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Author : Olori Swank
Publisher :
ISBN 13 : 9780997376098
Total Pages : pages
Book Rating : 4.3/5 (76 download)
Download or read book Brand Like a Boss written by Olori Swank and published by . This book was released on 2019-10-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kimberly Olson
Publisher :
ISBN 13 : 9781732782860
Total Pages : pages
Book Rating : 4.7/5 (828 download)
Download or read book BOSS It Up, Babe! written by Kimberly Olson and published by . This book was released on 2021-07-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: When I first stumbled onto social media, desperate to find a way to quit my job and be home with my babies, I was completely lost and overwhelmed. I had no idea what I was doing but knew I had better get hungry and figure it out quickly so I could start creating the life I'd always imagined. Through a lot of trial and error, I discovered the magic of establishing a true online presence and cultivating a loyal following. This allowed me to become a multiple seven figure earner in less than three years and be able to teach others to do the same.BOSS It Up, Babe! was written to lay out the exact strategies I have used, step-by-step, in a simplistic model so that newbies to seasoned veterans would be able to pick up this book and run with these concepts. Get ready to crush your personal brand, own your online space and attract your ideal avatar to YOU!xo,Kimberly
Author : Melinda Emerson
Publisher : Simon and Schuster
ISBN 13 : 1440584362
Total Pages : 288 pages
Book Rating : 4.4/5 (45 download)
Download or read book Become Your Own Boss in 12 Months written by Melinda Emerson and published by Simon and Schuster. This book was released on 2014-12-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!
Author : Sudhana Singh
Publisher :
ISBN 13 : 9781999609214
Total Pages : 128 pages
Book Rating : 4.6/5 (92 download)
Download or read book Boss Branding: Seven Ways to Craft a Legendary Brand Story written by Sudhana Singh and published by . This book was released on 2020-04-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boss Branding is the latest offering from bestselling author and leadership expert, Sudhana Singh, who skilfully weaves the stories of seven ordinary people as they build legendary brands. As an executive coach, she combines the art of storytelling with the science of branding to help you: -Extract and plot the brand story residing deep within you-Reflect and micro niche to stand out from the crowd-Embed values and vision and cast off corporate clichés and empty jargon-Use coaching questions as scaffolding to build your brand-Craft your story with the Imbue Story Brand Model-Hit the sweet spot of brand co-creation 'In this age of wannabe influencers and instant celebrity, Sudhana strips away all hubris and takes the reader back to thecore principles and tools required for creating a successful brand.'Kiran Matondkar, Sales & Marketing UK, Panasonic Avionics 'The authenticity of Sudhana's narrative is also a caveat to avoid false friends and fake news, as we follow our dreams to become legendary. A timely book to help all sectors as we rebrand during the COVID crisis.'Kurt Kaschke, President of European Masters Athletics
Author : James Ellis
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.6/5 (49 download)
Download or read book Talent Chooses You written by James Ellis and published by . This book was released on 2020-06-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
Author : Christine Quinn
Publisher : Abrams
ISBN 13 : 164700635X
Total Pages : 197 pages
Book Rating : 4.6/5 (47 download)
Download or read book How to Be a Boss B*tch written by Christine Quinn and published by Abrams. This book was released on 2022-05-17 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Let’s get one thing straight right up front: If you’re going to call me a bitch, I’m going to take it as a compliment.” Christine Quinn, the breakout star of Netflix’s hit Selling Sunset, shows women how to unapologetically own their power in business and relationships to live the life they want. Part prescriptive how-to, part manifesto, part tell-all, Christine Quinn’s How to Be a Boss Bitch candidly covers sex and money, fashion and fame, gossip and gratitude, confidence and consciousness. Quinn has been called everything from “the most-talked-about woman on TV” to “the villain 2020 needed,” and she isn’t shy about any of the qualities that got her the success she has today: tenacity, confidence, and fearlessness, all while dressed in full glam and designer. By sharing details of her journey from high school dropout to self made millionaire, reality TV star, and fashion and beauty entrepreneur, Quinn gives her readers the tools to define their own Boss Bitch style and manifest their own success—without being held back by society’s terms. From branding yourself with a signature style that reflects your unique strengths, to using your opponent’s poison as your power, to learning the basics of a successful negotiation, to getting fired—and being ecstatic about it, How to Be a Boss Bitch is a modern guide to living a bold, authentic life.
Author : Robert Gatewood
Publisher :
ISBN 13 : 9780692389072
Total Pages : pages
Book Rating : 4.3/5 (89 download)
Download or read book Smarter Than the Boss written by Robert Gatewood and published by . This book was released on 2015-02-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provide insight into the world of of employment and business ownership. It demonstrates how remarkably and seamlessly our businss and personal lives are conjoined. Whether you have a boss or ARE the; whether you are at work or at home, just remember, there is always someone smarter.
Author : Bryan Adams
Publisher : Houndstooth Press
ISBN 13 : 9781544507064
Total Pages : 354 pages
Book Rating : 4.5/5 (7 download)
Download or read book Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging written by Bryan Adams and published by Houndstooth Press. This book was released on 2020-03-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.
Author : Nicole Lapin
Publisher : Currency
ISBN 13 : 0451495861
Total Pages : 402 pages
Book Rating : 4.4/5 (514 download)
Download or read book Boss Bitch written by Nicole Lapin and published by Currency. This book was released on 2017-03-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Nicole Lapin is back with a sassy and actionable guide empowering women to be the boss of their own lives and careers. You don’t need dozens or hundreds of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don’t even need one. You just need to be confident, savvy, and ready to get out there and make your success happen. You need to find your inner Boss Bitch — your most confident, savvy, ambitious self—and own it. A Boss Bitch is the she-ro of her own story. She is someone who takes charge of herself and her future and embraces being a “boss” in all senses of the word: whether as the boss of her own life, a boss at work, or the literal boss of her own company (or all three). Whichever she chooses, being a Boss Bitch isn’t something to apologize for—it’s something to be proud of! We all have what it takes to be a boss bitch, says Lapin. The problem is: we don’t learn how to do it in school. Even if we study business, we’re not getting enough real-deal business education. Until now. Here, Lapin draws on raw and often hilariously real stories from her own career and experiences starting businesses—the good, the bad, and the ugly—to show what it means to be a "boss" in twelve easy steps. In her refreshingly honest and relatable style, she first shows how to embrace the boss-of-you mentality by seizing the power that comes from believing in yourself and expanding your personal skillset. Then she offers candid no-nonsense advice on how to kill it as the boss at work whether you have a high-up role or not. And finally, for those who want to take the plunge as an entrepreneur, she lays out the nuts and bolts of how to be the boss of your own business—from raising money and getting it off the ground to hiring a kickass staff and dealing office drama to turning a profit. Being a rock star in your career is something that should be worn as a badge of honor. Here Lapin shows how to crush it in our careers like like a Boss Bitch!
Author : Helen Rosethorn
Publisher : CRC Press
ISBN 13 : 1317034236
Total Pages : 212 pages
Book Rating : 4.3/5 (17 download)
Download or read book The Employer Brand written by Helen Rosethorn and published by CRC Press. This book was released on 2016-03-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.
Author : Richard Mosley
Publisher : John Wiley & Sons
ISBN 13 : 1118898516
Total Pages : 312 pages
Book Rating : 4.1/5 (188 download)
Download or read book Employer Brand Management written by Richard Mosley and published by John Wiley & Sons. This book was released on 2014-08-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience
Author : Kalika Yap
Publisher : HarperCollins
ISBN 13 : 0062956922
Total Pages : 224 pages
Book Rating : 4.0/5 (629 download)
Download or read book Little Brand Book written by Kalika Yap and published by HarperCollins. This book was released on 2020-04-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
Author : Simon Barrow
Publisher : John Wiley & Sons
ISBN 13 : 111999554X
Total Pages : 245 pages
Book Rating : 4.1/5 (199 download)
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Author : Brenda Bence
Publisher : Global Insight Communications LLC
ISBN 13 : 0982535384
Total Pages : 150 pages
Book Rating : 4.9/5 (825 download)
Download or read book Master the Brand Called YOU: The Proven Leadership Personal Branding System to Help You Earn More, Do More and Be More At Work written by Brenda Bence and published by Global Insight Communications LLC. This book was released on 2014-07-03 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are YOU the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction—and your income potential—if your boss, colleagues, and customers felt the same about YOU? This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your leadership personal brand at work, whether you are leading yourself or leading others. Modeled after proven big-brand marketing methods, Master the Brand Called YOU guides you step-by-step through corporate branding techniques never before adapted for personal use. You will learn how to: * Identify the 6 essential positioning elements that define your leadership personal brand * Master the 5 everyday activities that most clearly communicate your brand as a leader * Avoid the top 20 Leadership Personal Brand Busters that could keep you from success * Increase both your earning power and your job satisfaction * Build on-the-job trust and loyalty in YOU
Author : Prabhakar Bethi, Sachin Srivastava
Publisher : Notion Press
ISBN 13 : 1947498134
Total Pages : 177 pages
Book Rating : 4.9/5 (474 download)
Download or read book Decoding a Brand Manager's Success written by Prabhakar Bethi, Sachin Srivastava and published by Notion Press. This book was released on 2017-07-14 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we pool over 50 years of experience to share with you what it takes to be a super-successful brand manager. We will unfold secrets of success that are not taught in any brand-management course or by any corporate bosses but are expected to learn through the hard knocks of life. However, you need not go through the grind; we will share all the secrets of success that will provide you a rock-solid base and boost your career. This book will be useful not only for marketing management students or new entrants who desire to be successful brand managers but also for experienced brand managers and marketing managers who can use it to fast forward their success. Here’s what you’ll get from this book: you’ll learn many crucial lessons that we have learnt after encountering many difficulties, and you can start incorporating them into your life right away! This book offers much more than anything you will find in a single book. You will be immensely benefitted by the practical tips, strategies, tactics and skill improvement offered, which will help accelerate your success and professional growth exponentially. Happy reading!
Author : Lena Christiaans
Publisher : Springer Science & Business Media
ISBN 13 : 3658004568
Total Pages : 275 pages
Book Rating : 4.6/5 (58 download)
Download or read book International Employer Brand Management written by Lena Christiaans and published by Springer Science & Business Media. This book was released on 2012-11-28 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups.
Author : Omar Abedin
Publisher : Trafford Publishing
ISBN 13 : 1490761500
Total Pages : 73 pages
Book Rating : 4.4/5 (97 download)
Download or read book Building Brand You! written by Omar Abedin and published by Trafford Publishing. This book was released on 2015-07-07 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.
