Big Picture Strategy

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Big Picture Strategy

Author : Marta Dapena Baron
Publisher : John Wiley & Sons
ISBN 13 : 1119712076
Total Pages : 279 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Big Picture Strategy by : Marta Dapena Baron

Download or read book Big Picture Strategy written by Marta Dapena Baron and published by John Wiley & Sons. This book was released on 2021-08-19 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.

Marketing Management

Author : Christie L. Nordhielm
Publisher : John Wiley & Sons
ISBN 13 : 1118014553
Total Pages : 434 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Marketing Management by : Christie L. Nordhielm

Download or read book Marketing Management written by Christie L. Nordhielm and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.

Big Picture Strategy

Author : Marta Dapena Baron
Publisher : John Wiley & Sons
ISBN 13 : 1119712068
Total Pages : 279 pages
Book Rating : 4.1/5 (197 download)

DOWNLOAD NOW!

Book Synopsis Big Picture Strategy by : Marta Dapena Baron

Download or read book Big Picture Strategy written by Marta Dapena Baron and published by John Wiley & Sons. This book was released on 2021-08-24 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.

Managing the Big Picture in Colleges and Universities

Author : Richard L. Alfred
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461733987
Total Pages : 301 pages
Book Rating : 4.4/5 (617 download)

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Book Synopsis Managing the Big Picture in Colleges and Universities by : Richard L. Alfred

Download or read book Managing the Big Picture in Colleges and Universities written by Richard L. Alfred and published by Rowman & Littlefield Publishers. This book was released on 2005-11-30 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past, colleges and universities relied on 'small picture' tactics to determine insititutional direction. Even now, many institutions are missing a 'big picture' approach to leadership and management. In an environment where business continues to aggressively optimize the opportunities it sees in higher education, institutional leaders must adopt a more strategic approach to guiding colleges and universities into the future. Strategy must become an essential part of the organizational architecture of every college and university.

Seeing the Big Picture

Author : Kevin Cope
Publisher : Greenleaf Book Group
ISBN 13 : 9781608322466
Total Pages : 184 pages
Book Rating : 4.3/5 (224 download)

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Book Synopsis Seeing the Big Picture by : Kevin Cope

Download or read book Seeing the Big Picture written by Kevin Cope and published by Greenleaf Book Group. This book was released on 2012 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advocates that employees should focus their attention on what the author defines as the key drivers of cash, profit, assets, growth, and people to evaluate the viability of their organization and their prospects for advancement.

Strategy in Practice

Author : George Tovstiga
Publisher : John Wiley & Sons
ISBN 13 : 1118519272
Total Pages : 155 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Strategy in Practice by : George Tovstiga

Download or read book Strategy in Practice written by George Tovstiga and published by John Wiley & Sons. This book was released on 2013-02-08 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2nd edition of Strategy in Practice presents a practitioner focused approach to strategy. It is increasingly recognised that the ability to adapt classic formulas to changing circumstances and develop fast, sound strategic thinking is what differentiates the successful corporate leader. Developed from experience in industry this successful text will include an instructor site with PowerPoint slides, extra examples and exercises, and links highlighting changing business practice. While rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to: • provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking • establish and translate the relevance of strategy theory to its application in the practice field • lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues • provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape.

The Big Picture of Business

Author : Hank Moore
Publisher :
ISBN 13 : 9781642790665
Total Pages : 316 pages
Book Rating : 4.7/5 (96 download)

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Book Synopsis The Big Picture of Business by : Hank Moore

Download or read book The Big Picture of Business written by Hank Moore and published by . This book was released on 2018-05 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive book covering every aspect of business strategy, leadership, and success.

Picture Your Business Strategy: Transform Decisions with the Power of Visuals

Author : Christine Chopyak
Publisher : McGraw Hill Professional
ISBN 13 : 0071815031
Total Pages : 256 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Picture Your Business Strategy: Transform Decisions with the Power of Visuals by : Christine Chopyak

Download or read book Picture Your Business Strategy: Transform Decisions with the Power of Visuals written by Christine Chopyak and published by McGraw Hill Professional. This book was released on 2013-05-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success. If you want to go beyond drawing on the back of a napkin, this book shows you how. Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can: Use pictures to restructure, reorganize, and rethink your business plan Draw lines between people, processes, and productivity Create new business possibilities through pictures and idea sharing Chart your progress with benchmarks and goal lines Create a project activity map that allows you and your team to see the big picture--and make it succeed Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas. There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results. Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success. "With this approach, organizations can create a cohesive and authentic understanding among teams that ultimately leads to increased motivation and bottom-line results. Chris shows us that drawing isn't just for kids, it's for leaders looking for a competitive advantage." --Tamara Kleinberg, serial entrepreneur and founder of TheShuuk.com "A brilliant piece of work that brings together the finite world of words with the infinite possibilities of pictures, taking strategic thinking and collective wisdom to a whole new level and presenting a more colorful way of imagining/imaging the future." -- Sabina Spencer, business strategist and author of The Heart of Leadership

The Strategy Book ePub eBook

Author : Max Mckeown
Publisher : Pearson UK
ISBN 13 : 0273757113
Total Pages : 218 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Strategy Book ePub eBook by : Max Mckeown

Download or read book The Strategy Book ePub eBook written by Max Mckeown and published by Pearson UK. This book was released on 2013-07-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Big Think Strategy

Author : Bernd Schmitt
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Big Think Strategy by : Bernd Schmitt

Download or read book Big Think Strategy written by Bernd Schmitt and published by Harvard Business Review Press. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "These are big ideas, but Schmitt carefully breaks down his approach to create simple tools that can be adapted and applied within any company. This book provides step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them. What's more, you'll find the guidance you need to lead and establish organizational structures that will sustain long-term "big thinking" within your company."--BOOK JACKET.

