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Brands Voyage
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Download or read book Brands Voyage written by Anurag Lala and published by Anurag Lala. This book was released on 2022-02-02 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will give you a basket full of knowledge about the success, failures, and evolution of brands; it will tell you about the advertising strategies of various brands that we see on our phones or television daily; the marketing mix and SWOT analysis will reveal the secrets behind the success of these brands, and it will tell you about the advertising strategies of brands which we use on a daily basis. You can start reading this book wherever you choose, from the beginning, middle, or end, depending on your favorite brand. So pull up your socks and be ready to embark on the brand's journey, but just don't keep this knowledge to yourself; share it with the world! This book also discusses logos that have many meanings and illustrate the marketing strategy of these organizations; not only do brands evolve with time, but so do logos. The iconic taglines that we all remember from advertisements are not generated at random; they have a backstory and many people are involved in the creation of that one single line! We're all obsessed with it. We have also covered the advertisement strategies of these brands. So as the name suggests Brand's voyage! Yes, it’s a journey of some famous brands and how they made themselves a big part of our life. Why wait now let's just take a dive into this pool of brands and fill our minds with their amazing brand stories.
Download or read book Swell written by Liz Clark and published by Patagonia. This book was released on 2018-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sailing Ten Years and 20,000 Miles In Search of Surf and Self
Book Synopsis Brands and Their Companies by : Christine A. Kesler
Download or read book Brands and Their Companies written by Christine A. Kesler and published by . This book was released on 1998 with total page 2080 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Luxury Brand Management by : Michel Chevalier
Download or read book Luxury Brand Management written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2008-03-31 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
Download or read book Brand Now written by Nick Westergaard and published by AMACOM. This book was released on 2018-05-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
Book Synopsis Tourism Crises and Destination Recovery by : David Beirman
Download or read book Tourism Crises and Destination Recovery written by David Beirman and published by SAGE. This book was released on 2021-10-20 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: As global tourism faces its greatest threat since World War II, the author draws on over 40 years of industry and academic experience to explore the core themes that underpin crises, their impact on the tourism industry and recovery. Focussing on this emerging issue in within the travel industry and academic tourism research, this author explores crisis management approaches from scholars, governments and tourism associations around the world. A dedicated chapter also covers the impact of Covid-19 on tourism industries and economies across the world and well as how nations from around the world responded to the global pandemic outbreak. The book is split by theme and features over 20 case studies, including 2020 Australian bush fires, 2019 Sri Lankan terror attack, SARS and Swine Flu, the collapse of Thomas Cook, the global and Greek financial crises and the threat to the Great Barrier Reef. Discussion questions and activities are included at the end of each chapter. Suitable reading for students on tourism and tourism crisis management modules.
Download or read book Brands and Their Companies written by and published by . This book was released on 2004 with total page 2106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management Communication by : James S. O'Rourke
Download or read book Management Communication written by James S. O'Rourke and published by Routledge. This book was released on 2019-04-18 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This edition includes several classic and new features: The strategic approach is integrated throughout the book, allowing students to understand how a communicated message impacts the business as a whole. Case studies throughout the book provide students with hands-on experience of scenarios they will encounter in the real world. The book includes at least three dozen fresh, classroom-tested cases. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Separate chapters on technology (including social media), intercultural communication, nonverbal communication and conflict management provide students with the skills to building relationships and influencing stakeholders; key skills for any manager. A companion website includes comprehensive support material to teach this class, making Management Communication a complete resource for students and instructors.
Book Synopsis Brand Psychology by : Jonathan Gabay
Download or read book Brand Psychology written by Jonathan Gabay and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay takes readers on a tour of the corporate, political, and personal brands whose understanding of consumer psychology has either built or broken them. Suitable for marketing, branding and PR professionals, reputation management specialists and students, Brand Psychology takes examples from e-cigarette legislation, the iPhone 5S's fingerprint ID technology, Barclays' branded bikes and the London 2012 Olympics, Miley Cyrus and the UK National Health Service's big data to reveal how to build a meaningful brand that resonates with the public.
Book Synopsis Personal Brands by : Roberto Álvarez del Blanco
Download or read book Personal Brands written by Roberto Álvarez del Blanco and published by Springer. This book was released on 2010-10-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.
Book Synopsis Research Themes for Tourism by : Peter Robinson
Download or read book Research Themes for Tourism written by Peter Robinson and published by CABI. This book was released on 2011 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism studies at Masters level are often divided into subsets of tourism such as environmental tourism, rural tourism and sports tourism. This book provides an overview of types of tourism, and common themes studied in courses to allow undergraduate students to become familiar with a wide range of tourism topics at a foundation level, allowing them to make an informed decision about their future studies and career. It will also be a useful text for providing a broad brush introduction to the major topics that are covered in undergraduate courses. Popular subjects like urban tourism, festival.
Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson
Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Book Synopsis Luxury Brand Management in Digital and Sustainable Times by : Michel Chevalier
Download or read book Luxury Brand Management in Digital and Sustainable Times written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2021-02-08 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable development A completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumption Considerations on the emerging notion of "New Luxury" Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors’ contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.
Book Synopsis Plunkett's Airline, Hotel & Travel Industry Almanac by : Jack W. Plunkett
Download or read book Plunkett's Airline, Hotel & Travel Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-09 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring the travel industry, this book offers an analysis of major trends; market research; statistics and historical tables; airlines; hotel operators; entertainment destinations such as resorts and theme parks; tour operators; the largest travel agencies; E-commerce firms; cruise lines; casino hotels; and car rental.
Book Synopsis Brand Storytelling in the Digital Age by : S M A Moin
Download or read book Brand Storytelling in the Digital Age written by S M A Moin and published by Springer Nature. This book was released on 2020-10-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.
Book Synopsis Brand Antarctica by : Hanne Elliot Fønss Nielsen
Download or read book Brand Antarctica written by Hanne Elliot Fønss Nielsen and published by U of Nebraska Press. This book was released on 2023-12 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antarctica is, and has always been, very much “for sale.” Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the same time, popular media began to use the newly encountered continent to draw attention to commercial products. These advertisements both trace the commercialization of Antarctica and reveal how commercial settings have shaped the dominant imaginaries of the place. By contextualizing and analyzing Antarctic advertisements from the late nineteenth century to the present, Brand Antarctica identifies five key framings of the South Polar continent: a place for heroes, a place of extremity, a place of purity, a place to protect, and a place that transforms. Demonstrating how these conceptual framings of Antarctica in turn circulate through our culture, Hanne Elliot Fønss Nielsen challenges common assumptions about Antarctica’s past and present, encouraging readers to rethink their own relationship with the Far South.
Book Synopsis Plunkett's Airline, Hotel & Travel Industry Almanac 2008: Airline, Hotel & Travel Industry Market Research, Statistics, Trends & Leading Companies by : Plunkett Research Ltd
Download or read book Plunkett's Airline, Hotel & Travel Industry Almanac 2008: Airline, Hotel & Travel Industry Market Research, Statistics, Trends & Leading Companies written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-09 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains a market research guide to the travel and tourism industry, including airlines, hotels, tour operators; travel agencies; E-commerce firms, cruise lines and car rentals. This book is useful for competitive intelligence, strategic planning, employment searches, or financial research.
