Brands Win Championships

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Brands Win Championships

Author : Jeremy Allen Darlow
Publisher :
ISBN 13 : 9780990562207
Total Pages : 190 pages
Book Rating : 4.5/5 (622 download)

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Book Synopsis Brands Win Championships by : Jeremy Allen Darlow

Download or read book Brands Win Championships written by Jeremy Allen Darlow and published by . This book was released on 2015-01-31 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great. Jeremy Darlow is a brand marketing professional who, during his time at adidas, has worked with schools like Notre Dame, Michigan, and UCLA, and athletes like Robert Griffin III, Dwight Howard, and Lionel Messi. He works to help NCAA athletic programs and athletes build and elevate their brands to elite levels. *** "A must-read for anyone in sports marketing. This book sees the future and shows you how to get there." - Nate Scott, USA TODAY Sports, For the Win "Win or lose, here's how to build a national reputation for your college sports brand" - Al Ries, Author, Positioning: The Battle for Your Mind "Brands Win Championships offers a practical primer on how to build your brand with story and perception" - Tim Newcomb, Sports Illustrated "Die hard fans-that one concept, that one overlooked idea-is just one of the big ideas you'll find inside this book that's not actually about sports " - Seth Godin, Author, Linchpin

Athletes Are Brands Too

Author : Jeremy Darlow
Publisher :
ISBN 13 : 9780999633205
Total Pages : 206 pages
Book Rating : 4.6/5 (332 download)

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Book Synopsis Athletes Are Brands Too by : Jeremy Darlow

Download or read book Athletes Are Brands Too written by Jeremy Darlow and published by . This book was released on 2017-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only marketing guide that teaches athletes the skill of personal brand-building.

Eleven Rings

Author : Phil Jackson
Publisher : Penguin
ISBN 13 : 1101617969
Total Pages : 390 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Eleven Rings by : Phil Jackson

Download or read book Eleven Rings written by Phil Jackson and published by Penguin. This book was released on 2013-05-21 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Through candor and comprehensiveness, Jackson writes a convincing revisionist take, in which he emerges as an excellent coach . . . highly readable . . . reflects Jackson’s polymathy." —The New York Times Book Review "Part sports memoir, part New Age spirit quest, part pseudo-management tract . . . But the primary thing with Jackson—as with all the old bards, who were also known for repeating themselves—is the voice." —Sam Anderson, The New York Times Magazine A New York Times Bestseller The inside story of one of basketball's most legendary and game-changing figures During his storied career as head coach of the Chicago Bulls and Los Angeles Lakers, Phil Jackson won more championships than any coach in the history of professional sports. Even more important, he succeeded in never wavering from coaching his way, from a place of deep values. Jackson was tagged as the “Zen master” half in jest by sportswriters, but the nickname speaks to an important truth: this is a coach who inspired, not goaded; who led by awakening and challenging the better angels of his players’ nature, not their egos, fear, or greed. This is the story of a preacher’s kid from North Dakota who grew up to be one of the most innovative leaders of our time. In his quest to reinvent himself, Jackson explored everything from humanistic psychology and Native American philosophy to Zen meditation. In the process, he developed a new approach to leadership based on freedom, authenticity, and selfless teamwork that turned the hypercompetitive world of professional sports on its head. In Eleven Rings, Jackson candidly describes how he: • Learned the secrets of mindfulness and team chemistry while playing for the champion New York Knicks in the 1970s • Managed Michael Jordan, the greatest player in the world, and got him to embrace selflessness, even if it meant losing a scoring title • Forged successful teams out of players of varying abilities by getting them to trust one another and perform in sync • Inspired Dennis Rodman and other “uncoachable” personalities to devote themselves to something larger than themselves • Transformed Kobe Bryant from a rebellious teenager into a mature leader of a championship team. Eleven times, Jackson led his teams to the ultimate goal: the NBA championship—six times with the Chicago Bulls and five times with the Los Angeles Lakers. We all know the legendary stars on those teams, or think we do. What Eleven Rings shows us, however, is that when it comes to the most important lessons, we don’t know very much at all. This book is full of revelations: about fascinating personalities and their drive to win; about the wellsprings of motivation and competition at the highest levels; and about what it takes to bring out the best in ourselves and others.