Strategy First

Author : Brad Chase
Publisher : Greenleaf Book Group
ISBN 13 : 1626347131
Total Pages : 256 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Strategy First by : Brad Chase

Download or read book Strategy First written by Brad Chase and published by Greenleaf Book Group. This book was released on 2020-06-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Success Requires Strategy First In Strategy First, Brad Chase, the mind behind some of Microsoft’s largest and most successful initiatives, explains why building robust strategies is the imperative to business success. Chase leads readers through his easy-to-use strategy model, Strategy = E x mc2, which teaches readers the art of strategy—how to build and execute winning strategies relative to the competition. To supplement the model, Chase provides 5 key tips to strategy prosperity and over 50 examples from a broad range of businesses that help the reader think about how they can use his Strategy First toolkit. The author will inspire readers to examine the effectiveness of their current strategies, using the model that has served him in his distinguished career. Chase began his Microsoft tenure in 1987, where his award-winning marketing campaign promoting Windows 95 broke numerous records and his efforts as MSN.com’s leader prompted a turnaround of the site’s success. Chase ended his tenure at Microsoft in 2002 and since then has served as an advisor and/or board member to many companies, such as GE, Brooks, Expedia, and the Boys and Girls Clubs. Chase has also shared his Strategy First approach across the nation through speeches to executives at large and small businesses, incubators, and students at topflight MBA programs and at conferences.

The Big Picture

Author : Ben Fritz
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544789768
Total Pages : 309 pages
Book Rating : 4.5/5 (447 download)

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Book Synopsis The Big Picture by : Ben Fritz

Download or read book The Big Picture written by Ben Fritz and published by Houghton Mifflin Harcourt. This book was released on 2018 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: A chronicle of the massive transformation in Hollywood since the turn of the century and the huge changes yet to come, drawing on interviews with key players, as well as documents from the 2014 Sony hack

Good Strategy Bad Strategy

Author : Richard Rumelt
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Your Strategy Needs a Strategy

Author : Martin Reeves
Publisher : Harvard Business Review Press
ISBN 13 : 1625275870
Total Pages : 281 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Your Strategy Needs a Strategy by : Martin Reeves

Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

The Big Picture: How to Use Data Visualization to Make Better Decisions—Faster

Author : Steve Wexler
Publisher : McGraw Hill Professional
ISBN 13 : 1260473538
Total Pages : 208 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Big Picture: How to Use Data Visualization to Make Better Decisions—Faster by : Steve Wexler

Download or read book The Big Picture: How to Use Data Visualization to Make Better Decisions—Faster written by Steve Wexler and published by McGraw Hill Professional. This book was released on 2021-05-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not a data expert? Here’s an engaging and entertaining guide to interpreting and drawing insights from any chart, graph, or other data visualization you’ll encounter. You’re a business professional, not a data scientist. How do you make heads or tails of the data visualizations that come across your desk—let alone make critical business decisions based on the information they’re designed to convey? In The Big Picture, top data visualization consultant Steve Wexler provides the tools for developing the graphical literacy you need to understand the data visualizations that are flooding your inbox—and put that data to use. Packed with the best four-color examples created in Excel, Tableau, Power BI, and Qlik, among others, this one-stop resource empowers you to extract the most important information from data visualizations quickly and accurately, act on key insights, solve problems, and make the right decisions for your organization every time.

Being Strategic

Author : Erika Andersen
Publisher : St. Martin's Press
ISBN 13 : 0312553986
Total Pages : 286 pages
Book Rating : 4.3/5 (125 download)

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Book Synopsis Being Strategic by : Erika Andersen

Download or read book Being Strategic written by Erika Andersen and published by St. Martin's Press. This book was released on 2009-05-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: STRATEGY? TACTICS? CONFUSED? How many times have you sat in a meeting and heard someone use the word “strategic?” As in: “We’re not being very strategic about X.” or “We need a strategic plan for project Y.” And, if your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, with – generally – no one the wiser as to what “strategic” really means. Next time, respond: “Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we’re doing?” Everybody talks about strategy, but there is a big gap between discussing strategy, defining strategy and actually being strategic -- so you can accomplish something. This book helps you approach business—and life—strategically, explaining what strategy is, why it's important, and how to do it. Being Strategic offers you a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical: • First, get clear about the problem you’re trying to solve • Then, figure out where you’re starting from • Now, imagine your “castle on the hill,” the future you want to create. • Identify the “trolls under the bridge”; the obstacles in your path • Next, outline the path to the castle: your core strategies and the tactics for implementing them. • Re-evaluate your strategy and your tactics as conditions change Framed around the story of 13th-century Welsh nobles building an actual castle, and weaving in dozens of real-life examples from her practice, which has helped restaurateur Danny Meyer and many others, noted consultant Erika Andersen offers a complete course in turning around a business, or a life.

UX Strategy

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449373011
Total Pages : 312 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis UX Strategy by : Jaime Levy

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics