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Big Time Business Social Networking Big Business On Your Computer
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Book Synopsis Social Networking: Big Business on Your Computer by : Nick Hunter
Download or read book Social Networking: Big Business on Your Computer written by Nick Hunter and published by Gareth Stevens Publishing LLLP. This book was released on 2012-08-01 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do not underestimate the power of the Internet. In just a few years, it has completely reshaped many parts of our lives, including how we buy goods and how we communicate with our friends. Some websites in particular are global meeting places, and advertisers are investing billions to cash in. The fascinating text examines how social networking sites, such as Facebook, Twitter, and Google+, have become such a powerful presence and the impact they have had on our culture. Readers also learn why online privacy has become one of the most controversial issues.
Book Synopsis Big-Time Business: Social Networking: Big Business on Your Computer by : Nick Hunter
Download or read book Big-Time Business: Social Networking: Big Business on Your Computer written by Nick Hunter and published by Franklin Watts. This book was released on 2015-05-28 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Networking follows the newest multi-billion industry on the planet. The book explores how the social networking industry began and how tiny seedlings of companies grew into multinational giants that today make billions. Discover how social networking businesses are making money from your friendships and what the future potential of this baby of the business world could really be. Discover the world's biggest money-making industries and the secrets of their success in Big-time Business. From the pharmaceutical industry and entertainment world through to the business of beauty, banking, social networking and energy, find out why these enterprising worlds have a grip on the global economy and are considered the biggest money-generators on the planet.
Book Synopsis How to Make Money with Social Media by : Jamie Turner
Download or read book How to Make Money with Social Media written by Jamie Turner and published by Pearson Education. This book was released on 2014 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile media campaign. It's packed with proven tools, techniques, and tips you can really use - all of them fully revamped for today's newest platforms and opportunities. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics - and then successfully execute on your plan; Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them; Make the most of your resources, no matter how limited they are; Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms; Measure brand sentiment, engagement, ROI, and more - and learn the right lessons from your metrics; Avoid crucial pitfalls that other companies are currently encountering. Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question "What should I do next?"--Vital Source Course Smart website.
Book Synopsis Social Media for Business by : Susan Sweeney
Download or read book Social Media for Business written by Susan Sweeney and published by Maximum Press. This book was released on 2010 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.
Book Synopsis The Entrepreneur's Business Guide: From a Startup Approach by : Austin C. Eneanya
Download or read book The Entrepreneur's Business Guide: From a Startup Approach written by Austin C. Eneanya and published by Lulu.com. This book was released on 2018-09-24 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of Small and Medium Scale Enterprises (SMEs) has been discovered to be the main sustenance of any economy because of their capacity, in enhancing the economic output and enhanced human welfare. This book is a step-by-step business start-up guide that addresses business from the conception phase to idea developmental down to the implementation stage. This book talks about those seeking to start a business with little or no clue on what step they need to take in order to take their business from imagination stage to the development stage. This book addresses different areas of business such as: Change of mentality between the business world and the employment world conventional way of starting up a business.Franchise business model.Outsourcing business model with more than 50 business start-up ideas you can use to run your own businessThe process and information for NAFDAC registration for product-based business for entrepreneurs or business folks that want to go into the production business.The Nigerian tax system for Nigeria business owners, a quality management system to service and product-based business. Network marketing approach for those already doing business similar to those intends to start one.This book talks about what you need to know about the Quality management system that is applicable anywhere in the worldInsight about Nigerian Labour LawLearn how to Market and manage your business sales as a start-up and the secrets behind successful entrepreneursThis book equally reveals biography of famous successful entrepreneurs including Nigerian based entrepreneurs and their stories.
Book Synopsis Get Connected: The Social Networking Toolkit for Business by : Starr Hall
Download or read book Get Connected: The Social Networking Toolkit for Business written by Starr Hall and published by Entrepreneur Press. This book was released on 2009-08-12 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the top 20 social network sites! Sign On to Social Networking! This is Why Keep in contact with current clients Reach millions of potential clients Share your business news Be a voice in your industry Manage your company reputation Communicate with employees and partners Build your client list Boost your bottom line Now, Learn How Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today's hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry-investing nothing more than minutes a day! Identify the best social-site matches for your business Brand your online profile using customizing features Develop content that increases your search engine exposure Practice proven techniques to engage and attract quality customers Use unique strategies to maintain and improve your company's reputation Incorporate social media marketing and advertising opportunities into future business plans Plus, gain social networking success tips, insights, and techniques from practicing small businesses. “Starr Hall is single handedly changing the world’s conversation around social networking. From her insightful observations about the nature of these online communities to her practical, easy-to-manage strategies on how to use social networks to grow your business and get more clients – nobody has their finger on the pulse of this marketing tool like Starr Hall. If you’re in business today, you simply must have this innovative guide to turning social media into one of your most lucrative marketing venues.” —Jane Deuber, Bestselling Author, Consultant and President of Profit Partners Consulting "Hall and sidekick Rosenberg get into the nuts and bolts here with a fine primer. Their no-nonsense approach serves to make the confusing array of choices a bit more comprehensible and actionable for clueless newbies. They review the sites, provide case studies and offer opinions. It's a very good approach and their book might be the perfect one for small businesses and practices that have limited resources and limitless ambitions." —Richard Pachter, "Get Marketing Help with New Social Media Books," The Sacramento Bee
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book The Facebook Era written by Clara Shih and published by Pearson Education. This book was released on 2010-07-21 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable “To Do” lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches—and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns—making this the one indispensable social networking guide for every organization!
Book Synopsis Maximize Your Social by : Neal Schaffer
Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Book Synopsis Big Data Analytics in the Insurance Market by : Kiran Sood
Download or read book Big Data Analytics in the Insurance Market written by Kiran Sood and published by Emerald Group Publishing. This book was released on 2022-07-18 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data Analytics in the Insurance Market is an industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. A must for people seeking to broaden their knowledge of big data concepts and their real-world applications, particularly in the field of insurance.
Book Synopsis The Seven Pearls of Financial Wisdom by : Carol Pepper
Download or read book The Seven Pearls of Financial Wisdom written by Carol Pepper and published by St. Martin's Press. This book was released on 2012-04-24 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: By two leading financial experts: an essential guide for every woman who wants to build, preserve, and enjoy her wealth. Women control more than half of all wealth in the U .S., and in 2011 held the majority of jobs in the workforce. As women's earnings, freedom and influence increase, the old sequential patterns of education, marriage, motherhood, and retirement no longer apply. A woman may set up a foundation in her twenties—when she sells her first company, support her family as the primary breadwinner in her thirties, start a new career in her sixties and remarry in her seventies. Today women cycle repeatedly but not in any traditional order through these stages: wealth building, romance and marriage, motherhood, power, crisis and loss, retirement, legacy building. In The Seven Pearls of Financial Wisdom, experts Carol Pepper and Camilla Webster offer women one invaluable pearl of wisdom for each of these key areas, helping them move beyond outdated financial-planning ideas to enjoy their power, transforming both their money and their lives.
Book Synopsis Encyclopedia of Business in Today′s World by : Charles Wankel
Download or read book Encyclopedia of Business in Today′s World written by Charles Wankel and published by SAGE Publications. This book was released on 2009-06-12 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2009 RUSA Outstanding Business Reference Business in today′s world is increasingly diverse. Undertaking commerce, even by an individual, can mean working globally through a welter of new media with opportunities of all kinds rapidly appearing. The boundaries, scope, content, structures, and processes of a business activity can morph into completely different ones in the course of a project. Contemporary businesses, and certainly future businesses, find it incumbent upon them to fit within the requirements of environmental and economic sustainability of the others who inhabit our world. With more than 1,000 entries, the Encyclopedia of Business in Today′s World is packed with essential and up-to-date information on the state of business in our world. Not only does it reflect where business is, it also conveys the trajectory of business farther into the 21st century. These four volumes provide clear overviews of the important business topics of our time, ranging from culture shock to currency hedging, political risk, offshoring, and transnational corporations. The wealth of topics represent an integrated vision by the editor of a perplexity of functions, technologies, and environmental factors. Key Features Provides insight into the development and current business situation globally through articles on many individual countries Examines the processes, responsibilities, and ethics of business in the global market Offers entries written by experts from diverse fields Includes an appendix that looks at World Trade Organization statistics Presents a vast range of topics, including key companies, business policies, regions, countries, dimensions of globalization, economic factors, international agreements, financial instruments, accounting regulations and approaches, theories, legislation, management practices and approaches, and much more Key Themes Competitive Forces Countries Corporate Profiles Cultural Environments Economics of International Business Economic Theories of International Business Ethics, Corruption, and Social Responsibility Export/Import Strategies Foreign Direct Investment Globalization and Society Human Resource Management International Accounting International Finance International Monetary System International Trade Legal and Labor Issues Management and Leadership Manufacturing and Operations Marketing Political Environments Regional Economic Integration Supranational and National Organizations The Encyclopedia of Business in Today′s World serves as a general, nontechnical resource for students, professors, and librarians seeking to understand the development of business as practiced in the United States and internationally.
Book Synopsis Communication Technology Update and Fundamentals by : August E. Grant
Download or read book Communication Technology Update and Fundamentals written by August E. Grant and published by Routledge. This book was released on 2016-11-03 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what’s in store for the future. The 15th edition is completely updated, reflecting the changes that have swept the communication industries. The first five chapters offer the communication technology fundamentals, including the ecosystem, the history, and structure—then delves into each of about two dozen technologies, including mass media, computers, consumer electronics, and networking technologies. Each chapter is written by experts who provide snapshots of the state of each individual field. Together, these updates provide a broad overview of these industries, as well as the role communication technologies play in our everyday lives. In addition to substantial updates to each chapter, the 15th edition includes: First-ever chapters on Big Data and the Internet of Things Updated user data in every chapter Projections of what each technology will become by 2031 Suggestions on how to get a job working with the technologies discussed The companion website, www.tfi.com/ctu, offers updated information on the technologies covered in this text, as well as links to other resources
Book Synopsis Writing for Digital Media by : Brian Carroll
Download or read book Writing for Digital Media written by Brian Carroll and published by Routledge. This book was released on 2010-06-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.
Book Synopsis Exploring Management by : John R. Schermerhorn
Download or read book Exploring Management written by John R. Schermerhorn and published by John Wiley & Sons. This book was released on 2011-10-11 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of this edition of Exploring Managementis to help build core management competencies for today's global and more complex workplace, including issues related to planning, organizing, leading, and controlling (POLC) - with more hands-on type materials such as cases, exercises, and application. Schermerhorn uses a conversational and interactive writing style to master concepts in a bite-size and fundamental approach. This text presents managerial concepts and theory in a straight-forward, interesting style with a strong emphasis on application. The discussion of theory is framed in a unique, engaging, and concise way. The goal is to promote critical thinking and ability to make sound business decisions using managerial theory. Concepts are explored and reinforced by most hands-on applications, exercises, cases, and the integration of technology. The text also focuses on the most important aspects of the POLC model, emphasizing skill-building.
Book Synopsis The Ultimate Online Customer Service Guide by : Marsha Collier
Download or read book The Ultimate Online Customer Service Guide written by Marsha Collier and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Book Synopsis Social Network Analytics for Contemporary Business Organizations by : Bansal, Himani
Download or read book Social Network Analytics for Contemporary Business Organizations written by Bansal, Himani and published by IGI Global. This book was released on 2018-03-23 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social technology is quickly becoming a vital tool in our personal, educational, and professional lives. Its use must be further examined in order to determine the role of social media technology in organizational settings to promote business development and growth. Social Network Analytics for Contemporary Business Organizations is a critical scholarly resource that analyzes the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is geared towards professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry.