The Championship Formula

Author : Jack Stark
Publisher : Greenleaf Book Group
ISBN 13 : 1937110230
Total Pages : 236 pages
Book Rating : 4.9/5 (371 download)

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Book Synopsis The Championship Formula by : Jack Stark

Download or read book The Championship Formula written by Jack Stark and published by Greenleaf Book Group. This book was released on 2011-10 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having consulted and mentored leaders of top Fortune 500 companies and numerous sports teams that have gone on to win multiple national championships, author Jack Stark well understands what it takes to build a dynasty—a team that produces consistently extraordinary results and is the dominant entity in its field. In The Championship Formula, Stark—a clinical psychologist—condenses what he's learned over his long career into the 4P formula: people + personality + process + purpose = success. Getting these elements in place is the biggest challenge leaders face, and Stark guides you through the processes of both building and maintaining a winning team. Showing his winning formula at work, Stark will draw you into the inner circles of the championship NASCAR team, for whom he became team psychologist in 2002, and the Nebraska Huskers' three-championship dynasty of the 1990s. He also gets up close and personal with the consistently successful leadership at Berkshire Hathaway. Written in straightforward, no-nonsense language, The Championship Formula can help any organization consistently achieve extraordinary results.

How Champions Think

Author : Bob Rotella
Publisher : Simon and Schuster
ISBN 13 : 1476788642
Total Pages : 304 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis How Champions Think by : Bob Rotella

Download or read book How Champions Think written by Bob Rotella and published by Simon and Schuster. This book was released on 2016-05-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "guide to success in all aspects of life-- not just sports-- from business to relationships to personal challenges of every variety"--Amazon.com.

Championship Team Building

Author : Jeff Janssen
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Championship Team Building by : Jeff Janssen

Download or read book Championship Team Building written by Jeff Janssen and published by . This book was released on 1999 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Relevance

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Gridiron Genius

Author : Michael Lombardi
Publisher : Crown
ISBN 13 : 0525573836
Total Pages : 288 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Gridiron Genius by : Michael Lombardi

Download or read book Gridiron Genius written by Michael Lombardi and published by Crown. This book was released on 2018-09-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former NFL general manager and three-time Super Bowl winner Michael Lombardi reveals what makes football organizations tick at the championship level. From personnel to practice to game-day decisions that win titles, Lombardi shares what he learned working with coaching legends Bill Walsh of the 49ers, Al Davis of the Raiders, and Bill Belichick of the Patriots, among others, during his three decades in football. Why do some NFL franchises dominate year after year while others can never crack the code of success? For 30 years Michael Lombardi had a front-row seat and full access as three titans--Bill Walsh, Al Davis, and Bill Belichick--reinvented the game, turning it into a national obsession while piling up Super Bowl trophies. Now, in Gridiron Genius, Lombardi provides the blueprint that makes a successful organization click and win--and the mistakes unsuccessful organizations make that keep them on the losing side time and again. In reality, very few coaches understand the philosophies, attention to detail, and massive commitment that defined NFL juggernauts like the 49ers and the Patriots. The best organizations are not just employing players, they are building something bigger. Gridiron Genius will explain how the best leaders evaluate, acquire, and utilize personnel in ways other professional minds, football and otherwise, won't even contemplate. How do you know when to trade a player? How do you create a positive atmosphere when everyone is out to maximize his own paycheck? And why is the tight end like the knight on a chessboard? To some, game planning consists only of designing an attack for the next opponent. But Lombardi explains how the smartest leaders script everything: from an afternoon's special-teams practice to a season's playoff run to a decade-long organizational blueprint. Readers will delight in the Lombardi tour of an NFL weekend, including what really goes on during the game on and off the field and inside the headset. First stop: Belichick's Saturday night staff meeting, where he announces how the game will go the next day. Spoiler alert: He always nails it. Football dynasties are built through massive attention to detail and unwavering commitment. From how to build a team, to how to watch a game, to understanding the essential qualities of great leaders, Gridiron Genius gives football fans the knowledge to be the smartest person in the room every Sunday.

