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Broadcast Advertising Handbook Acts Regulations And Guidelines On Broadcast Advertising
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Book Synopsis Broadcast Advertising Handbook - Acts, Regulations, and Guidelines on Broadcast Advertising by : Canadian Radio-Television and Telecommunications Commission
Download or read book Broadcast Advertising Handbook - Acts, Regulations, and Guidelines on Broadcast Advertising written by Canadian Radio-Television and Telecommunications Commission and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broadcast advertising handbook written by and published by . This book was released on 1978 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Broadcast Advertising Handbook - Acts, Regulations, and Guidelines on Broadcast Advertising by : Canadian Radio-Television and Telecommunications Commission
Download or read book Broadcast Advertising Handbook - Acts, Regulations, and Guidelines on Broadcast Advertising written by Canadian Radio-Television and Telecommunications Commission and published by . This book was released on with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Global Advertising Regulation Handbook by : Mary Alice Shaver
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Book Synopsis NAB Legal Guide to Broadcast Law and Regulation by : Jean Benz
Download or read book NAB Legal Guide to Broadcast Law and Regulation written by Jean Benz and published by CRC Press. This book was released on 2014-10-10 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: To guide the industry in the 21st century, counsel for the National Association of Broadcasters (NAB) and leading attorneys have prepared the only up-to-date, comprehensive broadcast regulatory publication: NAB’s Legal Guide to Broadcast Law and Regulation. Known for years as the "voice" for broadcast law, this publication addresses the full range of FCC regulatory issues facing radio and television broadcasters, as well as intellectual property, First Amendment, cable and satellite, and increasingly important online issues. It gives practicing attorneys, in-house counsel, broadcasters and other communications industry professionals practical "how to" advice on topics ranging literally from "a" (advertising) to "z" (zoning). Now in its 6th edition, NAB’s Legal Guide to Broadcast Law and Regulation is available to keep you current on changes in the law, significant court decisions, FCC rules, agency policies and applied solutions. The National Association of Broadcasters is a nonprofit trade association that advocates on behalf of local radio and television stations and broadcast networks before Congress, the Federal Communications Commission and other federal agencies, and the courts.
Book Synopsis Law for Advertising, Broadcasting, Journalism, and Public Relations by : Michael G. Parkinson
Download or read book Law for Advertising, Broadcasting, Journalism, and Public Relations written by Michael G. Parkinson and published by Routledge. This book was released on 2013-03-07 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.
Book Synopsis The European Handbook on Advertising Law by : Lord Campbell of Alloway
Download or read book The European Handbook on Advertising Law written by Lord Campbell of Alloway and published by Routledge. This book was released on 1999 with total page 911 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be of interest to advertising law practitioners and students of European law. Divided into two parts, it first analyses commercial communications at the level of EC law. In the second part, the regulatory environment of member countries of the European Community is considered in depth. Among the topics examined are misleading advertising - interpreted through primary and secondary legislation and selective judgments of the European Court of Justice. Specific sectors are also considered, such as food, pharmaceuticals, tobacco and television industries. Useful addresses and appendices on the most significant Directives and Codes of Practice regulating the fields of advertising are also included.
Book Synopsis Advertising and Public Relations Law by : Carmen Maye
Download or read book Advertising and Public Relations Law written by Carmen Maye and published by Routledge. This book was released on 2019-06-25 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Book Synopsis The Advertising Handbook by : Helen Powell
Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Book Synopsis Advertising in the Broadcast Media by : Elizabeth J. Heighton
Download or read book Advertising in the Broadcast Media written by Elizabeth J. Heighton and published by . This book was released on 1976 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Dynamics of Regulation: Global Control, Local Resistance by : George Gantzias
Download or read book The Dynamics of Regulation: Global Control, Local Resistance written by George Gantzias and published by Routledge. This book was released on 2019-08-15 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2001. New technologies and the liberalization of the broadcasting and telecommunications market, together with the digitalization and globalization of new services, have challenged irrevocably not only the traditional markets and instructional structures but also the legal systems of broadcasting and telecommunication sectors in the 21st century. This text takes into account changes in digital broadcasting and telecommunication by pointing out that convergence is the process through which broadcasting, telecommunication, press and information sectors are transformed into new sectors (info-com arteries, info-com products, info-com services and info-com content) in order to be fully compatible with the emerging new info-communication industry in the digital transformation and info-communication era.
Author :United States. Congress. House. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :396 pages Book Rating :4.:/5 (31 download)
Book Synopsis Broadcast Advertisements by : United States. Congress. House. Committee on Interstate and Foreign Commerce
Download or read book Broadcast Advertisements written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1963 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers proposals to prohibit FCC from regulating length and periodicity of broadcast advertisements.
Book Synopsis Advertising at the Crossroads (RLE Advertising) by : Max A. Geller
Download or read book Advertising at the Crossroads (RLE Advertising) written by Max A. Geller and published by Routledge. This book was released on 2013-06-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Book Synopsis Legal Guide to FCC Broadcast Regulations by : National Association of Broadcasters
Download or read book Legal Guide to FCC Broadcast Regulations written by National Association of Broadcasters and published by . This book was released on 1984 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essential Law for Marketers by : Ardi Kolah
Download or read book Essential Law for Marketers written by Ardi Kolah and published by Routledge. This book was released on 2012-06-25 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Book Synopsis The IBA Code of Advertising Standards and Practice by : Independent Broadcasting Authority
Download or read book The IBA Code of Advertising Standards and Practice written by Independent Broadcasting Authority and published by . This book was released on 1989 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis BAB's Handbook on Television Advertising by : Broadcast Advertising Bureau
Download or read book BAB's Handbook on Television Advertising written by Broadcast Advertising Bureau and published by . This book was released on 1950 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
