Branded In Love

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Out of Love

Author : Hazel Hayes
Publisher : Penguin
ISBN 13 : 059318453X
Total Pages : 417 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Out of Love by : Hazel Hayes

Download or read book Out of Love written by Hazel Hayes and published by Penguin. This book was released on 2021-09-28 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of E! News' 13 Books to Read This September | One of Bookish's Debuts to Read in the Second Half of 2021 | One of Medium's Best Releases Out Today “Hazel Hayes writes with such honesty and casual confidence and flowing dialogue, you feel you are overhearing it rather than reading it. The writing sparkles with wit and a poignant emotional reality. I love it.”—Matt Haig, bestselling author of The Midnight Library “A smart, touching, time-bending romance. Funny and affecting.”—David Nicholls, bestselling author of One Day and Sweet Sorrow For anyone who has loved and lost, and lived to tell the tale, this gorgeously written debut is a love story told in reverse, a modern novel with the heart of a classic: truthful, tragic, and ultimately full of hope. Out of Love begins at the end. A couple call it quits after nearly five years, and while holding a box of her ex-boyfriend’s belongings, the young woman wonders: How could they have spent so long together? When did they fall out of love? Were there good times before the bad? These are the questions we obsess over when a relationship ends, even when obsessing can do no good. But instead of moving forward through the emotional fallout of a break-up, Out of Love moves backward in time, weaving together an already unraveled tapestry, from tragic ending to magical first kiss. Each chapter jumps further into the past, mining their history for the days and details that might help us understand love; how it happens and why it sometimes falls apart. Readers of Normal People; Goodbye, Vitamin; and One Day will adore this bittersweet romance, a sparkling debut that you won’t want to miss.

Love Enough

Author : Dionne Brand
Publisher : Vintage Canada
ISBN 13 : 0345808894
Total Pages : 0 pages
Book Rating : 4.3/5 (458 download)

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Book Synopsis Love Enough by : Dionne Brand

Download or read book Love Enough written by Dionne Brand and published by Vintage Canada. This book was released on 2015-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From our acclaimed poet and novelist: a gem of a novel that sizzles about love—between lovers, between friends, and for the places we live in—and pays homage to each moment of experience. Love lasted only one year but the time felt like several springs strung together. In Love Enough, the sharp beauty of Brand's writing draws us effortlessly into the intersecting stories of her characters caught in the middle of choices, apprehensions, fears. Each of the tales here—June's, Bedri's, Da'uud's, Lia's opens a different window on the city they all live in, mostly in parallel, but occasionally, delicately, touching and crossing one another. Each story radiates other stories. In these pages, the urban landscape cannot be untangled from the emotional one; they mingle, shift and cleave to one another. The young man Bedri experiences the terrible isolation brought about by an act of violence, while his father, Da'uud, casualty of a geopolitical conflict, driving a taxi, is witness to curious gestures of love and anger; Lia faces the sometimes unbridgeable chasms of family; and fierce June, ambivalent and passionate with her string of lovers, now in middle age discovers: "There is nothing universal or timeless about this love business. It is hard if you really want to do it right." Brand is our greatest observer—of actions, of emotions, of the little things that often go unnoticed but can mean the turn of a day. At once lucid and dream-like, Love Enough is a profoundly modern work that speaks to the most fundamental questions of how we live now.

Logo Design Love

Author : David Airey
Publisher : Pearson Education
ISBN 13 : 0321985206
Total Pages : 241 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Brand Admiration

Author : C. Whan Park
Publisher : John Wiley & Sons
ISBN 13 : 1119308070
Total Pages : 288 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Brand Admiration by : C. Whan Park

Download or read book Brand Admiration written by C. Whan Park and published by John Wiley & Sons. This book was released on 2016-09-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

The 5 Love Languages

Author : Gary Chapman
Publisher : Moody Publishers
ISBN 13 : 0802492401
Total Pages : 183 pages
Book Rating : 4.8/5 (24 download)

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Book Synopsis The 5 Love Languages by : Gary Chapman

Download or read book The 5 Love Languages written by Gary Chapman and published by Moody Publishers. This book was released on 2014-12-11 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 20 million copies sold! A perennial New York Times bestseller for over a decade! Falling in love is easy. Staying in love—that’s the challenge. How can you keep your relationship fresh and growing amid the demands, conflicts, and just plain boredom of everyday life? In the #1 New York Times international bestseller The 5 Love Languages®, you’ll discover the secret that has transformed millions of relationships worldwide. Whether your relationship is flourishing or failing, Dr. Gary Chapman’s proven approach to showing and receiving love will help you experience deeper and richer levels of intimacy with your partner—starting today. The 5 Love Languages® is as practical as it is insightful. Updated to reflect the complexities of relationships today, this new edition reveals intrinsic truths and applies relevant, actionable wisdom in ways that work. Includes the Love Language assessment so you can discover your love language and that of your loved one.

Brand Love

Author : Graham Brown
Publisher : CreateSpace
ISBN 13 : 9781515201199
Total Pages : 228 pages
Book Rating : 4.2/5 (11 download)

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Book Synopsis Brand Love by : Graham Brown

Download or read book Brand Love written by Graham Brown and published by CreateSpace. This book was released on 2015-07-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: If customers LIKE your brand, be afraid. Be very afraid. In a world where the average customer grows up seeing 170,000 marketing messages by her 17th birthday; where 86% of people admit to sharing social media content in the bathroom; where less than 1% of young people trust advertising; customers only talk about the brands they LOVE. And, if customers aren't talking about your brand, you might as well not exist. What is Brand Love? There are 18,000,000 photos on Instagram tagged #starbucks. Not one is paid for by Starbucks. When Chinese mobile brand Xiaomi launched their new tablet, stock sold out in 2.7 seconds Monster Energy drinks has become the most successful energy drinks brand in the US, without a single dollar spent on advertising. LEGO continues to defy critics and analyst expectations selling billions of dollars of analog toys in the digital age. All these stories are made possible by Brand Love. Fans don't just "like" these brands, they love them. And the good news is that it's neither expensive or exclusive to cool cutting-edge brands. Brand Love is as achievable to all brands. Whether you're an airline or selling energy drinks, Brand Love is a guide to help you build a brand worth talking about. Written by an ex-telecoms CEO, the head of marketing for one of the world's fastest growing soda brands and a digital anthropologist, Brand Love is a journey that takes you around the world from the US to China in search of the brands both fans and industry analysts are talking about. What Questions does this Book Answer? What is Brand Love? Why do some brands have it while others are just "liked"? How can you replicate their success formula? Brand Love answers these 3 questions through case studies of brands doing it right; brands well-adapted to the digital age; brands that can build billion dollar market caps without significant sums spent on advertising; and brands that defy the expectations of both investors and their category by breaking all the rules. Brands Featured in this Book: Brands mentioned in this book: 7-11, Amazon, Apple, Best Buy, British Airways, Chipotle Mexican Grill, Converse, Cisco, Coke, Delta, Disney, Ford, GoPro, Kodak, LEGO, Mattel, McDonalds, Microsoft, Minecraft, Monster Energy Drinks, Nokia, Pepsi, Pure Digital, Red Bull, Samsung, Shake Shack, Skinny Mobile, Southwest Airlines, Starbucks, Wahoo's Fish Tacos, Xiaomi, Zappos.

How to Fall in Love with Anyone

Author : Mandy Len Catron
Publisher : Simon and Schuster
ISBN 13 : 1501137468
Total Pages : 211 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis How to Fall in Love with Anyone by : Mandy Len Catron

Download or read book How to Fall in Love with Anyone written by Mandy Len Catron and published by Simon and Schuster. This book was released on 2017-06-27 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A beautifully written and well-researched cultural criticism as well as an honest memoir” (Los Angeles Review of Books) from the author of the popular New York Times essay, “To Fall in Love with Anyone, Do This,” explores the romantic myths we create and explains how they limit our ability to achieve and sustain intimacy. What really makes love last? Does love ever work the way we say it does in movies and books and Facebook posts? Or does obsessing over those love stories hurt our real-life relationships? When her parents divorced after a twenty-eight year marriage and her own ten-year relationship ended, those were the questions that Mandy Len Catron wanted to answer. In a series of candid, vulnerable, and wise essays that takes a closer look at what it means to love someone, be loved, and how we present our love to the world, “Catron melds science and emotion beautifully into a thoughtful and thought-provoking meditation” (Bookpage). She delves back to 1944, when her grandparents met in a coal mining town in Appalachia, to her own dating life as a professor in Vancouver. She uses biologists’ research into dopamine triggers to ask whether the need to love is an innate human drive. She uses literary theory to show why we prefer certain kinds of love stories. She urges us to question the unwritten scripts we follow in relationships and looks into where those scripts come from. And she tells the story of how she decided to test an experiment that she’d read about—where the goal was to create intimacy between strangers using a list of thirty-six questions—and ended up in the surreal situation of having millions of people following her brand-new relationship. “Perfect fodder for the romantic and the cynic in all of us” (Booklist), How to Fall in Love with Anyone flips the script on love. “Clear-eyed and full of heart, it is mandatory reading for anyone coping with—or curious about—the challenges of contemporary courtship” (The Toronto Star).

Logo Design Love

Author : David Airey
Publisher : New Riders
ISBN 13 : 0321702727
Total Pages : 218 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

The Five Love Languages

Author : Gary Chapman
Publisher : Moody Publishers
ISBN 13 : 1575678853
Total Pages : 209 pages
Book Rating : 4.5/5 (756 download)

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Book Synopsis The Five Love Languages by : Gary Chapman

Download or read book The Five Love Languages written by Gary Chapman and published by Moody Publishers. This book was released on 2009-12-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marriage should be based on love, right? But does it seem as though you and your spouse are speaking two different languages? #1 New York Times bestselling author Dr. Gary Chapman guides couples in identifying, understanding, and speaking their spouse's primary love language-quality time, words of affirmation, gifts, acts of service, or physical touch. By learning the five love languages, you and your spouse will discover your unique love languages and learn practical steps in truly loving each other. Chapters are categorized by love language for easy reference, and each one ends with simple steps to express a specific language to your spouse and guide your marriage in the right direction. A newly designed love languages assessment will help you understand and strengthen your relationship. You can build a lasting, loving marriage together. Gary Chapman hosts a nationally syndicated daily radio program called A Love Language Minute that can be heard on more than 150 radio stations as well as the weekly syndicated program Building Relationships with Gary Chapman, which can both be heard on fivelovelanguages.com. The Five Love Languages is a consistent New York Times bestseller - with over 5 million copies sold and translated into 38 languages. This book is a sales phenomenon, with each year outselling the prior for 16 years running!

Lovemarks

Author : Kevin Roberts
Publisher : powerHouse Books
ISBN 13 : 1576875342
Total Pages : 256 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Lovemarks by : Kevin Roberts

Download or read book Lovemarks written by Kevin Roberts and published by powerHouse Books. This book was released on 2005-12-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

Cult of the Luxury Brand

Author : Radha Chadha
Publisher : Nicholas Brealey International
ISBN 13 : 1904838294
Total Pages : 320 pages
Book Rating : 4.9/5 (48 download)

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Book Synopsis Cult of the Luxury Brand by : Radha Chadha

Download or read book Cult of the Luxury Brand written by Radha Chadha and published by Nicholas Brealey International. This book was released on 2010-12-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to explore how and why an amazing "luxeplosion" is rocking Asia.

Love After Love

Author : Ingrid Persaud
Publisher : One World
ISBN 13 : 0593157575
Total Pages : 336 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Love After Love by : Ingrid Persaud

Download or read book Love After Love written by Ingrid Persaud and published by One World. This book was released on 2020-08-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A stellar debut . . . about an unconventional family, fear, hatred, violence, chasing love, losing it and finding it again just when we need it most.”—The New York Times Book Review WINNER OF THE COSTA BOOK AWARD • “A wonder . . . [This book] teems with real, Trinidadian life.”—Claire Adam, award-winning author of Golden Child SEMI-FINALIST FOR THE OCM BOCAS PRIZE • One of the Best Books of the Summer: Time • The Guardian • Goop • Women’s Day • LitHub After Betty Ramdin’s husband dies, she invites a colleague, Mr. Chetan, to move in with her and her son, Solo. Over time, the three become a family, loving each other deeply and depending upon one another. Then, one fateful night, Solo overhears Betty confiding in Mr. Chetan and learns a secret that plunges him into torment. Solo flees Trinidad for New York to carve out a lonely existence as an undocumented immigrant, and Mr. Chetan remains the singular thread holding mother and son together. But soon, Mr. Chetan’s own burdensome secret is revealed, with heartbreaking consequences. Love After Love interrogates love and family in all its myriad meanings and forms, asking how we might exchange an illusory love for one that is truly fulfilling. In vibrant, addictive Trinidadian prose, Love After Love questions who and how we love, the obligations of family, and the consequences of choices made in desperation. Praise for Love After Love “Love After Love is gift after gift. An unforgettable symphony of love and loss, heartache and guilt, and the secrets and lies that pull us together, and tear us apart. Dazzlingly told in the most electrifying prose you will read all year.”—Marlon James, Booker Prize–winning author of Black Leopard, Red Wolf “This book teems with real, Trinidadian life: neighbors so nosy they know your business before it happens; descriptions of food that'll have you googling recipes; feting and liming and plenty of sex. There's darkness here, too—violence, loneliness, moments of despair—and how Ingrid Persaud weaves all these elements together in one book, with so much warmth and humor and love for her characters, is a wonder.”—Claire Adam, award-winning author of Golden Child

Why We Love

Author : Helen Fisher
Publisher : Henry Holt and Company
ISBN 13 : 1466829443
Total Pages : 380 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Why We Love by : Helen Fisher

