Brand Shift

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Shift

Author : Peter Arnell
Publisher : Crown Currency
ISBN 13 : 0307590186
Total Pages : 218 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Shift by : Peter Arnell

Download or read book Shift written by Peter Arnell and published by Crown Currency. This book was released on 2010-06-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire. PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.

Brand Shift

Author : David Houle
Publisher :
ISBN 13 : 9780990563501
Total Pages : 154 pages
Book Rating : 4.5/5 (635 download)

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Book Synopsis Brand Shift by : David Houle

Download or read book Brand Shift written by David Houle and published by . This book was released on 2014-08-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A ... look at how cultural change, accelerating technological advancement, Big Data and the Internet of Things will affect brands and marketing in the years ahead"--Page 4 of cover.

Shift Ahead

Author : Allen Adamson
Publisher : AMACOM
ISBN 13 : 0814438342
Total Pages : 272 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Shift Ahead by : Allen Adamson

Download or read book Shift Ahead written by Allen Adamson and published by AMACOM. This book was released on 2017-11-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some companies always seem to know the perfect season to shift gears, as well as the rights methods to implement when doing so, while others ruefully, and perhaps stubbornly, go down sinking when a simple shift would’ve saved everything?Shift Ahead taps into both success stories and cautionary tales from others who have gone before in order to provide for readers a smart, calculated approach to knowing both: 1) when to change course and 2) how to pull it off. Packed with insightful interviews from leaders at HBO, Adobe, BlackBerry, National Geographic, Microsoft, Kodak, and elsewhere, this must-have resource explains how to• Spot warning signs that it’s time for a reinvention• Overcome obstacles standing in the way of your company’s future goals• Maintain authenticity when shifting gears• Execute changes seamlessly, no matter how bold they areToday more than at any other time before, knowing when to shift, and how to do so successfully, is the key to remaining competitive. But with Shift Ahead, this difficult yet imperative maneuver will become the key to your company’s long-term success!

Transdisciplinary Engineering: A Paradigm Shift

Author : C.-H. Chen
Publisher : IOS Press
ISBN 13 : 1614997799
Total Pages : 1092 pages
Book Rating : 4.6/5 (149 download)

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Book Synopsis Transdisciplinary Engineering: A Paradigm Shift by : C.-H. Chen

Download or read book Transdisciplinary Engineering: A Paradigm Shift written by C.-H. Chen and published by IOS Press. This book was released on 2017-07-20 with total page 1092 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concurrent Engineering is based on the concept that different phases of a product life cycle should be conducted concurrently and initiated as early as possible within the Product Creation Process (PCP). Its main goal is to increase the efficiency and effectiveness of the PCP and reduce errors in the later stages, and to incorporate considerations for the full lifecycle, through-life operations, and environmental issues of the product. It has become the substantive basic methodology in many industries, and the initial basic concepts have matured and become the foundation of many new ideas, methodologies, initiatives, approaches and tools. This book presents the proceedings of the 24th ISPE Inc. International Conference on Transdisciplinary (formerly: Concurrent) Engineering (TE 2017), held in Singapore, in July 2017. The 120 peer-reviewed papers in the book are divided into 16 sections: air transport and traffic operations and management; risk-aware supply chain intelligence; product innovation and marketing management; human factors in design; human engineering; design methods and tools; decision supporting tools and methods; concurrent engineering; knowledge-based engineering; collaborative engineering; engineering for sustainability; service design; digital manufacturing; design automation; artificial intelligence and data analytics; smart systems and the Internet of Things. The book provides a comprehensive overview of recent advances in transdisciplinary concurrent engineering research and applications, and will be of interest to researchers, design practitioners and educators working in the field.

