Brands Win Championships

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Brands Win Championships

Author : Jeremy Allen Darlow
Publisher :
ISBN 13 : 9780990562207
Total Pages : 190 pages
Book Rating : 4.5/5 (622 download)

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Book Synopsis Brands Win Championships by : Jeremy Allen Darlow

Download or read book Brands Win Championships written by Jeremy Allen Darlow and published by . This book was released on 2015-01-31 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin

Athletes Are Brands Too

Author : Jeremy Darlow
Publisher :
ISBN 13 : 9780999633205
Total Pages : 206 pages
Book Rating : 4.6/5 (332 download)

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Book Synopsis Athletes Are Brands Too by : Jeremy Darlow

Download or read book Athletes Are Brands Too written by Jeremy Darlow and published by . This book was released on 2017-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only marketing guide that teaches athletes the skill of personal brand-building.

Psychology of Champions

Author : James J. Barrell
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313354375
Total Pages : 235 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Psychology of Champions by : James J. Barrell

Download or read book Psychology of Champions written by James J. Barrell and published by Bloomsbury Publishing USA. This book was released on 2008-06-30 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to gather firsthand accounts of successful practices, and thinking habits, of sports legends and super-athletes—from across sports including football, baseball, basketball, boxing, golf, car-racing, and swimming—this work holds lessons that can power not only athletic success, but winning in any daily challenges of life or work. The result of years of research, Psychology of Champions offers the very personal words of star athletes who explain how they overcame such obstacles as fear, discouragement, and anxiety, and were able to move on to success. Each story—including from those of baseball great Ted Williams, basketball star Michael Jordan, football's famed Deion Sanders, and dozens more from across sports —is unique. Yet, the authors determine that, when all is said and done, the overriding variables accounting for the greatest success fall into three categories: motivation, confidence, and concentration. Barrell and Ryback spell out the rules for such success after each section in this absorbing book. The result is a book that not only entertains and educates us with firsthand accounts of ever-popular sports heroes, but also instructs athletes, amateur or professional, and arguably anyone with a goal to achieve in work or life. In-the-moment accounts reveal just what to do in various critical periods of sports competition—from being at bat in baseball, to making an instantaneous decision as a quarterback, firing the winning basket in the dying moments of a game, or launching the winning move in boxing or judo. Barrell and Ryback draw the lessons together in what they term The Focus Edge mindset. That mindset—and this book— says one former Olympian, take greatness and make it accessible to you and me.

Eleven Rings

Author : Phil Jackson
Publisher : Penguin
ISBN 13 : 1101617969
Total Pages : 390 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Eleven Rings by : Phil Jackson

Download or read book Eleven Rings written by Phil Jackson and published by Penguin. This book was released on 2013-05-21 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Through candor and comprehensiveness, Jackson writes a convincing revisionist take, in which he emerges as an excellent coach . . . highly readable . . . reflects Jackson’s polymathy." —The New York Times Book Review "Part sports memoir, part New Age spirit quest, part pseudo-management tract . . . But the primary thing with Jackson—as with all the old bards, who were also known for repeating themselves—is the voice." —Sam Anderson, The New York Times Magazine A New York Times Bestseller The inside story of one of basketball's most legendary and game-changing figures During his storied career as head coach of the Chicago Bulls and Los Angeles Lakers, Phil Jackson won more championships than any coach in the history of professional sports. Even more important, he succeeded in never wavering from coaching his way, from a place of deep values. Jackson was tagged as the “Zen master” half in jest by sportswriters, but the nickname speaks to an important truth: this is a coach who inspired, not goaded; who led by awakening and challenging the better angels of his players’ nature, not their egos, fear, or greed. This is the story of a preacher’s kid from North Dakota who grew up to be one of the most innovative leaders of our time. In his quest to reinvent himself, Jackson explored everything from humanistic psychology and Native American philosophy to Zen meditation. In the process, he developed a new approach to leadership based on freedom, authenticity, and selfless teamwork that turned the hypercompetitive world of professional sports on its head. In Eleven Rings, Jackson candidly describes how he: • Learned the secrets of mindfulness and team chemistry while playing for the champion New York Knicks in the 1970s • Managed Michael Jordan, the greatest player in the world, and got him to embrace selflessness, even if it meant losing a scoring title • Forged successful teams out of players of varying abilities by getting them to trust one another and perform in sync • Inspired Dennis Rodman and other “uncoachable” personalities to devote themselves to something larger than themselves • Transformed Kobe Bryant from a rebellious teenager into a mature leader of a championship team. Eleven times, Jackson led his teams to the ultimate goal: the NBA championship—six times with the Chicago Bulls and five times with the Los Angeles Lakers. We all know the legendary stars on those teams, or think we do. What Eleven Rings shows us, however, is that when it comes to the most important lessons, we don’t know very much at all. This book is full of revelations: about fascinating personalities and their drive to win; about the wellsprings of motivation and competition at the highest levels; and about what it takes to bring out the best in ourselves and others.

The Championship Formula

Author : Jack Stark
Publisher : Greenleaf Book Group
ISBN 13 : 1937110230
Total Pages : 236 pages
Book Rating : 4.9/5 (371 download)

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Book Synopsis The Championship Formula by : Jack Stark

Download or read book The Championship Formula written by Jack Stark and published by Greenleaf Book Group. This book was released on 2011-10 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having consulted and mentored leaders of top Fortune 500 companies and numerous sports teams that have gone on to win multiple national championships, author Jack Stark well understands what it takes to build a dynasty—a team that produces consistently extraordinary results and is the dominant entity in its field. In The Championship Formula, Stark—a clinical psychologist—condenses what he's learned over his long career into the 4P formula: people + personality + process + purpose = success. Getting these elements in place is the biggest challenge leaders face, and Stark guides you through the processes of both building and maintaining a winning team. Showing his winning formula at work, Stark will draw you into the inner circles of the championship NASCAR team, for whom he became team psychologist in 2002, and the Nebraska Huskers' three-championship dynasty of the 1990s. He also gets up close and personal with the consistently successful leadership at Berkshire Hathaway. Written in straightforward, no-nonsense language, The Championship Formula can help any organization consistently achieve extraordinary results.

Our Boys

Author : Joe Drape
Publisher : Macmillan
ISBN 13 : 0805088903
Total Pages : 287 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis Our Boys by : Joe Drape

Download or read book Our Boys written by Joe Drape and published by Macmillan. This book was released on 2009-08-18 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring portrait of the extraordinary high-school football team whose quest for perfection sustains its hometown in the heartland The football team in Smith Center, Kansas, has won sixty-seven games in a row, the nation's longest high-school winning streak. They have done so by embracing a philosophy of life taught by their legendary coach, Roger Barta: "Respect each other, then learn to love each other and together we are champions." But as they embarked on a quest for a fifth consecutive title in the fall of 2008, they faced a potentially destabilizing transition: the greatest senior class in school history had graduated, and Barta was contemplating retirement after three decades on the sidelines. In Smith Center--population: 1,931--this changing of the guard was seismic. Hours removed from the nearest city, the town revolves around "our boys" in a way that goes to the heart of what America's heartland is today. Joe Drape, a Kansas City native and an award-winning sportswriter for The New York Times, moved his family to Smith Center to discover what makes the team and the town an inspiration even to those who live hundreds of miles away. His stories of the coaches, players, and parents reveal a community fighting to hold on to a way of life that is rich in value, even as its economic fortunes decline. Drape's moving portrait of Coach Barta and the impressive young men of Smith Center is sure to take its place among the more memorable American sports stories of recent years.

Race to Win

Author : Derek Daly
Publisher : Motorbooks International
ISBN 13 : 9780760331859
Total Pages : 280 pages
Book Rating : 4.3/5 (318 download)

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Book Synopsis Race to Win by : Derek Daly

Download or read book Race to Win written by Derek Daly and published by Motorbooks International. This book was released on 2008-02-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The keys to success and the principles of high performance from world-class race car driver, commentator, and entrepreneur Derek Daly.

For the Love of Basketball

Author : Frederick C. Klein
Publisher : Triumph Books
ISBN 13 : 1623685370
Total Pages : 86 pages
Book Rating : 4.6/5 (236 download)

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Book Synopsis For the Love of Basketball by : Frederick C. Klein

Download or read book For the Love of Basketball written by Frederick C. Klein and published by Triumph Books. This book was released on 2013-05-01 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expressing the passion felt for basketball using all 26 letters of the alphabet accompanied by rhymes, colorful illustrations, and informative text, this tribute to the sport explores the hardwood heroes in a fresh and fun way. Readers will enjoy fun facts about NBA superstars past and present, including LeBron, Kobe, Jordan, and Magic, seemingly doing the impossible on the court.

Brand Relevance

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Relax & Win

Author : Bud Winter
Publisher :
ISBN 13 : 9780984612062
Total Pages : 306 pages
Book Rating : 4.6/5 (12 download)

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Book Synopsis Relax & Win by : Bud Winter

Download or read book Relax & Win written by Bud Winter and published by . This book was released on 2012 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media for Strategic Communication

Author : Karen Freberg
Publisher : SAGE Publications
ISBN 13 : 150638711X
Total Pages : 337 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Social Media for Strategic Communication by : Karen Freberg

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2018-07-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.

