Building A Coaching Business Ten Steps To Success 2e

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Building a Coaching Business: Ten steps to success 2e

Author : Jenny Rogers
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335227015
Total Pages : 194 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Building a Coaching Business: Ten steps to success 2e by : Jenny Rogers

Download or read book Building a Coaching Business: Ten steps to success 2e written by Jenny Rogers and published by McGraw-Hill Education (UK). This book was released on 2017-07-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do: • What does it take to succeed as a coach? How long does it take? • Why it matters to get practice clients and where to find them • Why is it so important to think like a buyer rather than like a seller? • What can you charge? • How do you make yourself distinctive in a crowded market? • What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time? • How can you exploit social media? • Overcoming your fear of selling: how to sell with integrity • Going for growth: what is involved in building an even bigger business? “Jenny Rogers has the rare ability to offer the lessons of decades of experience in ways which are practical to implement and easy to absorb. This book is comprehensive – offering both high level concept and lots of important details on the kinds of things that differentiate the successful coaching professional from the crowd.” Phil Hayes, Chairman, Management Futures, UK “Another great book from Jenny Rogers... As always with Jenny’s books, a new edition does not simply mean a few typos corrected and a couple of new references.” Jane Cook, Managing Director, Linden Learning, UK “In a marketplace crowded with quick fixes and unrealistic promises, this book is a breath of fresh air!" Leni Wildflower, PhD, PCC, Knowledge Based Coaching in the Workplace, Fielding Graduate University, USA “This book is a must read for anyone who wants to earn a living through coaching." Susan Binnersley, MD h2h resources limited, UK “This is a book that challenges and inspires, and you will find yourself recommending it to other people, who may not even be coaches.” Margaret Kelly, Executive Coach, Margaret Kelly Consulting, UK & Ireland “This book is an obvious must for anybody who wants to build a coaching business. But I would also recommend this inspiring and comprehensive book to anybody who thinks of different options in their professional life.” Dorota Porażka, Vice-President of the Board, DORADCA Consultants Ltd, Poland “I strongly recommend this book.” Ana Oliveira Pinto, Executive Coach, Portugal “This book is a must for coaches wanting business success.” Jacqui Harper, INSEAD lecturer, Communication Coach, Author, Speaker “A must-read for anyone wanting to build a coaching business.” Mark Wakefield, Director, Vogel Wakefield, the counter-consultancy, UK "A clear, systematic and down-to-earth primer on how to start, build and maintain a professional coaching business." Clare Brigstocke, Executive Coach, Lateralshift “Jenny Rogers’ earlier Developing a Coaching Business has been a mainstay for Meyler Campbell Graduates for years, but this new version is even better.” Daniel Burke, Chairman, Meyler Campbell

10 Steps to Successful Coaching

Author : Sophie Oberstein
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1607282445
Total Pages : 241 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis 10 Steps to Successful Coaching by : Sophie Oberstein

Download or read book 10 Steps to Successful Coaching written by Sophie Oberstein and published by Berrett-Koehler Publishers. This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this guide, Oberstein demonstrates why coaching can be a powerful tool to drive organization performance and support the achievement of individual career goals. The solid, understandable process presented in the book encourages and supports positive, long-term change.

Start Your Own Coaching Business 2/E

Author : Entrepreneur Press
Publisher : Entrepreneur Press
ISBN 13 : 1599184451
Total Pages : 200 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Start Your Own Coaching Business 2/E by : Entrepreneur Press

Download or read book Start Your Own Coaching Business 2/E written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2012-08-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Your Passion to Inspire Action Turn your passion for life into a fulfilling, lucrative career as a motivational coach. Whether you want to inspire others to go after their dreams, achieve their business goals or better manage their everyday life, Entrepreneur Press gives you the steps you need to get started. This hands-on guide shows you how to launch your own successful coaching company. Learn step by step how to establish your business, position yourself as an expert, attract clients and build revenue. Our experts provide real-life examples, sound business advice and priceless tips to put you on your way to making a difference--and making money. Learn how to: Set up your business with minimal startup investment Develop your coaching expertise Build a business brand that gets noticed Capture clients by showing them you’re worth their money Price your service Advertise and publicize to attract more clients Boost profits by expanding your business You already have the motivation and the passion--this guide shows you how to share it with others and make a profit!

