Brandsplaining

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Brandsplaining

Author : Jane Cunningham
Publisher : Penguin UK
ISBN 13 : 0241456010
Total Pages : 240 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis Brandsplaining by : Jane Cunningham

Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Eating the Big Fish

Author : Adam Morgan
Publisher : John Wiley & Sons
ISBN 13 : 0470527757
Total Pages : 364 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Eating the Big Fish by : Adam Morgan

Download or read book Eating the Big Fish written by Adam Morgan and published by John Wiley & Sons. This book was released on 2009-04-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Birds of All Feathers

Author : Michael Bach
Publisher : Page Two
ISBN 13 : 1989603408
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis Birds of All Feathers by : Michael Bach

Download or read book Birds of All Feathers written by Michael Bach and published by Page Two. This book was released on 2020-08-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Birds of All Feathers, speaker, author, and diversity and inclusion expert Michael Bach argues that creating diverse, inclusive workplaces is not just the right thing to do-it is also the smart thing to do. It embraces an ethos of innovation and creativity. It's good for you and your employees, it strengthens your organization, and it benefits the people you serve. Whether you are in the arts, health, nonprofit, for-profit, or another sector, there is a business case for making your organization a space of true inclusion. Birds of All Feathers lays out what can be a complex topic in expertly accessible terms and shows you how to discover your organization's "why," how to implement and sustain beneficial changes, and how to measure its success. Book jacket.

Date & Time

Author : Phil Kaye
Publisher : SCB Distributors
ISBN 13 : 1943735417
Total Pages : 104 pages
Book Rating : 4.9/5 (437 download)

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Book Synopsis Date & Time by : Phil Kaye

Download or read book Date & Time written by Phil Kaye and published by SCB Distributors. This book was released on 2020-08-23 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Foreword Reviews INDIES Book of the Year Honorable Mention Winner Phil Kaye's debut collection is a stunning tribute to growing up, and all of the challenges and celebrations of the passing of time, as jagged as it may be. Kaye takes the reader on a journey from a complex but iridescent childhood, drawing them into adolescence, and finally on to adulthood. There are first kisses, lost friendships, hair blowing in the wind while driving the vastness of an empty road, and the author positioned in the middle, trying to make sense of it all. Readers will find joy and vulnerability, in equal measure. Date & Time is a welcoming story, which freezes the calendar and allows us all to live in our best moments.

Asking Smarter Questions

Author : Sam Knowles
Publisher : Taylor & Francis
ISBN 13 : 1000629767
Total Pages : 241 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Asking Smarter Questions by : Sam Knowles

Download or read book Asking Smarter Questions written by Sam Knowles and published by Taylor & Francis. This book was released on 2022-08-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insight is the superpower that drives innovation and enables us to understand the world from other peoples’ points of view, be they customers or colleagues, advocates or competitors. This new book from data storyteller Sam Knowles explains how to ask smarter questions – questions that, by design, stimulate more useful answers. This is the shortcut to better productivity, fast-tracked innovation, and organisational success – for businesses, universities, charities, and governments. For too long, the simple act of asking questions has been overlooked as almost too trivial to contemplate. Asking Smarter Questions seeks to champion the art of curiosity by setting out a framework to make every question count. The fundamental building blocks of insight are data and information, joined together in new and often unpredictable ways. The way we surface new data and information and make meaningful connections between data points is by asking smarter questions. By taking this approach, you can make your organisation a less confrontational, more collaborative, and more productive environment in which to work – particularly in the more distributed and remote settings that will characterise the 2020s. Managers, directors, and leaders will find the universal principles, expert interviews, and data-driven recommendations a source of inspiration to share with their teams. Asking Smarter Questions is aimed at professionals in businesses and organisations across all sectors, and will help those working in many functions, including market research, intelligence, insight, analytics, strategy, marketing, communications, planning, product development, and innovation.

Advanced Selling Strategies

Author : Brian Tracy
Publisher : Simon and Schuster
ISBN 13 : 0684824744
Total Pages : 436 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Advanced Selling Strategies by : Brian Tracy

Download or read book Advanced Selling Strategies written by Brian Tracy and published by Simon and Schuster. This book was released on 1996-08-27 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents techniques for successful sales results, offering listeners tips on how to conquer fears, read customers, plan strategically, focus efforts on key emotional elements, and close every sale.

