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Brands And Marketing Entering The Shift Age Ebook 9
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Book Synopsis Brands and Marketing (Entering the Shift Age, eBook 9) by : David Houle
Download or read book Brands and Marketing (Entering the Shift Age, eBook 9) written by David Houle and published by Sourcebooks, Inc.. This book was released on 2012-12-05 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape our world for the next 20 years. He shows how the Shift Age means a world fully global yet focused on the individual, where the speed of change is so fast that change itself is the new norm. He also comments from the front lines of the Shift Age on issues and topics that affect our lives, from business and technology to environment, media and global culture. eBook 9 discusses how the three forces of the Shift Age will change brands and how they are marketed. Part 4: The Future of the Shift Age Introduction Chapter 21: Brands and Marketing
Book Synopsis Entering the Shift Age by : David Houle
Download or read book Entering the Shift Age written by David Houle and published by Sourcebooks, Inc.. This book was released on 2013-01-18 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for David Houle "Houle breaks down big ideas into easily digestible, entertaining small bites...Crack this book open whenever globalization's gotten you down."—Slate.com. "The Shift Age lifts us out of the rapids of techno-change and helps us see the course of the river we've been rafting on."-Howard Bloom, author of the GOD PROBLEM and GLOBAL BRAIN "[The Shift Age] is must read for anyone who is interested in where humanity is headed in coming generations. This book provides an overview of how our progeny will live, work, and play in coming decades."—Bob Citron, Co-Founder and Executive Director, Foundation for the Future "David Houle's Shift Age offers an astounding proposition: the Information Age is ending with emergence of an age of constant change. Read this book!"—Reese Schonfeld, Cofounder of CNN, CNN Headline News, and Food Network "America needs a new educational vision. Shift Ed provides a clear vision that emphasizes the essential ingredients of a twenty-first-century education based upon creativity, collaboration and critical thinking. Houle makes a great case that nothing less than transformation will be enough."—Daniel H. Pink, author of A WHOLE NEW MIND: WHY RIGHT-BRAINERS WILLL RULE THE FUTURE and DRIVE: THE SURPRISING TRUTH ABOUT WHAT MOTIVATES US "The New Health Age offer a succinct primer on how we got here and where we should be taking the health of our nation" —Mehmet Oz, M.D., host of The Dr. Oz Show The Information Age? Think again. Change is everywhere: how we communicate, what we do for a living, the values we hold, the way we raise our children, even the way we access information. Thanks to a global economy, the force of the Internet, and the explosion of mobile technology, we have—almost imperceptibly—been ushered into a new era, the Shift Age, in which change happens so quickly that it's become the norm. Man-made developments—such as tools, machines, and technology—defined previous ages, but the Shift Age will be defined by our own power of choice. In Entering the Shift Age, leading futurist David Houle argues that we are going through a major collapse of legacy thinking, eroding many of the thought structures that have defined the last two hundred years of humanity. Houle identifies and explains the new forces that will shape our lives—including remote workplaces, the cloud, "24/7" culture, speed-of-light connectivity, creativity, and the influence of Millenials and Digital Natives—for the next twenty years. In this eye-opening book, Houle navigates this pivotal point in human history with clarity and anticipation, focusing on the power of human consciousness and the direct influence we can impart on everything from healthcare to media to education. According to Houle, we are more independent than ever before. We are in control. There's no "going back" to the way things were. Reality is changing ever faster, and ENTERING THE SHIFT AGE is your guide to keeping up.
Download or read book Shift Age written by David Houle and published by Sourcebooks, Inc.. This book was released on 2011-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the author, the Shift Age is humanity's new era -- a time of transformation and change that offers both great risk and opportunity.
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book Brand Shift written by David Houle and published by . This book was released on 2014-08-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A ... look at how cultural change, accelerating technological advancement, Big Data and the Internet of Things will affect brands and marketing in the years ahead"--Page 4 of cover.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID/E
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID/E and published by McGraw Hill. This book was released on 2016-03-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Download or read book Shift Ed written by David Houle and published by Corwin Press. This book was released on 2011-04-04 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "America needs a new educational vision. Shift Ed provides a clear vision that emphasizes the essential ingredients of a 21st-century education based upon creativity, collaboration, and critical thinking. Houle and Cobb make a great case that nothing less than transformation will be enough." —Dan Pink, Author "As an educator, I highly recommend this book on the transformation of K–12 education. Old ways, repeating the past, and no change are hallmarks of a broken system? Shift Ed outlines the case for building a new system of K–12 education." —Jerry Ice, President and CEO, Graduate School, Washington D.C. "The strength of this book is the strong case the authors make for change. They point out how our nation is falling behind in the quest for global supremacy and outline the changes needed to correct that problem." —Randel Beaver, Superintendent, Archer City ISD, TX A comprehensive guide to transforming American schools Futurist David Houle and educational strategist Jeff Cobb issue a "call to action" to everyone who is concerned about education in America. The book begins with a helpful background on the roots of American education, the current landscape, and the forces that are driving transformation. This background supports the author′s case that reinventing our system is inevitable and we already have the information and capabilities to make the necessary changes. Shift Ed challenges us to ask the right questions, expand our vision, and take action now. The book includes an overview of the educational system and expert opinions on key areas, including: Technology and connectivity Organizational behavior Curriculum Learning and the brain Infrastructure and the physical plant Shift Ed is more than a book for educators. Its message is critical for policy makers, school superintendents, education foundation executives, and parents who want to know the facts and be prepared to take the decisive action our children deserve.
Book Synopsis EBOOK: International Marketing, 5e by : Pervez Ghauri
Download or read book EBOOK: International Marketing, 5e written by Pervez Ghauri and published by McGraw Hill. This book was released on 2021-08-16 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Plugged in written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 Media and Violence -- 8 Media and Emotions -- 9 Advertising and Commercialism -- 10 Media and Sex -- 11 Media and Education -- 12 Digital Games -- 13 Social Media -- 14 Media and Parenting -- 15 The End -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Book Synopsis International Marketing: Analysis And Strategy 3Rd Ed. by : Onkvisit
Download or read book International Marketing: Analysis And Strategy 3Rd Ed. written by Onkvisit and published by . This book was released on 2005 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Book Synopsis The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies by : Erik Brynjolfsson
Download or read book The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies written by Erik Brynjolfsson and published by W. W. Norton & Company. This book was released on 2014-01-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The big stories -- The skills of the new machines : technology races ahead -- Moore's law and the second half of the chessboard -- The digitization of just about everything -- Innovation : declining or recombining? -- Artificial and human intelligence in the second machine age -- Computing bounty -- Beyond GDP -- The spread -- The biggest winners : stars and superstars -- Implications of the bounty and the spread -- Learning to race with machines : recommendations for individuals -- Policy recommendations -- Long-term recommendations -- Technology and the future (which is very different from "technology is the future").
