Cultural Strategy

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Cultural Strategy

Author : Douglas Holt
Publisher : Oxford University Press
ISBN 13 : 019958740X
Total Pages : 404 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Cultural Strategy by : Douglas Holt

Download or read book Cultural Strategy written by Douglas Holt and published by Oxford University Press. This book was released on 2010-10-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.

Strategies for Cultural Change

Author : Paul Bate
Publisher : Elsevier
ISBN 13 : 1483163954
Total Pages : 316 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Strategies for Cultural Change by : Paul Bate

Download or read book Strategies for Cultural Change written by Paul Bate and published by Elsevier. This book was released on 2013-10-22 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for Cultural Change develops a conceptual framework for thinking about cultural change. Starting with a discussion of the vocabulary (the concepts) of cultural change, the book moves on to the grammar (the thinking structures), and finally the ""oral"" practice (the applications) of cultural change in the organizational setting. Four main questions are addressed: Why change culture? Is planned cultural change possible? What kind of cultural change is envisaged? How does cultural change occur? The book contains 14 chapters organized into two parts. Part One examines the different types of cultural change strategy in some depth. ""Developmental"" and ""transformational"" strategies are then brought together into a single conceptual framework for cultural change. Part Two shifts from strategy to implementation; from thinking frameworks to frameworks for action. It begins by surveying current practice and examines the various, often strikingly different, ways in which people seek to effect cultural change in their organizations. Accounts are presented based both on the author's own first-hand experiences of working with private and public sector companies on cultural change programs, and on an extensive review of the available literature.

Cultural Realism

Author : Alastair Iain Johnston
Publisher : Princeton University Press
ISBN 13 : 0691213143
Total Pages : 324 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Cultural Realism by : Alastair Iain Johnston

Download or read book Cultural Realism written by Alastair Iain Johnston and published by Princeton University Press. This book was released on 2020-05-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Realism is an in-depth study of premodern Chinese strategic thought that has important implications for contemporary international relations theory. In applying a Western theoretical debate to China, Iain Johnston advances rigorous procedures for testing for the existence and influence of "strategic culture." Johnston sets out to answer two empirical questions. Is there a substantively consistent and temporally persistent Chinese strategic culture? If so, to what extent has it influenced China's approaches to security? The focus of his study is the Ming dynasty's grand strategy against the Mongols (1368-1644). First Johnston examines ancient military texts as sources of Chinese strategic culture, using cognitive mapping, symbolic analysis and congruence tests to determine whether there is a consistent grand strategic preference ranking across texts that constitutes a single strategic culture. Then he applies similar techniques to determine the effect of the strategic culture on the strategic preferences of the Ming decision makers. Finally, he assesses the effect of these preferences on Ming policies towards the Mongol "threat." The findings of this book challenge dominant interpretations of traditional Chinese strategic thought. They suggest also that the roots of realpolitik are ideational and not predominantly structural. The results lead to the surprising conclusion that there may be, in fact, fewer cross-national differences in strategic culture than proponents of the "strategic culture" approach think.

Marketing Strategy for Creative and Cultural Industries

Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1317429796
Total Pages : 370 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Marketing Strategy for Creative and Cultural Industries by : Bonita M. Kolb

Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Cultural Values in Strategy and Organization

Author : T. K. Das
Publisher : Information Age Publishing
ISBN 13 : 9781648025129
Total Pages : 372 pages
Book Rating : 4.0/5 (251 download)

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Book Synopsis Cultural Values in Strategy and Organization by : T. K. Das

Download or read book Cultural Values in Strategy and Organization written by T. K. Das and published by Information Age Publishing. This book was released on 2021 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecological organizing: implications of evolving cultural values for organization and strategy / Peter J. Robertson and Joseph W. Harder -- Have you seen corporate cultural responsibility? Prospects of a new construct for corporations operating across communities / W. G. (Will) Zhao, Kyle Neabel, and Jingjing Du -- Managing cultural integration in mergers and acquisitions / José-Luis Rodríguez-Sánchez, Eva-María Mora-Valentín, and Marta Ortiz-de-Urbina-Criado -- Culture, paradoxical frames, and behavioral strategy / Joshua Keller and Erica Wen Chen -- Cultural values in the fair-trade market: examining producers' organizations / Mantiaba Coulibaly-Ballet, Zorana Jerinic, and Djamila Elidrissi -- National culture and legitimacy in international alliances / Rajesh Kumar and T. K. Das -- Are family businesses values-driven organizations? An exploratory research / Angela Dettori and Michela Floris -- The case of executives' cultural intelligence in behavioral strategy: an introductory essay and a research agenda / Arash Najmaei -- Building an alliance culture: lessons from Quintiles / Dave Luvison, Ard-Pieter De Man, and Jack Pearson -- Personal values of civil engineers and architects in the strategic decisions of construction companies / Atilla Damci, David Arditi, Gul Polat, and Harun Turkoglu -- Cultural characteristics of Chilean and Brazilian workforces and strategic human resource management: an integrative literature review / Francisca Álvarez-Figuer.

The Cultural Roots of Strategic Intelligence

Author : Gino LaPaglia
Publisher : Lexington Books
ISBN 13 : 1498588328
Total Pages : 265 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis The Cultural Roots of Strategic Intelligence by : Gino LaPaglia

Download or read book The Cultural Roots of Strategic Intelligence written by Gino LaPaglia and published by Lexington Books. This book was released on 2019-11-20 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Intelligence is a form of meaning that promises the possibility of strategic advantage, dignity, the achievement of objective, and the fulfillment of potential in hostile environments. In The Cultural Roots of Strategic Intelligence Gino LaPaglia demonstrates that the strategic aspect of reason—arising in human experience, encoded as value, and born by culture as a strategic resource—has been encoded as values that have been memorialized in culturally authoritative sources in various Eurasian cultures for thousands of years. These sources have validated a strategic orientation in the world, legitimized the strategist as a heroic identity, and transmitted a coherent world view that enables the practitioner of strategy to overcome asymmetric threat. By excavating the provenance of strategic thought expressed in the cultural identity of the strategist in the most culturally authoritative mythological, literary, philosophical and religious sources, and excavating the underlying strategic values expressed in cultural products, LaPaglia demonstrates that the strategic aspect of human rationality is one of the most basic structural dynamics of human meaning, and that the transmission of this strategic way of being and acting in the world offers hope for life’s underdogs.

How Brands Become Icons

Author : D. B. Holt
Publisher : Harvard Business Press
ISBN 13 : 1422163326
Total Pages : 282 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis How Brands Become Icons by : D. B. Holt

Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

Marriage as Political Strategy and Cultural Expression

Author : George Qingzhi Zhao
Publisher : Peter Lang
ISBN 13 : 9781433102752
Total Pages : 344 pages
Book Rating : 4.1/5 (27 download)

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Book Synopsis Marriage as Political Strategy and Cultural Expression by : George Qingzhi Zhao

Download or read book Marriage as Political Strategy and Cultural Expression written by George Qingzhi Zhao and published by Peter Lang. This book was released on 2008 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marriage as Political Strategy and Cultural Expression is the first comprehensive study of Mongolian royal marriages from World Empire (1206-1279) to the Yuan dynasty (1279-1368) in Asia. This study examines the Mongolian royal family's marriage strategies and the political implications of these royal marriages, specifically, the intermarriages between the Mongolian royal house and its allies, including the Onggirat, the Oirat, and other Mongol peoples as well as the Uighur State and Korea in Central and East Asia. This book concludes that the short lifespans of Mongol royalty after Khubilai Khan were the result of consanguineous marriage and inbreeding - genetic factors that contributed to the collapse of the Mongol dynasty.

Cultural Studies Methodology and Political Strategy

Author : Robert F. Carley
Publisher : Springer Nature
ISBN 13 : 3030732126
Total Pages : 142 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Cultural Studies Methodology and Political Strategy by : Robert F. Carley

Download or read book Cultural Studies Methodology and Political Strategy written by Robert F. Carley and published by Springer Nature. This book was released on 2021-04-28 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an intervention into cultural studies' theoretical and methodological foundations. It addresses a crisis in conjunctural analysis: that there is no theorized method for conjunctural analysis as it pertains to recognizing a conjunctural shift or the emergence of an organic crisis. This crisis is connected to the belief that the definition of the conjuncture is ambiguous in Gramsci’s work, but using a broader range of primary, secondary, and also untranslated sources on the conjuncture, Carley demonstrates that Gramsci has decisively settled that ambiguity. Through a philological approach to Gramsci’s original texts, this book alters the debate around conjunctural analysis and offers means to reinterpret cultural studies and its relationship to its founding thinkers.

The Routledge Handbook of Global Cultural Policy

Author : Victoria Durrer
Publisher : Routledge
ISBN 13 : 131751288X
Total Pages : 627 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Routledge Handbook of Global Cultural Policy by : Victoria Durrer

Download or read book The Routledge Handbook of Global Cultural Policy written by Victoria Durrer and published by Routledge. This book was released on 2017-09-22 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural policy intersects with political, economic, and socio-cultural dynamics at all levels of society, placing high and often contradictory expectations on the capabilities and capacities of the media, the fine, performing, and folk arts, and cultural heritage. These expectations are articulated, mobilised and contested at – and across – a global scale. As a result, the study of cultural policy has firmly established itself as a field that cuts across a range of academic disciplines, including sociology, cultural and media studies, economics, anthropology, area studies, languages, geography, and law. This Routledge Handbook of Global Cultural Policy sets out to broaden the field’s consideration to recognise the necessity for international and global perspectives. The book explores how cultural policy has become a global phenomenon. It brings together a diverse range of researchers whose work reveals how cultural policy expresses and realises common global concerns, dominant narratives, and geopolitical economic and social inequalities. The sections of the book address cultural policy’s relation to core academic disciplines and core questions, of regulations, rights, development, practice, and global issues. With a cross-section of country-by-country case studies, this comprehensive volume is a map for academics and students seeking to become more globally orientated cultural policy scholars.