Brands and Marketing (Entering the Shift Age, eBook 9)

Author : David Houle
Publisher : Sourcebooks, Inc.
ISBN 13 : 140228294X
Total Pages : 15 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Brands and Marketing (Entering the Shift Age, eBook 9) by : David Houle

Download or read book Brands and Marketing (Entering the Shift Age, eBook 9) written by David Houle and published by Sourcebooks, Inc.. This book was released on 2012-12-05 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are leaving the Information Age and transitioning into the Shift Age, a time of transformation and change that offers both great risk and incredible opportunity. In Entering the Shift Age, David Houle identifies and explains the dynamics and forces that have shaped our world and will continue to reshape our world for the next 20 years. He shows how the Shift Age means a world fully global yet focused on the individual, where the speed of change is so fast that change itself is the new norm. He also comments from the front lines of the Shift Age on issues and topics that affect our lives, from business and technology to environment, media and global culture. eBook 9 discusses how the three forces of the Shift Age will change brands and how they are marketed. Part 4: The Future of the Shift Age Introduction Chapter 21: Brands and Marketing

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The Shift

Author : Scott M. Davis
Publisher : John Wiley & Sons
ISBN 13 : 0470473398
Total Pages : 256 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The Shift by : Scott M. Davis

Download or read book The Shift written by Scott M. Davis and published by John Wiley & Sons. This book was released on 2009-06-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." –Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" –Tony Hsieh, CEO, Zappos.com "The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L." –Fisk Johnson, chairman and CEO, SC Johnson "The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line." –CJ Fraleigh, CEO, Sara Lee Retail and Foodservice "Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results." –Mark L. Vachon, president and CEO, GE Healthcare, Americas "The Shift charts a dramatic new role for marketing. A challenge every firm should embrace." –David Aaker, vice chairman, Prophet; and, author, Brand Leadership "The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth." –Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University "Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!" –Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company

Global Shift, Seventh Edition

Author : Peter Dicken
Publisher : Guilford Publications
ISBN 13 : 1462520014
Total Pages : 619 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Global Shift, Seventh Edition by : Peter Dicken

Download or read book Global Shift, Seventh Edition written by Peter Dicken and published by Guilford Publications. This book was released on 2015-02-19 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive text on globalization, this book provides an accessible, jargon-free analysis of how the world economy works and its effects on people and places. Peter Dicken synthesizes the latest ideas and empirical data to blaze a clear path through the thicket of globalization processes and debates. The book highlights the dynamic interactions among transnational corporations, nations, and other key players, and their role in shaping the uneven contours of development. Mapping the changing centers of gravity of the global economy, Dicken presents in-depth case studies of six major industries. Now in full color throughout, the text features 228 figures. Companion websites for students and instructors offer extensive supplemental resources, including author videos, applied case studies with questions, lecture notes with PowerPoint slides, discipline-specific suggested further reading for each chapter, and interactive flashcards. New to This Edition: *Every chapter thoroughly revised and updated. *All 228 figures (now in color) are new or redesigned. *Addresses the ongoing fallout from the recent global financial crisis. *Discussions of timely topics: tax avoidance and corporate social responsibility; global problems of unemployment, poverty, and inequality; environmental degradation; the Eurozone crisis; and more. *Enhanced online resources for instructors and students.

Handbook of Brand Semiotics

Author : George Rossolatos (Hrsg.)
Publisher : kassel university press GmbH
ISBN 13 : 3737600422
Total Pages : 47 pages
Book Rating : 4.7/5 (376 download)

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Book Synopsis Handbook of Brand Semiotics by : George Rossolatos (Hrsg.)

Download or read book Handbook of Brand Semiotics written by George Rossolatos (Hrsg.) and published by kassel university press GmbH. This book was released on 2015-11-09 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics

Storytelling in Business

Author : Janis Forman
Publisher : Stanford University Press
ISBN 13 : 0804784957
Total Pages : 305 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Storytelling in Business by : Janis Forman

Download or read book Storytelling in Business written by Janis Forman and published by Stanford University Press. This book was released on 2013-01-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.

Shift Teaching Forward

Author : Kelly Cassaro
Publisher : John Wiley & Sons
ISBN 13 : 1119900204
Total Pages : 247 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Shift Teaching Forward by : Kelly Cassaro

