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Author : S. A. Long
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (31 download)
Download or read book The Texas Stock Directory written by S. A. Long and published by . This book was released on 1865 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
![Download The Texas Stock Directory, Or Book of Marks and Brands ... Volume 1. [A Facsimile of the 1865 Edition.] PDF Online Free](https://books.google.com/books/content/images/frontcover/31SJDdPnihwC?fife=w200-h370)
Author : W. H. JACKSON (Stockraiser, and LONG (S. A.) Stockraiser.)
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.0/5 (22 download)
Download or read book The Texas Stock Directory, Or Book of Marks and Brands ... Volume 1. [A Facsimile of the 1865 Edition.] written by W. H. JACKSON (Stockraiser, and LONG (S. A.) Stockraiser.) and published by . This book was released on 1865 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Utah. State Recorder of Marks and Brands
Publisher :
ISBN 13 :
Total Pages : 486 pages
Book Rating : 4.:/5 (321 download)
Download or read book Record of Marks and Brands for the State of Utah written by Utah. State Recorder of Marks and Brands and published by . This book was released on 1901 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manfred R. Wolfenstine
Publisher :
ISBN 13 : 9780806108674
Total Pages : 434 pages
Book Rating : 4.1/5 (86 download)
Download or read book The Manual of Brands and Marks written by Manfred R. Wolfenstine and published by . This book was released on 1970 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the historical development of branding from Egyptian times, while discussing the instruments involved in the process and the various types of brands.
Author : Melissa Dawn Simkins
Publisher :
ISBN 13 : 9781514409398
Total Pages : 0 pages
Book Rating : 4.4/5 (93 download)
Download or read book Brand Me written by Melissa Dawn Simkins and published by . This book was released on 2015-10-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Me is a proven playbook to shift to your next level of magnetic influence and success. Through this step-by-step approach, Melissa Dawn Simkins shares how she turned rejection, loss and disappointment into a launching pad for her authentic brand. This book will help you shift from under recognized and over extended to living the life you dream. Simkins is regarded as The First Lady of Personal Branding and a pioneer in the personal branding movement. From her academic and professional expertise in branding, she gives you access to the secrets that corporations pay millions to accomplish. Through her career she has consulted and branded the world's most influential companies, celebrities, professional athletes and high growth start-ups. Brand Me is the ultimate personal branding playbook for anyone looking to elevate their value.
Author : Mark Schaefer
Publisher :
ISBN 13 : 9780692816066
Total Pages : 256 pages
Book Rating : 4.8/5 (16 download)
Download or read book Known written by Mark Schaefer and published by . This book was released on 2017-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.
Author : Margaret Mark
Publisher : McGraw Hill Professional
ISBN 13 : 007138118X
Total Pages : 399 pages
Book Rating : 4.0/5 (713 download)
Download or read book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes written by Margaret Mark and published by McGraw Hill Professional. This book was released on 2001-02-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Author : Cattle Brands
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (113 download)
Download or read book Cattle Brands and Marks Records written by Cattle Brands and published by . This book was released on 1928 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (866 download)
Download or read book Book of Marks and Brands, Miller County, Missouri, 1837-1856 written by and published by . This book was released on 1837 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442996
Total Pages : 284 pages
Book Rating : 4.4/5 (429 download)
Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
Author : Austin McGhie
Publisher : Advantage Media Group
ISBN 13 : 1599323273
Total Pages : 285 pages
Book Rating : 4.5/5 (993 download)
Download or read book Brand is a Four Letter Word written by Austin McGhie and published by Advantage Media Group. This book was released on 2012 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
Author : Mario Biagioli
Publisher : Cambridge University Press
ISBN 13 : 110889819X
Total Pages : 247 pages
Book Rating : 4.1/5 (88 download)
Download or read book Academic Brands written by Mario Biagioli and published by Cambridge University Press. This book was released on 2022-07-21 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign of corporatization and privatization, academic brands provide a unique window on the university's concerns and struggles with conveying 'excellence' and reputation in a competitive landscape organized by rankings, while also capitalizing on its brand to generate revenue when state support dwindles. This multidisciplinary volume addresses topics including the uniqueness of academic brands, their role in the global brand economy of distinction, and their vulnerability to problematic social and political associations. By focusing on brands, the volume analyzes the tensions between the university's traditional commitment to public interest values – education, research, and the production of knowledge – and its increasingly managerial culture framed by corporate, private values. Available as Open Access on Cambridge Core.
Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author : Illinois
Publisher :
ISBN 13 :
Total Pages : 2750 pages
Book Rating : 4.F/5 ( download)
Download or read book Revised Statutes of the State of Illinois written by Illinois and published by . This book was released on 1925 with total page 2750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Batey
Publisher : Routledge
ISBN 13 : 1317558014
Total Pages : 333 pages
Book Rating : 4.3/5 (175 download)
Download or read book Brand Meaning written by Mark Batey and published by Routledge. This book was released on 2015-12-07 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Author : Utah
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.:/5 (321 download)
Download or read book An Act in Relation to Marks and Brands written by Utah and published by . This book was released on 1866 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricio Sáiz
Publisher : Routledge
ISBN 13 : 1000549380
Total Pages : 528 pages
Book Rating : 4.0/5 (5 download)
Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
