Bloomsbury Semiotics Volume 2: Semiotics in the Natural and Technical Sciences

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350139335
Total Pages : 369 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Bloomsbury Semiotics Volume 2: Semiotics in the Natural and Technical Sciences by : Jamin Pelkey

Download or read book Bloomsbury Semiotics Volume 2: Semiotics in the Natural and Technical Sciences written by Jamin Pelkey and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 2: Semiotics in the Natural and Technical Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from mathematics and biology to neuroscience and medicine, from evolutionary linguistics and animal behaviour studies to computing, finance, law, architecture, and design. Each chapter casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Bloomsbury Semiotics

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Publisher :
ISBN 13 : 9781350139350
Total Pages : 384 pages
Book Rating : 4.1/5 (393 download)

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Book Synopsis Bloomsbury Semiotics by : Stp̌hanie Walsh Matthews

Download or read book Bloomsbury Semiotics written by Stp̌hanie Walsh Matthews and published by . This book was released on with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics from a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work comprises: Volume 1: History and Semiosis ; Volume 2: Semiotics in the Natural and Technical Sciences ; Volume 3: Semiotics in the Arts and Social Sciences ; Volume 4: Semiotic Movements. Uniting fragmented disciplines under the framework of semiotic theory, this set emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. Providing comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines, chapters are written by leading international experts. Together, they highlight key contemporary developments and debates before casting a vision for future research priorities, identifying unanswered questions and fresh openings for participation. Providing the most comprehensive and united overview of the entire field for semioticians, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research."--

Bloomsbury Semiotics Volume 2: Semiotics in the Natural and Technical Sciences

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350139343
Total Pages : 369 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Bloomsbury Semiotics Volume 2: Semiotics in the Natural and Technical Sciences by : Jamin Pelkey

Download or read book Bloomsbury Semiotics Volume 2: Semiotics in the Natural and Technical Sciences written by Jamin Pelkey and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 2: Semiotics in the Natural and Technical Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from mathematics and biology to neuroscience and medicine, from evolutionary linguistics and animal behaviour studies to computing, finance, law, architecture, and design. Each chapter casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Bloomsbury Semiotics Volume 4: Semiotic Movements

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350139424
Total Pages : 345 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Bloomsbury Semiotics Volume 4: Semiotic Movements by : Jamin Pelkey

Download or read book Bloomsbury Semiotics Volume 4: Semiotic Movements written by Jamin Pelkey and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 4: Semiotic Movements explores relationships between semiotics and closely related contemporary movements, strengthening the dialogue and collaboration between them. The movements examined include communication theory, systems theory, digital humanities, phenomenology, translation studies, multimodality studies, cognitive linguistics, and cognitive science.

Bloomsbury Semiotics Volume 1: History and Semiosis

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Author :
Publisher :
ISBN 13 : 1350139289
Total Pages : 0 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Bloomsbury Semiotics Volume 1: History and Semiosis by : Jamin Pelkey

Download or read book Bloomsbury Semiotics Volume 1: History and Semiosis written by Jamin Pelkey and published by . This book was released on 2023-01-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 1: History and Semiosis provides a general and historical orientation to semiotic traditions and their methodologies, followed by an in-depth overview of critical issues in the study of sign systems and semiosis. It ends with an exploration of issues of sign classification and practical application, setting the scene for the remaining volumes.

Bloomsbury Semiotics Volume 3: Semiotics in the Arts and Social Sciences

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350139378
Total Pages : 313 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Bloomsbury Semiotics Volume 3: Semiotics in the Arts and Social Sciences by : Jamin Pelkey

Download or read book Bloomsbury Semiotics Volume 3: Semiotics in the Arts and Social Sciences written by Jamin Pelkey and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 3: Semiotics in the Arts and Social Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from philosophy and anthropology to history and archaeology, from sociology and religious studies to music, dance, rhetoric, literature, and structural linguistics. Each chapter goes casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Bloomsbury Semiotics Volume 3: Semiotics in the Arts and Social Sciences

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350139386
Total Pages : 313 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Bloomsbury Semiotics Volume 3: Semiotics in the Arts and Social Sciences by : Jamin Pelkey

Download or read book Bloomsbury Semiotics Volume 3: Semiotics in the Arts and Social Sciences written by Jamin Pelkey and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 3: Semiotics in the Arts and Social Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from philosophy and anthropology to history and archaeology, from sociology and religious studies to music, dance, rhetoric, literature, and structural linguistics. Each chapter goes casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.

Bloomsbury Semiotics Volume 1: History and Semiosis

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350139297
Total Pages : 369 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Bloomsbury Semiotics Volume 1: History and Semiosis by : Jamin Pelkey

Download or read book Bloomsbury Semiotics Volume 1: History and Semiosis written by Jamin Pelkey and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 1: History and Semiosis provides a general and historical orientation to semiotic traditions and their methodologies, followed by an in-depth overview of critical issues in the study of sign systems and semiosis. It ends with an exploration of issues of sign classification and practical application, setting the scene for the remaining volumes.

Bloomsbury Semiotics Volume 4: Semiotic Movements

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350139416
Total Pages : 345 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Bloomsbury Semiotics Volume 4: Semiotic Movements by : Jamin Pelkey

Download or read book Bloomsbury Semiotics Volume 4: Semiotic Movements written by Jamin Pelkey and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 4: Semiotic Movements explores relationships between semiotics and closely related contemporary movements, strengthening the dialogue and collaboration between them. The movements examined include communication theory, systems theory, digital humanities, phenomenology, translation studies, multimodality studies, cognitive linguistics, and cognitive science.

Organ Crosstalk in Acute Kidney Injury

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Author :
Publisher : Springer Nature
ISBN 13 : 3031367898
Total Pages : 219 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Organ Crosstalk in Acute Kidney Injury by : Carlos Guido Musso

Download or read book Organ Crosstalk in Acute Kidney Injury written by Carlos Guido Musso and published by Springer Nature. This book was released on 2023-10-14 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an original work dedicated to an important and current topic in nephrology: organ crosstalk in acute renal injury. Acute kidney injury is a prevalent and serious syndrome. The related mortality to this syndrome has not been significantly reduced in the last decades despite the advances in renal replacement therapy technology. For this reason, a new approach to obtain an effective treatment is urgently needed. The organ crosstalk perspective could be useful in order to achieve this objective since it implies a very early acute kidney injury diagnose and treatment. This book includes a comprehensive review of the organ crosstalk perspective in acute kidney injury. Organized in two parts, the chapters in the first part present general subjects as an introduction to analysing the crosstalk concept. These chapters give an overview of the concepts of biosemiotics, hormones, neurotransmitters, cytokines, signalling and adhesion molecules, organ intercommunication, and epigenetics. The second part gathers chapters on the different kidney crosstalk, such as brain, lung, heart, liver, gut, and placenta. Finally, there is a chapter dedicated to the influence of renal replacement treatment on kidney crosstalk. Since acute kidney injury is a topic of interest to many health professionals, this work will be a useful resource to general practitioners, internal medicine physicians, geriatricians, nephrologists, critical care therapists, immunologists, and also biologists and bioengineers.

The Semiotics of X

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1474273831
Total Pages : 280 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis The Semiotics of X by : Jamin Pelkey

Download or read book The Semiotics of X written by Jamin Pelkey and published by Bloomsbury Publishing. This book was released on 2017-02-23 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The X figure is ubiquitous in contemporary culture, but attempts to explain our fixation with X are rare. This book argues that the origins and meanings of X go far beyond alphabets and archetypes to remembered feelings of body movements - movements best typified in the performance of “spread-eagle” as a posture or gesture. These body memories are then projected onto other patterns and dynamics to help us make sense of the world. The argument is accomplished using a blend of insights from linguistic anthropology, cognitive linguistics, rhetoric culture and process semiotics to bring together revealing clues from languages, cultures and thinkers around the world. Chief among the uses and experiences of X are its tendencies to involve us in surprising reversals and blends. In ancient times the X-pattern was discussed as “chiasmus”, a figure which, according to Maurice Merleau-Ponty, informs the most basic elements of our bodily experience, calling into question polarized dichotomies such as subject versus object. Pushed to extremes, presumed opposites like these tend to reverse suddenly. Likewise, blended experiences of our bodily extremities - arms and legs, toes and fingers, hands and feet - provide a plausible source of grounding for unique human abilities like analogy and double-scope conceptual integration. The book illustrates these dynamics by drawing attention to uses of X in history, prehistory and daily life, from sports and advertising to world mythology and languages around the world. The Semiotics of X is the first step towards developing a larger argument on the important but neglected role that chiasmus plays in cognition. It aims to inspire continued exploration on the figure, with the full expectation that chiasmus will become for the 21st century what metaphor became for the 20th century: a revolution in thinking about the way we think.

