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Landscape And Branding
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Book Synopsis Landscape and Branding by : Nicole Porter
Download or read book Landscape and Branding written by Nicole Porter and published by Routledge. This book was released on 2015-10-05 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.
Book Synopsis Landscape and Branding by : Nicole Porter
Download or read book Landscape and Branding written by Nicole Porter and published by Routledge. This book was released on 2015-10-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.
Book Synopsis Design on the Land by : Norman T. Newton
Download or read book Design on the Land written by Norman T. Newton and published by La Editorial, UPR. This book was released on 1971 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resource added for the Landscape Horticulture Technician program 100014.
Book Synopsis Principles of Ecological Landscape Design by : Travis Beck
Download or read book Principles of Ecological Landscape Design written by Travis Beck and published by Island Press. This book was released on 2013-02 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, there is a growing demand for designed landscapes—from public parks to backyards—to be not only beautiful and functional, but also sustainable. Sustainability means more than just saving energy and resources. It requires integrating the landscapes we design with ecological systems. With Principles of Ecological Landscape Design, Travis Beck gives professionals and students the first book to translate the science of ecology into design practice. This groundbreaking work explains key ecological concepts and their application to the design and management of sustainable landscapes. It covers biogeography and plant selection, assembling plant communities, competition and coexistence, designing ecosystems, materials cycling and soil ecology, plant-animal interactions, biodiversity and stability, disturbance and succession, landscape ecology, and global change. Beck draws on real world cases where professionals have put ecological principles to use in the built landscape. The demand for this information is rising as professional associations like the American Society of Landscape Architects adopt new sustainability guidelines (SITES). But the need goes beyond certifications and rules. For constructed landscapes to perform as we need them to, we must get their underlying ecology right. Principles of Ecological Landscape Design provides the tools to do just that.
Book Synopsis Landscape Design Answer Book by : Jane Bath
Download or read book Landscape Design Answer Book written by Jane Bath and published by . This book was released on 2006-09-12 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing specifically for new homeowners and those planning renovations, Bath pulls from her twenty-five-plus years of experience helping thousands of clients. Even though Bath faces a wide range of landscape design situations in her work, the solutions to these important landscape problems remain constant. That's why The Landscape Design Answer Book is unique. Bath reduces the subject of landscape design to about three hundred specific design problems (or goals) a homeowner may face--and provides solutions that can be universally applied.
Book Synopsis Design and Landscape for People by : Clare Cumberlidge
Download or read book Design and Landscape for People written by Clare Cumberlidge and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years planning was something done in the name of progress by distant committees. In the past decade, however, heavy-handed ideology has given way to a new generation of planners from diverse backgrounds - architecture, landscape, even art and performance - who seek fresh, creative ways of working with communities to build modern and sustainable societies that reflect the needs and dreams of their inhabitants. This book presents and explains, for the first time, the rise and success of this new global sensibility. With important lessons and invaluable ideas for architects, planners and landscape designers around the world, this book - set to be the volume that establishes the agenda for going forward - is just as essential for anyone interested in the future of our countryside and cities.
Download or read book Overgrown written by Julian Raxworthy and published by MIT Press. This book was released on 2023-08-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: A call for landscape architects to leave the office and return to the garden. Addressing one of the most repressed subjects in landscape architecture, this book could only have been written by someone who is both an experienced gardener and a landscape architect. With Overgrown, Julian Raxworthy offers a watershed work in the tradition of Ian McHarg, Anne Whiston Spirn, Kevin Lynch, and J. B. Jackson. As a discipline, landscape architecture has distanced itself from gardening, and landscape architects take pains to distinguish themselves from gardeners or landscapers. Landscape architects tend to imagine gardens from the office, representing plants with drawings or other simulations, whereas gardeners work in the dirt, in real time, planting, pruning, and maintaining. In Overgrown, Raxworthy calls for the integration of landscape architecture and gardening. Each has something to offer the other: Landscape architecture can design beautiful spaces, and gardening can enhance and deepen the beauty of garden environments over time. Growth, says Raxworthy, is the medium of garden development; landscape architects should leave the office and go into the garden in order to know growth in an organic, nonsimulated way. Raxworthy proposes a new practice for working with plant material that he terms “the viridic” (after “the tectonic” in architecture), from the Latin word for green, with its associations of spring and growth. He builds his argument for the viridic through six generously illustrated case studies of gardens that range from “formal” to “informal” approaches—from a sixteenth-century French Renaissance water garden to a Scottish poet-scientist's “marginal” garden, barely differentiated from nature. Raxworthy argues that landscape architectural practice itself needs to be “gardened,” brought back into the field. He offers a “Manifesto for the Viridic” that casts designers and plants as vegetal partners in a renewed practice of landscape gardening.
Book Synopsis Energy-Wise Landscape Design by : Sue Reed
Download or read book Energy-Wise Landscape Design written by Sue Reed and published by New Society Publishers. This book was released on 2010-04-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Save money and energy while adding natural beauty to your home.
Book Synopsis Basic Elements of Landscape Architectural Design by : Norman K. Booth
Download or read book Basic Elements of Landscape Architectural Design written by Norman K. Booth and published by Waveland Press. This book was released on 1989-10-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singularly highlights landscape architectural elements with clear design principles! Designed to be used as a helpful resource by individuals beginning their careers, Basic Elements of Landscape Architectural Design presents the thoughts and key design theories fundamental to landscape architecture in simple words and illustrations. Still available from Waveland Press, this highly regarded sourcebook offers the vocabulary, significance, characteristics, potential uses, and design guidelines for landform, plant materials, buildings, pavement, site structures, and water in landscape architectural design. It will help your students overcome common mistakes and misconceptions typical in the early phases of their design career and will heighten their understanding and awareness of the major physical components of the outdoor environment.
Book Synopsis The Digital Marketing Landscape by : Jessica Rogers
Download or read book The Digital Marketing Landscape written by Jessica Rogers and published by Business Expert Press. This book was released on 2021-02-18 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
Book Synopsis Materials and Their Applications in Landscape Design by : Rob W. Sovinski
Download or read book Materials and Their Applications in Landscape Design written by Rob W. Sovinski and published by John Wiley & Sons. This book was released on 2009-01-27 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This single-source reference offers an encyclopedic and systematic approach to the broad palette of materials commonly used in landscape construction. Connecting the technical aspects of landscape architecture with design aspects, the book's encyclopedic approach takes the reader systematically through the broad palette of available materials, including wood, brick, asphalt, stone, concrete, stone and aggregates, and more. It also introduces readers to the systems in which these materials are used, including walls, decks, pavement, and steps and ramps. Addressing sustainable issues related to each covered material, the book features hundreds of images, from construction details and design drawings to photographs of materials in the built landscape, along with examples from leading design firms. Exercises, chapter summaries and definitions, online exercises, and other pedagogical tools make this an ideal textbook or self-study guidebook for anyone dealing with landscape materials.
Book Synopsis Landscape Design by : Elizabeth Barlow Rogers
Download or read book Landscape Design written by Elizabeth Barlow Rogers and published by . This book was released on 2001 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: From ancient Egyptian royal cemeteries to great 18th-century English estates and the earth works of today, this volume spans the history of landscape design, revealing a great deal about the development of societies, and how cities, parks and gardens embody cultural values.
Book Synopsis Landscape Theory in Design by : Susan Herrington
Download or read book Landscape Theory in Design written by Susan Herrington and published by Taylor & Francis. This book was released on 2016-12-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Phenomenology, Materiality, Cybernetics, Palimpsest, Cyborgs, Landscape Urbanism, Typology, Semiotics, Deconstruction - the minefield of theoretical ideas that students must navigate today can be utterly confusing, and how do these theories translate to the design studio? Landscape Theory in Design introduces theoretical ideas to students without the use of jargon or an assumption of extensive knowledge in other fields, and in doing so, links these ideas to the processes of design. In five thematic chapters Susan Herrington explains: the theoretic groundings of the theory of philosophy, why it matters to design, an example of the theory in a work of landscape architecture from the twentieth and twenty-first centuries, debates surrounding the theory (particularly as they elaborate modern and postmodern thought) and primary readings that can be read as companions to her text. An extensive glossary of theoretical terms also adds a vital contribution to students’ comprehension of theories relevant to the design of landscapes and gardens. Covering the design of over 40 landscape architects, architects, and designers in 111 distinct projects from 20 different countries, Landscape Theory in Design is essential reading for any student of the landscape.
Book Synopsis From Art to Landscape by : W. Gary Smith
Download or read book From Art to Landscape written by W. Gary Smith and published by Timber Press. This book was released on 2010-09-14 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Garden designers face some daunting questions: How do I begin the creative process? Where can I find design inspiration? How will I know if my design is successful? If you approach these questions like an artist, with an artist’s tools and ways of looking at the world, you will be able to design gardens that combine the unique character of a place with your innermost creative spirit. You’ll make inspiring gardens that have real meaning, for yourself as well as others. In this luminous volume, landscape architect and artist W. Gary Smith explores the various means that artists use—including drawing, painting, sculpture, meditation, poetry, and dance—to create personal connections with the landscape that enrich and inform garden design. Part 1 focuses on simple techniques that anyone can use to nurture creativity, unleash the imagination, and get ideas down on paper. Part 2 shows how these techniques have shaped actual design projects—with spectacular results. Throughout, the author’s friendly and encouraging voice removes the shroud of mystery surrounding the creative process and shows how even the least artistically inclined can tap into inner resources they never knew they had. Smith’s own exuberant sketches and bold paintings illuminate the path from art to landscape. Infectiously engaging and unfailingly inspiring, this eye-opening book deserves to be read and reread by anyone who aspires to master the rich and demanding art of garden design.
Book Synopsis The Good Garden by : Edmund Hollander
Download or read book The Good Garden written by Edmund Hollander and published by The Monacelli Press, LLC. This book was released on 2015-06-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisp hornbeam hedges lining a country drive and throwing geometric shadows on the gravel below. Decadent cascades of fragrant wisteria spilling over a stone pergola. Rustling leaves along an allée of delicate crepe myrtle trees. Waving blossoms of roses, sage, and hydrangeas—along a salty shoreline. Edmund Hollander Landscape Architects creates gardens filled with unexpected textures, colors, and sounds meant to appeal to all the senses, inviting us to truly live in the landscape. This volume presents dozens of gorgeous estate gardens throughout the Northeast, approached thematically; individual sections reveal how components such as gateways, paths, pool terraces, bosques and groves, walls, and borders contribute to lush garden rooms, windblown seaside gardens, calming meadow gardens, intricate formal gardens, and shady tracts of woodland. Over 300 color photographs of beautiful properties in the Hamptons, Connecticut, and upstate New York provide glimpses of the best garden design happening today while breaking down its ideas for the home gardener. Evocative text by New York Times and Landscape Architecture columnist Anne Raver details how the firm works to envelop visitors in landscapes that feel entirely whole: plantings near architecture create a dynamic entry progression; hardscape features that lead out into a broader garden gradually cede to more natural, living elements; pools are surrounded by gracious swaths of flowers that bloom in sequence as the season progresses to provide privacy for bathers and a sense of quiet seclusion. The ideas presented here will help owners of gardens of every size enjoy their land to the fullest.
Book Synopsis Landscape Architecture and Digital Technologies by : Jillian Walliss
Download or read book Landscape Architecture and Digital Technologies written by Jillian Walliss and published by Routledge. This book was released on 2016-02-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Landscape Architecture and Digital Technologies explores how digital technologies are reshaping design and making in landscape architecture. While the potentials of digital technologies are well documented within landscape planning and visualisation, their application within design practice is far less understood. This book highlights the role of the digital model in encouraging a new design logic that moves from the privileging of the visual to a focus on processes of formation, bridging the interface of the conceptual and material, the virtual and the physical. Drawing on interviews and projects from a range of international designers -including , Snøhetta, Arup, Gustafson Porter, ASPECT Studios, Grant Associates, Catherine Mosbach, Philippe Rahm, PARKKIM, LAAC and PEG office of landscape + architecture among others, the authors explore the influence of parametric modelling, scripting, real-time data, simulation, prototyping, fabrication, and Building Information Modelling on the design and construction of contemporary landscapes. This engagement with practice is expanded through critical reflection from academics involved in landscape architecture programs around the world that are reshaping their research and pedagogy to reflect an expanded digital realm. Crossing critical theory, technology and contemporary design, the book constructs a picture of an emerging twenty-first century practice of landscape architecture practice premised on complexity and performance. It also highlights the disciplinary demands and challenges in engaging with a rapidly evolving digital context within practice and education. The book is of immense value to professionals and researchers, and is a key publication for digital landscape courses at all levels.
Book Synopsis Encyclopedia of Landscape Design by : DK
Download or read book Encyclopedia of Landscape Design written by DK and published by Penguin. This book was released on 2017-09-19 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be inspired to imagine the garden of your dreams with this guide that will help you plan, build, and plant your perfect outdoor space. Whether you're aiming for a total redesign or targeting a specific area, Encyclopedia of Landscape Design offers fresh and achievable ideas for every gardener: grasp the fundamentals of landscape and garden design, find a style that's right for you, and create the structures and planting plans to bring your ideas to life. Produced by a team of award-winning horticultural experts, Encyclopedia of Landscape Design offers extensive design inspiration backed up with solid practical content, including step-by-step landscape structures and planting techniques.