The Critical Few

Author : Jon Katzenbach
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523098732
Total Pages : 209 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Critical Few by : Jon Katzenbach

Download or read book The Critical Few written by Jon Katzenbach and published by Berrett-Koehler Publishers. This book was released on 2019-01-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global survey by the Katzenbach Center, 80 percent of respondents believed that their organization must evolve to succeed. But a full quarter of them reported that a change effort at their organization had resulted in no visible results. Why? The fate of any change effort depends on whether and how leaders engage their culture: the self-sustaining patterns of behaving, feeling, thinking, and believing that determine how things are done in an organization. Culture is implicit rather than explicit, emotional rather than rational—that's what makes it so hard to work with, but that's also what makes it so powerful. For the first time, this book lays out the Katzenbach Center's proven methodology for identifying your culture's three most critical elements: traits, characteristics that are at the heart of people's emotional connection to what they do; keystone behaviors, actions that would lead your company to succeed if they were replicated at a greater scale; and authentic informal leaders, people who have a high degree of “emotional intuition” or social connectedness. By leveraging these critical few elements, you can tap into a source of catalytic change within your organization. People will make an emotional, not just a rational, commitment to new initiatives. You will elicit enthusiasm and creativity and build the kind of powerful company that people recognize for its innate value and effectiveness.

Marketing for Cultural Organizations

Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1136239529
Total Pages : 197 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Marketing for Cultural Organizations by : Bonita M. Kolb

Download or read book Marketing for Cultural Organizations written by Bonita M. Kolb and published by Routledge. This book was released on 2013-07-18 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations. This book covers: - Cost effective methods of researching the audience using technology - Developing a consistent, branded online message - Using social media to increase audience engagement, and involve them in the creative process With an approach that is jargon-free and focused on practical application, this book is designed for both undergraduate and graduate students of arts marketing and cultural management.

Art in the After-Culture

Author : Ben Davis
Publisher : Haymarket Books
ISBN 13 : 1642594830
Total Pages : 227 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Art in the After-Culture by : Ben Davis

Download or read book Art in the After-Culture written by Ben Davis and published by Haymarket Books. This book was released on 2022-03-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a peculiar moment for art, as it becomes both increasingly rarefied and associated with elite lifestyle culture, while simultaneously ubiquitous, with the boom of "creative" industries and the proliferation of new technologies for making art. In these important essays, Ben Davis covers everything from Instagram to artificial intelligence, eco-art to cultural appropriation. Critical, insightful, and hopeful even in the face of the apocalyptic, this is a must read for those looking to understand the current art world, as well as the role of the artist in the world today.

Cultural Strategy

Author : Douglas Holt
Publisher : OUP Oxford
ISBN 13 : 019161520X
Total Pages : 408 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Cultural Strategy by : Douglas Holt

Download or read book Cultural Strategy written by Douglas Holt and published by OUP Oxford. This book was released on 2010-10-28 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They show how cultural strategy takes start-up brands into the mass market (Fat Tire beer), overcomes "better mousetraps" wars in a technology driven category (ClearBlue pregnancy test), effectively challenges a seemingly insurmountable incumbent (FUSE music channel vs MTV), and develops a social innovation (The Freelancers Union). Holt and Cameron also describe the best organizational model for pursuing this approach, which they term "the cultural studio". The book demonstrates that the top consumer marketing companies are consistently poor at this type of innovation because they rely on an antithetic organization structure, what the authors term "the brand bureaucracy". To succeed at cultural innovation requires not only a very different approach to strategy, but a new way of organizing as well.

The Manual of Strategic Planning for Cultural Organizations

Author : Gail Dexter Lord
Publisher : Rowman & Littlefield
ISBN 13 : 1538101327
Total Pages : 196 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Manual of Strategic Planning for Cultural Organizations by : Gail Dexter Lord

Download or read book The Manual of Strategic Planning for Cultural Organizations written by Gail Dexter Lord and published by Rowman & Littlefield. This book was released on 2017-03-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Manual of Strategic Planning for Cultural Organizations adopts a hollistic approach to the creative world of cultural institutions. By encompassing museums, art galleries, gardens, zoos, science centers, historic sites, cultural centers, festivals, and performing arts, this book responds to the reality that boundaries are being blurred among institutional types—with many gardens incorporating exhibitions, many museums part of multidisciplinary cultural centers and festivals.. As cultural leaders transform the arts in the twenty-first century, this “whole career” manual will prepare readers for every stage. Three key areas covered are: Leadership change. This chapter explains the role of strategic planning when an institution is going through the process of hiring a new director. A question we are frequently asked is “Should the strategic plan precede the search process or should it wait until the new director takes up the position?” Institutional change. Increasingly, cultural organizations are going through major change: from public-sector agencies to nonprofit corporations; from private ownership to non-profit status; from nonprofit status to a foundation, and many other variations. This book addresses the role of strategic planning during these transitions. Staff empowerment. This manual addresses the opportunities for staff at all levelsto grow by participating in strategic planning. This edition focuses on how to engage and empower staff. A Guide for Museums, Performing Arts, Science Centers, Public Gardens, Heritage Sites, Libraries, Archives, and Zoos is a game-changing book with broad reach into the cultural sector, while still serving the museum community.

To Defend the Revolution Is to Defend Culture

Author : Rebecca Gordon-Nesbitt
Publisher : PM Press
ISBN 13 : 1629631302
Total Pages : 442 pages
Book Rating : 4.6/5 (296 download)

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Book Synopsis To Defend the Revolution Is to Defend Culture by : Rebecca Gordon-Nesbitt

Download or read book To Defend the Revolution Is to Defend Culture written by Rebecca Gordon-Nesbitt and published by PM Press. This book was released on 2015-09-01 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in painstaking research, To Defend the Revolution Is to Defend Culture revisits the circumstances which led to the arts being embraced at the heart of the Cuban Revolution. Introducing the main protagonists to the debate, this previously untold story follows the polemical twists and turns that ensued in the volatile atmosphere of the 1960s and ’70s. The picture that emerges is of a struggle for dominance between Soviet-derived approaches and a uniquely Cuban response to the arts under socialism. The latter tendency, which eventually won out, was based on the principles of Marxist humanism. As such, this book foregrounds emancipatory understandings of culture. To Defend the Revolution Is to Defend Culture takes its title from a slogan – devised by artists and writers at a meeting in October 1960 and adopted by the First National Congress of Writers and Artists the following August – which sought to highlight the intrinsic importance of culture to the Revolution. Departing from popular top-down conceptions of Cuban policy-formation, this book establishes the close involvement of the Cuban people in cultural processes and the contribution of Cuba’s artists and writers to the policy and praxis of the Revolution. Ample space is dedicated to discussions that remain hugely pertinent to those working in the cultural field, such as the relationship between art and ideology, engagement and autonomy, form and content. As the capitalist world struggles to articulate the value of the arts in anything other than economic terms, this book provides us with an entirely different way of thinking about culture and the policies underlying it.

Cultural Chemistry: Simple Strategies for Bridging Cultural Gaps

Author : Patti McCarthy
Publisher : Bookpod
ISBN 13 : 9780994644107
Total Pages : 244 pages
Book Rating : 4.6/5 (441 download)

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Book Synopsis Cultural Chemistry: Simple Strategies for Bridging Cultural Gaps by : Patti McCarthy

Download or read book Cultural Chemistry: Simple Strategies for Bridging Cultural Gaps written by Patti McCarthy and published by Bookpod. This book was released on 2016-07-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you fascinated but frustrated by cultural differences? Have you stood on the edge of cultural gaps and wondered how on earth to bridge them? Don't worry, you are not alone. Working across cultures can be very challenging, both professionally and personally, but these cultural gaps can be bridged. Cultural Chemistry combines strategy with knowledge, introducing you firstly to the Four R's - an easy, four-step process for simplifying and improving your cross-cultural partnerships - and then exploring cultural differences, by meeting people and hearing stories from all over the world. Whether you are a business traveller, an expatriate, have global clients, work in a multi-cultural team or are simply a holiday maker who wants to dig deeper, Cultural Chemistry will teach you; Why reflecting on our own culture is so important How to make a great first impression Why our assumptions about people are often completely wrong Why what we say isn't always what is heard How to be an effective manager and motivator, whatever the culture Cultural differences don't have to be difficult. By learning more about cultural variances and being prepared to turn off our cultural cruise-control, we really can make our international encounters both more rewarding and more enjoyable. About the Author: Originally from the UK, Patti McCarthy is a 3CK (third-culture kid) who has lived and worked on five different continents. Through her business, Cultural Chemistry, she provides coaching and training to organisations wishing to embrace the opportunities which cultural diversity provides. She is also a regular media commentator and public speaker on the impact of cultural differences on everything from business expansion to childcare. She lives with her husband, her two dogs and her three children, who were all born in different countries."