Breakthrough Business Development

Download Breakthrough Business Development full books in PDF, epub, and Kindle. Read online Breakthrough Business Development ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Breakthrough Business Development

Author : Duncan MacPherson
Publisher : John Wiley & Sons
ISBN 13 : 0470739975
Total Pages : 211 pages
Book Rating : 4.4/5 (77 download)

DOWNLOAD NOW!

Book Synopsis Breakthrough Business Development by : Duncan MacPherson

Download or read book Breakthrough Business Development written by Duncan MacPherson and published by John Wiley & Sons. This book was released on 2010-03-19 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Business to the Next Level... With Breakthrough Business Development! Breakthrough Business Development shows you how to attract and keep great clients, while running a profitable and efficient business. It helps every knowledge-for-profit professional to maximize your most valuable client relationships, and to develop a personalized business development plan to mine the untapped potential in your business. Praise for the Pareto System, Featured in Breakthrough Business Development. "I am just beside myself on the results gathered so far from instituting the Pareto System. I use an agenda for meetings now and have formulated a standard package given to new clients. Already I have sent out twenty thank-you cards to new referrals. I even got a referral from a referral if that makes sense. Some clients didn't know that I was still expanding my business. I am also finding advocates that I didn't classify as such. Opening twenty accounts in this short time span is amazing but already I have another ten leads in the pipeline. You guys were right, it does work." "We have been building client relationships for 45 years... Pareto Systems successfully helped us to pause and then guided us through the process of defining the appropriate business structure and systems which will strengthen and enhance our best client relationships. We are now focusing on a comprehensive, systematized program for select clients. The results have been amazing-client satisfaction is way up and so are revenues."

The Six Disciplines of Breakthrough Learning

Author : Roy V. H. Pollock
Publisher : John Wiley & Sons
ISBN 13 : 111867717X
Total Pages : 341 pages
Book Rating : 4.1/5 (186 download)

DOWNLOAD NOW!

Book Synopsis The Six Disciplines of Breakthrough Learning by : Roy V. H. Pollock

Download or read book The Six Disciplines of Breakthrough Learning written by Roy V. H. Pollock and published by John Wiley & Sons. This book was released on 2015-04-21 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get real results for your business – maximize your training and development programs Corporate learning and development programs play an undeniable role in successful business endeavors, but only when they're done right. The significant revisions in the third edition of The Six Disciplines of Breakthrough Learning add fresh, timely elements to a resource that has become known globally as a trusted guide for professionals determined to get the most of their companies' training and development programs. All-new examples, tools, guides, and insights combine to make an excellent, all-in-one resource for everyone from workplace professionals and HR managers to training development providers and businesses leaders looking to maximize the return on their enterprise's learning budget. Infused with current research and recent case studies, this resource serves as a practical guide that recommends concrete actions for producing tangible results. Tools, guides, and checklists in every chapter ensure that readers walk away with meaningful strategies that can be implemented right away. The book includes: A complete review of research drawn from thousands of insights, goals, and lessons learned Specific strategies and actions that can be put into effect quickly for immediate results A focus on ROI for business leaders wanting to make a clearer connection between dollars spent and new skills gained Checklists in each chapter to help learning organizations perform quality audits of new and existing learning programs The third edition of The Six Disciplines of Breakthrough Learning contains so many new resources and so much thoroughly-revised content that even those who own previous editions will find its reinvigorated approach highly beneficial. Strengthen the link between your learning efforts and your business goals with this increasingly popular, globally recognized resource.

Clients for Life

Author : Andrew Sobel
Publisher : Simon and Schuster
ISBN 13 : 0743215095
Total Pages : 269 pages
Book Rating : 4.7/5 (432 download)

DOWNLOAD NOW!

Book Synopsis Clients for Life by : Andrew Sobel

Download or read book Clients for Life written by Andrew Sobel and published by Simon and Schuster. This book was released on 2001-02-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for—the first in-depth, guide to developing lasting client relationships. Millions of people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty. Supported by more than 100 case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor—an irreplaceable resource—from the expert for hire, a tradable commodity. Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis—big-picture thinking—that is so highly valued by clients. Portraits of history's most famously successful advisors, including Machiavelli, Sir Thomas More, and J. P. Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today's competitive environment.

Design for Operational Excellence: A Breakthrough Strategy for Business Growth

Author : Kevin J. Duggan
Publisher : McGraw Hill Professional
ISBN 13 : 0071768564
Total Pages : 321 pages
Book Rating : 4.0/5 (717 download)

DOWNLOAD NOW!

Book Synopsis Design for Operational Excellence: A Breakthrough Strategy for Business Growth by : Kevin J. Duggan

Download or read book Design for Operational Excellence: A Breakthrough Strategy for Business Growth written by Kevin J. Duggan and published by McGraw Hill Professional. This book was released on 2011-09-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Six Sigma and Lean! Design your processes to facilitate real business growth, in both healthy and unhealthy economies Design for Operational Excellence defines why companies embark upon continuous improvement—and the true answer is not to improve efficiency, quality, or eliminate waste! The reason is to achieve Operational Excellence. Duggan, an established authority on OpEx, provides the design criteria and guidelines that enable you to grow your business organically by refocusing management’s attention from running the business to growing the business. Founded on eight key principles, this groundbreaking system facilitates the continuous flow of value into any operation—from customer service to sales to manufacturing. Kevin J. Duggan is a renowned speaker, executive mentor, and educator in applying advanced lean techniques to achieve Operational Excellence and the author of two books on the subject: Creating Mixed Model Value Streams and The Office That Grows Your Business—Achieving Operational Excellence in Your Business Processes. As the Founder of the Institute for Operational Excellence, the leading educational center on Operational Excellence, and Duggan Associates, an international training and advisory firm, Kevin has assisted many major corporations worldwide, including United Technologies Corporation, Caterpillar, Pratt & Whitney, Singapore Airlines, IDEX Corporation, GKN and Parker Hannifin. A recognized expert on Operational Excellence, Kevin is a frequent keynote speaker, master of ceremonies, and panelist at international conferences, and has appeared on CNN and the Fox Business Network.

Breakthrough Business Negotiation

Author : Michael Watkins
Publisher : John Wiley & Sons
ISBN 13 : 9780787965235
Total Pages : 320 pages
Book Rating : 4.9/5 (652 download)

DOWNLOAD NOW!

Book Synopsis Breakthrough Business Negotiation by : Michael Watkins

Download or read book Breakthrough Business Negotiation written by Michael Watkins and published by John Wiley & Sons. This book was released on 2002-08-29 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation at Harvard Business School, presents principles that apply to any negotiation situation and tools to achieve breakthrough results. Step by step, Breakthrough Business Negotiation demonstrates how to diagnose a situation, build coalitions, manage internal decision making, persuade others, organize a deal cycle, and create strategic alliances. Watkins also explains how to prevent disputes from poisoning deals.

The Six Disciplines of Breakthrough Learning

Author : Calhoun W. Wick
Publisher : John Wiley & Sons
ISBN 13 : 0470649534
Total Pages : 349 pages
Book Rating : 4.4/5 (76 download)

DOWNLOAD NOW!

Book Synopsis The Six Disciplines of Breakthrough Learning by : Calhoun W. Wick

Download or read book The Six Disciplines of Breakthrough Learning written by Calhoun W. Wick and published by John Wiley & Sons. This book was released on 2010-07-20 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you?re an HR or OD professional or work in a training department, learn to apply the principles of follow-through management within your organization in the new edition of this bestselling resource. Incorporating new research on learning and learning transfer, along with new case studies, interviews, and tools, this edition shares guidelines, proven in practice by many Fortune 500 companies, on how to design comprehensive learning experiences in leadership and management, sales, quality, performance improvement, and professional certification. You?ll discover the theories and principles underlying the approach, as well as the practical methods, tools, and roadmaps for bridging the "knowing-doing" gap. Praise for the Second Edition of The Six Disciplines of Breakthrough Learning: "No other book in the last decade has been more important for the workplace learning field. The second edition is even better, incorporating new wisdom learnedin the crucible of real-world practice."?Will Thalheimer, Ph.D., president, Work-Learning Research, Inc. "Simply put, this book is a critical read for anyone who wants to ensure that the time and money spent in development produces results."? Teresa Roche, vice president and chief learning officer, Agilent Technologies "The Six Disciplines brings together many of the most important principles of corporate training in an easy-to-understand, highly visual format. Readers will find this book filled with examples, models, and practical tools you can use to create high-impact learning solutions in your own organization."?Josh Bersin, president and chief executive officer, Bersin & Associates "Wick, Pollock, and Jefferson have a well-proven formula for moving learning from an academic exercise to business results. Their 6Ds offer all leaders specific and concrete things that they can do to turn learning into results." ?Dave Ulrich, professor, Ross School of Business, University of Michigan, and partner, The RBL Group "I introduced The Six Disciplines to GE's Global Learning Council and I am very glad that I did. The Six Disciplines gives us a common language and a common process that work very well in GE."?Jayne Johnson, director, Global Leadership Development, General Electric "The 6Ds model provided a powerful framework for designing high-impact learning programs that helped to shape our approach to learning and to align our learning leaders across the organization. The second edition adds insights and tools that make this edition even more relevant, practical, and valuable."?Robert Sachs, Ph.D., vice president, Learning and Development, Kaiser-Permanente "Embracing the Six Disciplines has allowed us to develop truly innovative high-impact leadership programs that have changed the trajectory of our firm."?Carol Bonett, vice president, leadership development officer, Morgan Stanley Smith Barney LLC

Creating Breakthrough Ideas

Author : Susan Squires
Publisher : Praeger
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis Creating Breakthrough Ideas by : Susan Squires

Download or read book Creating Breakthrough Ideas written by Susan Squires and published by Praeger. This book was released on 2002-11-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and global markets. To be successful designers, professionals must learn new processes, develop training programs, modify communication styles, and share their methods to make their work possible. The current volume is written by social scientists, designers, and entrepreneurs who create new products and services. They provide frank and insightful discussions about the opportunities and challenges facing researchers and designers who are learning to collaborate. The book highlights several major topics in order to focus on critical aspects of the industry's highly related features. It provides background information about ethnography, decsribes and analyzes the industry, presents case examples of working practices and discusses emerging methodology based on three fundamental kinds of projects (discovery, design, and evaluation). The book suggests ways emerging design professionals can (1) improve their own performance, (2) change the working processes of the industry itself, (3) contribute to basic ethnographic research, and (4) craft training programs for the next generation of professionals.

Breaking Big

Author : The Business Doctors
Publisher : John Wiley & Sons
ISBN 13 : 0857084127
Total Pages : 139 pages
Book Rating : 4.8/5 (57 download)

DOWNLOAD NOW!

Book Synopsis Breaking Big by : The Business Doctors

Download or read book Breaking Big written by The Business Doctors and published by John Wiley & Sons. This book was released on 2014-05-27 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: An MBA for the SME! Do you want to take your small business to the next level? Are you itching to achieve breakthrough success? Then it’s time to give your business a full health check with the Business Doctors. The Business Doctors are a network of independent business advisors who offer their expert advice and guidance to small business owners and entrepreneurs in every industry sector. In Breaking Big they will help you assess where your business is right now and take you through ten strategic steps to get to the next level. Breaking Big is: Based on the concept of an "entrepreneurial bootcamp," it provides workouts to wake up small business owners and inspire them to kick their businesses into high gear A unique opportunity for entrepreneurs and SME owners to get back to basics and take a good look their core values and business vision Grounded in the authors' experience of helping hundreds of small business owners overcome real-life business issues, setbacks, and potential pitfalls

Creating Breakthrough Products

Author : Jonathan M. Cagan
Publisher : FT Press
ISBN 13 : 0133011720
Total Pages : 701 pages
Book Rating : 4.1/5 (33 download)

DOWNLOAD NOW!

Book Synopsis Creating Breakthrough Products by : Jonathan M. Cagan

Download or read book Creating Breakthrough Products written by Jonathan M. Cagan and published by FT Press. This book was released on 2012-09-04 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, Jonathan Cagan’s and Craig M. Vogel’s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets — or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new Second Edition compares revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation, helping decision-makers choose between them, and make either one work. Cagan and Vogel provide more coverage of Value Opportunity Analysis and ethnography, as well as new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. Throughout, readers will find up-to-date insights into identifying Product Opportunity Gaps that can lead to enormous success; navigating the "Fuzzy Front End" of product development; and leveraging contributions from diverse product teams — while staying relentlessly focused on customers’ values and lifestyles, from strategy through execution. Using additional visual maps and illustrations, they’ve made their best-selling book even more intuitive and accessible to both industry and academic audiences.

Business Beyond the Box

Author : John O'Keeffe
Publisher : Nicholas Brealey
ISBN 13 : 1473644534
Total Pages : 223 pages
Book Rating : 4.4/5 (736 download)

DOWNLOAD NOW!

Book Synopsis Business Beyond the Box by : John O'Keeffe

Download or read book Business Beyond the Box written by John O'Keeffe and published by Nicholas Brealey. This book was released on 2011-01-11 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use triangular thinking for breakthrough business Business Beyond the Box makes note of the self-imposed limitations each of us places on ourselves unconsciously. With a focus on applying new mindsets and achieving breakthrough results, O'Keeffe suggests working with - rather than within - boundaries. Applicable to both individuals and organizations, Business Beyond the Box will improve readers' ability to innovate.

Business Systems Engineering

Author : Gregory H. Watson
Publisher : John Wiley & Sons
ISBN 13 : 9780471018841
Total Pages : 310 pages
Book Rating : 4.0/5 (188 download)

DOWNLOAD NOW!

Book Synopsis Business Systems Engineering by : Gregory H. Watson

Download or read book Business Systems Engineering written by Gregory H. Watson and published by John Wiley & Sons. This book was released on 1995-01-18 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to combining two powerful management techniques totransform any business organization into a masterpiece of businessefficiency. Lester Dean Thurow, Dean of MIT's Sloan School ofManagement, recently stated that benchmarking combined with processengineering will be the most important management technique of the1990s. Now, in this groundbreaking book, Gregory Watson describeshow top corporations worldwide have already successfullyimplemented that powerful cutting-edge technique--which he calls"business systems engineering"--to promote continuous improvement.More importantly, he clearly demonstrates how you can do the samein your organization. * Introduces business systems engineering, a dynamic new approachto rethinking and redesigning business processes to achievedramatic improvements in quality, cost, service, speed, andmore * Offers clear guidelines for using business systems engineeringtechniques to make your organization more dynamic, productive, andable to adapt to change in today's global marketplace * Incorporates key aspects of TQM, business process improvement,policy deployment, industrial engineering, teamwork, problemsolving, and information technology into one holistic system * Includes business systems engineering success stories, includingthose at Compaq, United Services Automobile Association andMotorola, as well as a survey of the effect of systems changeacross the global automobile industry

Breakthrough Business Models

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309120888
Total Pages : 150 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Breakthrough Business Models by : Institute of Medicine

Download or read book Breakthrough Business Models written by Institute of Medicine and published by National Academies Press. This book was released on 2009-03-17 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process for developing new drug and biologic products is extraordinarily expensive and time-consuming. Although large pharmaceutical companies may be able to afford the cost of development because they can expect a large return on investment, organizations developing drugs to treat rare and neglected diseases are unable to rely on such returns. On June 23, 2008, the Institute of Medicine's Forum on Drug Discovery, Development, and Translation held a public workshop, "Breakthrough Business Models: Drug Development for Rare and Neglected Diseases and Individualized Therapies," which sought to explore new and innovative strategies for developing drugs for rare and neglected diseases.

