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George Gallup In Hollywood
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Book Synopsis George Gallup in Hollywood by : Susan Ohmer
Download or read book George Gallup in Hollywood written by Susan Ohmer and published by Columbia University Press. This book was released on 2006-11-07 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.
Book Synopsis George Gallup in Hollywood by : Susan Ohmer
Download or read book George Gallup in Hollywood written by Susan Ohmer and published by Columbia University Press. This book was released on 2006 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
Download or read book The Gallup Poll written by George Gallup and published by . This book was released on 2004 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Gallup Poll by : George H. Gallup
Download or read book The Gallup Poll written by George H. Gallup and published by Scholarly Resources Incorporated. This book was released on 1981 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: The celebrated author of In Cold Blood returns to the short story in a collection which shows both continuity with Capote's past concerns and perspectives and new turns in style and approach
Download or read book Politics & the press written by and published by . This book was released on 1971 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hollywood Hype and Audiences by : Thomas Austin
Download or read book Hollywood Hype and Audiences written by Thomas Austin and published by Manchester University Press. This book was released on 2002-05-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the circulation in Britain of three Hollywood films--Basic Instinct, Bram Stoker's Dracula and Natural Born Killers --from marketing and critical reception to consumption in cinemas and on video. It draws on economic discursive contexts and original audience research to trace how meanings, pleasures, and uses are derived from popular film. A significant intervention into methodological debates in film studies and a timely investigation of film culture, it focuses on key questions about genre, taste, sexual pleasure and screen violence.
Book Synopsis Lost in a Gallup by : W. Joseph Campbell
Download or read book Lost in a Gallup written by W. Joseph Campbell and published by Univ of California Press. This book was released on 2024-02-20 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters’ failure over the decades to offer accurate assessments of the most important of American elections. Lost in a Gallup tells the story of polling flops and failures in presidential elections since 1936. Polls do go bad, as outcomes in 2020, 2016, 2012, 2004, and 2000 all remind us. This updated edition includes a new chapter and conclusion that address the 2020 polling surprise and considers whether polls will get it right in 2024. As author W. Joseph Campbell discusses, polling misfires in presidential elections are not all alike. Pollsters have anticipated tight elections when landslides have occurred. They have pointed to the wrong winner in closer elections. Misleading state polls have thrown off expected national outcomes. Polling failure also can lead to media error. Journalists covering presidential races invariably take their lead from polls. When polls go bad, media narratives can be off-target as well. Lost in a Gallup encourages readers to treat election polls with healthy skepticism, recognizing that they could be wrong.
Book Synopsis The Pulse of Democracy by : George Gallup
Download or read book The Pulse of Democracy written by George Gallup and published by . This book was released on 1940 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Gallup Poll by : George Horace Gallup
Download or read book The Gallup Poll written by George Horace Gallup and published by . This book was released on 1935 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis US Public Opinion Since The 1930s by : Richard Seltzer
Download or read book US Public Opinion Since The 1930s written by Richard Seltzer and published by Lexington Books. This book was released on 2023-09-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines American public opinion since the 1930s. The author analyzes data from Gallup and other sources and looks at such issues as US politics, international events, race, sex, gender, economics, the environment, and more.
Download or read book Pathways to Polling written by Amy Fried and published by Routledge. This book was released on 2013-03-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: In midcentury America, the public opinion polling enterprise faced a crisis of legitimacy. Every major polling firm predicted a win for Thomas Dewey over Harry Truman in the 1948 presidential election—and of course they all got it wrong. This failure generated considerable criticisms of polling and pollsters were forced to defend their craft, the quantitative analysis of public sentiment. Pathways to Polling argues that early political pollsters, market researchers, and academic and government survey researchers were entrepreneurial figures who interacted through a broad network that was critical to the growth of public opinion enterprises. This network helped polling pioneers gain and maintain concrete, financial support to further their discrete operations. After the Truman-Dewey debacle, such links helped political polling survive when it could have just as easily been totally discredited. Amy Fried demonstrates how interactions between ideas, organizations, and institutions produced changes in the technological, political, and organizational paths of public opinion polling, notably affecting later developments and practice. Public opinion enterprises have changed a good deal, in the intervening half century, even as today’s approaches have been deeply imprinted by these early efforts.
Book Synopsis Hollywood and the Baby Boom by : James Russell
Download or read book Hollywood and the Baby Boom written by James Russell and published by Bloomsbury Publishing USA. This book was released on 2017-12-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1946 and 1964 seventy-five million babies were born, dwarfing the generations that preceded and succeeded them. At each stage of its life-cycle, the baby boom's great size has dictated the terms of national policy and public debate. While aspects of this history are well-documented, the relationship between the baby boom and Hollywood has never been explored. And yet, for almost 40 years, baby boomers made up the majority of Hollywood's audience, and since the 1970s, boomers have dominated movie production. Hollywood and the Baby Boom weaves together interviews with leading filmmakers, archival research and the memories of hundreds of ordinary filmgoers to tell the full story of Hollywood's relationship with the boomers for the first time. The authors demonstrate the profound influence of the boomers on the ways that movies were made, seen and understood since the 1950s. The result is a compelling new account that draws upon an unprecedented range of sources, and offers new insights into the history of American movies.
Book Synopsis Reminiscences of George Horace Gallup by : George Gallup
Download or read book Reminiscences of George Horace Gallup written by George Gallup and published by . This book was released on 1955 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early interest in reading research at University of Iowa; forecasting book sales for Book-of-the-Month Club, 1940; forecasting sales of People's Book Club and Readers Digest; international reading statistics; reading research statistics for the United States; polling and sampling procedures.
Book Synopsis The Averaged American by : Sarah E. Igo
Download or read book The Averaged American written by Sarah E. Igo and published by Harvard University Press. This book was released on 2007-01-15 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans today “know” that a majority of the population supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. Through statistics like these, we feel that we understand our fellow citizens. But remarkably, such data—now woven into our social fabric—became common currency only in the last century. Sarah Igo tells the story, for the first time, of how opinion polls, man-in-the-street interviews, sex surveys, community studies, and consumer research transformed the United States public. Igo argues that modern surveys, from the Middletown studies to the Gallup Poll and the Kinsey Reports, projected new visions of the nation: authoritative accounts of majorities and minorities, the mainstream and the marginal. They also infiltrated the lives of those who opened their doors to pollsters, or measured their habits and beliefs against statistics culled from strangers. Survey data underwrote categories as abstract as “the average American” and as intimate as the sexual self. With a bold and sophisticated analysis, Igo demonstrates the power of scientific surveys to shape Americans’ sense of themselves as individuals, members of communities, and citizens of a nation. Tracing how ordinary people argued about and adapted to a public awash in aggregate data, she reveals how survey techniques and findings became the vocabulary of mass society—and essential to understanding who we, as modern Americans, think we are.
Book Synopsis Film Marketing into the Twenty-First Century by : Nolwenn Mingant
Download or read book Film Marketing into the Twenty-First Century written by Nolwenn Mingant and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
Download or read book The Gallup Poll written by George Gallup and published by Rowman & Littlefield. This book was released on 2000 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is the only complete compilation of polls taken by the Gallup Organization, the world's most reliable and widely quoted research firm. An invaluable tool for ascertaining the pulse of American public opinion in a certain year, as well as for documenting changing perceptions over time of crucial core issues (such as women's rights, health care). It is necessary for all social science research. More than just a collection of polls, each title in this series offers in-depth commentary and analysis, placing current topics in a readable, historical context. Survey results are given in a easy-to-use form. Breakdowns by sex, age, race, level of education, and other factors enable the reader to grasp major issues quickly. Topics in 1999 Edition: President Clinton-Job Approval ï Congress-Job Approval ï Prejudice in Politics ï Hillary Rodham Clinton ï Al Gore vs. George Bush ï Microsoft Anti-Trust Trial ï the Economy ï Defense Spending ï Death Penalty ï Immigration ï Investors and Social Security ï Physician-Assisted Suicide ï Teen Violence ï Abortion ï Cuba ï Gun Ownership ï the Environment ï Gasoline Prices ï Gambling in America ï Weight and Body Image ï Labor Unions ï Flag Burning ï Movie Content ï John F. Kennedy, Jr. ï Most-Admired Persons ï Medicare ï Hate Crimes
Download or read book A Troubled Birth written by Susan Herbst and published by University of Chicago Press. This book was released on 2021-11-26 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: Birth of a Public -- President in the Maelstrom: FDR as Public Opinion Theorist -- Twisted Populism: Pollsters and Delusions of Citizenship -- A Consuming Public: The Strange and Magnificent New York World's Fair -- Radio Embraces Race and Immigration, Awkwardly -- Interlude: A Depression Needn't Be So Depressing -- Public Opinion and Its Problems: Some Ways Forward.