McQuail's Mass Communication Theory

Author : Denis McQuail
Publisher : SAGE
ISBN 13 : 9781412903714
Total Pages : 628 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis McQuail's Mass Communication Theory by : Denis McQuail

Download or read book McQuail's Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2005-05-20 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

Go Luck Yourself

Author : Andy Nairn
Publisher : Harriman House Limited
ISBN 13 : 0857198890
Total Pages : 221 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis Go Luck Yourself by : Andy Nairn

Download or read book Go Luck Yourself written by Andy Nairn and published by Harriman House Limited. This book was released on 2021-06-08 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself…

Why Men Win at Work

Author : Gill Whitty-Collins
Publisher : Luath Press Ltd
ISBN 13 : 191002208X
Total Pages : 246 pages
Book Rating : 4.9/5 (1 download)

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Book Synopsis Why Men Win at Work by : Gill Whitty-Collins

Download or read book Why Men Win at Work written by Gill Whitty-Collins and published by Luath Press Ltd. This book was released on 2020-08-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are men still winning at work? If women have equal leadership ability, why are they so under-represented at the top in business and society? Why are we still living in a man's world? And why do we accept it? In this provocative book, Gill Whitty-Collins looks beyond the facts and figures on gender bias and uncovers the invisible discrimination that continues to sabotage us in the workplace and limits our shared success. Addressing both men and women and pulling no punches, she sets out the psychology of gender diversity from the perspective of real personal experience and shares her powerful insights on how to tackle the gender equality issue. 'This book tells the inconvenient truth about the gender inequality issue, providing some real deep insights into what truly gets in the way of driving diversity - even in companies that are trying to do the right thing. It may be uncomfortable reading for some but crucial for driving the needed change to create a long-term advantage.' - Paul Polman, Founder & Chair, Imagine and Ex CEO, Unilever

Spilled Water

Author : Sally Grindley
Publisher : A&C Black
ISBN 13 : 1408807319
Total Pages : 113 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Spilled Water by : Sally Grindley

Download or read book Spilled Water written by Sally Grindley and published by A&C Black. This book was released on 2009-09-07 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: When her husband dies, Lu Si-yan's mother is encouraged to sell her young daughter into domestic service. Lu Si-yan is just eleven when sold by her uncle. Nearly two years will pass before she can get back home to her mother and brother. In this powerful and compelling novel Sally Grindley portrays the life of a young girl in China, a young girl whose life is said to be like 'spilled water'. With a brilliant first-person narrative and a powerful description of time and place, this novel is gripping, heart-wrenching and utterly mesmerising.

Brand Naming

Author : Rob Meyerson
Publisher : Business Expert Press
ISBN 13 : 1637421567
Total Pages : 233 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Brand Naming by : Rob Meyerson

Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

Inside Her Pretty Little Head

Author : Jane Cunningham
Publisher : Cyan Communications
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Inside Her Pretty Little Head by : Jane Cunningham

Download or read book Inside Her Pretty Little Head written by Jane Cunningham and published by Cyan Communications. This book was released on 2006 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more significantly to a brand's success. For example, recent research indicates that women live by four main codes - the Altruism, Aesthetic, Ordering and Affinity codes - which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.

A Self-Help Guide for Copywriters

Author : Dan B Nelken
Publisher :
ISBN 13 : 9781777783501
Total Pages : 178 pages
Book Rating : 4.7/5 (835 download)

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Book Synopsis A Self-Help Guide for Copywriters by : Dan B Nelken

Download or read book A Self-Help Guide for Copywriters written by Dan B Nelken and published by . This book was released on 2022-01-19 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends. It's a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads. If you're looking for "killer headline formulas that can't fail," "data-driven headline conversion hacks," "SEO secrets (Google doesn't want you to know)," or "can't-miss clickbait headlines," you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart. Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it's the only book on creativity in advertising that takes on the subject of creative self-doubt. It will help you whack-a-mole self-doubting thoughts before they can even get a word in. Note: This is also a great resource for people who dislike copywriters. Read this book and soon you'll be able to casually point out flaws in their work, making the fragile copywriter in your life feel even more insecure.

The Managed Hand

Author : Miliann Kang
Publisher : Univ of California Press
ISBN 13 : 0520945654
Total Pages : 327 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis The Managed Hand by : Miliann Kang

Download or read book The Managed Hand written by Miliann Kang and published by Univ of California Press. This book was released on 2010-06-02 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two women, virtual strangers, sit hand-in-hand across a narrow table, both intent on the same thing-achieving the perfect manicure. Encounters like this occur thousands of times across the United States in nail salons increasingly owned and operated by Asian immigrants. This study looks closely for the first time at these intimate encounters, focusing on New York City, where such nail salons have become ubiquitous. Drawing from rich and compelling interviews, Miliann Kang takes us inside the nail industry, asking such questions as: Why have nail salons become so popular? Why do so many Asian women, and Korean women in particular, provide these services? Kang discovers multiple motivations for the manicure-from the pampering of white middle class women to the artistic self-expression of working class African American women to the mass consumption of body-related services. Contrary to notions of beauty service establishments as spaces for building community among women, The Managed Hand finds that while tentative and fragile solidarities can emerge across the manicure table, they generally give way to even more powerful divisions of race, class, and immigration.

Fight Like A Girl

Author : Clementine Ford
Publisher : Simon and Schuster
ISBN 13 : 1786073641
Total Pages : 327 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Fight Like A Girl by : Clementine Ford

Download or read book Fight Like A Girl written by Clementine Ford and published by Simon and Schuster. This book was released on 2018-08-02 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This rallying cry will persuade you to battle for true equality' Stylist An incendiary debut taking the world by storm, Fight Like A Girl is an essential manifesto for feminists new, old and soon-to-be. Online sensation and fearless feminist heroine, Clementine Ford is a beacon of hope and inspiration to thousands of women and girls. In the wake of Harvey Weinstein and the #MeToo campaign, Ford uses a mixture of memoir, opinion and investigative journalism to expose just how unequal the world continues to be for women. Personal, inspiring and courageous, Fight Like A Girl is an essential manifesto for feminists new, old and soon-to-be. The book is a call-to-arms for women to rediscover the fury that has been suppressed by a society that, despite best efforts, still considers feminism to be a threat. Urgently needed, Fight Like a Girl is a passionate, rallying cry that will awaken readers to the fact they are not alone and there’s a brighter future where men and women can flourish equally – and that’s something worth fighting for.

Truth, Lies, and Advertising

Author : Jon Steel
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Truth, Lies, and Advertising by : Jon Steel

Download or read book Truth, Lies, and Advertising written by Jon Steel and published by John Wiley & Sons. This book was released on 1998-03-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.

The Queens of Animation

Author : Nathalia Holt
Publisher : Little, Brown
ISBN 13 : 0316439169
Total Pages : 400 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis The Queens of Animation by : Nathalia Holt

Download or read book The Queens of Animation written by Nathalia Holt and published by Little, Brown. This book was released on 2019-10-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of Rise of the Rocket Girls, the untold, "richly detailed" story of the women of Walt Disney Studios, who shaped the iconic films that have enthralled generations (Margot Lee Shetterly, New York Times bestselling author of Hidden Figures). From Snow White to Moana, from Pinocchio to Frozen, the animated films of Walt Disney Studios have moved and entertained millions. But few fans know that behind these groundbreaking features was an incredibly influential group of women who fought for respect in an often ruthless male-dominated industry and who have slipped under the radar for decades. In The Queens of Animation, bestselling author Nathalia Holt tells their dramatic stories for the first time, showing how these women infiltrated the boys' club of Disney's story and animation departments and used early technologies to create the rich artwork and unforgettable narratives that have become part of the American canon. As the influence of Walt Disney Studios grew -- and while battling sexism, domestic abuse, and workplace intimidation -- these women also fought to transform the way female characters are depicted to young audiences. With gripping storytelling, and based on extensive interviews and exclusive access to archival and personal documents, The Queens of Animation reveals the vital contributions these women made to Disney's Golden Age and their continued impact on animated filmmaking, culminating in the record-shattering Frozen, Disney's first female-directed full-length feature film. A Best Book of 2019: Library Journal, Christian Science Monitor, and Financial Times