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Author : Neil Boorman
Publisher : Canongate Books
ISBN 13 : 1847670873
Total Pages : 273 pages
Book Rating : 4.8/5 (476 download)
Download or read book Bonfire of the Brands written by Neil Boorman and published by Canongate Books. This book was released on 2008 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics.
Author : Andy Pike
Publisher : Edward Elgar Publishing
ISBN 13 : 0857930842
Total Pages : 381 pages
Book Rating : 4.8/5 (579 download)
Download or read book Brands and Branding Geographies written by Andy Pike and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interesting is actually the brave attempt to deal with an intrinsically difficult topic, one that is rarely – if ever – explored: the relationship between brands and branding with the places in and around which these operate. Several facets of this relationship are explored in the book. . . The book is introduced nicely by Andy Pike in a chapter that sets the scene and clarifies the intentions of the book. . . I am glad the first book to handle these issues is on my shelves.' – Mihalis Kavaratzis, Regional Studies 'An incomparably rich trove of work on the multifarious and contradictory "entanglements" between space, place, and brand. The volume helps us understand how and why "places of origin" play an ever greater role in the marketing of commodities, even while corporations continue to seek "placelessness" in pursuit of the bottom line. And it illuminates how and why entrepreneurial governments seeking to enhance global competitiveness increasingly turn to place branding – at the neighborhood, urban, and national scale – even while launching rounds of restructuring that undercut the authenticity and viability of local identities. A valuable and accessible contribution to the urban studies and cultural studies literature.' – Miriam Greenberg, University of California, Santa Cruz, US 'An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.' – John A. Quelch, Harvard Business School, US Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.
Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 047044939X
Total Pages : 284 pages
Book Rating : 4.4/5 (74 download)
Download or read book The Brand Bubble written by John Gerzema and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.
Author : Arnt Eriksen
Publisher : AuthorHouse
ISBN 13 : 1665584351
Total Pages : 183 pages
Book Rating : 4.6/5 (655 download)
Download or read book Brand You Economics written by Arnt Eriksen and published by AuthorHouse. This book was released on 2021-05-27 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. In fact, mistakes can be almost impossible to fix. Brand You Economics highlights what influences a brand’s performance so you can determine how your brand contributes to the bottom line. Based on the author’s lifetime of discovering best marketing practices, it teaches you to: • humanize your brand in seven distinct ways; • leverage the power of influencer marketing; • cultivate authentic relationships; • map the customer journey. You’ll learn how to find out about your audience, tell your story, and create a strong brand. By applying the book’s insights and principles, you’ll be able to build a brand that will outlast your lifetime. Welcome to Brand You Economics, timeless, tangible tools and principles to ensure your brand’s legacy.
Author : Krysten Ritter
Publisher :
ISBN 13 : 1524759848
Total Pages : 290 pages
Book Rating : 4.5/5 (247 download)
Download or read book Bonfire written by Krysten Ritter and published by . This book was released on 2017 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful environmental lawyer Abby Williams is forced to confront her small-town past while investigating a high-profile corruption case back home.
Author :
Publisher :
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.M/5 ( download)
Download or read book Fire and Water Engineering written by and published by . This book was released on 1904 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret Linehan
Publisher : Gill & Macmillan Ltd
ISBN 13 : 0717155471
Total Pages : 257 pages
Book Rating : 4.7/5 (171 download)
Download or read book Consumer Behaviour written by Margaret Linehan and published by Gill & Macmillan Ltd. This book was released on 2008-05-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wide-ranging and topical textbook on the rapidly changing field of consumer behaviour in the digital age, with reference to the Irish perspective: introduces a concise yet comprehensive exploration of the key aspects of consumer behaviour, including consumer motivation, attitudes, decision-making processes, and behaviour and communication; details the impact of the global economy in terms of choice and product availability on consumer decisions and behaviour; presents contextual evidence to highlight how changes in social, cultural and economic circumstances determine trends and directions in consumer behaviour, including the impact of the internet; and discusses consumer behaviour in the context of personality, lifestyles and psychographics, and the different influences of culture, subculture, social class, family, sexual orientation and technology. 'Consumer Behaviour' is written to support a structured learning approach, with clear learning objectives and revision questions for each chapter. Case studies, examples and scenarios illustrate learning points throughout the text. Recommended for students studying consumer behaviour at diploma or degree level.
Author : International Association of Fire Chiefs
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (3 download)
Download or read book Support Assistants for Fire Emergencies written by International Association of Fire Chiefs and published by . This book was released on 1971 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph Wright
Publisher :
ISBN 13 :
Total Pages : 946 pages
Book Rating : 4.F/5 ( download)
Download or read book The English Dialect Dictionary: A-C written by Joseph Wright and published by . This book was released on 1903 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of Civil Defense
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.F/5 ( download)
Download or read book Student Manual written by United States. Office of Civil Defense and published by . This book was released on 1971 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136346635
Total Pages : 370 pages
Book Rating : 4.1/5 (363 download)
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Author : Joseph Wright
Publisher :
ISBN 13 :
Total Pages : 950 pages
Book Rating : 4.3/5 (91 download)
Download or read book The English Dialect Dictionary, Being the Complete Vocabulary of All Dialect Words Still in Use, Or Known to Have Been in Use During the Last Two Hundred Years: A-C written by Joseph Wright and published by . This book was released on 1898 with total page 950 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.M/5 ( download)
Download or read book Permanent Builder written by and published by . This book was released on 1916 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jan-Benedict Steenkamp
Publisher : Springer
ISBN 13 : 1349949949
Total Pages : 319 pages
Book Rating : 4.3/5 (499 download)
Download or read book Global Brand Strategy written by Jan-Benedict Steenkamp and published by Springer. This book was released on 2017-01-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Author : Wolfgang Schaefer
Publisher : Kogan Page Publishers
ISBN 13 : 0749470046
Total Pages : 269 pages
Book Rating : 4.7/5 (494 download)
Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Author :
Publisher :
ISBN 13 :
Total Pages : 2116 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Metal Worker written by and published by . This book was released on 1900 with total page 2116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 692 pages
Book Rating : 4.:/5 (31 download)
Download or read book Fire Engineering written by and published by . This book was released on 1928 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
