Branding Television

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Branding Television

Author : Catherine Johnson
Publisher : Routledge
ISBN 13 : 1136618546
Total Pages : 227 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Branding Television by : Catherine Johnson

Download or read book Branding Television written by Catherine Johnson and published by Routledge. This book was released on 2012-03-12 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting. Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.

Television Brandcasting

Author : Jennifer Gillan
Publisher : Routledge
ISBN 13 : 1135020620
Total Pages : 294 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Television Brandcasting by : Jennifer Gillan

Download or read book Television Brandcasting written by Jennifer Gillan and published by Routledge. This book was released on 2014-11-20 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.

Branding TV

Author : Walter McDowell
Publisher : Taylor & Francis
ISBN 13 : 0240807537
Total Pages : 171 pages
Book Rating : 4.2/5 (48 download)

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Book Synopsis Branding TV by : Walter McDowell

Download or read book Branding TV written by Walter McDowell and published by Taylor & Francis. This book was released on 2005 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999

The Myth of Post-Racialism in Television News

Author : Libby Lewis
Publisher : Routledge
ISBN 13 : 1317607260
Total Pages : 218 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Myth of Post-Racialism in Television News by : Libby Lewis

Download or read book The Myth of Post-Racialism in Television News written by Libby Lewis and published by Routledge. This book was released on 2015-08-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the written and unwritten requirements Black journalists face in their efforts to get and keep jobs in television news. Informed by interviews with journalists themselves, Lewis examines how raced Black journalists and their journalism organizations process their circumstances and choose to respond to the corporate and institutional constraints they face. She uncovers the social construction and attempted control of "Blackness" in news production and its subversion by Black journalists negotiating issues of objectivity, authority, voice, and appearance along sites of multiple differences of race, gender, and sexuality.

Television and British Cinema

Author : Hannah Andrews
Publisher : Springer
ISBN 13 : 1137311177
Total Pages : 316 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Television and British Cinema by : Hannah Andrews

Download or read book Television and British Cinema written by Hannah Andrews and published by Springer. This book was released on 2014-05-07 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undertaking a thorough and timely investigation of the relationship between television and cinema in Britain since 1990, Hannah Andrews explores the convergence between the two forms, at industrial, cultural and intermedial levels, and the ways in which the media have also been distinguished from one another through discourse and presentation.

British Youth Television

Author : Faye Woods
Publisher : Springer
ISBN 13 : 1137445483
Total Pages : 275 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis British Youth Television by : Faye Woods

Download or read book British Youth Television written by Faye Woods and published by Springer. This book was released on 2016-09-09 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Faye Woods explores the raucous, cheeky, intimate voice of British youth television. This is the first study of a complete television system targeting teens and twenty somethings, chronicling a period of significant industrial change in the early 21st century. British Youth Television offers a snapshot of the complexities of contemporary television from a British standpoint — youth-focused programming that blossomed in the commercial expansion of the digital era, yet indelibly shaped by public service broadcasting, and now finding its feet on proliferating platforms. Considering BBC Three, My Mad Fat Diary, The Inbetweeners, Our War and Made in Chelsea, amongst others; Woods identifies a television that is defiantly British, yet also has a complex transatlantic relationship with US teen TV. This book creates a space for British voices in an academic and cultural landscape dominated by the American teenager.

TV by Design

Author : Lynn Spigel
Publisher : University of Chicago Press
ISBN 13 : 0226769682
Total Pages : 404 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis TV by Design by : Lynn Spigel

Download or read book TV by Design written by Lynn Spigel and published by University of Chicago Press. This book was released on 2008 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Publisher: While critics have long disparaged commercial television as a vast wasteland, TV has surprising links to the urbane world of modern art that stretch back to the 1950s and '60s during that era, the rapid rise of commercial television coincided with dynamic new movements in the visual arts-a potent combination that precipitated a major shift in the way Americans experienced the world visually. TV by Design uncovers this captivating story of how modernism and network television converged and intertwined in their mutual ascent during the decades of the cold war. Whereas most histories of television focus on the way older forms of entertainment were recycled for the new medium, Lynn Spigel shows how TV was instrumental in introducing the public to the latest trends in art and design. Abstract expressionism, pop art, art cinema, modern architecture, and cutting-edge graphic design were all mined for staging techniques, scenic designs, and an ever-growing number of commercials. As a result, TV helped fuel the public craze for trendy modern products, such as tailfin cars and boomerang coffee tables, that was vital to the burgeoning postwar economy. And along with influencing the look of television, many artists-including Eero Saarinen, Ben Shahn, Saul Bass, William Golden, and Richard Avedon-also participated in its creation as the networks put them to work designing everything from their corporate headquarters to their company cufflinks. Dizzy Gillespie, Ernie Kovacs, Duke Ellington, and Andy Warhol all stop by in this imaginative and winning account of the ways in which art, television, and commerce merged in the first decades of the TV age.

Contemporary British Television Crime Drama

Author : Ruth McElroy
Publisher : Taylor & Francis
ISBN 13 : 1317160967
Total Pages : 221 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Contemporary British Television Crime Drama by : Ruth McElroy

Download or read book Contemporary British Television Crime Drama written by Ruth McElroy and published by Taylor & Francis. This book was released on 2016-10-14 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary British Television Crime Drama examines one of the medium’s most popular genres and places it within its historical and industrial context. The television crime drama has proved itself capable of numerous generic reinventions and continues to enjoy some of the highest viewing figures. Crime drama offers audiences stories of right and wrong, moral authority asserted and resisted, and professionals and criminals, doing so in ways that are often highly entertaining, innovative, and thought provoking. In examining the appeal of this highly dynamic genre, this volume explores how it responds not only to changing social debates on crime and policing, but also to processes of hybridization within the television industry itself. Contributors, many of whom are leading figures in UK television studies, analyse popular series such as Broadchurch, Between the Lines, Foyle’s War, Poirot, Prime Suspect, Sherlock and Wallander. Essays examine the main characteristics of television crime drama production, including the nature of trans-Atlantic franchises and literary and transnational adaptations. Adopting a range of feminist, historical, aesthetic and industrial approaches, they offer incisive interrogations that provide readers with a rich understanding of the allure of crime drama to both viewers and commissioners.

The New Television Handbook

Author : Jonathan Bignell
Publisher : Taylor & Francis
ISBN 13 : 1317532147
Total Pages : 347 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The New Television Handbook by : Jonathan Bignell

Download or read book The New Television Handbook written by Jonathan Bignell and published by Taylor & Francis. This book was released on 2017-07-14 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Television Handbook provides an exploration of the theory and practice of television at a time when the medium is undergoing radical changes. The book looks at television from the perspective of someone new to the industry, and explores the place of the medium within a constantly changing digital landscape. This title discusses key skills involved in television production, including: producing, production management, directing, camera, sound, editing and visual effects. Each of these activities is placed within a wider context as it traces the production process from commissioning to post-production. The book outlines the broad political and economic context of the television industry. It gives an account of television genres, in particular narrative, factual programmes and news, and it considers the academic discipline of media studies and the ways in which theorists have analysed and tried to understand the medium. It points to the interplay of theory and practice as it draws on the history of the medium and observes the ways in which the past continues to influence and invigorate the present. The New Television Handbook includes: contributions from practitioners ranging from established producers to new entrants; a comprehensive list of key texts and television programmes; a revised glossary of specialist terms; a section on training and ways of getting into the industry. By combining theory, real-world advice and a detailed overview of the industry and its history, The New Television Handbook is an ideal guide for students of media and television studies and young professionals entering the television industry.

