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Author :
Publisher :
ISBN 13 :
Total Pages : 830 pages
Book Rating : 4.:/5 (321 download)
Download or read book Biographical Catalogue of Lafayette College, 1832-1912 written by and published by . This book was released on 1913 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Bernays
Publisher : Open Road Media
ISBN 13 : 1497698677
Total Pages : 965 pages
Book Rating : 4.4/5 (976 download)
Download or read book Biography of an Idea written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Author : Larry Tye
Publisher : Picador
ISBN 13 : 146681876X
Total Pages : 304 pages
Book Rating : 4.4/5 (668 download)
Download or read book The Father of Spin written by Larry Tye and published by Picador. This book was released on 2002-09-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Author : Rochelle Ford
Publisher :
ISBN 13 : 9780999024539
Total Pages : pages
Book Rating : 4.0/5 (245 download)
Download or read book Ofield written by Rochelle Ford and published by . This book was released on 2017-08-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ofield Dukes is considered one of the nation's most successful African-American public relations practitioners and one of the most influential people of the Civil Rights period.This book-written by Dukes himself-takes the reader from Depression-era Detroit through the Korean War and up to Washington, D.C., where he served not only the Johnson White House, but every Democratic presidential candidate in the Sixties. Along the way he advised such notables as Coretta Scott King, author Alex Haley, Rep. Charles Rangel, as well as Martin Luther King, Jr. In fact, Dukes was instrumental in making King's birthday a national holiday. Duke's career was not limited to politicians and Civil Rights leaders. As a public relations counselor he worked with Stevie Wonder, Diana Ross and dozens of other Motown stars. And thanks in large part to Dukes, the "Motown Sound" spread feverishly from its Detroit-based operations to every corner of the U.S. Today, there are hundreds of public relations practitioners around the world who credit Dukes for their success, including the editors of this book, two of Duke's closest mentees. This book is dedicated to future generations of students and professionals in the hope that they, too, can be inspired by Ofield Dukes.
Author : Ray Eldon Hiebert
Publisher :
ISBN 13 : 9780999024508
Total Pages : 472 pages
Book Rating : 4.0/5 (245 download)
Download or read book Courtier to the Crowd written by Ray Eldon Hiebert and published by . This book was released on 2017-06-30 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Courtier to the Crowd is the first full-length biography of the public relations pioneer Ivy Ledbetter Lee. This book traces the story of Lee through his early training in the family of a Methodist minister and in schools, in the newspaper office, as a fledgling publicist, and then as a pioneer public relations counsel for some of the greatest corporations in the world. Ivy Lee was born at a crucial moment in history. In the last half of the nineteenth century, the industrial revolution brought exploitative capitalism to a crisis. Unbridled competition was suffocating business from the inside, while public clamor for more control was stifling it from the outside. Lee understood that organization and cooperation were indispensable for success in the new order. And he realized that public acceptance was necessary in a democratic society. To win acceptance, the public had to be fully informed, but it also had to be fully understood. Lee¿s own success in persuading corporate adoption of these new methods of dealing with the business public made him one of the most influential and controversial men of his time. The use of these techniques eventually became known as the practice of public relations. Lee helped bring professional status to those who devoted their time to this kind of activity, and those who have followed in his footsteps regard him as a founder of ¿modern public relations.¿Lee often said he didn¿t know how to describe his work, perhaps because there was as yet no glossary for what he did. Looking back, says author Ray Hiebert, Ivy Lee was practicing social responsibility, conflict resolution, and with his international interests, public diplomacy long before those terms were conceived. These pages are a stimulating combination of history, biography, economics, theology, and journalism. The book should have a place on the shelf of every person who practices in the fields of public relations or journalism, and readily available as a source of information and guidance for corporate executives, businessmen, clergymen, politicians, lawyers, newsmen, and editors.
Author : Charles James Stewart
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.0/5 (21 download)
Download or read book A Catalogue of Ecclesiastical and Monastic History and Antiquities, Councils, and Biography: written by Charles James Stewart and published by . This book was released on 1851 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Michael Willard
Publisher : The Willard Group
ISBN 13 : 9667889017
Total Pages : 409 pages
Book Rating : 4.6/5 (678 download)
Download or read book The Flak written by J. Michael Willard and published by The Willard Group. This book was released on 2004-01-15 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Flak is Mike Willards personal journey into the world of public relations. Willard assumes an autobiographical approach in his book and draws upon his vast life experiences as he writes about the importance of creativity, straight talk, and unfettered counsel in the public relations industry. Willard weaves his personal story of successes, defeats, and comebacks into a book loaded with PR know-how gathered by more than a quarter century in the business.
