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The Complete Independent Movie Marketing Handbook
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Book Synopsis The Complete Independent Movie Marketing Handbook by : Mark Steven Bosko
Download or read book The Complete Independent Movie Marketing Handbook written by Mark Steven Bosko and published by . This book was released on 2003 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.
Book Synopsis The Film Marketing Handbook by : Annika Pham
Download or read book The Film Marketing Handbook written by Annika Pham and published by Indiana University Press. This book was released on 1993 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book on film marketing
Book Synopsis Film Marketing Handbook by : Annika Pham
Download or read book Film Marketing Handbook written by Annika Pham and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing to Moviegoers by : Robert Marich
Download or read book Marketing to Moviegoers written by Robert Marich and published by Taylor & Francis. This book was released on 2005 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
Book Synopsis Marketing to Moviegoers by : Robert Marich
Download or read book Marketing to Moviegoers written by Robert Marich and published by SIU Press. This book was released on 2013-01-30 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
Book Synopsis Independent Feature Film Production by : Gregory Goodell
Download or read book Independent Feature Film Production written by Gregory Goodell and published by Macmillan. This book was released on 2003-12-31 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Original publication and copyright date: 1982.
Download or read book Off-Hollywood written by David M. Rosen and published by Grove Press. This book was released on 1990 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on how to make and distribute independent productions, and gives examples of different styles, budgets, and financial arrangements used
Book Synopsis Guerrilla Film Marketing by : Robert G. Barnwell
Download or read book Guerrilla Film Marketing written by Robert G. Barnwell and published by Taylor & Francis. This book was released on 2018-07-11 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Book Synopsis The Independent Film Producers Survival Guide: A Business and Legal Sourcebook by : Gunnar Erickson
Download or read book The Independent Film Producers Survival Guide: A Business and Legal Sourcebook written by Gunnar Erickson and published by Schirmer Trade Books. This book was released on 2011-08-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive guidebook, three experienced entertainment lawyers tell you everything you need to know to produce and market an independent film from the development process to deal making, financing, setting up the production, hiring directors and actors, securing location rights, acquiring music, calculating profits, digital moving making, distribution, and marketing your movie.
Book Synopsis Marketing and Selling Your Film Around the World by : John Durie
Download or read book Marketing and Selling Your Film Around the World written by John Durie and published by . This book was released on 2000 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: It includes essential information and advice on such subjects as securing a sales agent, providing agents and distributors with necessary promotional materials, working the film markets and festivals, and understanding the audience demographics and the industry business practices peculiar to specific territories."--BOOK JACKET.
Book Synopsis Think Outside the Box Office by : Jon Reiss
Download or read book Think Outside the Box Office written by Jon Reiss and published by Hybrid Cinema. This book was released on 2010-01-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.
Book Synopsis Film Festival Secrets by : Christopher Holland
Download or read book Film Festival Secrets written by Christopher Holland and published by . This book was released on 2008-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year thousands of filmmakers like you unleash their newly completed movies upon the film festival circuit. Whether you're a first-timer with a comedy short or a seasoned veteran with a documentary feature, you all face the same set of problems. You all ask the same questions. You all want the pleasure of seeing your film play before a festival audience and gain the recognition it deserves. This is your book. Film Festival secrets will help you select the right festivals for your film, prepare your festival screener, save money on festival fees, create marketing collateral, and craft a screening sell out plan. And that's just the beginning.
Download or read book Film Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2017-07-20 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.
Book Synopsis Indie Film Producing by : Suzanne Lyons
Download or read book Indie Film Producing written by Suzanne Lyons and published by Taylor & Francis. This book was released on 2012 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis The Movie Business Book by : Jason E Squire
Download or read book The Movie Business Book written by Jason E Squire and published by CRC Press. This book was released on 2016-08-05 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-budget movies to theatrical tentpoles. This book pulls back the veil of secrecy on producing, marketing, and distributing films, including business models, dealmaking, release windows, revenue streams, studio accounting, DIY online self-distribution and more. First-hand insider accounts serve as primary references involving negotiations, management decisions, workflow, intuition and instinct. The Movie Business Book is an essential guide for those launching or advancing careers in the global media marketplace.
Book Synopsis The Insider's Guide to Independent Film Distribution by : Stacey Parks
Download or read book The Insider's Guide to Independent Film Distribution written by Stacey Parks and published by Taylor & Francis. This book was released on 2012-10-02 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in technology means that almost anyone can make an independent film these days. Although this may be good news for aspiring filmmakers, it also means that the oversupply of independent films on the market has caused acquisition prices to dramatically decrease. As a result, producers and investors rarely recover their initial investment in the films they make. But don't be discouraged! Use this book to learn the realities of the market in advance and map out a winning distribution plan. This comprehensive manual for filmmakers and producers dedicated to film distribution and the marketplace could mean the difference between getting your film out to the public and keeping it "in the can." Learn how to sell your movie to a studio, a cable network, a video distributor, or international buyers. Self-distribution and other alternatives to traditional distribution are also considered. As well, you'll hear some success stories from producers and hear directly from buyers what they are seeking. Stacey Parks has worked with dozens of hungry filmmakers to get their films a distribution deal and knows how frustrating the whole process can be. Let her tell you how you can take control of your filmmaking career and start getting your work seen by audiences with a few little-known distribution secrets. Features include: * Interviews and case studies with producers and distributors * Ten Ways to Market Your Film for Self-Distribution * Sales Projections per Territory * Distribution Resource Listings * Negotiation tips for distribution agreements * Sample distribution agreements
Book Synopsis The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release by : Russell Schwartz
Download or read book The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release written by Russell Schwartz and published by Routledge. This book was released on 2019-08-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