Breakthrough Zone

Author : Roy Langmaid
Publisher : John Wiley & Sons
ISBN 13 : 0470855924
Total Pages : 248 pages
Book Rating : 4.4/5 (78 download)

DOWNLOAD NOW!

Book Synopsis Breakthrough Zone by : Roy Langmaid

Download or read book Breakthrough Zone written by Roy Langmaid and published by John Wiley & Sons. This book was released on 2004-11-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best-placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional ways of talking to customers such as focus groups lack honesty and place perceptual barriers - what is needed is a new approach that is open, honest and ongoing. The solution is the Breakthrough Zone, a creative meeting of customer and executives in which desires are unlocked and needs identified. Versatile enough to be used with groups of any size, this process is built on personal relationships, and proven to generate really innovative ideas for brand extensions and product development. Provides the tools and techniques to enable you to get closer to your customers - a step-by-step guide shows you how to implement the 'Breakthrough Zone' process Explores why this type of communication is so much more effective than focus groups or traditional database-driven approaches to engaging in customer dialogue Previous innovations generated in the Breakthrough Zone include BA's 'Beds for Business', BT's 'It's Good to Talk' and new market strategies for VISA and Dell

Lead from the Future

Author : Mark W. Johnson
Publisher : Harvard Business Press
ISBN 13 : 163369755X
Total Pages : 147 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!

Book Synopsis Lead from the Future by : Mark W. Johnson

Download or read book Lead from the Future written by Mark W. Johnson and published by Harvard Business Press. This book was released on 2020-04-14 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards Named one of the "Top Ten Technology Books Of 2020" — Forbes Named one of the "10 Best New Business Books of 2020" by Inc. magazine "Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." -- Sandi Peterson, Member, Board of Directors, Microsoft We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizons A method for turning emerging challenges into the growth opportunities that can define an organization's future A step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to Ways to ensure that visionary thinking becomes a repeatable organizational capability As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.

Building a Breakthrough Business

Author : Ron Kubinski
Publisher :
ISBN 13 : 9781932546057
Total Pages : 106 pages
Book Rating : 4.5/5 (46 download)

DOWNLOAD NOW!

Book Synopsis Building a Breakthrough Business by : Ron Kubinski

Download or read book Building a Breakthrough Business written by Ron Kubinski and published by . This book was released on 2004-06-01 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Breakthrough Company

Author : Keith R. Mcfarland
Publisher : ReadHowYouWant.com
ISBN 13 : 145875488X
Total Pages : 410 pages
Book Rating : 4.4/5 (587 download)

DOWNLOAD NOW!

Book Synopsis The Breakthrough Company by : Keith R. Mcfarland

Download or read book The Breakthrough Company written by Keith R. Mcfarland and published by ReadHowYouWant.com. This book was released on 2010-06-21 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate - from small startup to industry paragon. Encouraged by experts such as business legend Peter Drucker and Good to Great author Jim Collins to identify the drivers that enable a company to push past the entrepreneurial phase, McFarland spent five years building and analyzing the world's largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough. This book is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle.

21 Days to a Big Idea!

Author : Bryan Mattimore
Publisher : Diversion Books
ISBN 13 : 1626818304
Total Pages : 139 pages
Book Rating : 4.6/5 (268 download)

DOWNLOAD NOW!

Book Synopsis 21 Days to a Big Idea! by : Bryan Mattimore

Download or read book 21 Days to a Big Idea! written by Bryan Mattimore and published by Diversion Books. This book was released on 2015-11-17 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold. Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts. By investing less than an hour a day for twenty-one days, you will: 1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up. Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea. "Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL