Boost Your Blog Traffic Today

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Boost Your Blog Traffic Today

Author : Frances Vidakovic
Publisher :
ISBN 13 : 9781719561013
Total Pages : 230 pages
Book Rating : 4.5/5 (61 download)

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Book Synopsis Boost Your Blog Traffic Today by : Frances Vidakovic

Download or read book Boost Your Blog Traffic Today written by Frances Vidakovic and published by . This book was released on 2018-05-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: IF YOU ARE LOOKING FOR A SIMPLE YET COMPREHENSIVE GUIDE ON HOW TO BOOST YOUR BLOG TRAFFIC, THEN YOU HAVE COME TO THE RIGHT PLACEPlease note: this is not a book like all the others.How do I know this is true? From firsthand experience! Over the last year I have personally completed more than an $1000 dollars' worth of courses re-educating myself on all aspects of blogging.As an author of 18 books and part-time marketing/social media manager for more than five years, I was determined to crack the secret code of how to increase a blog's web traffic.I don't want you to have to go through what I went through. I have invested so much money on courses that promised me the stars and didn't teach me anything I didn't already know. I have spent hundreds of hours reading and researching what felt like a million ideas before finally narrowing down 50 strategic steps to increase your blog traffic and make it a success.This book isn't a flimsy 15 page leaflet filled with half-hearted ideas only suitable for beginners. (Can you guess I've been stung many times in the past paying excessive prices for little "courses" like that?)To the contrary, this book is over 200 pages in length and filled with constructive, purposeful actions steps you can implement in your business today.Away from my own blog I work as a marketing expert and this book has strategies that can be utilized at both the intermediate and advanced level. I use these tips on a daily basis to take my client's blogs and businesses to the next level.THIS BOOK IS PERFECT FOR ANYONE WHO:- Literally spends hours trying to get people to notice their website yet feels like their efforts are all in vain.- Wants to not just double but triple and quadruple their traffic because the sky is the limit when it comes to their ambitions. HERE'S THE TRUTH:As much as being a blogger is great, the real joy and feeling of success comes from having traffic visit your website. To succeed is to have an audience, who care about you and your products and services.For over 15 years I have worked as a life coach, helping clients reach lofty goals and it's my desire to help you achieve as much success in your blogging business. Nothing would bring me more satisfaction or joy.REVIEWWOW! That is the word that kept screaming through my brain as I read 50 Ways to Boost Your Blog Traffic.When I read books that are intended to provoke a specific action or plan, I like to read them once through and then go back to the most pertinent parts and begin the implementation process. With this book, I found myself getting more and more excited and inspired with each TIP I read, starting with the very first one and building until the final word. The sheer volume of essential, relevant information and its clear, concise delivery makes it a no-brainer purchase if you are in need of more blog traffic. And who isn't?I cannot wait to begin using the priceless strategies this book so painstakingly lays out. Boost Your Traffic not only gives suggestions for the best ways to get more traffic to your site, but the author manages to go into just enough detail to make it seem doable instead of daunting. While it is crammed with a crazy amount of information, she delivers it in such a way that makes the often overwhelming sea of information inherent in the online marketing process seem absolutely achievable.It's apparent that Frances not only talks the talk, but she walks it and offers to hold your hand while you walk it too! I have wasted years floundering in a sea of confusion as to what I should do to fix my traffic issue, and in one fell swoop Boost Your Traffic provides the answers!

SEO Tips to Skyrocket Your Blog's Traffic

Author :
Publisher : Xspurts.com
ISBN 13 :
Total Pages : 127 pages
Book Rating : 4./5 ( download)

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Book Synopsis SEO Tips to Skyrocket Your Blog's Traffic by :

