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Author : David Ogilvy
Publisher :
ISBN 13 : 9780170053099
Total Pages : 118 pages
Book Rating : 4.0/5 (53 download)
Download or read book Blood, Brains and Beer written by David Ogilvy and published by . This book was released on 1978 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Ogilvy
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.X/5 ( download)
Download or read book Blood, Brains and Beer written by David Ogilvy and published by . This book was released on 1978 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Ogilvy
Publisher : Scribner
ISBN 13 : 9780689108099
Total Pages : 181 pages
Book Rating : 4.1/5 (8 download)
Download or read book Blood, Brains & Beer written by David Ogilvy and published by Scribner. This book was released on 1978-01 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin R. Lipp
Publisher : Rowman & Littlefield
ISBN 13 : 1590772962
Total Pages : 253 pages
Book Rating : 4.5/5 (97 download)
Download or read book The I-Like-My-Beer Diet written by Martin R. Lipp and published by Rowman & Littlefield. This book was released on 2014-03-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first thing to be understood about this book is its utter seriousness. This is not a flippant diet but a well-thought-out innovation by a man who has spent years grappling with his own weight problem and his love of beer. Now, believe it or not, thanks to Dr. Lipp you can lose weight without giving up beer on his remarkable I-Like-My-Beer Diet. Recognizing that no one likes to diets or wants to change his or her eating habits forever, Dr. Lipp has devised a weight-loss program designed to take off ten or more pounds in twelve days in as painless a manner as possible—with two (or three) beers a day. Dr. Lipp gives five basic reasons why beer is compatible with weight loss: beer complements a high protein, low-fat diet; beer is itself comparatively low in calories; beer is nutritious; beer is filling; and beer is relaxing, which helps you deal with you deal with the diet-deprivation syndrome. Each day’s menu program includes breakfast, lunch, dinner, and, of course, beer. As flexible as it is serious, The I-Like-My-Beer Diet offers three options for each meal: recipes for dishes to make at home, suggestions for restaurant dining, and brown bag meals for lunch or dinner. Tips on diet survival at parties and on weekends are included. Calorie listing for most popular domestic and imported beers are provided. The I-Like-My-Beer Diet may sound too good to be true, but it works! So reach for your favorite brew, follow Dr. Lipp’s diet, and you’ll find yourself ten or more pounds lighter in just twelve days. Cheers!
Author : David Ogilvy
Publisher : John Wiley & Sons
ISBN 13 : 9780471180029
Total Pages : 218 pages
Book Rating : 4.1/5 (8 download)
Download or read book An Autobiography written by David Ogilvy and published by John Wiley & Sons. This book was released on 1997-02-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Ogilvy schuf eines der größten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, läßt den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schloß in Frankreich... Eine spannende, aufschlußreiche Lektüre.
Author : Rob DeSalle
Publisher : Yale University Press
ISBN 13 : 0300244983
Total Pages : 256 pages
Book Rating : 4.3/5 (2 download)
Download or read book A Natural History of Beer written by Rob DeSalle and published by Yale University Press. This book was released on 2019-02-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A celebration of beer—its science, its history, and its impact on human culture What can beer teach us about biology, history, and the natural world? From ancient Mesopotamian fermentation practices to the resurgent American craft brewery, Rob DeSalle and Ian Tattersall peruse the historical record and traverse the globe for engaging and often surprising stories about beer. They explain how we came to drink beer, what ingredients combine to give beers their distinctive flavors, how beer’s chemistry works at the molecular level, and how various societies have regulated the production and consumption of beer. Drawing from such diverse subject areas as animal behavior, ecology, history, archaeology, chemistry, sociology, law, genetics, physiology, neurobiology, and more, DeSalle and Tattersall entertain and inform with their engaging stories of beer throughout human history and the science behind it all. Readers are invited to grab a beer and explore the fascinating history of its creation.
Author : Kenneth Roman
Publisher : St. Martin's Press
ISBN 13 : 0230618340
Total Pages : 300 pages
Book Rating : 4.2/5 (36 download)
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author : Brian Moeran
Publisher : Routledge
ISBN 13 : 1136795405
Total Pages : 335 pages
Book Rating : 4.1/5 (367 download)
Download or read book A Japanese Advertising Agency written by Brian Moeran and published by Routledge. This book was released on 2013-09-13 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Author : Paul Rutherford
Publisher : University of Toronto Press
ISBN 13 : 1487522983
Total Pages : 467 pages
Book Rating : 4.4/5 (875 download)
Download or read book Admans Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-01-01 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Author : Jennet Conant
Publisher : Simon and Schuster
ISBN 13 : 0743294599
Total Pages : 416 pages
Book Rating : 4.7/5 (432 download)
Download or read book The Irregulars written by Jennet Conant and published by Simon and Schuster. This book was released on 2009-09-08 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following her bestselling accounts of the most guarded secrets of the Second World War, Conant offers a rollicking true story of spies, politicians, journalists, and intrigue in the highest circles of Washington during the tumultuous days of World War II.
Author : Kim Golombisky
Publisher : Lexington Books
ISBN 13 : 1498528279
Total Pages : 409 pages
Book Rating : 4.4/5 (985 download)
Download or read book Feminists, Feminisms, and Advertising written by Kim Golombisky and published by Lexington Books. This book was released on 2017-10-16 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
Author : Pran Nath Seth
Publisher : Sterling Publishers Pvt. Ltd
ISBN 13 : 9788120724822
Total Pages : 284 pages
Book Rating : 4.7/5 (248 download)
Download or read book An Introduction To Travel And Tourism written by Pran Nath Seth and published by Sterling Publishers Pvt. Ltd. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George C Constantinides
Publisher : Routledge
ISBN 13 : 0429725337
Total Pages : 383 pages
Book Rating : 4.4/5 (297 download)
Download or read book Intelligence And Espionage written by George C Constantinides and published by Routledge. This book was released on 2019-03-04 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering work, based on many years of reading and research and ranging mainly from the seventeenth century to the present, breaks new ground in intelligence bibliography. It is the most comprehensive and thorough bibliography of English-language nonfiction books on intelligence and espionage to date. The in-depth analytical annotations deal
Author : Susan Ohmer
Publisher : Columbia University Press
ISBN 13 : 0231121326
Total Pages : 301 pages
Book Rating : 4.2/5 (311 download)
Download or read book George Gallup in Hollywood written by Susan Ohmer and published by Columbia University Press. This book was released on 2006 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
Author : Susan A. Brewer
Publisher : Cornell University Press
ISBN 13 : 1501733524
Total Pages : 296 pages
Book Rating : 4.5/5 (17 download)
Download or read book To Win the Peace written by Susan A. Brewer and published by Cornell University Press. This book was released on 2019-06-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1942 and 1945, the British government conducted a propaganda campaign in the United States to create popular consensus for a postwar Anglo-American partnership. Anticipating an Allied victory, British officials feared American cooperation would end with the war. Susan A. Brewer provides the first study of Britain's attempts to influence an American public skeptical of postwar international commitment, even as the United States was replacing Britain as the leading world power. Brewer discusses the concerns and strategies of the British propagandists—journalists, professors, and businessmen—who collaborated with the generally sympathetic American media. She examines the narratives they used to link American and British interests on such controversial issues as the future of the empire and economic recovery. In analyzing the barriers to Britain's success, she considers the legacy of World War I, and the difficulty of conducting propaganda in a democracy. Propaganda did not prevent the transition of global leadership from the British Empire to the United States, Brewer asserts, but it did make that transition work in Britain's interest.
Author : Robin W. Winks
Publisher : Yale University Press
ISBN 13 : 9780300065244
Total Pages : 612 pages
Book Rating : 4.0/5 (652 download)
Download or read book Cloak & Gown written by Robin W. Winks and published by Yale University Press. This book was released on 1996-01-01 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIA and its World War II predecessor, the Office of Strategic Services (OSS), were for many years largely populated by members of Ivy League colleges, particularly Yale. In this highly acclaimed book, Robin Winks explores the underlying bonds between the university and the intelligence communities, introducing a fascinating cast of characters that include safe-crackers and experts in Azerbaijani as well as such social luminaries as Paul Mellon, David Bruce, John P. Marquand, Jr., and William Vanderbilt. This edition of the book includes a new preface by Winks. Reviews of the first edition: "One of the best studies of intelligence in recent years."--Edward Jay Epstein, Los Angeles Times Book Review "The most original book yet written on the interpenetration of counter-intelligence and campus."--Andrew Sinclair, Sunday Times (London) "Winks writes a lively compound of analysis and anecdote to illuminate the bonds between academe and the intelligence community. His book is a towering achievement."--Robert W. Smith, Chicago Sun-Times "Among the more important contributions to the history of Anglo-American espionage to appear this or any other year. . . . Moves with an unfolding pace that any thriller writer might envy."--Tom Dowling, San Francisco Examiner "A brilliant book."--Sallie Pisani, Journal of American History
Author : Frank Barron
Publisher : Penguin
ISBN 13 : 0874778549
Total Pages : 257 pages
Book Rating : 4.8/5 (747 download)
Download or read book Creators on Creating written by Frank Barron and published by Penguin. This book was released on 1997-04-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of over three dozen essays ponders the essence of creativity. Includes selections from Henry Miller, Federico Fellini, Rainer Maria Rilke, Isadora Duncan, Frank Zappa, and Mary Shelley. A New Consciousness Reader.
