Brand Journalist

Download Brand Journalist full books in PDF, epub, and Kindle. Read online Brand Journalist ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Commercial Communication in the Digital Age

Author : Gabriele Siegert
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110416832
Total Pages : 387 pages
Book Rating : 4.1/5 (14 download)

DOWNLOAD NOW!

Book Synopsis Commercial Communication in the Digital Age by : Gabriele Siegert

Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Brand Journalism

Author : Andy Bull
Publisher : Routledge
ISBN 13 : 1136185992
Total Pages : 289 pages
Book Rating : 4.1/5 (361 download)

DOWNLOAD NOW!

Book Synopsis Brand Journalism by : Andy Bull

Download or read book Brand Journalism written by Andy Bull and published by Routledge. This book was released on 2013-06-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.

Personal Branding for Entrepreneurial Journalists and Creative Professionals

Author : Sara Kelly
Publisher : Taylor & Francis
ISBN 13 : 1315437562
Total Pages : 231 pages
Book Rating : 4.3/5 (154 download)

DOWNLOAD NOW!

Book Synopsis Personal Branding for Entrepreneurial Journalists and Creative Professionals by : Sara Kelly

Download or read book Personal Branding for Entrepreneurial Journalists and Creative Professionals written by Sara Kelly and published by Taylor & Francis. This book was released on 2017-04-21 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.

The Entrepreneurial Journalist's Toolkit

Author : Sara Kelly
Publisher : CRC Press
ISBN 13 : 1317597206
Total Pages : 309 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!

Book Synopsis The Entrepreneurial Journalist's Toolkit by : Sara Kelly

Download or read book The Entrepreneurial Journalist's Toolkit written by Sara Kelly and published by CRC Press. This book was released on 2015-02-11 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur.

Strategic Storytelling

Author : Yayan Sopyan
Publisher : Kutahu
ISBN 13 :
Total Pages : 425 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Strategic Storytelling by : Yayan Sopyan

Download or read book Strategic Storytelling written by Yayan Sopyan and published by Kutahu. This book was released on 2023-08-01 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world saturated with information and competing brands, the ability to craft compelling stories is more critical than ever for businesses and marketers. "Strategic Storytelling: Unlocking the Potential of Content Marketing and Brand Journalism" is a comprehensive guide that explores the art of storytelling as a powerful tool to elevate your brand and captivate your audience. In this thought-provoking book, Yayan Sopyan, a journalist and storyteller, takes you on a transformative journey through the realm of strategic storytelling. Drawing on real-world examples and cutting-edge marketing strategies, Yayan reveals the secrets to crafting narratives that resonate with your audience and drive meaningful engagement. Uncover the Science and Psychology Behind Storytelling: Learn how to tap into the psychology of storytelling to create narratives that evoke emotions, build connections, and inspire action. Yayan delves into the science behind why certain stories leave a lasting impact on our minds and how you can leverage this knowledge to tell stories that drive brand loyalty and advocacy. Develop Your Unique Brand Voice: Discover the key elements of developing an authentic and compelling brand voice. Through insightful exercises and practical tips, you'll find your brand's unique storytelling identity, ensuring your messages are consistently aligned with your values and resonant with your target audience. Harness the Power of Content Marketing: Explore how storytelling can be seamlessly integrated into your content marketing strategy. Whether it's through blog posts, videos, or social media campaigns, Yayan demonstrates how storytelling can transform your content into memorable and shareable experiences that enhance brand awareness and attract new customers. Leverage Brand Journalism for Credibility and Trust: Unveil the world of brand journalism and understand how it enhances your brand's credibility and trustworthiness. By staying true to your brand's values and purpose, you can effectively engage with your audience through transparent and authentic storytelling. Embrace Innovation in Storytelling: Embracing the latest storytelling formats and technologies is essential in the digital age. Learn how to use augmented reality, interactive content, and other emerging technologies to create captivating and immersive storytelling experiences that leave a lasting impression on your audience. Measure Success and Adapt: No storytelling strategy is complete without the ability to measure its impact. Yayan equips you with the tools to track and analyze the effectiveness of your storytelling efforts. Learn how to adapt and refine your storytelling approach based on audience feedback and data-driven insights. "Strategic Storytelling: Unlocking the Potential of Content Marketing and Brand Journalism" is a must-read for marketers, entrepreneurs, and content creators seeking to unlock the full potential of storytelling in today's digital landscape. Whether you're an industry veteran or just starting your journey, this book will empower you to harness the art of storytelling to drive meaningful connections with your audience and thrive in the world of modern marketing.

Brand Journalist

Author : Mariagrazia Villa
Publisher : FrancoAngeli
ISBN 13 : 8835111633
Total Pages : 205 pages
Book Rating : 4.8/5 (351 download)

DOWNLOAD NOW!

Book Synopsis Brand Journalist by : Mariagrazia Villa

Download or read book Brand Journalist written by Mariagrazia Villa and published by FrancoAngeli. This book was released on 2020-10-28T00:00:00+01:00 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: 28.22

The Journalist

Author :
Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.:/5 (318 download)

DOWNLOAD NOW!

Book Synopsis The Journalist by :

Download or read book The Journalist written by and published by . This book was released on 1892 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Branding of Right-Wing Activism

Author : Khadijah Costley White
Publisher : Oxford University Press
ISBN 13 : 0190879335
Total Pages : 285 pages
Book Rating : 4.1/5 (98 download)

DOWNLOAD NOW!

Book Synopsis The Branding of Right-Wing Activism by : Khadijah Costley White

Download or read book The Branding of Right-Wing Activism written by Khadijah Costley White and published by Oxford University Press. This book was released on 2018-08-02 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party, and aiding in organizing, headlining, and galvanizing a conservative political base around specific Tea Party candidates, values, and events. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

Brand Thinking and Other Noble Pursuits

Author : Debbie Millman
Publisher : Simon and Schuster
ISBN 13 : 1621533670
Total Pages : 271 pages
Book Rating : 4.6/5 (215 download)

DOWNLOAD NOW!

Book Synopsis Brand Thinking and Other Noble Pursuits by : Debbie Millman

Download or read book Brand Thinking and Other Noble Pursuits written by Debbie Millman and published by Simon and Schuster. This book was released on 2013-05-01 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

Lifestyle Journalism

Author : Folker Hanusch
Publisher : Routledge
ISBN 13 : 1317849981
Total Pages : 161 pages
Book Rating : 4.3/5 (178 download)

DOWNLOAD NOW!

Book Synopsis Lifestyle Journalism by : Folker Hanusch

Download or read book Lifestyle Journalism written by Folker Hanusch and published by Routledge. This book was released on 2014-03-05 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifestyle journalism has experienced enormous growth in the media over the past two decades, but scholars in the fields of journalism and communication studies have so far paid relatively little attention to a field that is still sometimes seen as "not real journalism". There is now an urgent need for in-depth exploration and contextualisation of this field, with its increasing relevance for 21st century consumer cultures. For the first time, this book presents a wide range of studies which have engaged with the field of lifestyle journalism in order to outline the various political, economic, social and cultural tensions within it. Taking a comparative view, the collection includes studies covering four continents, including countries such as Australia, China, Norway, Denmark, Singapore, the UK and the USA. While keeping the broader lifestyle field in mind, the chapters focus on a variety of sub-fields such as travel, music, food, health, fashion and personal technology journalism. This volume provides a fascinating account of the different facets of lifestyle journalism, and charts the way forward for a more sustained analysis of the field. This book was originally published as a special issue of Journalism Practice.

The Social Media Journalist Handbook

Author : Yumi Wilson
Publisher : Routledge
ISBN 13 : 1351002600
Total Pages : 211 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!

Book Synopsis The Social Media Journalist Handbook by : Yumi Wilson

Download or read book The Social Media Journalist Handbook written by Yumi Wilson and published by Routledge. This book was released on 2019-05-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Media Journalist Handbook teaches readers how to be a real-world social media journalist, tracing the evolution of the field to its current-day practice. This book establishes social media journalism as the latest and one of the most effective ways to practice journalism in the 21st century. It features insights from top recruiters, editors, and senior producers working in the field, as well exercises that aid readers in developing the practical skills necessary to work successfully with social media. Readers will come away from the book with the knowledge to build strong social media strategies across different budgets, employing evergreen principles that work for different, ever-changing platforms. They’ll learn how to reach and engage with the maximum number of people, as well as find sources, raise one’s profile, conduct research, and produce stories.

The New Journalist’s Guide to Freelancing

Author : Meg Wilcox
Publisher : Broadview Press
ISBN 13 : 1770488642
Total Pages : 206 pages
Book Rating : 4.7/5 (74 download)

DOWNLOAD NOW!

Book Synopsis The New Journalist’s Guide to Freelancing by : Meg Wilcox

Download or read book The New Journalist’s Guide to Freelancing written by Meg Wilcox and published by Broadview Press. This book was released on 2022-09-13 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freelancers make up one of the fastest-growing groups of workers in North America. But, in today’s fractured and quick-paced media industry, where do you start? This book is a guide for journalism students, recent graduates, and early-career journalists looking to better understand both the creative and business sides of freelance work in Canada and the US. Learn how to develop your personal brand, how to pitch to different types of publications and media outlets, and how to plan for your financial future as a freelancer (yes, it’s possible!). Practical and easy to read, The New Journalist’s Guide combines more than a decade of the author’s personal experience as a freelance journalist with the perspectives of freelancers and experts across Canada and the US in a range of fields.

A Dictionary of Journalism

Author : Tony Harcup
Publisher : Oxford University Press, USA
ISBN 13 : 0199646244
Total Pages : 369 pages
Book Rating : 4.1/5 (996 download)

DOWNLOAD NOW!

Book Synopsis A Dictionary of Journalism by : Tony Harcup

Download or read book A Dictionary of Journalism written by Tony Harcup and published by Oxford University Press, USA. This book was released on 2014-05 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary includes over 1,400 entries covering terminology related to the practice, business, and technology of journalism, as well as its concepts and theories, institutions, publications, and key events. An essential companion for all students taking courses in Journalism and Journalism Studies, as well as related subjects.

Social Media In Sport: Theory And Practice

Author : Gashaw Abeza
Publisher : World Scientific
ISBN 13 : 9811237670
Total Pages : 507 pages
Book Rating : 4.8/5 (112 download)

DOWNLOAD NOW!

Book Synopsis Social Media In Sport: Theory And Practice by : Gashaw Abeza

Download or read book Social Media In Sport: Theory And Practice written by Gashaw Abeza and published by World Scientific. This book was released on 2021-07-26 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Encyclopedia of Journalists on Film

Author : Richard R. Ness
Publisher : Rowman & Littlefield
ISBN 13 : 1538103605
Total Pages : 533 pages
Book Rating : 4.5/5 (381 download)

DOWNLOAD NOW!

Book Synopsis Encyclopedia of Journalists on Film by : Richard R. Ness

Download or read book Encyclopedia of Journalists on Film written by Richard R. Ness and published by Rowman & Littlefield. This book was released on 2020-01-15 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: From All the President’s Men to Zodiac, some of the most compelling films of the last century have featured depictions of journalists in action. While print journalism struggles to survive, the emergence of news from social media outlets continues to expand, allowing the world to be kept informed on a second-bysecond basis. Despite attacks on journalists—both verbal and physical—a free press remains a crucial bastion for civilized society. And just as the daily news reflects the current state of affairs, films about journalism represent how reporting has evolved over the last few centuries. In Encyclopedia of Journalists on Film, Richard R. Ness provides a comprehensive examination of the fourth estate in cinema—from newspaper reporters to today’s cyber journalists. In this volume, Ness provides in-depth descriptions and analyses of more than five hundred significant films, from the silent era to the present, including international productions and made-for-television movies. The entries focus on the image of the press on screen and ethical issues or concerns raised about the practices of the profession. Collectively, the entries demonstrate that there is a recognizable genre of journalism films with definable plot patterns and iconography. Each entry features: Major credits including directors, writers, and producers List of characters and the actors who portray them Running time Plot synopsis Analysis of the role of journalism Many of the entries feature critical reviews as well as cogent selections of dialogue. Films discussed here include comedies such as His Girl Friday (1940), nail-biting thrillers like Foreign Correspondent (1940) and The Parallax View (1974), social commentaries like Network (1976) and The China Syndrome (1979), dramas like Citizen Kane (1941) and The Post (2017), and of course, Academy Award winners All the President’s Men (1976) and Spotlight (2015). A definitive study of a film genre, Encyclopedia of Journalists on Film will be of interest to film scholars, researchers, journalists, and students of popular culture.

The Citizen Journalist's Photography Handbook

Author : Carlos Miller
Publisher : Ilex Press
ISBN 13 : 1781571791
Total Pages : 770 pages
Book Rating : 4.7/5 (815 download)

DOWNLOAD NOW!

Book Synopsis The Citizen Journalist's Photography Handbook by : Carlos Miller

Download or read book The Citizen Journalist's Photography Handbook written by Carlos Miller and published by Ilex Press. This book was released on 2014-06-16 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: With dramatic and exciting stories, Carlos Miller reveals the secrets behind successful citizen journalism. Whether you're planning a publicity blitz for your cause, you're interested in the down-and-dirty practices of the police, or just want to be prepared for the moment you're the first on the scene, this book has everything you'll need to know to take newsworthy pictures and get them in front of a wide audience. You don't need a DSLR camera - though they can be useful - what is essential for citizen journalism is a cool head, an eye for a great angle, and the initiative to capture the moment: let Carlos Miller show you how.

Journalism and Social Media

Author : Diana Bossio
Publisher : Springer
ISBN 13 : 3319654721
Total Pages : 177 pages
Book Rating : 4.3/5 (196 download)

DOWNLOAD NOW!

Book Synopsis Journalism and Social Media by : Diana Bossio

Download or read book Journalism and Social Media written by Diana Bossio and published by Springer. This book was released on 2017-10-25 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive investigation of the ways in which social media has affected change to the constitution of mainstream journalism. The volume does this in a unique way – by tracing the links between the different changes social media has brought to individual journalism practice, organisational processes and policies and institutional understandings of journalism. The role of social media platforms in the changing professional landscape of journalism is explored, both in terms of the changes that social media platforms have impacted on journalism, but also the way in which journalistic use of social media has impacted on particular uses of these platforms. Therefore, Journalism and Social Media is not simply a description of changed journalistic practices, but endeavours to encapsulate a complex and integrated techno-social relationship, incorporating both the individual practices of journalists, as well as the larger organisational and institutional changes that have occurred due to the increasing use of social media to investigate, present and disseminate news.