Brand Mysticism

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Brand Mysticism

Author : Steven Grasse
Publisher : Running Press Adult
ISBN 13 : 0762475811
Total Pages : 285 pages
Book Rating : 4.7/5 (624 download)

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Book Synopsis Brand Mysticism by : Steven Grasse

Download or read book Brand Mysticism written by Steven Grasse and published by Running Press Adult. This book was released on 2022-11-08 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wine has called him “the punk-rock prince of small-batch spirits.” So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity—skills that have benefited him in booze, business, and beyond. In this book, he’s sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.

The Little Book of Christian Mysticism

Author : Carl McColman
Publisher : Broadleaf Books
ISBN 13 : 1506485782
Total Pages : 306 pages
Book Rating : 4.5/5 (64 download)

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Book Synopsis The Little Book of Christian Mysticism by : Carl McColman

Download or read book The Little Book of Christian Mysticism written by Carl McColman and published by Broadleaf Books . This book was released on 2021-11-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 quotations, this book invites the reader to delve into the writings of the great contemplatives and mystics of the past two thousand years. The Little Book of Christian Mysticism provides a user-friendly, insightful, and potentially life-changing introduction to the essential teachings of the greatest mystics in the western wisdom traditions, past and present, including Francis of Assisi, Hildegard of Bingen, Thomas Merton, Evelyn Underhill, Meister Eckhart, Teresa of Avila, John of the Cross, and Julian of Norwich. Readers can use this book to initiate themselves into this visionary and ecstatic spiritual lineage, and they can also use it as a book of daily meditations. Small enough to fit in one's pocket or handbag, this is truly a user-friendly introduction to this venerable body of wisdom.

The Premonition Code (Large Print 16 Pt Edition)

Author : Theresa Cheung
Publisher :
ISBN 13 : 9780369362452
Total Pages : 0 pages
Book Rating : 4.3/5 (624 download)

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Book Synopsis The Premonition Code (Large Print 16 Pt Edition) by : Theresa Cheung

Download or read book The Premonition Code (Large Print 16 Pt Edition) written by Theresa Cheung and published by . This book was released on 2020-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Precognition is the scientific name for the knowledge or perception of the future, obtained through extrasensory means. Often called 'premonition', precognition is the most frequently reported of all extrasensory perception (ESP) experiences, occurring most often in dreams. It may also occur spontaneously in waking visions, auditory hallucinations, flashing thoughts entering the mind, the sense of ''''knowing'''' and physiological changes. Combining science and practice, Theresa and Dr Julia unravel the mystery of precognition. The book will cover: What precognition is and the different types, clearly explaining the cutting-edge science, including what is known and what is still a mystery The most common premonitions that people experience and why, including examples from around the world Experimental tools to help you cultivate precognition experiences to help get useful information for your lifeCase studies included throughout, with supporting scientific evidence offered alongside to provide validation and explanationPersonal experiences of the authors, detailing how premonition has shaped their lives and interviews with leading scientists and experts in the field Review: ''''Dr Julia Mossbridge and co-author Theresa Cheung show us that our everyday notions of time do not reflect the scientific reality of how time can work in our lives. They dare to examine the so-called anomaly of precognition in a clear-headed way, hopeful that as a society we can build teams of ''''Positive Precogs'''' who globally move us toward positive events and away from negative ones. This book is a major contribution in our understanding of reality and the dormant potential for the so-called supernormal that exists within all of us. Read it and discover the power of time within your mind.'''' -Deepak Chopra, M.D., author of The Healing Self ''''The Premonition Code addresses an unprecedented shift in scientific understanding, all over a refined assessment of the nature of consciousness. At its core lie peculiar and unexpected aspects of time itself, and of causal relationships and modes of knowing that defy conventional explanation. The book is not only a sophisticated and comprehensive presentation of the science behind this world-changing revolution: It also provides a fascinating and practical toolbox to aid conscious beings in personally exploring these mind-bending concepts and applying them positively in their own lives. Thanks to Theresa and Dr Mossbridge, a future based in our loftiest dreams has never been more accessible!'''' -Eben Alexander MD, neurosurgeon and author of Living in a Mindful Universe and Proof of Heaven ''''It seems that the 'other side' might be in 'another time.' In this book we have a mystic and a hard-core scientist using fascinating and accessible examples to demonstrate the remarkable possibilities of precognition and how to access it in your own life.'''' -New York Times bestselling author and spiritual medium, James van Praagh While reading the Premonition Code I felt how my mind set steadily transformed. This easily accessible book on the human capacity to foresee future events presents personal accounts as well as recent scientific insight. What is more, it is about a practical mind technique, probed and tested over the last decades, which might enable us to better sense the future. This book could become the I Ching of our times. -Marc Wittmann, Institute for Frontier Areas of Psychology and Mental Health, Germany ''''Dr. Julia Mossbridge and Theresa Cheung, in Premonition Code, have written an excellent and compelling book that will present the reader with the very latest research in nonlocal consciousness, as well as a way to use these findings to improve their own lives. I recommend it.'''' -Stephan A. Schwartz, Author, Scientist, and Futurist, The 8 Laws of Change, 2016 winner of the Nautilus book award for social change ''''I am excited about The Premonition Code because it exhibits a long overdue blen...

Doctrine and Difference

Author : Michael J. Colacurcio
Publisher : Routledge
ISBN 13 : 1317795857
Total Pages : 332 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Doctrine and Difference by : Michael J. Colacurcio

Download or read book Doctrine and Difference written by Michael J. Colacurcio and published by Routledge. This book was released on 2013-10-23 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The enduring power of many antebellum American texts trace their inspiration to Puritanism. From Melville's preposterous but irresponsible quarrels with God to Hawthorne's instructed yet edgy evocations of earlier New England, to Dickinson's finely turned little blasphemies. Can one imagine that such texts were written anywhere but in the latter days of Puritanism? Doctrine and Difference shows how the spirit and forms of liberalism are a necessary but by no means sufficient explanation for the flowering of literature in this period. The colonialist writers were attempting to have things their own provincial way amidst an air of rejection by the cosmopolitan literary establishment. Capturing the violence of repression, the energy required to meet its moral argument head on, and the disease of embattled survival, this book shows how these works are in many ways the literary remnants of Puritanism.

Author : Ken Wilson
Publisher : Thomas Nelson Inc
ISBN 13 : 0849920531
Total Pages : 242 pages
Book Rating : 4.8/5 (499 download)

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Book Synopsis by : Ken Wilson

Download or read book written by Ken Wilson and published by Thomas Nelson Inc. This book was released on 2008-05-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of four dimensions of the spirituality Jesus left in his wake engages those drawn to the fascinating figure buried in the messy field of religion.

An Introduction to Christian Mysticism

Author : Jason M. Baxter
Publisher : Baker Books
ISBN 13 : 1493429086
Total Pages : 208 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis An Introduction to Christian Mysticism by : Jason M. Baxter

Download or read book An Introduction to Christian Mysticism written by Jason M. Baxter and published by Baker Books. This book was released on 2021-03-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brief, accessibly written volume introduces key figures, texts, and themes of the mystical tradition and shows how and why the mystics can speak to the church today. Jason Baxter, an expert educator and storyteller, explains that the mystical tradition offers a more robust understanding of God than our current shallow conceptions. Featuring engagement with primary sources and suitable for use in a variety of courses, this book argues that the mystics have much to say to contemporary Christians searching for authentic modes of spirituality.

Ibn Tufayl

Author : Taneli Kukkonen
Publisher : Simon and Schuster
ISBN 13 : 1780746172
Total Pages : 160 pages
Book Rating : 4.7/5 (87 download)

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Book Synopsis Ibn Tufayl by : Taneli Kukkonen

Download or read book Ibn Tufayl written by Taneli Kukkonen and published by Simon and Schuster. This book was released on 2014-11-06 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ibn Tufayl (d. 1185) was an Andalusian courtier, philosopher, Sufi master, and royal physician to the Almohad Caliphs. He inspired the twelfth-century Andalusian revolt against Ptolemaic astronomy and sponsored the career of the most renowned Aristotelian of medieval times, Abu al-Walid Ibn Rushd (the Latin Averroes). Ibn Tufayl was an exemplar of the kind of versatile scholar early Almohad culture wanted to cultivate. In this thought provoking and concise account, Taneli Kukkonen explores the life and thought of Ibn Tufayl and assesses the influence and legacy of Hayy Ibn Yaqzan, Ibn Tufayl’s famous philosophical romance. Hayy Ibn Yaqzan became a popular and often-copied work in early modern Europe; it has since secured a place as one of the best read pieces in all Arabic literature, partly due to its outstanding literary qualities, in part because it provides an ideal introduction to the themes and preoccupations of classical Arabic philosophy. The study sets Hayy in its historical and philosophical context and paints a vivid portrait of the world as Ibn Tufayl saw it and as he wished for it to be seen. CONTENTS Preface Hayy Ibn Yaqzan: An overview 1 LIFE AND TIMES The Almohad Revolution A New Intellectual Order The Caves of Guadix The Medical Tradition In Royal Service Sufi, Musicologist, Medical Author Sponsor 2 HAYY Hayy: A Synopsis An Architectural Design Hayy’s Theme Pointers and Reminders The Spiral Path Authority and Authentication Harmony and Hierarchy 3 ISLAND LIFE The Island The Perfect Climate From Ceylon to Mali The Twice-born Child History or Drama Seeing with One’s Own Eyes Beginning from the Beginning Experience and Art The Limits of Skill 4 NATURE Taking in the World Structure and Scaffolding Suspended between Worlds Natures and Powers Forms and Universals Synthesis and Analysis Matter The Elements The Heavenly Spheres 5 SOUL Living Nature Vital Heat The Vehicle of the Soul The Spirit which is God’s Diffusion and Suffusion Plurality and Unity The Human Distinction The Science of the Soul 6 THREE DUTIES Finitude and Transcendence Two Worlds Ought from Is Three Lives The Conservation Principle Kinship with the Heavens Leaving the World Behind 7 GOD Unveiling the Mysteries From Asceticism to Mysticism Tasting the Truth Theological Precepts Like Knowing Like Annihilation and Restoration Faces and Names The “Eastern Wisdom” Sensation and Intellection Arrival 8 RELIGION Religion and Society Asal and Salaman Language and Reality Modeling Perfection Re-entering the Cave Human Weakness Morality and Scripture Mortality and Revelation 9 AFTERLIFE Arabic Margins Hebrew Echoes Early Modern Success The “Robinson” Question Orientalist Ideas Back to Ibn Tufayl Bibliography Index

THE CRAFT BEER CULTURE

Author : DAVID SANDUA
Publisher : David Sandua
ISBN 13 :
Total Pages : 277 pages
Book Rating : 4./5 ( download)

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Book Synopsis THE CRAFT BEER CULTURE by : DAVID SANDUA

Download or read book THE CRAFT BEER CULTURE written by DAVID SANDUA and published by David Sandua. This book was released on with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Culture of Craft Beer", weaves an exciting exploration of how beer, an ancient beverage, has evolved to become a symbol of creativity, community, and sustainability. Through its pages, the reader discovers the rise of craft beer, marked by breweries that prioritize quality, innovation, and respect for tradition. This book not only chronicles the history and development of the craft brewing movement but also celebrates the community spirit and local economic impact of these independent breweries. A must-read for beer enthusiasts and anyone interested in how a beverage can reflect and influence contemporary culture.

Dusty Booze

Author : Aaron Goldfarb
Publisher : Abrams
ISBN 13 : 1647009391
Total Pages : 324 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Dusty Booze by : Aaron Goldfarb

Download or read book Dusty Booze written by Aaron Goldfarb and published by Abrams. This book was released on 2024-03-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entertaining journey into the booming world of vintage spirits, the quirky and intensely passionate “dusty hunters” who chase them, and the history they reveal, from an acclaimed author and journalist. In Dusty Booze: In Search of Vintage Spirits, journalist Aaron Goldfarb goes on an adventure in vintage spirits. This is an intoxicating story of obsessives on the hunt for old bottles of whiskey, tequila, rum, chartreuse—you name it—from estate sales, grandpa’s liquor cabinet, and out-of-the-way and inner-city liquor stores that may just have a case or a few bottles lying around in the basement. What Goldfarb and these “dusty hunters” discover are more than just bottles from bygone brands or old formulations no longer available—they find portals into history. Spirits, once bottled, don’t age like wine. A bourbon from the 1935 lets you savor the end of Prohibition. A 1940s rum cocktail with actual 1940s rum tastes the way it would to a GI returning from WWII. An old Italian amaro captures la dolce vita in a glass, and vintage gin is a drinkable time capsule from Mad Men-era lunchtime martinis. Dusty Booze mixes the history of our drinking culture and the Indiana Jones-meets-Simpsons Comic Book Guy adventures of the collectors, including the hunt for rumored stash from a reclusive Hollywood legend. This is a buoyant, thirst-triggering voyage into a unique subculture that has exploded in popularity in recent years.

באותיות של אור

Author : Daphna Arbel
Publisher : Walter de Gruyter
ISBN 13 : 3110222019
Total Pages : 465 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis באותיות של אור by : Daphna Arbel

Download or read book באותיות של אור written by Daphna Arbel and published by Walter de Gruyter. This book was released on 2011 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays is a tribute to Rachel Elior's decades of teaching, scholarship and mentoring. If a Festschrift reflects the individuality of the honoree, then this volume offers insights into the scope of Rachel Elior's interests and scholarly achievements in the study of the Dead Sea Scrolls, Jewish apocalypticism, magic, and mysticism from the Second Temple period to the later rabbinic and Hekhalot developments. The majority of articles included in the volume deal with Jewish and Christian apocalyptic and mystical texts constituting the core of experiential dimension of these religious traditions.

Gastro-Postcolonialism Metaphyscial Symbols in Brand Communication

Author : Oya AYAN
Publisher : Hiperlink Eğitim İletişim Yayın Gıda Sanayi ve Pazarlama Tic. Ltd. Şti.
ISBN 13 : 6256482204
Total Pages : 263 pages
Book Rating : 4.2/5 (564 download)

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Book Synopsis Gastro-Postcolonialism Metaphyscial Symbols in Brand Communication by : Oya AYAN

Download or read book Gastro-Postcolonialism Metaphyscial Symbols in Brand Communication written by Oya AYAN and published by Hiperlink Eğitim İletişim Yayın Gıda Sanayi ve Pazarlama Tic. Ltd. Şti.. This book was released on 2023-09-05 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thesis brings together three topics that we want to search: brand communication, gastronomy, metaphysics. After completing my master’s degree in marketing communications, what I always had in mind was the new trends in advertising communication with the globalization of the 21st century. In the design of the advertisement, not only the use of elements in communication technologies, but also the philosophical background in its fabric attracted my attention. In this context, I began to sense that there might be mythological approaches in the chemistry of advertising messages that gained importance in social media. In the postmodern environment of the 21st century, food/nutrition, culinary arts and, to put it briefly, gastronomy became the dominant language of communication. Moreover, it caused kitchen wars by becoming politicized. In line with my interest in gastronomy, I wanted to focus on food advertisements. I started to ask myself to what extent the fast-food trend that marked the 21st century was changing the Global Society. Interestingly, I started to observe that there were metaphysical images that were reflected from ancient wisdom to the present day in McDonald’s brand communication. This problem, which has not been studied much yet, was an important exercise for me in terms of analyzing the Global Society as a doctoral thesis. I can say that doing the analysis in the light of semiology as a method has broadened my horizon by directing me to an interdisciplinary perspective. I would like to acknowledge Communication Sciences and the Internet Institute, which allowed me to make such a significant study, Prof. Dr. Mete Çamdereli, who supported me with great excitement in all phases of my thesis, Prof. Dr. Emine Yavaşgel, who made great contributions to deepen my research subjects in the monitoring of the thesis. In addition, I would like to thank Prof. Dr. Mim Kemal Öke, from whose suggestions I benefited in the historical context. I am also indebted to my colleagues and friends, especially my family, who buoyed me up and supported me during the research and writing process of my thesis, which lasted more than 2 years. I hope this study will be useful and inspire new studies in this field.

Speculative Modernism

Author : William Gillard
Publisher : McFarland
ISBN 13 : 1476644950
Total Pages : 254 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Speculative Modernism by : William Gillard

Download or read book Speculative Modernism written by William Gillard and published by McFarland. This book was released on 2021-11-08 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speculative modernists--that is, British and American writers of science fiction, fantasy and horror during the late 19th and early 20th centuries--successfully grappled with the same forces that would drive their better-known literary counterparts to existential despair. Building on the ideas of the 19th-century Gothic and utopian movements, these speculative writers anticipated literary Modernism and blazed alternative literary trails in science, religion, ecology and sociology. Such authors as H.G. Wells and H.P. Lovecraft gained widespread recognition--budding from them, other speculative authors published fascinating tales of individuals trapped in dystopias, of anti-society attitudes, post-apocalyptic worlds and the rapidly expanding knowledge of the limitless universe. This book documents the Gothic and utopian roots of speculative fiction and explores how these authors played a crucial role in shaping the culture of the new century with their darker, more evolved themes.

The Hustle Economy

Author : Jason Oberholtzer
Publisher : Running Press Adult
ISBN 13 : 076246027X
Total Pages : 224 pages
Book Rating : 4.7/5 (624 download)

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Book Synopsis The Hustle Economy by : Jason Oberholtzer

Download or read book The Hustle Economy written by Jason Oberholtzer and published by Running Press Adult. This book was released on 2016-04-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today's gig economy, you must be a mover, a shaker, a doer, and a maker. In The Hustle Economy, we give you 25 essays from founders, writers, producers, game makers, artists, and creative types from every path who share one common trait -- they are all self-made hustlers who have managed to turn their creativity into careers. In this collection you will find essays from: Producer and performer Mike Rugnetta on why "Do what you love" is both the best and worst piece of advice you'll ever receive. Author, television writer, and humorist Emma Koenig on staying focused and productive no matter what life throws at you. Web comic Zach Weinersmith on the equation for success and using your creativity to do what the rest of us won't. Trendspotter Jess Kimball Leslie on identifying your skills and turning it into a successful career. This book exists to inspire and inform. Your creative career is attainable, and we'll show you how to do it and why it's worth it. Complete list of essayists: Nick Douglas, Ben Grelle (aka The Frogman), Adrian Sanders, Farah Khalid, Mike Rugnetta, Emma Koenig, Asha Dornfest, Kelsey Hanson, Móa Guzmá Thomas Leveritt, Casey Bowers, Josephine Decker, Donna Salgado, Alex Pearlman, Dante Shepherd, Brad O'Farrell, Jess Kimball Leslie, Meredith Haggerty, Alex Larsen, Nancy Zastudil, Lee LeFever, Jeff Wysaski, Zach Weinersmith

Not of this World

Author : James S. Cutsinger
Publisher : World Wisdom, Inc
ISBN 13 : 9780941532419
Total Pages : 312 pages
Book Rating : 4.5/5 (324 download)

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Book Synopsis Not of this World by : James S. Cutsinger

Download or read book Not of this World written by James S. Cutsinger and published by World Wisdom, Inc. This book was released on 2003 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthology of nearly two thousand years of Christian mystical writings from Catholic, Eastern Orthodox, and Protestant perspectives.

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522517944
Total Pages : 1806 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

TechGnosis

Author : Erik Davis
Publisher : North Atlantic Books
ISBN 13 : 1583949305
Total Pages : 457 pages
Book Rating : 4.5/5 (839 download)

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Book Synopsis TechGnosis by : Erik Davis

Download or read book TechGnosis written by Erik Davis and published by North Atlantic Books. This book was released on 2015-03-17 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: TechGnosis is a cult classic of media studies that straddles the line between academic discourse and popular culture; it appeals to both those secular and spiritual, to fans of cyberpunk and hacker literature and culture as much as new-thought adherents and spiritual seekers How does our fascination with technology intersect with the religious imagination? In TechGnosis—a cult classic now updated and reissued with a new afterword—Erik Davis argues that while the realms of the digital and the spiritual may seem worlds apart, esoteric and religious impulses have in fact always permeated (and sometimes inspired) technological communication. Davis uncovers startling connections between such seemingly disparate topics as electricity and alchemy; online roleplaying games and religious and occult practices; virtual reality and gnostic mythology; programming languages and Kabbalah. The final chapters address the apocalyptic dreams that haunt technology, providing vital historical context as well as new ways to think about a future defined by the mutant intermingling of mind and machine, nightmare and fantasy.

A-List Angels

Author : Zack O'Malley Greenburg
Publisher : Little, Brown
ISBN 13 : 031648511X
Total Pages : 288 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis A-List Angels by : Zack O'Malley Greenburg

Download or read book A-List Angels written by Zack O'Malley Greenburg and published by Little, Brown. This book was released on 2020-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Hollywood cashed in on the latest tech boom-and changed the face of Silicon Valley. When Ashton Kutcher first heard about 50 Cent's nine-figure Vitaminwater windfall in 2007, the actor realized he'd been missing out. He soon followed the rapper's formula-seeking equity instead of cash for endorsement deals-but with a twist: as the first person to top 1 million Twitter followers, Kutcher leveraged his social reach to accumulate stakes in a vast range of user-hungry tech startups. A decade later, Kutcher is perhaps the brightest in a firmament of star investors from Beyoncé and Jay-Z to Jennifer Lopez and Alex Rodriguez. Bartering credibility and connections in exchange for early (and often discounted) access to the world's most coveted investment opportunities, this diverse group changed the face of venture capital while amassing portfolios packed with companies like Airbnb, Spotify, and Uber. But how did two once-dissonant universes-Silicon Valley and Hollywood-become intertwined? Forbes senior editor Zack O'Malley Greenburg told the first chapter of Kutcher's transformation for the magazine's cover story in 2016. Now he offers a lively, page-turning account of how this motley crew of talent managers, venture capitalists, and celebrities helped the creative class forge a brand-new blueprint for generational wealth. Through extensive reporting and exclusive interviews with more than 100 key players-including Shaq, Nas, Joe Montana, Sophia Bush, Steve Aoki, Tony Gonzalez, and dozens of behind-the-scenes power brokers-Greenburg sheds light on the unlikely group that fundamentally transformed the value of fame.