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Brand Protection In The Online World
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Book Synopsis Brand Protection in the Online World by : David N. Barnett
Download or read book Brand Protection in the Online World written by David N. Barnett and published by Kogan Page Publishers. This book was released on 2016-12-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.
Book Synopsis Digital Brand Protection by : Steven Ustel
Download or read book Digital Brand Protection written by Steven Ustel and published by . This book was released on 2019-11-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Brand Protection: Investigating Brand Piracy & Intellectual Property Abuse provides a framework for rightsholders to protect and commercialise assets in the digital economy. Digital brand protection is a mindset, not a narrow discipline; an approach which emboldens brands and creativity. When it comes to digital brand protection, this book invites you to consider the bigger picture encapsulating all elements of brand IP, brand building and digital culture. Brand piracy is charted across the major areas and platforms which concern brand owners, with over 40 Case Studies included to illuminate the discussion with practical insight, tips and best practices in implementing a successful brand protection strategy. The book bridges the gap between brand protection and brand strategy, enabling decision-makers to contextualise infringements and take appropriate steps which maximise the overall impact of digital brand protection activities. With the digitisation of society has come the rise of brands. Brands are one of the most powerful and long-lasting ways of creating value for a company. The internet enables small and medium businesses to access a wider market than ever before, directly connect with customers and build brands with purpose. Social networks, smartphones, cyber-libertinism, the growth of digital entrepreneurship, the explosion of E-Sports and the constantly connected lifestyle have led to an irreversible transformation in how consumers engage with a brand. The direct-to-consumer channel is rapidly evolving; individuals are becoming brands, including content creators, influencers and key opinion leaders; and even 'causes' have become branded. With this in mind, brand protection cannot be blind to digital culture. The investigation techniques in this book are woven with an appreciation of the online world, digital norms and hyper-connectivity of cyberspace. Combining technical proficiency with cultural understanding is vital in developing a modern brand protection strategy; not only to remove infringements, but proactively prevent future abuses.Intellectual property law can be controversial. Especially when applied online. An entrenched pro-piracy movement has grown with a conceptual belief that everything on the internet is, or should be, free of charge. Support for piracy grew in large part due to overly strong-arm tactics used by some industries in defending their own interests. Unfortunately, digital IP debates tend to pitch the rights of individuals against the rights of large industries. These industries are populated by a shrinking number of organisations which have grown to dominate the digital economy. Intellectual property, at its heart, protects imagination and creativity. A smart IP regime inspires inventiveness and rewards ingenuity. Intellectual property law is intended to protect individual creatives and SMEs just as much as large rightsholders. Scale is merely relative. Fairness is the issue at stake. This book has been written with action in mind, a reference guide prior to an investigation or to stimulate new ideas when all the current lines of enquiry seem to be exhausted. Investigators tend to go deep into the rabbit hole when conducting their research, opening hundreds of tabs in their browser of choice and following the untrodden path. This work is essential reading for content creators, digital entrepreneurs, influencers, inventors, practitioners and brand owners of all sizes. Online resource centre: https://www.ustels.com/digital-brand-protection/
Book Synopsis Brand Protection Online by : Jeremy Blum
Download or read book Brand Protection Online written by Jeremy Blum and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online. Boasting contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet. Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online - including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction. Brand Protection Online is edited by brand protection specialists Jeremy Blum and Theo Savvides of Bristows, London.
Book Synopsis Protecting Brands Online by : Shireen Peermohamed
Download or read book Protecting Brands Online written by Shireen Peermohamed and published by Sweet & Maxwell. This book was released on 2012 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Places the multi-faceted arena of the Internet into a comprehensive legal context. Provides an overview of the intellectual property rights and infringement actions available to brand owners in relation to the Internet. Provides comprehensive advice to brand owners on their rights in various online contexts. Alerts brand owners to the risks to their brand being used by them and third parties on the Internet and provides practical advice to manage those risks." -- Provided by publisher.
Book Synopsis Domain Names Rewired by : Jennifer C. Wolfe
Download or read book Domain Names Rewired written by Jennifer C. Wolfe and published by John Wiley & Sons. This book was released on 2012-11-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000 .anything top level domain universe. How will you evolve your .com strategy? How will you keep your brands safe in the changing global Internet landscape? In an economic time where global brand protection is more important than ever and budgets are leaner, project leaders inside corporations will welcome the strategies revealed in Domain Names Rewired. Written for executives and branding professionals, this timely book equips you with the tools to address important issues your company will face when creating new brands or derivative brands, as well as protecting your existing brands and .com in a global changing Internet landscape. With this book, authors Jennifer C. Wolfe and Anne H. Chasser skillfully show branding executives and intellectual property lawyers how to increase the value and success of their initiatives within the next generation of the Internet. Features interviews with executives from the world's leading companies, including Procter & Gamble, Microsoft, Time Warner, Yahoo!, Neustar, AUS Registry, ICANN, Remax, the International Trademark Association, Verizon, and many others Looks at relevant situations your corporation may deal with in creating new brands Provides expert guidance for protecting your existing .com and brand in an exponentially changing Internet world Offers ideas to consider disruptive innovation in expanding .com into .anything The rapidly changing new regime of the Internet is impacting the hundreds of millions of Internet users around the globe, not to mention every business that already has a .com. Maximize your opportunities in the changing digital world and stay ahead of the competitors with the visionary strategies found in Domain Names Rewired.
Book Synopsis Brand Protection and the Global Risk of Product Counterfeits by : Wilson, Jeremy M.
Download or read book Brand Protection and the Global Risk of Product Counterfeits written by Wilson, Jeremy M. and published by Edward Elgar Publishing. This book was released on 2022-07-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
Book Synopsis World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace by : World Intellectual Property Organization
Download or read book World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace written by World Intellectual Property Organization and published by WIPO. This book was released on 2013 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Book Synopsis Registered Trademark by : Cheryl Hodgson
Download or read book Registered Trademark written by Cheryl Hodgson and published by Brandaide Press. This book was released on 2019-05-09 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This consumer driven owners' guide is your three-step path to secure a registered trademark for valuable brand names. Select. Secure. Sustain.(TM) Follow these easy steps to safeguard your online brands in Amazon Brand Registry, Social Media, domain registrations and more. Business owners face complex business and legal challenges on the path to a profitable business. One of those challenges is to identify and protect intangible assets that increase the bottom line. Registered trademarks not only add business value, they also provide essential cyber security for valuable brand assets in today's online environment.For the first time, a leading trademark attorney shares three proven steps to help insure you create a strong and legally protected brand. The author has carefully reimagined tried and proven trademark principles presented in easy to understand language. You will have the tools to create a significant, memorable brand so that you can market your business with a strength and integrity that makes a greater impact in the world, and upon those you serve.This integrity driven guide provides business owners and entrepreneurs the keys that unlock the door to greater business and financial success.You will learn: -What is a trademark and when should you seek to register your brand names?-The types of brand names that qualify for a registered trademark, and which do not.-The process to successfully secure a registered trademark-Reasons your application will be refused and ways you can avoid rejection.-How to avoid being misled or scammed by dishonest opportunists.-How to side step bad advice and find and expert you can trust.
Book Synopsis Children in the Online World by : Elisabeth Staksrud
Download or read book Children in the Online World written by Elisabeth Staksrud and published by Routledge. This book was released on 2016-05-23 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is online risk? How can we best protect children from it? Who should be responsible for this protection? Is all protection good? Can Internet users trust the industry? These and other fundamental questions are discussed in this book. Beginning with the premise that the political and democratic processes in a society are affected by the way in which that society defines and perceives risks, Children in the Online World offers insights into the contemporary regulation of online risk for children (including teens), examining the questions of whether such regulation is legitimate and whether it does in fact result in the sacrifice of certain fundamental human rights. The book draws on representative studies with European children concerning their actual online risk experiences as well as an extensive review of regulatory rationales in the European Union, to contend that the institutions of the western European welfare states charged with protecting children have changed fundamentally, at the cost of the level of security that they provide. In consequence, children at once have more rights with regard to their personal decision making as digital consumers, yet fewer democratic rights to participation and protection as ’digital citizens’. A theoretically informed, yet empirically grounded study of the relationship between core democratic values and the duty to protect young people in the media-sphere, Children in the Online World will appeal to scholars and students across the social sciences with interests in new technologies, risk and the sociology of childhood and youth. Book: The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
Book Synopsis Countering Brandjacking in the Digital Age by : Christopher Hofman
Download or read book Countering Brandjacking in the Digital Age written by Christopher Hofman and published by Springer Science & Business Media. This book was released on 2013-11-26 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Brand owners need to be aware of the risks and of the need to develop strategies for identifying and managing them. This book details the process by which a brand owner can develop a brand risk management process to protect a brand’s reputation and value. Rather than prescribe a one-size-fits-all approach, the authors provide guidance on how a brand risk management process can be tailored to particular needs and circumstances. This approach is underpinned by drawing on examples of best practice in the fields of risk management, interaction design and engineering design. This combined approach relies on developing an understanding of the risks faced by a particular brand owner, the full context of those risks and also the brand owner’s capabilities for identifying and managing those risks. This book contains many real-world examples and interviews with a number of brand owning organisations ranging from small companies to large multinationals.
Book Synopsis Intellectual Property on the Internet by : World Intellectual Property Organization
Download or read book Intellectual Property on the Internet written by World Intellectual Property Organization and published by WIPO. This book was released on 2002 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report addresses the far-reaching impact that digital technologies-- the Internet in particular-- have had on intellectual property (IP) and the international IP system.
Book Synopsis Business Information Management by :
Download or read book Business Information Management written by and published by Bookboon. This book was released on with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Trademark Law by : Minute Help Minute Help Guides
Download or read book Trademark Law written by Minute Help Minute Help Guides and published by . This book was released on 2014-08-25 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trademarks are a way of protecting your intellectual property. Intellectual property, or IP, is an intangible form of property (as opposed to real property or personal property). It is a creation of the mind, such as a symbol, name, design, image, or business method. In today's increasingly virtual world, intellectual property law is continuously evolving in order to provide protections for digital works.With a special focus on the digital age, this short book is essential for anyone curious about how to protect their work in an online world.
Book Synopsis The Individual and Privacy by : Joseph A. Cannataci
Download or read book The Individual and Privacy written by Joseph A. Cannataci and published by Routledge. This book was released on 2016-12-05 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays selected for this volume reflect the many paths followed to develop a new, more robust methodology (idMAPPING) for investigating privacy. Each article deals with the three dimensions of time, space and place by addressing a number of questions such as: who? Which individual? When? How? Is privacy viewed from the perspective of legal theory, or of information science? Or from the viewpoint of sociology, social psychology, philosophy, information ethics or data protection law? The reader is offered a multi-disciplinary overview of the subject, a mosaic made up of several snapshots taken at different times by different scholars with different points of view. The detailed introduction increases clarity in parts of the picture where the way that the pieces fit together may not be immediately apparent, and concludes by challenging internet-era fallacies. Taken together, the articles demonstrate an innovative approach to evidence-based policy-making, and show privacy scholarship at its best.
Book Synopsis Asian Case Studies by : Firend Alan Rasch
Download or read book Asian Case Studies written by Firend Alan Rasch and published by IJBMR. This book was released on 2016-11-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The South East Asian market, which comprises of (Indonesia, Singapore, Malaysia, Thailand, Myanmar, Cambodia, Vietnam and the Philippines) is a market greater of 500 million people. The growing middle-class in Asia is creating an unprecedented demand for products and services, and fuelling global growth. A slowdown in the Chinese economy (the world’s second largest) most definitely will impact global economic growth. Although Malaysia is a relatively small economy with population of 30 million, yet it provides an insight into the Asia-Pacific region with its strategic location in South-East Asia. This book will be followed by a series of other books that provides insight into more Asian companies. In 2010, Malaysia sat a target to become a high-income nation by the year of 2020 with the initiation of Economic Transformation Program (ETP). ETP is a comprehensive blueprint to move Malaysia’s economy into developed economy with a projected Gross National Income (GNI) of US$523 billion and per capita income at US$15,000 by 2020.
Book Synopsis Primer on International Copyright and Related Rights by : Jørgen Blomqvist
Download or read book Primer on International Copyright and Related Rights written by Jørgen Blomqvist and published by Edward Elgar Publishing. This book was released on 2014-05-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Primer offers a concise yet wide-ranging introduction to the international norms on copyright and related rights. Expertly written, it describes and analyzes the relevant conventions, treaties and agreements, from the 1886 Berne Convention through to the 2013 Marrakesh VIP Treaty.
Download or read book Brand Hate written by S. Umit Kucuk and published by Springer. This book was released on 2018-09-29 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments. It describes the situations which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and social levels. This newly updated edition discusses recent research findings from brand hate literature with new cases and extended managerial analysis. Thus, the book provides strategic perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing, psychology, and consumer behavior.
