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Author : Nat G. Bodian
Publisher :
ISBN 13 : 9780835212861
Total Pages : 607 pages
Book Rating : 4.2/5 (128 download)
Download or read book Book Marketing Handbook, Volume Two written by Nat G. Bodian and published by . This book was released on 1980 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William O. Bearden
Publisher : SAGE
ISBN 13 : 9780761910008
Total Pages : 568 pages
Book Rating : 4.9/5 (1 download)
Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Author : Gordon C. Bruner
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781514321843
Total Pages : 602 pages
Book Rating : 4.3/5 (218 download)
Download or read book Marketing Scales Handbook written by Gordon C. Bruner and published by Createspace Independent Publishing Platform. This book was released on 2015-10-01 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit from vetted research by some of the world's consumer behavior experts. By learning about the measures used by the experts, the hope is that those who borrow the well-developed scales rather than using "quick-and-dirty" measures will achieve higher quality insights in their research activities. The book contains reviews of 364 multi-item measures that were reported in one or more articles published in top marketing journals in 2010 and 2011. Each review provides the scale items (questions or statements) as well as information about the scale's origin, previous users, and measurement quality. The scales are useful when wanting to accurately measure theoretical constructs such as attitudes, emotions, and traits in surveys and experiments with a wide variety of participants such as consumers, viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees and/or administrators. The scales reviewed in this volume are primarily new and are not in the previous volumes of the series."
Author : Luc Mehl
Publisher : Mountaineers Books
ISBN 13 : 1680516035
Total Pages : 406 pages
Book Rating : 4.6/5 (85 download)
Download or read book The Packraft Handbook written by Luc Mehl and published by Mountaineers Books. This book was released on 2022-01-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A staple for paddlers.... [The Packraft Handbook has] now become the bible for outdoor recreators taking their inflatable rafts into the backcountry." ― Anchorage Daily News 2021 National Outdoor Book Award Winner in Outdoor Adventure Guides 2022 Banff Mountain Book Competition Guidebook Winner Alaska-based author is a leading expert on wilderness travel Emphasis on skill progression and safety applies to wide range of outdoor water recreation Vibrant illustrations and photos inform and inspire The Packraft Handbook is a comprehensive guide to packrafting, with a strong emphasis on skill progression and safety. Readers will learn to maneuver through river features and open water, mitigate risk with trip planning and boat control, and how to react when things go wrong. Beginners will find everything they need to know to get started--from packraft care to proper paddling position as well as what to wear and how to communicate. Illustrated for visual learners and featuring stunning photography, The Packraft Handbook has something to offer all packrafters and other whitewater sports enthusiasts.
Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 634 pages
Book Rating : 4.4/5 (446 download)
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author : GORDON C. BRUNER II
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (882 download)
Download or read book MARKETING SCALES HANDBOOK written by GORDON C. BRUNER II and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andy Crestodina
Publisher :
ISBN 13 : 9780988336407
Total Pages : 0 pages
Book Rating : 4.3/5 (364 download)
Download or read book Content Chemistry written by Andy Crestodina and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 161308417X
Total Pages : 209 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Content Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2020-02-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders
Author : Amanda Brooks
Publisher : Golden Girl Press, LLC
ISBN 13 : 0978094433
Total Pages : 195 pages
Book Rating : 4.9/5 (78 download)
Download or read book The Internet Escort's Handbook Book 1: The Foundation written by Amanda Brooks and published by Golden Girl Press, LLC. This book was released on 2006-10-16 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considered the bible of escorts, sex workers and sugar babies alike, Book 1: The Foundation is exactly that. It's an escorting 101 that starts with you to build a safe, sane, successful business. You are the foundation of your success. Book 1: The Foundation is a sex work reference written to create a realistic awareness of the pitfalls and rewards of becoming an independent escort (and it works to answer questions for the curious public as well). Start with the most fundamental consideration of all: --Decide whether escort work suits your personality --Maximize your personal appearance for commercial appeal --Discover personal boundaries and how to maintain them --Escort health and hygiene --Get to know and love condoms --How do you have sex on your period? --Understand the limits of your personal energy --and more! Common newbie questions are addressed; the ones that get asked, repeatedly, on public sex work or escort forums. While sugar babies generally don't want to think of themselves as professional escorts, they interact with their sugar daddies in much the same way and the safety concerns (and questions) are very similar. Ultimately, safe and sane escort work leads to happier, healthier escorts. (And happy escorts make for happy clients.) Written by an escort for escorts.
Author : Glen H. Brodowsky
Publisher : Edward Elgar Publishing
ISBN 13 : 1788978544
Total Pages : 304 pages
Book Rating : 4.7/5 (889 download)
Download or read book Handbook on Cross-Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Author : Rajiv Grover
Publisher : SAGE
ISBN 13 : 141290997X
Total Pages : 721 pages
Book Rating : 4.4/5 (129 download)
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 0387782133
Total Pages : 621 pages
Book Rating : 4.3/5 (877 download)
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Author : Haemoon Oh
Publisher : Routledge
ISBN 13 : 1136399976
Total Pages : 576 pages
Book Rating : 4.1/5 (363 download)
Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Routledge. This book was released on 2009-11-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Author : Teresa Swartz
Publisher : SAGE
ISBN 13 : 9780761916123
Total Pages : 538 pages
Book Rating : 4.9/5 (161 download)
Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Author : Venkatesh Shankar
Publisher : Edward Elgar Publishing
ISBN 13 : 1781005222
Total Pages : 529 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Author : Mark V. Pauly
Publisher : Elsevier
ISBN 13 : 0444535926
Total Pages : 1149 pages
Book Rating : 4.4/5 (445 download)
Download or read book Handbook of Health Economics written by Mark V. Pauly and published by Elsevier. This book was released on 2012-01-05 with total page 1149 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As a relatively new subdiscipline of economics, health economics has made many contributions to areas of the main discipline, such as insurance economics. This volume provides a survey of the burgeoning literature on the subject of health economics." {source : site de l'éditeur].
Author : Mark Steven Bosko
Publisher :
ISBN 13 : 9780941188760
Total Pages : 404 pages
Book Rating : 4.1/5 (887 download)
Download or read book The Complete Independent Movie Marketing Handbook written by Mark Steven Bosko and published by . This book was released on 2003 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.