Download or read book SEO Tips to Skyrocket Your Blog's Traffic written by and published by Xspurts.com. This book was released on with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to skyrocketing your blog’s traffic with SEO Tips to Skyrocket Your Blog's Traffic. This essential guide takes you on a journey through the intricacies of search engine optimization, providing you with actionable strategies to elevate your blog’s visibility and authority. From crafting irresistible titles and headlines to understanding the nuances of search engine algorithms, this book is your go-to resource for mastering SEO. Dive deep into the art of keyword research, on-page SEO essentials, and optimizing meta descriptions. Learn how to create engaging, SEO-friendly content, leverage internal and external backlinks, and enhance your blog’s mobile and multimedia optimization. Explore advanced topics like structured data, SEO analytics, and the impact of voice search on your traffic. Whether you’re aiming to boost your authority with expert guest posts or navigate the complexities of SEO penalties, this book offers comprehensive insights and practical tips to transform your blog’s performance. Chapter Highlights: Unlocking the Power of SEO for Bloggers Crafting Irresistible Blog Titles and Headlines Understanding Search Engine Algorithms The Art of Keyword Research and Selection On-Page SEO: Essentials for Bloggers Optimizing Your Blog’s Meta Descriptions Crafting SEO-Friendly Blog Content The Role of Internal Linking in SEO Boosting Blog Traffic with External Backlinks Leveraging Long-Tail Keywords for Greater Reach The Impact of Mobile Optimization on SEO Enhancing User Experience for Better SEO Results Understanding and Implementing Structured Data Utilizing SEO Tools for Effective Blog Management Crafting Engaging and SEO-Optimized Content The Importance of Content Freshness and Updates Creating Shareable Content to Boost Visibility How to Use SEO Analytics to Drive Blog Strategy Optimizing Images and Multimedia for Search Engines Building Authority with Expert Guest Posts The Role of Social Media in SEO Success Understanding the Impact of Page Load Speed on SEO Strategies for Local SEO and Blog Traffic Effective Techniques for Blog SEO Audit The Benefits of Consistent Blogging and SEO Navigating Google’s Core Web Vitals for SEO Enhancing Blog Visibility with Voice Search Optimization The Role of Video Content in SEO Strategy Optimizing Your Blog for Featured Snippets Understanding and Avoiding SEO Penalties Strategies for Building and Maintaining Blog Authority

Own Your Niche

Author : Stephanie Chandler
Publisher :
ISBN 13 : 9781935953289
Total Pages : 230 pages
Book Rating : 4.9/5 (532 download)

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Book Synopsis Own Your Niche by : Stephanie Chandler

Download or read book Own Your Niche written by Stephanie Chandler and published by . This book was released on 2012-01-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.

How to Blog a Book Revised and Expanded Edition

Author : Nina Amir
Publisher : Penguin
ISBN 13 : 1599638924
Total Pages : 240 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis How to Blog a Book Revised and Expanded Edition by : Nina Amir

Download or read book How to Blog a Book Revised and Expanded Edition written by Nina Amir and published by Penguin. This book was released on 2015-05-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.

The Art of SEO

Author : Eric Enge
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449304214
Total Pages : 715 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Art of SEO by : Eric Enge

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-17 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-designed, easy-to-navigate Web site is useless if no one can find it. In this book, four experts help Web developers optimize their site for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy.

The Start

Author : Deepak Kumar Arya
Publisher : Deepak Kumar Arya
ISBN 13 :
Total Pages : 171 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Start by : Deepak Kumar Arya

Download or read book The Start written by Deepak Kumar Arya and published by Deepak Kumar Arya. This book was released on 2020-05-01 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: My goal is to provide the True Information to all those persons who want to go into the world of blogging. In This First Edition of Book. I will describe all basic to advance information to set up and publish your blog easily step-by-step. The purpose of THE START is to share a blogger’s life how much you have to struggle and work before being a successful blogger in blogging industries. Regardless, you are an expert in this field. I will share my journey of blogging how I was started and come to this position where I can provide you information about blogging. Even I think I am not an expert in this blogging field. But this book is not about or for experts. This book is about the beginning of a blog and only a straggler can share the right thoughts about that.

Blogging All-in-One For Dummies

Author : Amy Lupold Bair
Publisher : John Wiley & Sons
ISBN 13 : 1119989027
Total Pages : 775 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Blogging All-in-One For Dummies by : Amy Lupold Bair

Download or read book Blogging All-in-One For Dummies written by Amy Lupold Bair and published by John Wiley & Sons. This book was released on 2023-03-01 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blog with the best of ‘em! If you’re looking for a complete guide to creating and solidifying your place in the blogosphere, you’ve come to the right place! With 8 books in one, Blogging All-in-One For Dummies is the only resource you’ll need to get started or to improve your existing blog. Learn about the most popular blogging platforms, creating content worth reading, and methods for driving traffic to your blog. Cut through the confusion and find the facts about monetizing your blog, using the best blogging tools for you, and increasing reader engagement to become an active, successful member of the blogging community. You're ready to start blogging, so let Dummies show you the way! Perfect your blog idea and choose the best platform for you Get people to read your blog through search engine optimization and social media promotion Learn about the latest trends in the blogosphere Make money from your blog with creative monetization ideas Bloggers of all skill and experience levels will find valuable information in Blogging All-in-One For Dummies.

Start Your Own Blogging Business

Author : Jason R. Rich
Publisher : Entrepreneur Press
ISBN 13 : 1599185210
Total Pages : 186 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Start Your Own Blogging Business by : Jason R. Rich

Download or read book Start Your Own Blogging Business written by Jason R. Rich and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shares how to profit from blogging, including how to incorporate blogging into your business, how to take advantage of video blog services, and how to avoid the most common blogging mistakes.

Ways to Improve Your Dropshipping Store's Loading Speed

Author :
Publisher : Xspurts.com
ISBN 13 :
Total Pages : 59 pages
Book Rating : 4./5 ( download)

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Book Synopsis Ways to Improve Your Dropshipping Store's Loading Speed by :

Download or read book Ways to Improve Your Dropshipping Store's Loading Speed written by and published by Xspurts.com. This book was released on with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to a lightning-fast dropshipping store with "Top Ways to Improve Your Dropshipping Store's Loading Speed." This essential guide offers practical and actionable strategies to enhance your online store's performance, ensuring that your customers enjoy a seamless and speedy shopping experience. In today's competitive e-commerce landscape, a slow-loading website can lead to abandoned carts and lost sales. This book provides a comprehensive toolkit for optimizing your store's loading speed, helping you stay ahead of the competition and boost your conversion rates. From optimizing images and leveraging browser caching to minimizing HTTP requests and using a Content Delivery Network (CDN), each chapter delves into proven techniques for enhancing site performance. You'll learn how to: Optimize Image Sizes and Formats: Discover how to reduce image file sizes without compromising quality, ensuring faster load times. Leverage Browser Caching: Understand the importance of caching and how it can significantly improve your store's speed. Minimize HTTP Requests: Learn strategies to reduce the number of requests made by your store, speeding up page load times. Use a Content Delivery Network (CDN): Explore the benefits of CDNs in delivering content quickly to users around the globe. Enable Compression and Minification: Find out how to compress files and minimize code to enhance your store's efficiency. Optimize Server Response Time: Address server issues that could be slowing down your site and improve overall performance. Implement Lazy Loading: Learn how lazy loading can make your store more efficient by loading content only when needed. Use Fast and Reliable Hosting: Discover how choosing the right hosting provider can impact your store's loading speed. Eliminate Unnecessary Plugins and Scripts: Understand how to streamline your store by removing unused or redundant plugins and scripts. Enable GZIP Compression: Benefit from GZIP compression to reduce the size of your files and improve loading times. Whether you're a seasoned e-commerce professional or just starting out, this book equips you with the knowledge and tools to optimize your dropshipping store’s loading speed. With practical tips and real-world examples, "Top Ways to Improve Your Dropshipping Store's Loading Speed" is your go-to resource for creating a fast, efficient, and successful online store.

Google Blogger For Dummies

Author : Susan Gunelius
Publisher : John Wiley & Sons
ISBN 13 : 0470407425
Total Pages : 388 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Google Blogger For Dummies by : Susan Gunelius

Download or read book Google Blogger For Dummies written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2009-02-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to: Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics Choose a domain name, learn to use the dashboard, pick a template, and configure settings Dress up your blog with themes and find out where to get plenty of free ones Learn blogging etiquette and some secrets for long-term success Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging Take advantage of social networking sites and learn simple search engine optimization techniques Maintain your blog with tools like Blog This! and Quick Edit Moderate comments effectively, track your stats, and more Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.

The Secret Power of Blogging

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601380097
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Secret Power of Blogging by : Bruce C. Brown

Download or read book The Secret Power of Blogging written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the website owner. In a recent study by the Pew Internet; American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population). If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Blogging Your Way To Wealth

Author :
Publisher : Spruce Goose Enterprises
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4./5 ( download)

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Book Synopsis Blogging Your Way To Wealth by :

Download or read book Blogging Your Way To Wealth written by and published by Spruce Goose Enterprises. This book was released on with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Scaling Your Wealth with Passive Income Power: From Basics to Advanced Strategies for Long-Term Financial Success

Author : Ranjot Singh Chahal
Publisher : Inkwell Press
ISBN 13 :
Total Pages : 149 pages
Book Rating : 4./5 ( download)

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Book Synopsis Scaling Your Wealth with Passive Income Power: From Basics to Advanced Strategies for Long-Term Financial Success by : Ranjot Singh Chahal

Download or read book Scaling Your Wealth with Passive Income Power: From Basics to Advanced Strategies for Long-Term Financial Success written by Ranjot Singh Chahal and published by Inkwell Press. This book was released on 2024-08-27 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scaling Your Wealth with Passive Income Power: From Basics to Advanced Strategies for Long-Term Financial Success by Ranjot Singh Chahal uncovers the hidden potential of your finances. This all-inclusive guide takes you on a transformational journey from the very basics of passive income to advanced strategies in the domain of building wealth. It doesn't matter if you are beginning in passive income or just trying to refine some strategies-you will get actionable insights into how to create, maintain, and scale multiple streams from this book. Learn about the practical ways of affiliate marketing, eBooks, stock investing, real estate, and more. You will get to know how to make use of innovative new tools that will automate the key processes and scale your work to achieve lasting financial results. Clear-headed and compellingly penned, the book by Chahal is a guide toward financial freedom as it imparts knowledge and strategies for converting passive income into an invaluable asset. Now is the time to create a life exactly the way you want it by setting your financial future on track with this important tool that shows how to unlock one's true potential.

Blogging All-in-One For Dummies®

Author : Susan Gunelius
Publisher : John Wiley & Sons
ISBN 13 : 9780470632680
Total Pages : 722 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Blogging All-in-One For Dummies® by : Susan Gunelius

Download or read book Blogging All-in-One For Dummies® written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2010-05-11 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to creating and establishing your place in the blogosphere! New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide. Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging. Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

Everybody Writes

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 1119854318
Total Pages : 443 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Everybody Writes by : Ann Handley

Download or read book Everybody Writes written by Ann Handley and published by John Wiley & Sons. This book was released on 2022-10-25 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun. In this book, you’ll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing.

The Complete Idiot's Guide to WordPress

Author : Susan Gunelius
Publisher : Penguin
ISBN 13 : 1101513713
Total Pages : 451 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Complete Idiot's Guide to WordPress by : Susan Gunelius

Download or read book The Complete Idiot's Guide to WordPress written by Susan Gunelius and published by Penguin. This book was released on 2011-04-05 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take advantage of the #1 blog publishing application. With more than 22 million users worldwide, WordPress is the #1 blog WordPress publishing application in the world. This guide provides users of both its hosted blogging service (WorldPress.com) and its self-hosted application (WordPress.org) with everything they need to know to create, customize, manage, and share their WordPress blogs with the world.

Made to Stick

Author : Chip Heath
Publisher : Random House
ISBN 13 : 1588365964
Total Pages : 336 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis Made to Stick by : Chip Heath

Download or read book Made to Stick written by Chip Heath and published by Random House. This book was released on 2007-01-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.