Wearing the C

Author :
Publisher : Triumph Books
ISBN 13 : 1617499773
Total Pages : 306 pages
Book Rating : 4.6/5 (174 download)

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Book Synopsis Wearing the C by :

Download or read book Wearing the C written by and published by Triumph Books. This book was released on 2012 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wearing the C insignia on the uniforma badge of honor reserved for team captainsis professional hockey's highest honor, and this study discusses how many of the NHL's all-time greatest players were captains. This exciting new bookan entertaining and enlightening blend of hockey stories and leadership lessonsreveals the secrets of hockey's greatest captains by asking questions such as What does it take to lead a team to championship? What are the keys to overcoming unexpected adversity? and How does a captain manage strong egos from diverse backgrounds into a unified, focused team? To get the inside story, author Ross Bernstein interviewed more than 100 of the all-time greatest captains, assistant captains, and head coaches, including Wayne Gretzky, Scotty Bowman, Phil Esposito, and Joe Sakic. An ideal book for any hockey fan, this work recounts some of the greatest moments in NHL history.

Vicarious Thrills

Author : Paul Bates
Publisher :
ISBN 13 : 9780809319794
Total Pages : 0 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Vicarious Thrills by : Paul Bates

Download or read book Vicarious Thrills written by Paul Bates and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging book chronicles the Carbondale Terriers’ 1993–94 season, a season in which the team progressed all the way to the state high school basketball championship game before ending the season with a one-point loss. Although arranged chronologically, the book is much more than a team diary. Paul E. Bates, whose son was one of the team’s starting guards, brings his sensitivity and expertise as an educational psychologist to bear on team sports in general and on how they define and are defined by the players and coaches that make up the teams and by the communities in which they thrive. Bates frames the team’s experience by sharing his own personal love of basketball, beginning with his childhood years in Decatur, Illinois, when Stephen Decatur High School was a perennial Illinois high school powerhouse. Through his exploration of the sport and his involvement and interest in it, Bates creates a book that serves both as a rousing tale of youthful achievement and as a history of high school basketball in the state of Illinois. Throughout his account, Bates repeatedly emphasizes his belief that extraordinary accomplishment is no accident but rather the result of years of preparation, dedication, and hard work. Most of the key performers on the 1993–94 Terriers, for example, had played together on a grade school all-star team that was undefeated. Then, in junior high, this group went on to win numerous championships, and in high school their remarkable success continued, even though their accomplishments were humbled by season-ending losses. But Vicarious Thrills leads the reader through a very personal account of both the ups and downs of championship basketball. Triumph does not occur without defeat, and it is through defeat that the team members, as well as their families and other supporters, learn many important lessons. As significant as the individual and team accomplishments are in making up this story, the 1993–94 basketball season is more importantly a beginning rather than the defining moment in the lives of these young men. As an inspiration and motivation to young people, and as a spark to memories of childhood aspirations for older readers, this book is a pleasure to read for individuals of all ages.

Relax & Win

Author : Bud Winter
Publisher :
ISBN 13 : 9780984612062
Total Pages : 306 pages
Book Rating : 4.6/5 (12 download)

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Book Synopsis Relax & Win by : Bud Winter

Download or read book Relax & Win written by Bud Winter and published by . This book was released on 2012 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 'Made in Germany' Champion Brands

Author : Ugesh A. Joseph
Publisher : Routledge
ISBN 13 : 1317025032
Total Pages : 296 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The 'Made in Germany' Champion Brands by : Ugesh A. Joseph

Download or read book The 'Made in Germany' Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

The Champion's Mind

Author : Jim Afremow
Publisher : Rodale Books
ISBN 13 : 1623361494
Total Pages : 290 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis The Champion's Mind by : Jim Afremow

Download or read book The Champion's Mind written by Jim Afremow and published by Rodale Books. This book was released on 2015-05-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even among the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience—its the mental game that matters most. Sports participation—from the recreational to the collegiate Division I level—is at an all-time high. While the caliber of their games may differ, athletes at every level have one thing in common: the desire to excel. In The Champion's Mind, sports psychologist Jim Afremow, PhD, offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including: • How to get in a "zone," thrive on a team, and stay humble • How to progress within a sport and sustain long-term excellence • Customizable pre-performance routines to hit full power when the gun goes off or the puck is dropped With hundreds of useful tips, breakthrough science, and cutting-edge workouts from the world's top trainers, The Champion's Mind will help you shape your body to ensure a longer, healthier, happier lifetime.

You Win in the Locker Room First

Author : Jon Gordon
Publisher : John Wiley & Sons
ISBN 13 : 1119157870
Total Pages : 183 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis You Win in the Locker Room First by : Jon Gordon

Download or read book You Win in the Locker Room First written by Jon Gordon and published by John Wiley & Sons. This book was released on 2015-09-01 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: NFL head coach Mike Smith lead one of the most remarkable turnarounds in NFL history. In the season prior to his arrival in 2008, the Atlanta Falcons had a 4–12 record and the franchise had never before achieved back-to-back winning seasons. Under Smith’s leadership, the Falcons earned an 11–5 record in his first season and would go on to become perennial playoff and Super Bowl contenders earning Smith AP Coach of year in 2008 and voted Coach of Year by his peers in 2008, 2010 and 2012. You Win in the Locker Room First draws on the extraordinary experiences of Coach Mike Smith and Jon Gordon—consultant to numerous college and professional teams—to explore the seven powerful principles that any business, school, organization, or sports team can adopt to revitalize their organization. Step by step, the authors outline a strategy for building a thriving organization and provide a practical framework that give leaders the tools they need to create a great culture, lead with the right mindset, create strong relationships, improve teamwork, execute at a higher level, and avoid the pitfalls that sabotage far too many leaders and organizations. In addition to sharing what went right with the Falcons, Smith also transparently shares what went wrong his last two seasons and provides invaluable lessons leaders can take away from his victories, success, failures and mistakes. Whether it’s an executive leadership team of a Fortune 500 company, a sports team, an emergency room team, military team, or a school team successful leaders coach their team and develop, mentor, encourage, and guide them. This not only improves the team, it improves the leaders and their relationships, connections, and organization. You Win in the Locker Room First offers a rare behind-the-scenes look at one of the most pressure packed leadership jobs on the planet and what leaders can learn from these experiences in order to build their own winning team.

ICONIC

Author : Scott McKain
Publisher : Simon and Schuster
ISBN 13 : 1948677075
Total Pages : 272 pages
Book Rating : 4.9/5 (486 download)

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Book Synopsis ICONIC by : Scott McKain

Download or read book ICONIC written by Scott McKain and published by Simon and Schuster. This book was released on 2018-10-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named by Forbes Inc. as one of the Top Ten business books of 2018. Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.

[Read-Along] Rebel Girls Champions

Author : Rebel Girls
Publisher : Rebel Girls
ISBN 13 : 1953424686
Total Pages : 67 pages
Book Rating : 4.9/5 (534 download)

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Book Synopsis [Read-Along] Rebel Girls Champions by : Rebel Girls

Download or read book [Read-Along] Rebel Girls Champions written by Rebel Girls and published by Rebel Girls. This book was released on 2023 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rebel Girls Champions: 25 Tales of Unstoppable Athletes celebrates the stories of 25 phenomenal women in sports all written in fairy tale form. It is part of the award-winning Good Night Stories for Rebel Girls series. This paperback collection showcases some of the most beloved stories from the first three volumes of the New York Times best-selling series Good Night Stories for Rebel Girls. It also features brand new tales of game-changing athletes and their drive, resilience, and sportsmanship. In Rebel Girls Champions, young readers can win the World Cup with Megan Rapinoe, flip and tumble with Simone Biles, and land breathtaking snowboard tricks with Chloe Kim. Coming out directly after the Tokyo Olympics, Rebel Girls Champions will include the most thrilling anecdotes from the 2021 Games. The exciting, easy-to-read text is paired with colorful full-page portraits created by female artists from all around the world

No One Wins Alone

Author : Mark Messier
Publisher : Simon and Schuster
ISBN 13 : 1982158565
Total Pages : 368 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis No One Wins Alone by : Mark Messier

Download or read book No One Wins Alone written by Mark Messier and published by Simon and Schuster. This book was released on 2021-10-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everybody has value and should be made to feel that way. That was one of our fundamental tenets, and we all bough into it completely. We believed that if you've built the right culture-a culture of inclusion-then an important contribution could just as likely come from a guy who says he's keeping his fingers crossed to hang on with the team as from one of the stars. Book jacket.