Side of Innovation codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.

Science, Technology and Innovation Culture

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1786303272
Total Pages : 190 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Science, Technology and Innovation Culture by : Marianne Chouteau

Download or read book Science, Technology and Innovation Culture written by Marianne Chouteau and published by John Wiley & Sons. This book was released on 2018-12-18 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are facing unprecedented challenges today. For many of us, innovation would be our last hope. But how can it be done? Is it enough to bet on the scientific culture? How can technical culture contribute to innovation? How is technical culture situated with regards to what we name collectively the culture of innovation? It is these questions that this book intends to address.

The Invisible Advantage

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1626343225
Total Pages : 129 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Invisible Advantage by : Soren Kaplan

Download or read book The Invisible Advantage written by Soren Kaplan and published by Greenleaf Book Group. This book was released on 2017-01-17 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to [email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.

Experimentation Matters

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Author :
Publisher : Harvard Business Press
ISBN 13 : 9781578517503
Total Pages : 336 pages
Book Rating : 4.5/5 (175 download)

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Book Synopsis Experimentation Matters by : Stefan H. Thomke

Download or read book Experimentation Matters written by Stefan H. Thomke and published by Harvard Business Press. This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies--including computer modeling and simulation--promise to lift that constraint by changing the economics of experimentation. Never before has it been so economically feasible to ask "what-if" questions and generate preliminary answers. These technologies amplify the impact of learning, paving the way for higher R&D performance and innovation and new ways of creating value for customers.In Experimentation Matters, Stefan Thomke argues that to unlock such potential, companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully. Drawing on a decade of research in multiple industries as diverse as automotive, semiconductors, pharmaceuticals, chemicals, and banking, Thomke provides striking illustrations of how companies drive strategy and value creation by accommodating their organizations to new experimentation technologies.As in the outcome of any effective experiment, Thomke also reveals where that has not happened, and explains why. In particular, he shows managers how to: implement "front-loaded" innovation processes that identify potential problems before resources are committed and design decisions locked in; experiment and test frequently without overloading their organizations; integrate new technologies into the current innovation system; organize for rapid experimentation; fail early and often, but avoid wasteful "mistakes"; and manage projects as experiments.Pointing to the custom integrated circuit industry--a multibillion dollar market--Thomke also shows what happens when new experimentation technologies are taken beyond firm boundaries, thereby changing the way companies create new products and services with customers and suppliers. Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today.