An Introduction to Television Studies

Author : Jonathan Bignell
Publisher : Taylor & Francis
ISBN 13 : 1317214641
Total Pages : 298 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis An Introduction to Television Studies by : Jonathan Bignell

Download or read book An Introduction to Television Studies written by Jonathan Bignell and published by Taylor & Francis. This book was released on 2022-12-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook, now substantially updated for its fourth edition, provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audiences, representation, industry and global television, as well as the analytical study of individual programmes. This new edition reflects the significant changes the television industry is undergoing in the streaming era with an explosion of new content and providers, whilst also identifying how many existing practices have endured. The book includes a glossary of key terms, with each chapter suggesting further reading. New and updated material includes: Chapters on style and form, narrative, industry, and representation and identity Case studies on Bon Appétit’s YouTube channel, Insecure, British youth television, ABC and Disney+, fixed-rig observational documentary, streaming platforms' use of data to shape audience experience, Chewing Gum, Korean drama and The Marvelous Mrs Maisel Sections on medical drama, YouTube creators, Skam and scripted format sales, the global spread of streaming platforms, prestige TV and period drama With individual chapters addressing television style and form, narrative, histories, industries, genres and formats, realities, production, audiences, representation and identity, and quality, this book is essential reading for both students and scholars of Television Studies.

Convergent Chinese Television Industries

Author : Lisa Lin
Publisher : Springer Nature
ISBN 13 : 3030917568
Total Pages : 277 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Convergent Chinese Television Industries by : Lisa Lin

Download or read book Convergent Chinese Television Industries written by Lisa Lin and published by Springer Nature. This book was released on 2022-06-15 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a rich description of the shifting production cultures in convergent Chinese television industries, through the examination of daily production practices, showing how they embody a new set of opportunities and tensions across strategic, programming and individual levels. Lin argues that the current Chinese television landscape is an ideological, cultural and financial paradox in which China’s one-party ideological control clashes with consumer-orientated capitalism and technological advancement. These tensions are finely poised between new opportunities for innovation and creative autonomy, and anxiety over political interference marked by censorship and state surveillance. Through its in depth study of ethnographic data across Chinese broadcast and digital streaming sectors (including CCTV, Hunan Broadcasting System, and Tencent Video), this book illuminates how Chinese producers have placed their aspirations for creative freedoms within technological advancements and rhetorical strategies, both demonstrating compliance with ideological control, and leaving room for resistance and resilience to one-party state ideology. Nuanced and timely, Convergent Chinese Television Industries unveils a complex picture of an industry undergoing dramatic transformations.

Adapting Television Drama

Author : Christopher Hogg
Publisher : Springer Nature
ISBN 13 : 1137501774
Total Pages : 270 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Adapting Television Drama by : Christopher Hogg

Download or read book Adapting Television Drama written by Christopher Hogg and published by Springer Nature. This book was released on 2022-01-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores adaptation in its various forms in contemporary television drama. It considers the mechanics of adaptation as an ever-more prevalent form of production, most notably in the reworking of literary sources for television. It also explores the broader process through which the television industry as a whole is currently making necessary adaptations in how it tells stories, especially in relation to important concerns of equality, diversity and inclusion. Offering and analysing 16 original interviews with leading British television producers, writers, directors, production designers, casting directors and actors, and with a particular focus on female and/or minority-ethnic industry perspectives, the book examines some of the key professional and creative approaches behind television adaptations today. The book connects these industry insights to the existing conceptual and critical frameworks of television studies and adaptation studies, illuminating the unique characteristics of television adaptation as a material mode of production, and revealing television itself as an inherently adaptive artform.

Managing TV Brands with Social Media

Author : Jennifer Berz
Publisher : Springer
ISBN 13 : 3658142944
Total Pages : 315 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Managing TV Brands with Social Media by : Jennifer Berz

Download or read book Managing TV Brands with Social Media written by Jennifer Berz and published by Springer. This book was released on 2016-05-25 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research fields of media brand management, television branding, as well as social media and relevant neighbouring fields of study, the author develops a model that investigates relationships between social media, television and brand related constructs. Social media strategies are found to have a positive impact on users’ loyalty towards serialised television brands and their relationships with these brands.

Television in Transition

Author : Shawn Shimpach
Publisher : John Wiley & Sons
ISBN 13 : 9781444320688
Total Pages : 256 pages
Book Rating : 4.3/5 (26 download)

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Book Synopsis Television in Transition by : Shawn Shimpach

Download or read book Television in Transition written by Shawn Shimpach and published by John Wiley & Sons. This book was released on 2010-02-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining an exciting methodology alongside high-interest casestudies, Television in Transition offers studentsof television a guide to a medium that has weathered the challengesof first-run syndication, a multi-channel universe, netlets, majormedia conglomerates, deregulation, and globalization--all in thespace of twenty years. Examines a return in television programming to actionnarratives with individual (super) heroes intended to navigate thisnew, international, multi-channel universe Explores how television programming "translates" to new spatialgeographies: different nations, cultures, broadcast systems; anddifferent formats, distribution outlets, and screen sizes Looks at the value of a program's "afterlife," the continuedcirculation, repackaging and repurposing of programming beyond itsinitial iteration Blends institutional and textual analyses in casestudies of Highlander: The Series, Smallville, 24,and Doctor Who

Star Trek and American Television

Author : Roberta Pearson
Publisher : Univ of California Press
ISBN 13 : 0520276221
Total Pages : 254 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Star Trek and American Television by : Roberta Pearson

Download or read book Star Trek and American Television written by Roberta Pearson and published by Univ of California Press. This book was released on 2014-04-18 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the heart of one of the most successful transmedia franchises of all time, Star Trek, lies an initially unsuccessful 1960s television production, Star Trek: The Original Series. In Star Trek and American Television, Pearson and Messenger Davies, take their cue from the words of the program’s first captain, William Shatner, in an interview with the authors: “It’s a television show.” In focusing on Star Trek as a television show, the authors argue that the program has to be seen in the context of the changing economic conditions of American television throughout the more than four decades of Star Trek’s existence as a transmedia phenomenon that includes several films as well as the various television series. The book is organized into three sections, dealing with firstly, the context of production, the history and economics of Star Trek from the original series (1966-1969) to its final television incarnation in Enterprise (2002-2005). Secondly, it focuses on the interrelationships between different levels of production and production workers, drawing on uniquely original material, including interviews with star captains William Shatner and Sir Patrick Stewart, and with production workers ranging from set-builders to executive producers, to examine the tensions between commercial constraints and creative autonomy. These interviews were primarily carried out in Hollywood during the making of the film Nemesis (2002) and the first series of Star Trek: Enterprise. Thirdly, the authors employ textual analysis to study the narrative “storyworld” of the Star Trek television corpus and also to discuss the concept and importance of character in television drama. The book is a deft historical and critical study that is bound to appeal to television and media studies scholars, students, and Star Trek fans the world over. With a foreword by Sir Patrick Stewart, Captain Jean-Luc Picard in Star Trek: The Next Generation.

Netflix and the Re-invention of Television

Author : Mareike Jenner
Publisher : Springer Nature
ISBN 13 : 303139237X
Total Pages : 306 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Netflix and the Re-invention of Television by : Mareike Jenner

Download or read book Netflix and the Re-invention of Television written by Mareike Jenner and published by Springer Nature. This book was released on with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transatlantic Television Drama

Author : Matt Hills
Publisher : Oxford University Press, USA
ISBN 13 : 019066312X
Total Pages : 337 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Transatlantic Television Drama by : Matt Hills

Download or read book Transatlantic Television Drama written by Matt Hills and published by Oxford University Press, USA. This book was released on 2019-01-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This collection explores the current wave of US/UK television dramas, focusing on industry strategies, performance styles, issues of 'quality,' and audience receptions. It covers key programs including Black Mirror, Downton Abbey, Game of Thrones and Sherlock. Issues of national identity, streaming services, and transnational fan cultures are all explored"