How Champions Think

Author : Bob Rotella
Publisher : Simon and Schuster
ISBN 13 : 1476788642
Total Pages : 304 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis How Champions Think by : Bob Rotella

Download or read book How Champions Think written by Bob Rotella and published by Simon and Schuster. This book was released on 2016-05-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "guide to success in all aspects of life-- not just sports-- from business to relationships to personal challenges of every variety"--Amazon.com.

[Read-Along] Rebel Girls Champions

Author : Rebel Girls
Publisher : Rebel Girls
ISBN 13 : 1953424686
Total Pages : 67 pages
Book Rating : 4.9/5 (534 download)

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Book Synopsis [Read-Along] Rebel Girls Champions by : Rebel Girls

Download or read book [Read-Along] Rebel Girls Champions written by Rebel Girls and published by Rebel Girls. This book was released on 2023 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rebel Girls Champions: 25 Tales of Unstoppable Athletes celebrates the stories of 25 phenomenal women in sports all written in fairy tale form. It is part of the award-winning Good Night Stories for Rebel Girls series. This paperback collection showcases some of the most beloved stories from the first three volumes of the New York Times best-selling series Good Night Stories for Rebel Girls. It also features brand new tales of game-changing athletes and their drive, resilience, and sportsmanship. In Rebel Girls Champions, young readers can win the World Cup with Megan Rapinoe, flip and tumble with Simone Biles, and land breathtaking snowboard tricks with Chloe Kim. Coming out directly after the Tokyo Olympics, Rebel Girls Champions will include the most thrilling anecdotes from the 2021 Games. The exciting, easy-to-read text is paired with colorful full-page portraits created by female artists from all around the world

Excellence Wins

Author : Horst Schulze
Publisher : Zondervan
ISBN 13 : 031035210X
Total Pages : 225 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Excellence Wins by : Horst Schulze

Download or read book Excellence Wins written by Horst Schulze and published by Zondervan. This book was released on 2019-03-05 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Horst Schulze knows what it takes to win. In Excellence Wins, the cofounder and former president of the Ritz-Carlton Hotel Company lays out a blueprint for becoming the very best in a world of compromise. In his characteristic no-nonsense approach, Schulze shares the visionary and disruptive principles that have led to immense global success over the course of his still-prolific fifty-year career in the hospitality industry. For over twenty years, Schulze fearlessly led the company to unprecedented multibillion dollar growth, setting the business vision and people-focused standards that made the Ritz-Carlton brand world renowned. In Excellence Wins, Schulze shares his approach to everything from providing the best customer service to creating a culture of excellence within your organization. With his tried-and-true methods and inspiring, hard-earned wisdom, Schulze teaches you everything you need to know about: Why leading well is an acquired skill Serving your customers Engaging your employees Creating a culture of customer service Why vision statements make a difference What it really means to practice servant leadership Schulze's principles are designed to be versatile and practical no matter where you are in your career. He'll remind you that you don't need a powerful title or dozens of direct reports to benefit from the advice he shares in Excellence Wins--you have everything you need to apply it to your life and career right now. Let Schulze's incredible story help you unleash the disruptive power of your true potential, beat the competition, own your career trajectory, and experience the game-changing power of what happens when Excellence Wins.

Encyclopedia of Sport Management

Author : Paul M Pedersen
Publisher : Edward Elgar Publishing
ISBN 13 : 1035317184
Total Pages : 1131 pages
Book Rating : 4.0/5 (353 download)

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Book Synopsis Encyclopedia of Sport Management by : Paul M Pedersen

Download or read book Encyclopedia of Sport Management written by Paul M Pedersen and published by Edward Elgar Publishing. This book was released on 2024-09-06 with total page 1131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field.

The Champion's Mind

Author : Jim Afremow
Publisher : Rodale Books
ISBN 13 : 1623361494
Total Pages : 290 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis The Champion's Mind by : Jim Afremow

Download or read book The Champion's Mind written by Jim Afremow and published by Rodale Books. This book was released on 2015-05-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even among the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience—its the mental game that matters most. Sports participation—from the recreational to the collegiate Division I level—is at an all-time high. While the caliber of their games may differ, athletes at every level have one thing in common: the desire to excel. In The Champion's Mind, sports psychologist Jim Afremow, PhD, offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including: • How to get in a "zone," thrive on a team, and stay humble • How to progress within a sport and sustain long-term excellence • Customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped With hundreds of useful tips, breakthrough science, and cutting-edge workouts from the world's top trainers, The Champion's Mind will help you shape your body to ensure a longer, healthier, happier lifetime.

Sport Marketing

Author : Windy Dees
Publisher : Human Kinetics
ISBN 13 : 1492594628
Total Pages : 490 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--