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Author : Peter B. Orlik
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (91 download)
Download or read book Broadcast Copywriting written by Peter B. Orlik and published by Allyn & Bacon. This book was released on 1982 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Clark Weaver
Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.:/5 (319 download)
Download or read book Broadcast Copywriting as Process written by J. Clark Weaver and published by Longman Publishing Group. This book was released on 1984 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter B. Orlik
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 526 pages
Book Rating : 4.3/5 ( download)
Download or read book Broadcast/cable Copywriting written by Peter B. Orlik and published by Prentice Hall. This book was released on 1998 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the special requirements and pitfalls of creating continuity, commercials, and off-air presentations, for students and professionals. Part I examines the copywriting marketplace, tools of the trade, audience, and regulatory and stylistic constraints. Part II probes radio's key elements, c
Author : Michael C. Keith
Publisher : Taylor & Francis
ISBN 13 : 0240808509
Total Pages : 392 pages
Book Rating : 4.2/5 (48 download)
Download or read book The Radio Station written by Michael C. Keith and published by Taylor & Francis. This book was released on 2007 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Author : Milan D. Meeske
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780534629144
Total Pages : 340 pages
Book Rating : 4.6/5 (291 download)
Download or read book Copywriting for the Electronic Media written by Milan D. Meeske and published by Wadsworth Publishing Company. This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write short, persuasive messages in a variety of venues (radio, television, new media, etc.). You'll get a glimpse of ealistic situations typical of entry-level copywriting positions along with coverage of copywriting style, consumer behavior and legal and ethical aspects of copywriting. Complete with skill-building exercises, nearly 80 writing assignments and examples of storyboards and actual aired copy, this book helps you build the understanding and skills you need for a career in this field.
Author : W. Richard Whitaker
Publisher : Routledge
ISBN 13 : 1135592853
Total Pages : 439 pages
Book Rating : 4.1/5 (355 download)
Download or read book MediaWriting written by W. Richard Whitaker and published by Routledge. This book was released on 2009-01-13 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.
Author : Peter E. Mayeux
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (9 download)
Download or read book Writing for the Broadcast Media written by Peter E. Mayeux and published by Allyn & Bacon. This book was released on 1985 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas M. Orlik
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (3 download)
Download or read book Radio and Television Broadcasting Specialist (AFSC 79151). written by Thomas M. Orlik and published by . This book was released on 1984 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Deborah A. Silverman
Publisher : Taylor & Francis
ISBN 13 : 1040099327
Total Pages : 459 pages
Book Rating : 4.0/5 (4 download)
Download or read book MediaWriting written by Deborah A. Silverman and published by Taylor & Francis. This book was released on 2024-08-13 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting “fake news” and “deep fakes”; Strategies for integrating sound bites into broadcast scripts; New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.
Author : Michael C. Keith
Publisher : Taylor & Francis
ISBN 13 : 100381994X
Total Pages : 336 pages
Book Rating : 4.0/5 (38 download)
Download or read book Broadcast Voice Performance written by Michael C. Keith and published by Taylor & Francis. This book was released on 2023-12-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broadcast Voice Performance (1989) incorporates the insights and experience of more than 100 successful practising voice performers to succinctly and realistically examine the techniques, equipment and criteria of announcing within the context of major types of radio and television productions and programming formats.
Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 1442244097
Total Pages : 311 pages
Book Rating : 4.4/5 (422 download)
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2015-11-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Author : Leonard Mogel
Publisher : Leonard Mogel
ISBN 13 : 9780982959633
Total Pages : 212 pages
Book Rating : 4.9/5 (596 download)
Download or read book Making It in Advertising written by Leonard Mogel and published by Leonard Mogel. This book was released on 2010-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William G. Covington
Publisher : University Press of America
ISBN 13 : 9780761814368
Total Pages : 164 pages
Book Rating : 4.8/5 (143 download)
Download or read book Creativity in TV & Cable Managing & Producing written by William G. Covington and published by University Press of America. This book was released on 1999 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity in Television & Cable Managing & Producing applies the concepts of goal-setting and motivation used in general business to television and cable management. This is the first book to adapt these practices, which have been used in the general business press for many years, to the specific context of television and cable management. William G. Covington Jr. approaches this subject from a systems theory perspective, analyzing motivation and creativity within television stations. He provides guidelines that allow managers to meet the challenge of bringing together very different units into a cohesive whole. This approach maintains an overall focus, while stimulating creativity within the various units in the system. Built upon the natural goal-setting and motivation responsibilities of all managers, this book brings these concepts into the television and cable managing and producing field for the first time.
Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 113563338X
Total Pages : 481 pages
Book Rating : 4.1/5 (356 download)
Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2010-04-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition: addresses principles of effective writing useful in all disciplines focuses on news as the bridge an organization builds to its various publics overviews a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.
Author :
Publisher :
ISBN 13 :
Total Pages : 994 pages
Book Rating : 4.F/5 ( download)
Download or read book Broadcasting written by and published by . This book was released on 1982-05 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1506386954
Total Pages : 503 pages
Book Rating : 4.5/5 (63 download)
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2019-01-18 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.
Author : Shelly Field
Publisher : Infobase Publishing
ISBN 13 : 1438110847
Total Pages : 337 pages
Book Rating : 4.4/5 (381 download)
Download or read book Career Opportunities in Radio written by Shelly Field and published by Infobase Publishing. This book was released on 2010-04-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.