Download or read book Shift Teaching Forward written by Kelly Cassaro and published by John Wiley & Sons. This book was released on 2024-02-21 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to preparing students and job candidates for the demands of the modern workplace How can we prepare learners for an ever-changing world and job market? What are 21st century employers looking for in applicants, and how do we coach jobseekers to be ready on day one? Now is the time to rethink and expand how we prepare job seekers for the roles that will launch their careers. In Shift Teaching Forward, Kelly Cassaro gives educators the knowledge, insight, and practical advice they need to prime students for the social, emotional, and behavioral skills they need to thrive in tomorrow’s workplace. Shift Teaching Forward showcases the ecosystem of elements that characterizes a successful job-training program. As educators, we need to focus not only on standards alignment and technical skills, but also on the soft skills that will make students stand out as job candidates. In today’s labor market, being able to do the job is just the first step. We need to prepare students to interact with others, contribute to inclusive workplaces, and become collaborators—whatever their industry or career goals. This book shows the way. Discover why social, emotional, and behavioral skills are so critical for workplace success Get ideas and insight for integrating soft skills into secondary, postsecondary, and vocational training programs Develop training programs that will improve collaboration and inclusivity in your workplace Prepare learners for the future of work by embracing the full range of job readiness skills This book is ideal for secondary, postsecondary, and vocational educators and administrators, and it will also appeal to organizations looking to develop in-house talent.

Revenue Revision of 1950

Author : United States. Congress. House. Committee on Ways and Means
Publisher :
ISBN 13 :
Total Pages : 1078 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Revenue Revision of 1950 by : United States. Congress. House. Committee on Ways and Means

Download or read book Revenue Revision of 1950 written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1950 with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Author : Scott Goodson
Publisher : McGraw Hill Professional
ISBN 13 : 0071782818
Total Pages : 272 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements by : Scott Goodson

Download or read book Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements written by Scott Goodson and published by McGraw Hill Professional. This book was released on 2012-02-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of HowToFascinate.com “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About the Book: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself—let the movement control your message Home in on the core objectives of your concept or brand—and align these values with what people are for (or against) “Light the spark”—create a culture within your organization that can embrace and drive a movement Leverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

Advances in Corporate Branding

Author : John M. T. Balmer
Publisher : Springer
ISBN 13 : 1352000083
Total Pages : 205 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Advances in Corporate Branding by : John M. T. Balmer

Download or read book Advances in Corporate Branding written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.

Retail's Seismic Shift

Author : Michael Dart
Publisher : St. Martin's Press
ISBN 13 : 125014972X
Total Pages : 256 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Retail's Seismic Shift by : Michael Dart

Download or read book Retail's Seismic Shift written by Michael Dart and published by St. Martin's Press. This book was released on 2017-10-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: For one hundred years, retail was designed for the car—buildings and malls to travel to. Now it is designed for the mobile smart device—for consumers to travel with. In a world with an overabundance of material goods, consumer values and the drivers of retail success are being radically redefined. The smartphone has created a world of limitless expectation and logistical possibility: What will the retail experience look like in ten, twenty, or even fifty years—and how should all companies be preparing? Industry experts Michael Dart and Robin Lewis identify the major trends in our economy that will shape the future of retail and determine who wins. Imagine aworld where entertainment, experience, or values matter more than the product. We are approaching the time in which distribution begins and ends with the consumer, mass markets give way to fragmented markets, and the necessity of entirely new business models is paramount. Amazon, Uber, and AirBnB are just the beginning; new technologies will continue to grow and uproot existing business models. And now, with the emergence of the technology-empowered young consumer culture, retailers will be forced to transform their offerings. In their previous book, The New Rules of Retail, Dart and Lewis predicted nearly every defining characteristic of today’s marketplace. Here, they do the same for the next era, in which retailers will have to be ready for anything.

The Fundamentals of Branding

Author : Melissa Davis
Publisher : AVA Publishing
ISBN 13 : 2940373981
Total Pages : 187 pages
Book Rating : 4.9/5 (43 download)

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Book Synopsis The Fundamentals of Branding by : Melissa Davis

Download or read book The Fundamentals of Branding written by Melissa Davis and published by AVA Publishing. This book was released on 2009-11-12 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: and emergent markets. The book's friendly, informative style ensures that it will always be a useful and relevant companion for the branding student." --Book Jacket.

Time Shift, Leisure and Tourism

Author : Klaus Weiermair
Publisher : Erich Schmidt Verlag GmbH & Co KG
ISBN 13 : 9783503097463
Total Pages : 392 pages
Book Rating : 4.0/5 (974 download)

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Book Synopsis Time Shift, Leisure and Tourism by : Klaus Weiermair

Download or read book Time Shift, Leisure and Tourism written by Klaus Weiermair and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2006 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: