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Brand Bewitchery
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Download or read book Brand Bewitchery written by Park Howell and published by . This book was released on 2020-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone trying to craft a compelling marketing story strategy for their Brand, Brand Bewitchery takes the reader by the hand through the proven power of the 10-step Story Cycle System? created by Park Howell. Each chapter reveals another element of your brand story loaded with explanatory case studies, client anecdotes and exercises to create your brand story with every turn of the page. By following the Story Cycle System? businesses have grown by as much as 600% and it can do the same for you. Story on!
Book Synopsis Brand Bewitchery by : Park Louis Howell
Download or read book Brand Bewitchery written by Park Louis Howell and published by Happy H Press. This book was released on 2020-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.
Book Synopsis The UnNoticed Entrepreneur, Book 2 by : Jim James
Download or read book The UnNoticed Entrepreneur, Book 2 written by Jim James and published by John Wiley & Sons. This book was released on 2024-04-22 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.
Download or read book The Narrative Gym written by Randy Olson and published by . This book was released on 2020-11-11 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report ... pretty much all communication.There is no other book on the ABT Framework. There is no other analytical model for narrative structure like the ABT Framework. This is a new and unique resource. The ABT seems like something from elementary school and at its core is as old as the ancient Greeks, but the formulation only began less than a decade ago.The original insights for this communication model come from Hollywood screenwriting. The importance of the three words (And, But, Therefore) began with legendary screenwriting instructor Frank Daniel of the U.S.C. School of Cinematic Arts who in a 1986 speech first talked of replacing the word "and" with either "but" or "therefore" to strengthen the narrative content of a text. This was propagated by his students, then articulated by the co-creators of the animated series, "South Park," in a 2011 documentary. Randy Olson formulated the ABT Narrative Template ("___ AND ___ BUT ___ THEREFORE ___") in his 2013 TEDMED Talk, and his 2015 book, "Houston, We Have A Narrative." It is at the heart of how humans have communicated for thousands of years. You can see it in the Gettysburg Address, nursery rhymes, argumentation, comic structure, myths, the billion-viewed "Call Me Maybe" song from Carlie Rae Jepsen, the 1600's poem "To His Coy Mistress," blockbuster movies - on and on. It's at the core of everything memorable because it is narrative itself. The bottom line is: You've got something to say AND you know it's important, BUT you're having trouble boiling it down to its powerful and essential core, THEREFORE you need the ABT Framework. "The Narrative Gym is the definitive communications tool for the Information Society." - Michael Strauss, Former head of the Office of Science Quality Review, U.S.D.A.
Download or read book Trust Agents written by Chris Brogan and published by John Wiley & Sons. This book was released on 2020-06-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust. In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th Anniversary Edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. Celebrating a decade in print, this New York Times bestseller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of Artificial Intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: Provides expert advice on creating and growing brand influence Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more Discusses the six main tenets of trust agents and their use Explores online tools that foster better relationships, increased sales, and greater profits Explains the relationship between trust, social capital, and media The 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of
Download or read book Slewfoot written by Brom and published by Tor Nightfire. This book was released on 2021-09-14 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set in Colonial New England, Slewfoot is a tale of magic and mystery, of triumph and terror as only dark fantasist Brom can tell it. Connecticut, 1666: An ancient spirit awakens in a dark wood. The wildfolk call him Father, slayer, protector. The colonists call him Slewfoot, demon, devil. To Abitha, a recently widowed outcast, alone and vulnerable in her pious village, he is the only one she can turn to for help. Together, they ignite a battle between pagan and Puritan – one that threatens to destroy the entire village, leaving nothing but ashes and bloodshed in their wake. This terrifying tale of bewitchery features more than two dozen of Brom’s haunting full-color paintings and brilliant endpapers, fully immersing readers in this wild and unforgiving world. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Book Synopsis Storytelling in Business by : Janis Forman
Download or read book Storytelling in Business written by Janis Forman and published by Stanford University Press. This book was released on 2013-01-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own "signature story." This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.
Book Synopsis Let Me Tell You by : Shirley Jackson
Download or read book Let Me Tell You written by Shirley Jackson and published by Random House. This book was released on 2015-08-04 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR • From the renowned author of “The Lottery” and The Haunting of Hill House, a spectacular new volume of previously unpublished and uncollected stories, essays, and other writings. Features “Family Treasures,” nominated for the Edgar Award for Best Short Story Shirley Jackson is one of the most important American writers of the last hundred years. Since her death in 1965, her place in the landscape of twentieth-century fiction has grown only more exalted. As we approach the centenary of her birth comes this astonishing compilation of fifty-six pieces—more than forty of which have never been published before. Two of Jackson’s children co-edited this volume, culling through the vast archives of their mother’s papers at the Library of Congress, selecting only the very best for inclusion. Let Me Tell You brings together the deliciously eerie short stories Jackson is best known for, along with frank, inspiring lectures on writing; comic essays about her large, boisterous family; and whimsical drawings. Jackson’s landscape here is most frequently domestic: dinner parties and bridge, household budgets and homeward-bound commutes, children’s games and neighborly gossip. But this familiar setting is also her most subversive: She wields humor, terror, and the uncanny to explore the real challenges of marriage, parenting, and community—the pressure of social norms, the veins of distrust in love, the constant lack of time and space. For the first time, this collection showcases Shirley Jackson’s radically different modes of writing side by side. Together they show her to be a magnificent storyteller, a sharp, sly humorist, and a powerful feminist. This volume includes a Foreword by the celebrated literary critic and Jackson biographer Ruth Franklin. Praise for Let Me Tell You “Stunning.”—O: The Oprah Magazine “Let us now—at last—celebrate dangerous women writers: how cheering to see justice done with [this collection of] Shirley Jackson’s heretofore unpublished works—uniquely unsettling stories and ruthlessly barbed essays on domestic life.”—Vanity Fair “Feels like an uncanny dollhouse: Everything perfectly rendered, but something deliciously not quite right.”—NPR “There are . . . times in reading [Jackson’s] accounts of desperate women in their thirties slowly going crazy that she seems an American Jean Rhys, other times when she rivals even Flannery O’Connor in her cool depictions of inhumanity and insidious cruelty, and still others when she matches Philip K. Dick at his most hallucinatory. At her best, though, she’s just incomparable.”—The Washington Post “Offers insights into the vagaries of [Jackson’s] mind, which was ruminant and generous, accommodating such diverse figures as Dr. Seuss and Samuel Richardson.”—The New York Times Book Review “The best pieces clutch your throat, gently at first, and then with growing strength. . . . The whole collection has a timelessness.”—The Boston Globe “[Jackson’s] writing, both fiction and nonfiction, has such enduring power—she brings out the darkness in life, the poltergeists shut into everyone’s basement, and offers them up, bringing wit and even joy to the examination.”—USA Today “The closest we can get to sitting down and having a conversation with . . . one of the most original voices of her generation.”—The Huffington Post
Book Synopsis Cascades: How to Create a Movement that Drives Transformational Change by : Greg Satell
Download or read book Cascades: How to Create a Movement that Drives Transformational Change written by Greg Satell and published by McGraw Hill Professional. This book was released on 2019-04-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement! If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole? Creating true change is never easy. Most startups don’t survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight. In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose. As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.
Book Synopsis Hello Kitty Must Die by : Angela S Choi
Download or read book Hello Kitty Must Die written by Angela S Choi and published by Simon and Schuster. This book was released on 2010-04-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the outside, twenty-eight-year-old Fiona Yu appears to be just another Hello Kitty--an educated, well-mannered Asian American woman. Secretly, she feels torn between the traditional Chinese values of her family and the social mores of being an American girl. To escape the burden of carrying her family's honor, Fiona decides to take her own virginity. In the process, she makes a surprising discovery that reunites her with a long-lost friend, Sean Killroy. Sean introduces her to a dark world of excitement, danger, cunning, and cruelty, pushing her to the limits of her own morality. But Fiona's father throws her new life into disarray when he dupes her into an overnight trip that results in a hasty engagement to Don Koo, the spoiled son of a wealthy chef. Determined to thwart her parents' plans to marry her off into Asian suburbia, Fiona seeks her freedom at any price. How far will she go to bury the Hello Kitty stereotype forever? Fiona's journey of self-discovery is biting and clever as she embraces her true nature and creates her own version of the American Dream, eliminating--without fear or remorse--anyone who stands in her way.
Download or read book Natural Witchery written by Ellen Dugan and published by Llewellyn Worldwide. This book was released on 2011-12-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A natural Witch has an appreciation of nature and an awareness of the magickal energies present in all things. This kinship with the unseen world is at the heart of Witchcraft. It is also the foundation of all magickal work. You will enhance your spellcrafting, empower your witchery, and add richness and depth to your everyday life by developing your intuition and psychic skills. Natural Witchery features straightforward how-to's, first-hand stories, spells, rituals, fun quizzes, and creative exercises to help you live a more magickal life: Learn how to tune in to many different kinds of energy, such as the cycles of the moon and the energy of the seasons, and use it to fuel your spellwork Explore different types of psychic abilities, and discover your own elemental strengths and challenges Use natural witchery to create more harmony and balance in your home, workplace, and circle This friendly guidebook also includes a Book of Witchery with magickal correspondences and a handy journal section for keeping track of your progress.
Download or read book Netty's Tale written by Mark Pettifer and published by Createspace Independent Publishing Platform. This book was released on 2016-02-08 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of witches, magic and a very large dragon, Netty's Tale is the story of The Travellers' Rest's favourite barmaid as she leaves behind her familiar surroundings to study witchcraft at Screewort City College. The sprawling metropolis of Screewort City is very different from what she's used to, holding many secrets and threats to Netty's safety. With the backdrop of the impending Travellers' Rest court case, this is a tale of the blossoming of Netty's witchcraft skills, inherited from a long line of Daisyberry witches, most notably her Grandmother. Old foes of Grandmother and Dragon are determined to get Netty for reasons long forgotten but there is also another more sinister villain after Netty. This takes the shape of Tooth Fairy, a brutish thug with his own special brand of magic. Editor County Recorder Screewort
Download or read book Caroline written by Sarah Miller and published by HarperCollins. This book was released on 2017-09-19 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: USA Today Bestseller! One of Refinery29's Best Reads of September In this novel authorized by the Little House Heritage Trust, Sarah Miller vividly recreates the beauty, hardship, and joys of the frontier in a dazzling work of historical fiction, a captivating story that illuminates one courageous, resilient, and loving pioneer woman as never before—Caroline Ingalls, "Ma" in Laura Ingalls Wilder’s beloved Little House books. In the frigid days of February, 1870, Caroline Ingalls and her family leave the familiar comforts of the Big Woods of Wisconsin and the warm bosom of her family, for a new life in Kansas Indian Territory. Packing what they can carry in their wagon, Caroline, her husband Charles, and their little girls, Mary and Laura, head west to settle in a beautiful, unpredictable land full of promise and peril. The pioneer life is a hard one, especially for a pregnant woman with no friends or kin to turn to for comfort or help. The burden of work must be shouldered alone, sickness tended without the aid of doctors, and babies birthed without the accustomed hands of mothers or sisters. But Caroline’s new world is also full of tender joys. In adapting to this strange new place and transforming a rough log house built by Charles’ hands into a home, Caroline must draw on untapped wells of strength she does not know she possesses. For more than eighty years, generations of readers have been enchanted by the adventures of the American frontier’s most famous child, Laura Ingalls Wilder, in the Little House books. Now, that familiar story is retold in this captivating tale of family, fidelity, hardship, love, and survival that vividly reimagines our past.
Download or read book Offerings written by Gerald Brom and published by Collins & Brown. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the darkness! A brand-new collection of art from the master of fantasy and horror continues the theme of the extremely successful Darkwerks. Brom's characteristic and potent brand of sinister, disturbing imagery comes to life through a selection of the very best paintings and concept work of recent years. In addition to covers from best-selling novels by Terry Brooks, Anne McCaffrey, and Michael Moorcock, here are Brom's illustrations for comic books (Batman); movies (Galaxy Quest and Sleepy Hollow); computer games (Doom II), and collectible cards (ICE's Lord of the Rings), where he has become the leading name. With over 120 haunting images, this collection will find an eager audience waiting to plunge into its irresistible, shadowy depths.
Book Synopsis Into the Drowning Deep by : Mira Grant
Download or read book Into the Drowning Deep written by Mira Grant and published by Orbit. This book was released on 2017-11-14 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Mira Grant, author of the renowned Newsflesh series, returns with a novel that takes us to a new world of ancient mysteries and mythological dangers come to life. The ocean is home to many myths, But some are deadly. . . Seven years ago the Atargatis set off on a voyage to the Mariana Trench to film a mockumentary bringing to life ancient sea creatures of legend. It was lost at sea with all hands. Some have called it a hoax; others have called it a tragedy. Now a new crew has been assembled. But this time they're not out to entertain. Some seek to validate their life's work. Some seek the greatest hunt of all. Some seek the truth. But for the ambitious young scientist Victoria Stewart this is a voyage to uncover the fate of the sister she lost. Whatever the truth may be, it will only be found below the waves. But the secrets of the deep come with a price.
Book Synopsis Putnam's Word Book by : Louis A. Flemming
Download or read book Putnam's Word Book written by Louis A. Flemming and published by . This book was released on 1915 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Houston, We Have a Narrative by : Randy Olson
Download or read book Houston, We Have a Narrative written by Randy Olson and published by University of Chicago Press. This book was released on 2015-09-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills. Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.