Download or read book Why We Love written by Helen Fisher and published by Henry Holt and Company. This book was released on 2005-01-02 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking exploration of our most complex and mysterious emotion Elation, mood swings, sleeplessness, and obsession—these are the tell-tale signs of someone in the throes of romantic passion. In this revealing new book, renowned anthropologist Helen Fisher explains why this experience—which cuts across time, geography, and gender—is a force as powerful as the need for food or sleep. Why We Love begins by presenting the results of a scientific study in which Fisher scanned the brains of people who had just fallen madly in love. She proves, at last, what researchers had only suspected: when you fall in love, primordial areas of the brain "light up" with increased blood flow, creating romantic passion. Fisher uses this new research to show exactly what you experience when you fall in love, why you choose one person rather than another, and how romantic love affects your sex drive and your feelings of attachment to a partner. She argues that all animals feel romantic attraction, that love at first sight comes out of nature, and that human romance evolved for crucial reasons of survival. Lastly, she offers concrete suggestions on how to control this ancient passion, and she optimistically explores the future of romantic love in our chaotic modern world. Provocative, enlightening, and persuasive, Why We Love offers radical new answers to the age-old question of what love is and thus provides invaluable new insights into keeping love alive.

Labor of Love

Author : Moira Weigel
Publisher :
ISBN 13 : 0374536953
Total Pages : 321 pages
Book Rating : 4.3/5 (745 download)

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Book Synopsis Labor of Love by : Moira Weigel

Download or read book Labor of Love written by Moira Weigel and published by . This book was released on 2017-08-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant and surprising investigation into why we date the way we do

All About Love

Author : bell hooks
Publisher : HarperCollins
ISBN 13 : 0062862170
Total Pages : 272 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis All About Love by : bell hooks

Download or read book All About Love written by bell hooks and published by HarperCollins. This book was released on 2018-01-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller and enduring classic, All About Love is the acclaimed first volume in feminist icon bell hooks' "Love Song to the Nation" trilogy. All About Love reveals what causes a polarized society, and how to heal the divisions that cause suffering. Here is the truth about love, and inspiration to help us instill caring, compassion, and strength in our homes, schools, and workplaces. “The word ‘love’ is most often defined as a noun, yet we would all love better if we used it as a verb,” writes bell hooks as she comes out fighting and on fire in All About Love. Here, at her most provocative and intensely personal, renowned scholar, cultural critic and feminist bell hooks offers a proactive new ethic for a society bereft with lovelessness--not the lack of romance, but the lack of care, compassion, and unity. People are divided, she declares, by society’s failure to provide a model for learning to love. As bell hooks uses her incisive mind to explore the question “What is love?” her answers strike at both the mind and heart. Razing the cultural paradigm that the ideal love is infused with sex and desire, she provides a new path to love that is sacred, redemptive, and healing for individuals and for a nation. The Utne Reader declared bell hooks one of the “100 Visionaries Who Can Change Your Life.” All About Love is a powerful, timely affirmation of just how profoundly her revelations can change hearts and minds for the better.

Young House Love

Author : Sherry Petersik
Publisher : Artisan
ISBN 13 : 1579656765
Total Pages : 337 pages
Book Rating : 4.5/5 (796 download)

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Book Synopsis Young House Love by : Sherry Petersik

Download or read book Young House Love written by Sherry Petersik and published by Artisan. This book was released on 2015-07-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestselling book is filled with hundreds of fun, deceptively simple, budget-friendly ideas for sprucing up your home. With two home renovations under their (tool) belts and millions of hits per month on their blog YoungHouseLove.com, Sherry and John Petersik are home-improvement enthusiasts primed to pass on a slew of projects, tricks, and techniques to do-it-yourselfers of all levels. Packed with 243 tips and ideas—both classic and unexpected—and more than 400 photographs and illustrations, this is a book that readers will return to again and again for the creative projects and easy-to-follow instructions in the relatable voice the Petersiks are known for. Learn to trick out a thrift-store mirror, spice up plain old roller shades, "hack" your Ikea table to create three distinct looks, and so much more.

Brand Love

Author : Lydia Michael
Publisher : Kogan Page Publishers
ISBN 13 : 1398611298
Total Pages : 233 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Brand Love by : Lydia Michael

Download or read book Brand Love written by Lydia Michael and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and insights from companies such as Huda Beauty, LEGO and Toyota. She also shares what she has learned through client work and her observations in multicultural settings. Offering insight into the use of emotional and rational drivers, she introduces a "brand love" model designed to inspire brand loyalty and advocacy. With emotional elements such as humanization, personalization and trust alongside rational elements like relevance, differentiation and innovation, the author highlights the best ways to create or reinforce brand love to help your organization remain profitable and a source of inspiration, even during challenging times. Whether you're a marketer for a big or small brand, Brand Love will show you how to capture the hearts of your customers.