Introduction to Peircean Visual Semiotics

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1441132899
Total Pages : 256 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Introduction to Peircean Visual Semiotics by : Tony Jappy

Download or read book Introduction to Peircean Visual Semiotics written by Tony Jappy and published by Bloomsbury Publishing. This book was released on 2013-01-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the reference value, this book examines this particular rhetoric using pictorial signs as its prime examples. The visual is not treated as the 'poor relation' to the (written) word. It is therefore possible to isolate more clearly the specific constituent properties of word and image, taking these as the basic material of a wide range of cultural artefacts. It looks at comic strips, conventional photographs, photographic allegory, pictorial metaphor, advertising campaigns and the huge semiotic range exhibited by the category of the 'poster'. This is essential reading for all students of semiotics, introductory and advanced.

Semiotics of Religion

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Author :
Publisher : A&C Black
ISBN 13 : 1441104194
Total Pages : 257 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Semiotics of Religion by : Robert Yelle

Download or read book Semiotics of Religion written by Robert Yelle and published by A&C Black. This book was released on 2012-12-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrates structural and historical perspectives on the semiotics of religion and gives an account of the distinctive features of religious language and symbolism.

The Semiotics of Culture and Language

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1474247156
Total Pages : 224 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis The Semiotics of Culture and Language by : Robin P. Fawcett

Download or read book The Semiotics of Culture and Language written by Robin P. Fawcett and published by Bloomsbury Publishing. This book was released on 2015-12-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics - the study of the general principles of signs and sign systems – is crucial to an understanding of human nature, both social and psychological. The sign systems that we use for interaction with others determine our potential for thought and social action, and language is central among them. It is the implicit claim of this two-volume work that linguistics has something very specific to give to semiotics, and many would further claim that relational network models of language in particular, i.e. systematic and stratificational linguistics, have a fundamental contribution to make.

The Bloomsbury Companion to Contemporary Peircean Semiotics

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350076139
Total Pages : 486 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis The Bloomsbury Companion to Contemporary Peircean Semiotics by : Tony Jappy

Download or read book The Bloomsbury Companion to Contemporary Peircean Semiotics written by Tony Jappy and published by Bloomsbury Publishing. This book was released on 2019-10-03 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the work and influence of Charles Sanders Peirce, showing how the concepts and ideas he developed continue to impact and shape contemporary research issues. Written by a team of leading international scholars of semiotics, linguistics and philosophy, this Companion examines the growing impact of Peirce's thought and semiotic theories on a range of different fields. Discussing topics such as narrative, architecture, design, aesthetics and linguistics, the book furthers understanding of the contemporary pertinence of Peircean concepts in theoretical and empirical fashion. The Bloomsbury Companion to Contemporary Peircean Semiotics is the definitive guide to the enduring legacy of one of the world's greatest semioticians.

Semiotics of Drink and Drinking

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1441124519
Total Pages : 256 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Semiotics of Drink and Drinking by : Paul Manning

Download or read book Semiotics of Drink and Drinking written by Paul Manning and published by Bloomsbury Publishing. This book was released on 2012-05-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drink, as an embodied semiotic and material form, mediates social life. This book examines the fundamental nature of drink through a series of modular but connected ethnographic discussions. It looks at the way the materiality of a specific drink (coffee, wine, water, beer) serves as the semiotic medium for a genre of sociability in a specific time and place. As an explicitly comparative semiotic study, the book uses familiar and unfamiliar case studies to show how drinks with similar material properties are semiotically organized into very different drinking practices, including ethnographic examples as diverse as the relation of coffee to talk (in ordering at Starbucks). Further chapters look at the dryness of gin in relation to the modern cocktail party and the embedding of beer brands in the ethnographic imagination of the nation. Rather than treat drinks as mere props in the exclusively human drama of the social, the book promotes them to actors on the stage.

Understanding Media Semiotics

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350064181
Total Pages : 312 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Understanding Media Semiotics by : Marcel Danesi

Download or read book Understanding Media Semiotics written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.