10 Steps to Successful Coaching, 2nd Edition

Author : Sophie Oberstein
Publisher : Association for Talent Development
ISBN 13 : 195049621X
Total Pages : 246 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis 10 Steps to Successful Coaching, 2nd Edition by : Sophie Oberstein

Download or read book 10 Steps to Successful Coaching, 2nd Edition written by Sophie Oberstein and published by Association for Talent Development. This book was released on 2020-04-14 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build Your Coaching Skills to Develop Others Coaching has the power to enhance individual, team, and organizational performance. Its interactive process helps individuals set and act upon goals, make better decisions, and produce results. 10 Steps to Successful Coaching offers meaningful advice to help you embrace and elevate your existing coaching skills, drawing upon your strengths as a leader, colleague, or employee to bring out the strengths of others. This book is an entry point for anyone who wants—or has been asked—to do some formal or informal coaching. It’s also for anyone who wants to infuse day-to-day interactions in the workplace with a powerful new skill: development through coaching. With coaching skills quickly becoming essential for anyone who wants to help others develop in the workplace, use this book as your road map to being an effective coach who is ready to listen, encourage, and challenge others to greater achievement. Your coachees will enjoy greater job satisfaction and confidence, and your organization will benefit from this cost-effective way of developing employees and improving productivity. You, as a coach, will discover growth in your working relationships and gain a tremendous sense of accomplishment. This second edition addresses coaching in terms of the broader organization; creating a coaching culture; the impact of technology on the coaching relationship; and goal and accountability setting; overcoming obstacles to good listening; and ending the coaching process. You'll find a diverse array of tools to help you along the way. Examples include: a development plan to highlight existing coaching skills and areas of opportunity sample questions to ask during sessions forms to secure commitment to coaching an assessment to evaluate your organization’s coaching culture.

10 Steps to Be a Successful Manager, 2nd Ed

Author : Lisa Haneberg
Publisher : Association for Talent Development
ISBN 13 : 1949036219
Total Pages : 143 pages
Book Rating : 4.9/5 (49 download)

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Book Synopsis 10 Steps to Be a Successful Manager, 2nd Ed by : Lisa Haneberg

Download or read book 10 Steps to Be a Successful Manager, 2nd Ed written by Lisa Haneberg and published by Association for Talent Development. This book was released on 2019-06-11 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s always room for improvement. It’s tough to be a great manager, but also fascinating, enriching, meaningful, and fun. Organizations need managers who bring individuals and teams together to do their best work in the service of company goals—make no mistake, management is a people-driven job. Though the barriers to success are many—you could become a victim of circumstances, confuse the need to manage with the need to control, let management become maintenance, fail to tune up and realign—don’t be discouraged. With over 30 years of experience, author Lisa Haneberg has seen it all and is here to guide you with 10 Steps to Be a Successful Manager. From detailing the foundational importance of knowing your business to understanding pull versus push motivation, managing change, and leaving a legacy, Haneberg illustrates how to establish or realign your management habits, describing in each step an area of action you can develop for a healthy management practice. With pointers, examples, tables, tools, and worksheets, this updated second edition is also aligned with ATD survey-based research on social skills crucial to managerial success—so you are better able to build managerial capabilities. Intended for managers of all experience levels, this book will help you to embrace your challenges and triumph over management barriers. Make your current management challenge the best job you will ever have.

10 Steps to Successful Business Writing

Author : Jack E. Appleman
Publisher : ASTD
ISBN 13 : 9781562864811
Total Pages : 0 pages
Book Rating : 4.8/5 (648 download)

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Book Synopsis 10 Steps to Successful Business Writing by : Jack E. Appleman

Download or read book 10 Steps to Successful Business Writing written by Jack E. Appleman and published by ASTD. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business management.

Ebook: Coaching Skills: The Definitive Guide to being a Coach 5e

Author : Jenny Rogers
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335251439
Total Pages : 360 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Ebook: Coaching Skills: The Definitive Guide to being a Coach 5e by : Jenny Rogers

Download or read book Ebook: Coaching Skills: The Definitive Guide to being a Coach 5e written by Jenny Rogers and published by McGraw-Hill Education (UK). This book was released on 2024-03-13 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coaching Skills is a popular text for coach training schools all over the world, brought to life with dozens of case studies and practical guidance, while also emphasizing the importance of underpinning psychological awareness and understanding. Substantially updated throughout, the latest edition has new material on coaching and the human brain, working with clients on their self-limiting beliefs, new models of understanding what coaching is and being a coach during the psychological stresses of a severe economic recession. Coaching Skills is a popular text for coach training schools all over the world, brought to life with dozens of case studies and practical guidance, while also emphasizing the importance of underpinning psychological awareness and understanding. This book will support you whether you are an experienced coach working with senior executives, or a beginner taking your first steps on the journey to becoming a master-practitioner. The book answers questions such as: •Are there really boundaries between coaching, therapy and training, or is it all more fluid than many people acknowledge? •Which tools and techniques pay dividends every time and which should you avoid? •What are the magic ingredients that determine whether the coach-client relationship works? •Why are goal-setting and questioning such important skills for any coach and how can you acquire them? •How as a coach can you work with clients to make truly transformational changes in their lives? “A straight-forward approach to the simple art of coaching conversations, while offering insight into the complexity and sophistication of coaching for those looking to take their practice to the next level.” Dr Jonathan Passmore

Coaching - What Really Works

Author : Jenny Rogers
Publisher : SAGE
ISBN 13 : 1529756820
Total Pages : 193 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Coaching - What Really Works by : Jenny Rogers

Download or read book Coaching - What Really Works written by Jenny Rogers and published by SAGE. This book was released on 2021-02-17 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is your essential companion to being a coach. Author Jenny Rogers distills her decades of experience to guide you through the challenges and pitfalls, joys and rewards, and dos and don’ts of coaching. Whether you are a qualified coach many years into practice, or a trainee moving into your first placement, the book provides a treasure trove of practical strategies and skills, theories and concepts that will enhance your practice. It captures what it takes to be a successful coach, and will support and inspire you to become a more confident, self-reflective practitioner.

Developing A Coaching Business

Author : Rogers, Jenny
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335220495
Total Pages : 161 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Developing A Coaching Business by : Rogers, Jenny

Download or read book Developing A Coaching Business written by Rogers, Jenny and published by McGraw-Hill Education (UK). This book was released on 2006-06-01 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This 'little black book' is a practical book which all coaches should read before they decide to enter the business world of coaching. It is an easy read that is packed with a number of useful tips and practical advice of how to both develop and implement your business." Yvonne Thackray How do I set up a coaching business? How do I find clients? How do I market myself successfully? If you are considering these questions, then this is the book for you. The coaching market is thriving but many coaches need practical help on how to develop and grow their businesses. Being a good coach is never enough. This book gives practical help based on many years of successful experience. Many coaches make the mistake of starting too broadly when the secret is to find a niche - but how do you do this? How do you find your natural clients? How do they find you? What should you charge? Should you have an office or can you work from home? Start-up costs are never as minimal as they might look, so how do you sustain yourself while you are building the business? It is essential to promote your fledgling business but which methods work and which are just a waste of time and money? You must have a web site but what should it contain to carry the right message about you and your coaching practice? Then there is the whole question of selling - a process many coaches dread but which has to be done because word of mouth on its own will never generate enough clients to earn a decent living. Finally, how big do you ultimately want your business to be? What are the plusses and minuses of growth? This book explains step by step how to build a successful new coaching business using an innovative method of selling with integrity. Using helpful case studies, Jenny Rogers clearly analyses the practical issues that can make or break a new venture. This book is the first step in running a successful coaching business.

Getting Started in Personal and Executive Coaching

Author : Stephen G. Fairley
Publisher : John Wiley & Sons
ISBN 13 : 9780471426240
Total Pages : 372 pages
Book Rating : 4.4/5 (262 download)

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Book Synopsis Getting Started in Personal and Executive Coaching by : Stephen G. Fairley

Download or read book Getting Started in Personal and Executive Coaching written by Stephen G. Fairley and published by John Wiley & Sons. This book was released on 2003-11-24 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find satisfaction and financial success with a new career in coaching Getting Started in Personal and Executive Coaching offers a go-to reference designed to help every mental health professional build, manage, and sustain a thriving coaching practice. Packed with hundreds of proven strategies and techniques, this nuts-and-bolts guide covers all aspects of the coaching business with step-by-step instructions and real-world illustrations that prepare you for every phase of starting your own coaching business. This single, reliable book offers straightforward advice and tools for running a successful practice, including: * Seven tools for making a great first impression * Fifteen strategies for landing ten paying clients * Seven secrets of highly successful coaches * Ten marketing mistakes to avoid Complete with sample business and marketing plans and worksheets for setting rates and managing revenue, Getting Started in Personal and Executive Coaching identifies the fifteen biggest moneymaking markets to target and offers valuable recommendations for financing that get the most impact and mileage from every budget. Quick "Action Steps" for applying ideas and techniques make this book useful right away. Get started in coaching today!

10 Steps to Successful Presentations, 2nd Edition

Author : ATD
Publisher : Association for Talent Development
ISBN 13 : 1950496341
Total Pages : 162 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis 10 Steps to Successful Presentations, 2nd Edition by : ATD

Download or read book 10 Steps to Successful Presentations, 2nd Edition written by ATD and published by Association for Talent Development. This book was released on 2019-11-05 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overcome Your Fear of Presenting Are you afraid of public speaking? Do you feel anxious before presenting? Are you worried about making mistakes in front of others and being judged? If so, you are not alone—public speaking and presenting are among the things people fear the most. Conquer your phobia of public speaking with 10 Steps to Successful Presentations. In this second edition, the Association for Talent Development provides an updated 10-step guide to delivering first-rate presentations whether you have several months or just one day to prepare. Discover how to develop a dynamic, engaging presentation and deliver it flawlessly. Learn strategies to reduce stress and become a think-on-your-feet presenter. Master your openings and closings (including the question-and-answer session) and captivate your audience from start to finish. Updated tools offer guidance and reassurance along the way. New content covers: leading virtual presentations telling interesting stories and relatable examples using mindfulness to recover in the moment asking questions to involve the audience.

FT Guide to Business Coaching ePub eBook

Author : Anne Scoular
Publisher : Pearson UK
ISBN 13 : 0273746537
Total Pages : 198 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis FT Guide to Business Coaching ePub eBook by : Anne Scoular

Download or read book FT Guide to Business Coaching ePub eBook written by Anne Scoular and published by Pearson UK. This book was released on 2012-09-07 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The FT Guide to Business Coaching shows you everything you need to know about becoming a business coach, from how to find out if you’ve got what it takes, through the basic tools and models that really work. This book gives you a step-by-step guide to the tools, the market knowledge and the crucial new techniques from psychology you need to become an exceptional business coach. Clear, compelling and comprehensive, covering classic and fresh material from both business and psychology, this is the first book to cover both the critical elements of world-class business coaching. This book takes you through a tried and trusted process developed specifically for senior business leaders. It will help you: Know when to coach and when to lead. Build powerful listening skills. Get to grips with the most useful and up-to-the minute coaching tools and psychological techniques. Calculate if – and crucially, how - you can make a living as a business coach. Decide if, how and when to go for accreditation as a coach.

The Secrets of Successful Coaches

Author : Karen Williams
Publisher : Troubador Publishing Ltd
ISBN 13 : 1848766378
Total Pages : 167 pages
Book Rating : 4.8/5 (487 download)

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Book Synopsis The Secrets of Successful Coaches by : Karen Williams

Download or read book The Secrets of Successful Coaches written by Karen Williams and published by Troubador Publishing Ltd. This book was released on 2011-03-10 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, thousands of people train to be a life, business or executive coach but struggle to make a living. Although attracted to the profession, they are forced to give up as they cannot find enough clients to pay the bills. Even great coaches can not create the business they crave without the skills to run it successfully. The Secrets of Successful Coaches is essential reading if you are struggling with setting up and marketing your business, attracting and converting fee-paying clients, raising the profile of your business and communicating the benefits of your service, getting motivated and increasing your self-belief and making enough money to run a successful business.You will find 10 easy-to-follow steps to develop a successful business, learning from 11 top performance coaches who share some of the mistakes they have made and learnt from. You’ll also benefit from the proven techniques they have developed to make their business a success and get outstanding results. Find out how to save time and money, learn the skills to run a successful business, develop a winning business mindset and turn your passion into profit.The Secrets of Successful Coaches is for new coaches who are in the first 12 months of running their business, and those who want to improve their business success. Karen is inspired by a large number of authors including Dawn Breslin, Hannah McNamara, Michael Neill and Gladeana McMahon, who were interviewed for this book. She also takes inspiration from Anthony Robbins, Brian Tracy and Stephen Covey.

The Successful Coach

Author : Terri Levine
Publisher : John Wiley & Sons
ISBN 13 : 047089377X
Total Pages : 240 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Successful Coach by : Terri Levine

Download or read book The Successful Coach written by Terri Levine and published by John Wiley & Sons. This book was released on 2010-05-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The power of positive ACTION! The authors not only share their secrets to building a highly successful practice, but also provide readers with practical, everyday action steps to fill their practice, generate more referrals, and find more clients fast by taking positive actions." —Stephen Fairley, MA, RCC President & Business Coach, Today's Leadership Coaching, Inc coauthor of Getting Started in Personal and Executive Coaching "The Successful Coach is terrific-practical, friendly, and very helpful. Instead of fearfully wondering, 'Can I make it as a coach?' aspiring coaches can shift and confidently ask, 'What kind of difference do I want to make with people?' and 'What wonderful life will I have when I am a wildly successful coach?'" —Marilee Adams, PHD author of Change Your Questions, Change Your Life An easy-to-follow blueprint for developing a successful coaching practice If you are a coach, or want to become one, this book will help you resolve self-limiting beliefs and give you the know-how to build a successful practice. Everything you need to know to be a top coach is set forth in this book. The first half helps you overcome obstacles that hold you back so you can soar to the pinnacle of the profession. You will learn valuable concepts and techniques to improve your coaching skills, including conquering excuses that stand in your path, thinking like a top coach, and tapping into the power of self-motivation. The second half of the book gives you marketing strategies to gain clients and build your business. You will learn how to build a unique niche that fully leverages your own unique competencies and skills. Moreover, the authors help you identify and conquer fears and insecurities that may be preventing you from implementing the marketing and sales tactics that will make your business take off. The authors-two highly successful coaches and one bestselling marketing guru-draw on their own experiences to help you uncover and exploit the unique blend of skills and knowledge that you possess to be a top coach.

How to Build a Successful Virtual Assistant Business (CDN-2nd Edition)

Author : Janice Byer & Elayne Whitfield-Parr
Publisher : Lulu.com
ISBN 13 : 0980967627
Total Pages : 245 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis How to Build a Successful Virtual Assistant Business (CDN-2nd Edition) by : Janice Byer & Elayne Whitfield-Parr

Download or read book How to Build a Successful Virtual Assistant Business (CDN-2nd Edition) written by Janice Byer & Elayne Whitfield-Parr and published by Lulu.com. This book was released on with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Everything Coaching and Mentoring Book

Author : Nicholas Nigro
Publisher : Simon and Schuster
ISBN 13 : 1605502219
Total Pages : 320 pages
Book Rating : 4.6/5 (55 download)

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Book Synopsis The Everything Coaching and Mentoring Book by : Nicholas Nigro

Download or read book The Everything Coaching and Mentoring Book written by Nicholas Nigro and published by Simon and Schuster. This book was released on 2007-12-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most difficult things to do as a manager is spotting raw talent and then devoting the time and energy to shape and mold that employee toward achieving growth and excellence. The Everything Coaching and Mentoring Book, 2nd Edition guides managers and aspiring managers through implementing a successful coaching and mentoring program both in the workplace and in life. From delegating responsibility to expanding knowledge base and skill level, The Everything Coaching and Mentoring Book, 2nd Edition gives you completely updated information on this new approach. This indispensable guide features information on: Inspiring self-motivation Coaching versus mentoring Overcoming common workplace problems Managing diversity Debunking common myths and mis-conceptions The Everything Coaching and Mentoring Book, 2nd Edition even takes readers beyond the workplace and provides insight into extending their newfound knowledge in all areas of life - including at home and in social settings.

10 Steps to Successful Business Alignment

Author : Jack J. Phillips
Publisher : Association for Talent Development
ISBN 13 : 1607287625
Total Pages : 159 pages
Book Rating : 4.6/5 (72 download)

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Book Synopsis 10 Steps to Successful Business Alignment by : Jack J. Phillips

Download or read book 10 Steps to Successful Business Alignment written by Jack J. Phillips and published by Association for Talent Development. This book was released on 2012-03-21 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining business alignment as the process of “ensuring that a new project, program, or process is connected directly to business impact measures, usually expressed in terms such as output, quality, cost, or time,” 10 Steps to Successful Business Alignment offers concrete input, detailed suggestions, and pragmatic know-how on how to plan for, implement, and maintain effective alignment for projects of nearly every size and scope. Written by a pair of renowned experts in the field of business measurement and evaluation, 10 Steps to Successful Business Alignment shows how to connect projects to business measures, and how to maintain alignment with those measures throughout a project’s entire life cycle. This book covers the full spectrum of issues related to alignment, including planning the alignment with clients; determining payoff, business, performance, and preference needs; addressing high-level objectives; measuring impact; reporting the results of the alignment; and more. In providing both a conceptual framework as well as nuts-and-bolts information on how to achieve meaningful, effective alignment, some of the topics on which this volume drills down into useful specifics include: how and when to discuss alignment with clients which projects are (and which projects aren’t) appropriate for applying alignment the proper ways to clarify and manage expectations of the alignment process best practices for addressing the needs of a project and the related alignment program a discussion of the factors that contribute to the success of alignment how to achieve buy-in on alignment from stakeholders in a project a detailed, highly objective review of how to measure the impact of alignment why isolating the impact of alignment process is crucial the most effective ways to report and communicate your results. Truly a comprehensive resource on alignment, 10 Steps to Successful Business Alignment delivers practical insight on every step of the alignment process, and is essential reading for every professional involved in creating, maintaining, and verifying alignment.