Author : Detroit Public Library
Publisher :
ISBN 13 :
Total Pages : 916 pages
Book Rating : 4.:/5 (25 download)
Download or read book General Catalogue of the Public Library of Detroit, Mich written by Detroit Public Library and published by . This book was released on 1894 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 910 pages
Book Rating : 4.R/5 (5 download)
Download or read book BIOGRAPHICAL AND STATISTICAL BOOK OF REFERENCE FOR FACTS RELATING TO THE CLERGY AND THE CHURGE written by and published by . This book was released on 1868 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1210 pages
Book Rating : 4.3/5 (121 download)
Download or read book Catalogue of the Public Documents of the ... Congress and of All Departments of the Government of the United States for the Period from ... to ... written by and published by . This book was released on 1919 with total page 1210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karla K. Gower
Publisher : University of Missouri Press
ISBN 13 : 0826274730
Total Pages : 241 pages
Book Rating : 4.8/5 (262 download)
Download or read book Betsy Ann Plank written by Karla K. Gower and published by University of Missouri Press. This book was released on 2022-05-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1973, Betsy Ann Plank became the first woman to chair the Public Relations Society of America in its twenty-five-year history. It was a tumultuous time to assume the national association’s leadership. Civil society seemed to be fraying at the edges, and trust in political institutions and corporations had plummeted in the aftermath of Watergate. Nevertheless, Plank, in her fearless style, took up the challenge head-on. From the start and throughout the span of her sixty-three-year career in public relations, she managed to overcome the very real barriers she faced due to gender-based discrimination in what was a male-dominated industry. As a PR practitioner, Plank served as executive vice president of Daniel J. Edelman, Inc., director of PR planning at AT&T, and assistant vice president of external affairs at Illinois Bell. Beyond her service in the professional realm, Plank grew her legacy by taking the time to mentor countless PR professionals, educators, and students. She saw this dissemination of knowledge as her greatest gift to the field of public relations. In this highly readable biography, Karla Gower explores Plank’s personal life and career, tracing her evolution from a low-level job in advertising through her contributions to the rise of the rapidly changing PR industry in the 1960s and the evolution of her personal devotion to the enhancement of public relations education.
Author : Noel L. Griese
Publisher : Anvil Publishers, Inc.
ISBN 13 : 9780970497505
Total Pages : 458 pages
Book Rating : 4.4/5 (975 download)
Download or read book Arthur W. Page written by Noel L. Griese and published by Anvil Publishers, Inc.. This book was released on 2001 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noel Griese has written the definitive biography of public relations pioneer Arthur W. Page, whose father Walter H. Page with Frank N. Doubleday in 1900 created the publishing house of Doubleday, Page & Co. Arthur Page joined the firm as a reporter on the World's Work magazine after graduating from Harvard in 1905. In 1913, when his father was named U.S. ambassador to Great Britain, Arthur Page became editor of the World's Work. He remained with Doubleday until 1926 except for one break during World War I during which he served on the propaganda staff of Gen. John J. "Black Jack" Pershing. In 1927, he left Doubelday to become the public relations vice president of AT&T, then America's largest corporation. A close friend of Henry L. Stimson, Page during World War II headed the Joint Army and Navy Committee on Welfare and Recreation, which oversaw such morale activities as the American Red Cross, USO, Yank magazine, the Stars & Stripes newspaper, Army films and other activities. He went to England in 1944 to oversee troop information for the Normandy Invasion. In 1945, he wrote the news release announcing the first use of the atom bomb at Hiroshima. Page retired from AT&T at the end of 1946. From then until his death in 1960, he was an eminent public relations consultant and a founder of Radio Free Europe. Noel Griese's biography has been selected to the Knowledge Is Power short list of the best books ever written on the subject of public relations.
Author : Fitchburg (Mass.). Public Library
Publisher :
ISBN 13 :
Total Pages : 788 pages
Book Rating : 4.A/5 ( download)
Download or read book Classified Catalogue of the Public Library, of Fitchburg Mass written by Fitchburg (Mass.). Public Library and published by . This book was released on 1886 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : State library of Victoria
Publisher :
ISBN 13 :
Total Pages : 624 pages
Book Rating : 4.:/5 (334 download)
Download or read book Catalogue of the Public Lending Library written by State library of Victoria and published by . This book was released on 1902 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Public Relations Society of America
Publisher :
ISBN 13 : 9781532339264
Total Pages : 0 pages
Book Rating : 4.3/5 (392 download)
Download or read book PRSA: 75 Years of Impact and Influence written by Public Relations Society of America and published by . This book was released on 2022-10-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Folger Shakespeare Library
Publisher :
ISBN 13 :
Total Pages : 398 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of the Shakespeare Collection written by Folger Shakespeare Library and published by . This book was released on 1972 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Victoria. Public library, Melbourne
Publisher :
ISBN 13 :
Total Pages : 624 pages
Book Rating : 4.:/5 (1 download)
Download or read book Catalogue of the Public Lending Library written by Victoria. Public library, Melbourne and published by . This book was released on 1902 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:
