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Author : Ocean Gebhardt
Publisher : Lulu.com
ISBN 13 : 0557373476
Total Pages : 134 pages
Book Rating : 4.5/5 (573 download)
Download or read book Bringing Sexy Back... to Economics (Soft Cover) written by Ocean Gebhardt and published by Lulu.com. This book was released on with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen Nelson-Field
Publisher : Springer Nature
ISBN 13 : 9811515409
Total Pages : 161 pages
Book Rating : 4.8/5 (115 download)
Download or read book The Attention Economy and How Media Works written by Karen Nelson-Field and published by Springer Nature. This book was released on 2020-01-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Author : Abhijit V. Banerjee
Publisher : PublicAffairs
ISBN 13 : 1610391608
Total Pages : 321 pages
Book Rating : 4.6/5 (13 download)
Download or read book Poor Economics written by Abhijit V. Banerjee and published by PublicAffairs. This book was released on 2012-03-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The winners of the Nobel Prize in Economics upend the most common assumptions about how economics works in this gripping and disruptive portrait of how poor people actually live. Why do the poor borrow to save? Why do they miss out on free life-saving immunizations, but pay for unnecessary drugs? In Poor Economics, Abhijit V. Banerjee and Esther Duflo, two award-winning MIT professors, answer these questions based on years of field research from around the world. Called "marvelous, rewarding" by the Wall Street Journal, the book offers a radical rethinking of the economics of poverty and an intimate view of life on 99 cents a day. Poor Economics shows that creating a world without poverty begins with understanding the daily decisions facing the poor.
Author : Thomas Piketty
Publisher : Harvard University Press
ISBN 13 : 0674979850
Total Pages : 817 pages
Book Rating : 4.6/5 (749 download)
Download or read book Capital in the Twenty-First Century written by Thomas Piketty and published by Harvard University Press. This book was released on 2017-08-14 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the grand dynamics that drive the accumulation and distribution of capital? Questions about the long-term evolution of inequality, the concentration of wealth, and the prospects for economic growth lie at the heart of political economy. But satisfactory answers have been hard to find for lack of adequate data and clear guiding theories. In this work the author analyzes a unique collection of data from twenty countries, ranging as far back as the eighteenth century, to uncover key economic and social patterns. His findings transform debate and set the agenda for the next generation of thought about wealth and inequality. He shows that modern economic growth and the diffusion of knowledge have allowed us to avoid inequalities on the apocalyptic scale predicted by Karl Marx. But we have not modified the deep structures of capital and inequality as much as we thought in the optimistic decades following World War II. The main driver of inequality--the tendency of returns on capital to exceed the rate of economic growth--today threatens to generate extreme inequalities that stir discontent and undermine democratic values if political action is not taken. But economic trends are not acts of God. Political action has curbed dangerous inequalities in the past, the author says, and may do so again. This original work reorients our understanding of economic history and confronts us with sobering lessons for today.
Author : Paul Collier
Publisher : Oxford University Press, USA
ISBN 13 : 0195374630
Total Pages : 225 pages
Book Rating : 4.1/5 (953 download)
Download or read book The Bottom Billion written by Paul Collier and published by Oxford University Press, USA. This book was released on 2008-10-02 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bottom Billion is an elegant and impassioned synthesis from one of the world's leading experts on Africa and poverty. It was hailed as "the best non-fiction book so far this year" by Nicholas Kristoff of The New York Times.
Author : Dirk vom Lehn
Publisher : Taylor & Francis
ISBN 13 : 1000967115
Total Pages : 333 pages
Book Rating : 4.0/5 (9 download)
Download or read book People, Technology, and Social Organization written by Dirk vom Lehn and published by Taylor & Francis. This book was released on 2023-10-19 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful and accessible book is a response to the increasing important role that technology plays in everyday life, and the urgent need for empirical studies that analyse the impact of technology on social practices. The chapters in this co-edited collection reveal how technology is oriented to and embedded within the social organization of action in a wide range of settings and institutions, including education, markets, arts and culture, health and social care, media, politics, and science. In their analyses, the contributing authors adopt interactionist perspectives to explore how the meanings of technology emerge and are negotiated within and through action and interaction. The volume comprises 14 empirical chapters from authors working in fields such as symbolic interactionism, ethnomethodology, conversation analysis, discourse methods, ethnographic enquiry, video-based methods, and others. The chapters are framed by an introduction and a concluding discussion by the co-editors which draws out the key themes and issues that the individual chapters speak to, and show the importance of these themes for the social sciences and for society. The book is primarily aimed at researchers in the social sciences, including sociology, social psychology, organization studies, and beyond whose work is concerned with the interplay between social interaction, technology, and institutions.
Author : Megha Anwer
Publisher : Rutgers University Press
ISBN 13 : 1978814461
Total Pages : 156 pages
Book Rating : 4.9/5 (788 download)
Download or read book Bollywood’s New Woman written by Megha Anwer and published by Rutgers University Press. This book was released on 2021-06-18 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bollywood’s New Woman examines Bollywood’s construction and presentation of the Indian Woman since the 1990s. The groundbreaking collection illuminates the contexts and contours of this contemporary figure that has been identified in sociological and historical discourses as the “New Woman.” On the one hand, this figure is a variant of the fin de siècle phenomenon of the “New Woman” in the United Kingdom and the United States. In the Indian context, the New Woman is a distinct articulation resulting from the nation’s tryst with neoliberal reform, consolidation of the middle class, and the ascendency of aggressive Hindu Right politics.
Author : Brian Tjemkes
Publisher : Routledge
ISBN 13 : 1136465723
Total Pages : 373 pages
Book Rating : 4.1/5 (364 download)
Download or read book Strategic Alliance Management written by Brian Tjemkes and published by Routledge. This book was released on 2013-03-01 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic alliances - voluntary, long-term collaborations between firms to achieve their objectives - are attracting increasing attention in business schools because of their growing prevalence among organizations today. Mastering the art of managing strategic alliances allows firms to radically improve their performance and this book provides a detailed, evidence-based approach outlining the design, management, and evaluation of these alliances. Elaborating on the decision-making structures apparent during each stage in the alliance life-cycle and in elucidating cases from across the world, Strategic Alliance Management offers a systematic framework that provides insights into the development and deployment of alliances. Concluding with the three alliance paradoxes managers must address to design and manage their alliances effectively and efficiently, this text offers a profound vision of the key decision-making rationales and processes inherently related to strategic alliances. As such, it will be required reading for students studying the subject and a valuable supplementary reading source to those studying strategic management more generally. A website run by the authors, can be found here: http://www.strategic-alliance-management.com/
Author : Libby Rittenberg
Publisher :
ISBN 13 : 9781936126163
Total Pages : 893 pages
Book Rating : 4.1/5 (261 download)
Download or read book Principles of Economics written by Libby Rittenberg and published by . This book was released on 2011-07 with total page 893 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helena Norberg-Hodge
Publisher : Zed Books
ISBN 13 : 9781842772331
Total Pages : 164 pages
Book Rating : 4.7/5 (723 download)
Download or read book Bringing the Food Economy Home written by Helena Norberg-Hodge and published by Zed Books. This book was released on 2002-10 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Norberg-Hodge, Todd Merrifield, and Steven Gorelick of the International Society for Ecology and Culture discuss how a shift towards local food economies would protect and rebuild the agricultural diversity that has been lost in the current specialized, capital intensive, technology-based global environment. Coverage includes the history of this change in emphasis from local to global; the ecology of food marketing and production; food and health, the economy, and the community; food security; and changing direction. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Jessica Maddox
Publisher : Rutgers University Press
ISBN 13 : 1978827911
Total Pages : 254 pages
Book Rating : 4.9/5 (788 download)
Download or read book The Internet Is for Cats written by Jessica Maddox and published by Rutgers University Press. This book was released on 2022-10-14 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: LOLCats. Grumpy cat. Dog rating Twitter. Pet Instagram accounts. It's generally understood the internet is for pictures of cute cats (and dogs, and otters, and pandas), but how did this come to be, and how are images of pets and animals unique online social practices? In this important and engaging book, The Internet is for Cats, Jessica Maddox provides a social framework for thinking about an outrageously popular cultural phenomenon: pets and animals online. She examines how these images help make digital spaces lighthearted and fun, as well as how these images function as relieving distractions from other aspects of life. However, we cannot speak of relief or distractions without also discussing what we need relief and distractions from. Combining insights from cultural studies and Internet studies, as well as interviews, textual work, and observation, Maddox offers an entirely new approach to pets and animals on the Internet, arguing the Internet may be for cats, but the cats are also for social practices.
Author : Michael Burleigh
Publisher : Pan Macmillan
ISBN 13 : 1509847936
Total Pages : 566 pages
Book Rating : 4.5/5 (98 download)
Download or read book The Best of Times, The Worst of Times written by Michael Burleigh and published by Pan Macmillan. This book was released on 2017-11-02 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decades since the end of the Second World War, it has been widely assumed that the western model of liberal democracy and free trade is the way the world should be governed. However, events in the early years of the twenty-first century – first, the 2003 war with Iraq and its chaotic aftermath and, second, the financial crash of 2008 – have threatened the general acceptance that continued progress under the benign (or sometimes not so benign) gaze of the western powers is the only way forwards. And as America turns inwards and Europe is beset by austerity politics and populist nationalism, the post-war consensus looks less and less secure. But is this really the worst of times? In a forensic examination of the world we now live in, acclaimed historian Michael Burleigh sets out to answer that question. Who could have imagined that China would champion globalization and lead the battle on climate change? Or that post-Soviet Russia might present a greater threat to the world’s stability than ISIS? And while we may be on the cusp of still more dramatic change, perhaps the risks will – in time – bring not only change but a wholly positive transformation. Incisive, robust and always insightful, The Best of Times, The Worst of Times by Michael Burleigh is both a dazzling tour d’horizon of the world as it is today and a surprisingly optimistic vision of the world as it might become.
Author : Ron Marz
Publisher : Image Comics
ISBN 13 :
Total Pages : 51 pages
Book Rating : 4.:/5 ( download)
Download or read book Witchblade #150 written by Ron Marz and published by Image Comics. This book was released on 2011-12-14 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: END OF AN ERA! WITCHBLADE reaches its landmark one hundred-fiftieth issue! The series reaches another landmark as long time writer RON MARZ and artist STJEPAN SEJIC put a final stamp on the series they helped define for the modern reader with their final issue.
Author : Paul R. Krugman
Publisher : W. W. Norton & Company
ISBN 13 : 9780393312928
Total Pages : 326 pages
Book Rating : 4.3/5 (129 download)
Download or read book Peddling Prosperity written by Paul R. Krugman and published by W. W. Norton & Company. This book was released on 1995-04-04 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past twenty years have been an era of economic disappointment in the U.S. They have also been a time of intense economic debate, as rival ideologies contend for policy influence. But strange things have happened to economic ideas on their way to power--they've been hijacked by policy entrepreneurs who offer easy answers to hard problems.
Author : Robert V Kozinets
Publisher : SAGE
ISBN 13 : 147392703X
Total Pages : 321 pages
Book Rating : 4.4/5 (739 download)
Download or read book Netnography written by Robert V Kozinets and published by SAGE. This book was released on 2015-05-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed.
Author : Mark Larson
Publisher : Agate Publishing
ISBN 13 : 1572848820
Total Pages : 466 pages
Book Rating : 4.5/5 (728 download)
Download or read book Working in the 21st Century written by Mark Larson and published by Agate Publishing. This book was released on 2024-02-20 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: From nurses and teachers to wildland firefighters and funeral directors—an intimate, honest, and illuminating collection of interviews that reveal what it’s like to work in America at this historic and volatile moment in time. Author Mark Larson sits down with more than one hundred workers from across the socioeconomic spectrum as they share their experiences with work and what it has meant in their lives—the good, the bad, the mundane, and the profound. Doulas, firefighters, chefs, hairstylists, executives, actors, stay-at-home parents, and so many more talk about what they do all day and how it aligns (or doesn't) with what they want to be doing with their lives. The pandemic, the ensuing “Great Resignation,” and the current reckonings with racial justice are among the forces that are now upending and reshaping our longstanding relationships with work. Larson’s interviews display how these forces collide in the lives of average Americans as they tell their own stories with passion, heartbreak, and, ultimately, hope. Working in the 21st Century asks why we show up, or don’t, to the jobs we’ve chosen, and how the upheaval of the past few years has changed how we perceive the work we do. It will be released to commemorate the fiftieth anniversary of the publication of Studs Terkel's 1974 classic Working.
Author : United States. Congress. House. Committee on Education and Labor. Subcommittee on Healthy Families and Communities
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.0/5 ( download)
Download or read book Runaway, Homeless, and Missing Children written by United States. Congress. House. Committee on Education and Labor. Subcommittee on Healthy Families and Communities and published by . This book was released on 2008 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
