Being Strategic

Download Being Strategic full books in PDF, epub, and Kindle. Read online Being Strategic ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Being Strategic

Author : Erika Andersen
Publisher : St. Martin's Press
ISBN 13 : 0312553986
Total Pages : 286 pages
Book Rating : 4.3/5 (125 download)

DOWNLOAD NOW!

Book Synopsis Being Strategic by : Erika Andersen

Download or read book Being Strategic written by Erika Andersen and published by St. Martin's Press. This book was released on 2009-05-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: STRATEGY? TACTICS? CONFUSED? How many times have you sat in a meeting and heard someone use the word “strategic?” As in: “We’re not being very strategic about X.” or “We need a strategic plan for project Y.” And, if your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, with – generally – no one the wiser as to what “strategic” really means. Next time, respond: “Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we’re doing?” Everybody talks about strategy, but there is a big gap between discussing strategy, defining strategy and actually being strategic -- so you can accomplish something. This book helps you approach business—and life—strategically, explaining what strategy is, why it's important, and how to do it. Being Strategic offers you a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical: • First, get clear about the problem you’re trying to solve • Then, figure out where you’re starting from • Now, imagine your “castle on the hill,” the future you want to create. • Identify the “trolls under the bridge”; the obstacles in your path • Next, outline the path to the castle: your core strategies and the tactics for implementing them. • Re-evaluate your strategy and your tactics as conditions change Framed around the story of 13th-century Welsh nobles building an actual castle, and weaving in dozens of real-life examples from her practice, which has helped restaurateur Danny Meyer and many others, noted consultant Erika Andersen offers a complete course in turning around a business, or a life.

How to be Strategic

Author : Fred Pelard
Publisher : Penguin UK
ISBN 13 : 0241988136
Total Pages : 272 pages
Book Rating : 4.2/5 (419 download)

DOWNLOAD NOW!

Book Synopsis How to be Strategic by : Fred Pelard

Download or read book How to be Strategic written by Fred Pelard and published by Penguin UK. This book was released on 2020-10-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: FT BUSINESS BOOK OF THE MONTH 'A comprehensive, concise, and practical guide that will enable anyone, in any situation, to develop their strategic thinking' Tiffani Bova, Chief Growth Evangelist, Salesforce, WSJ bestselling author, Growth IQ 'A must read for everyone who ever deals with complex important challenges. There are many take-away gems here that will help you push through the knotty centre of hard-to-resolve problems. Highly recommended!', Richard Rumelt, author of Good Strategy, Bad Strategy Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating opportunities and mitigating threats along the way. Fred Pelard has been teaching strategic thinking to executives at all levels at leading companies around the world for almost 20 years. How to Be Strategic is his accessible and thorough guide to strategic thinking in any situation. It contains 12 smartly illustrated, workable methodologies from leading experts like Eric Ries, Chan Kim, and Barbara Minto, and will help you find your own path to the right solution every time. 'A wonderful and inspirational look into wide-ranging frameworks and theories to spark new thinking and strategy' Tom Goodwin, author of Digital Darwinism and Head of Futures and Insight at Publicis Groupe 'Practical and comprehensive' Roeland Assenberg, Director, Strategy and Banking, Monitor Deloitte Netherlands

Becoming a Strategic Leader

Author : Katherine M. Beatty
Publisher : John Wiley & Sons
ISBN 13 : 1118046579
Total Pages : 288 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!

Book Synopsis Becoming a Strategic Leader by : Katherine M. Beatty

Download or read book Becoming a Strategic Leader written by Katherine M. Beatty and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s organizations face difficult challenges in order to remain competitive—the quickening pace of change, increasing uncertainty, growing ambiguity, and complexity. To meet these challenges, organizations must broaden the scope of leadership responsibility for strategic leadership and engage more people in the process of leadership. In Becoming a Strategic Leader Rich Hughes and Kate Beatty from the Center for Creative Leadership (CCL) offer executives and managers a handbook for implementing a strategic leadership process that reaches leaders at all levels of organizations. Based on CCL’s successful Developing the Strategic Leader Program, this book outlines the framework of strategic leadership and contains practical suggestions on how to develop the individual, team, and organizational skills needed for institutions to become more adaptable, flexible, and resilient. The authors also show how individual managers can exercise effective strategic leadership through their distinctive and systemic approach—thinking, acting, and influencing.

Strategic Learning

Author : Willie Pietersen
Publisher : John Wiley & Sons
ISBN 13 : 0470540699
Total Pages : 263 pages
Book Rating : 4.4/5 (75 download)

DOWNLOAD NOW!

Book Synopsis Strategic Learning by : Willie Pietersen

Download or read book Strategic Learning written by Willie Pietersen and published by John Wiley & Sons. This book was released on 2010-03-15 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use Strategic Learning to rapidly respond to change and gain a sustainable advantage over your competitors What's even harder than creating a breakthrough strategy? Making it stick. As companies are fighting to survive in a tough economy, this new book by Willie Pietersen demonstrates the power of the Strategic Learning process, a four-step dynamic cycle guaranteed to create and sustain winning performance. Adopted by a wide range of corporations and not-for-profit organizations, the Strategic Learning process builds on eight years of practicing, adapting and honing the original concepts Pietersen first introduced in Reinventing Strategy to explain how organizations can generate superior insights about their customers and competitors, craft a Winning Proposition, focus on a vital few key priorities, create buy-in throughout the organization and achieve success – again and again. Teaches organizations to make smarter decisions that help them win customers and earn superior profits Explains how to instill a culture of openness, learning, and courage that can face and respond to the constantly changing business environment Is a tool that can benefit leaders at all levels, in organizations both large and small, global and domestic, for-profit and not-for-profit Author Willie Pietersen, a former president of Tropicana and Seagram USA, is a professor of management at Columbia Business School, and the author of Reinventing Strategy, from Wiley Strategic Learning shows you how your business or nonprofit organization can develop better, more effective strategies for long-term competitive advantage.

Be More Strategic in Business

Author : Diana Thomas
Publisher : Mango Media Inc.
ISBN 13 : 1633537854
Total Pages : 220 pages
Book Rating : 4.6/5 (335 download)

DOWNLOAD NOW!

Book Synopsis Be More Strategic in Business by : Diana Thomas

Download or read book Be More Strategic in Business written by Diana Thomas and published by Mango Media Inc.. This book was released on 2018-08-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you've ever been told to ‘be more strategic’ and wondered how to do it, this is the book for you.” —Marshall Goldsmith, #1 New York Times-bestselling author of What Got You Here Won’t Get You There Finalist, Business/Careers category, 2018 Best Book Awards sponsored by American Book Fest Strong leaders are those who successfully navigate a great shift: from tactical doer to strategic leader. Regardless of your industry, line of business, or sector, your organization desperately needs strategic leaders—those who are tuned in to the needs of the business, understand how their actions impact corporate objectives, and use data to make smart decisions. Whether leading a department or running a company, a strategic leader propels business performance. Stephen R. Covey famously portrayed a strategic leader as one who was able to climb a tree and tell everyone they were laboring in the wrong jungle. This book lets you start out on the jungle floor and build a ladder to give you that strategic view over the tops of the trees. You’ll learn how to:Show up strategicSet meaningful directionLeverage stakeholdersAchieve successMake a difference in the areas that matter You’ll learn from the personal career journeys of two authors who have taken very different career paths, yet come together to create a proven approach to understanding the big picture of what your organization is trying to accomplish, setting measurable goals, making smart decisions, and continually getting better at what you’re doing.

Strategic Business Partner

Author : Dana Gaines Robinson
Publisher : Berrett-Koehler Publishers
ISBN 13 : 157675801X
Total Pages : 300 pages
Book Rating : 4.5/5 (767 download)

DOWNLOAD NOW!

Book Synopsis Strategic Business Partner by : Dana Gaines Robinson

Download or read book Strategic Business Partner written by Dana Gaines Robinson and published by Berrett-Koehler Publishers. This book was released on 2005-03-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research clearly indicates that there is a strong need for the Human Resources (HR) function, and the people in it, to adopt a more strategic and business-linked approach. In one study business executives ranked the HR function as third, after sales and customer service, as a function that makes a very significant contribution to a company's bottom line. Unfortunately research also indicates that few HR functions have become strategic. Most still operate in a primarily administrative and tactical manner—the very work that is increasingly being outsourced. Clearly there is a gap between what business leaders and employees need from their HR departments and what HR is providing. HR functions must become more integrated into the business, with some people on the HR team assuming the role of Strategic Business Partner (SBP). Here, Dana and Jim Robinson offer guidance for HR, Organization Development and Learning professionals who aspire to transform themselves into effective Strategic Business Partners. They explain how SBPs build partnerships, based upon credibility and trust, with key organization leaders. These partnerships provide SBPs with opportunities to identify and support projects directly aligned with business goals. The success of these projects deepens the SBPs' credibility, enabling them to be viewed as strategic partners. At this higher level of accountability, SBPs work with business leaders to form long-range business strategies and plans, creating and implementing people initiatives that link into and support the business strategies and plans. This practical guide offers case studies, exercises, tips, and tools you can use to become a Strategic Business Partner in your organization.

Playing to Win

Author : Alan G. Lafley
Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!

Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Your Strategy Needs a Strategy

Author : Martin Reeves
Publisher : Harvard Business Review Press
ISBN 13 : 1625275870
Total Pages : 281 pages
Book Rating : 4.6/5 (252 download)

DOWNLOAD NOW!

Book Synopsis Your Strategy Needs a Strategy by : Martin Reeves

Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

Strategic Writing

Author : Deborah Dean
Publisher : National Council of Teachers of English (Ncte)
ISBN 13 : 9780814147559
Total Pages : 0 pages
Book Rating : 4.1/5 (475 download)

DOWNLOAD NOW!

Book Synopsis Strategic Writing by : Deborah Dean

Download or read book Strategic Writing written by Deborah Dean and published by National Council of Teachers of English (Ncte). This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For this revised edition, Dean worked with high school teachers to refine, reorganize, and update the material to better support classroom teachers dedicated to teaching not just the process of writing but also the strategies that help students learn to write effectively throughout their lives. Deborah Dean is back with a significantly reenvisioned and revised edition of her popular Strategic Writing. After working with high school teachers who implemented the approach detailed in the first edition, Dean has refined, reorganized, and updated the material to better support classroom teachers dedicated to teaching not just the process of writing but also the strategies of writing that help students develop the ability to write effectively throughout their lives. Most of the changes were prompted by the desire to help teachers better understand an overall strategic approach that can counter the testing climate that pervades many schools. This approach works within a workshop model and uses the writing process as an umbrella framework. In addition to providing engaging and practical classroom activities, this new edition offers (1) explicit strategy talk, with lesson plans that differentiate between strategy, activity, and mini-lesson to further demonstrate how all three function in a strategic approach; (2) a focus on digital tools and genres, which have proliferated in the last ten years; (3) a more accessible organization, with the conceptual material in early, short chapters and the teaching ideas, examples of student work, and lesson plans in appendixes; and (4) grouping by types of strategies for better alignment with process than with rhetoric. As always, Dean considers students' out-of-school as well as in-school writing tasks, preparing them for a world in which writing is a critical skill, whether for school, work, information, or self-expression.

Becoming a Strategic Thinker

Author : W. Potter
Publisher : Prentice Hall
ISBN 13 : 9780131179837
Total Pages : 208 pages
Book Rating : 4.1/5 (798 download)

DOWNLOAD NOW!

Book Synopsis Becoming a Strategic Thinker by : W. Potter

Download or read book Becoming a Strategic Thinker written by W. Potter and published by Prentice Hall. This book was released on 2004-10 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Critical Thinking, Freshman Experience, College Orientation, Study Skills, and Information Literacy. This book addresses the biggest challenges facing students today: (1) dealing with the flood of information in all courses and from society at large; and (2) learning how to discern good information from bad. By addressing these challenges, this book shows students how to become a Strategic Thinker and thereby be more efficient in making decisions about what information to access and then what to do with this information in their courses and their lives.

Strategic Theory for the 21st Century: The Little Book on Big Strategy

Author : Harry R. Yarger
Publisher : DIANE Publishing
ISBN 13 : 1428916229
Total Pages : 93 pages
Book Rating : 4.4/5 (289 download)

DOWNLOAD NOW!

Book Synopsis Strategic Theory for the 21st Century: The Little Book on Big Strategy by : Harry R. Yarger

Download or read book Strategic Theory for the 21st Century: The Little Book on Big Strategy written by Harry R. Yarger and published by DIANE Publishing. This book was released on 2006 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Intuition

Author : William Duggan
Publisher : Columbia University Press
ISBN 13 : 0231142692
Total Pages : 210 pages
Book Rating : 4.2/5 (311 download)

DOWNLOAD NOW!

Book Synopsis Strategic Intuition by : William Duggan

Download or read book Strategic Intuition written by William Duggan and published by Columbia University Press. This book was released on 2013-06-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: How "Aha!" really happens. When do you get your best ideas? You probably answer "At night," or "In the shower," or "Stuck in traffic." You get a flash of insight. Things come together in your mind. You connect the dots. You say to yourself, "Aha! I see what to do." Brain science now reveals how these flashes of insight happen. It's a special form of intuition. We call it strategic intuition, because it gives you an idea for action-a strategy. Brain science tells us there are three kinds of intuition: ordinary, expert, and strategic. Ordinary intuition is just a feeling, a gut instinct. Expert intuition is snap judgments, when you instantly recognize something familiar, the way a tennis pro knows where the ball will go from the arc and speed of the opponent's racket. (Malcolm Gladwell wrote about this kind of intuition in Blink.) The third kind, strategic intuition, is not a vague feeling, like ordinary intuition. Strategic intuition is a clear thought. And it's not fast, like expert intuition. It's slow. That flash of insight you had last night might solve a problem that's been on your mind for a month. And it doesn't happen in familiar situations, like a tennis match. Strategic intuition works in new situations. That's when you need it most. Everyone knows you need creative thinking, or entrepreneurial thinking, or innovative thinking, or strategic thinking to succeed in the modern world. All these kinds of thinking happen through flashes of insight--strategic intuition. And now that we know how it works, you can learn to do it better. That's what this book is about. Over the past ten years, William Duggan has conducted pioneering research on strategic intuition and for the past three years has taught a popular course at Columbia Business School on the subject. He now gives us this eye-opening book that shows how strategic intuition lies at the heart of great achievements throughout human history: the scientific and computer revolutions, women's suffrage, the civil rights movement, modern art, microfinance in poor countries, and more. Considering the achievements of people and organizations, from Bill Gates to Google, Copernicus to Martin Luther King, Picasso to Patton, you'll never think the same way about strategy again. Three kinds of strategic ideas apply to human achievement: * Strategic analysis, where you study the situation you face * Strategic intuition, where you get a creative idea for what to do * Strategic planning, where you work out the details of how to do it. There is no shortage of books about strategic analysis and strategic planning. This new book by William Duggan is the first full treatment of strategic intuition. It's the missing piece of the strategy puzzle that makes essential reading for anyone interested in achieving more in any field of human endeavor.

Strategyman Vs. the Anti-Strategy Squad

Author : Rich Horwath
Publisher :
ISBN 13 : 9781626346406
Total Pages : 0 pages
Book Rating : 4.3/5 (464 download)

DOWNLOAD NOW!

Book Synopsis Strategyman Vs. the Anti-Strategy Squad by : Rich Horwath

Download or read book Strategyman Vs. the Anti-Strategy Squad written by Rich Horwath and published by . This book was released on 2019-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Technobody--maker of wearable technologies--is under attack. Its strategic plan is slowly being killed by the top strategy villains every company faces: bad meetings (Meeting Menace), fire drills (Fire Driller), silos (Silo-Clops), too many priorities (Dr. Yes), and many others. They are members of the Anti-Strategy Squad (A.S.S.), a gang whose mission is to cause mass strategycide and global bankruption. But Technobody will not fail without a fight. Led by its fearless managers and three superheroes--StrategyMan, Innovatara, and Purposeidon--it will summon all of its strategic thinking powers to wage one final war against bad strategy and save its plan. New research shows that the No. 1 most important leadership capability for executives is strategic thinking. Yet, only 3 out of every 10 people are strategic. With the leading cause of business failure being bad strategy, it's critical that you and your team are equipped with the knowledge, skills, and tools to think strategically"--Amazon.com

Modeling Strategic Behavior: A Graduate Introduction To Game Theory And Mechanism Design

Author : George J Mailath
Publisher : World Scientific
ISBN 13 : 9813239956
Total Pages : 364 pages
Book Rating : 4.8/5 (132 download)

DOWNLOAD NOW!

Book Synopsis Modeling Strategic Behavior: A Graduate Introduction To Game Theory And Mechanism Design by : George J Mailath

Download or read book Modeling Strategic Behavior: A Graduate Introduction To Game Theory And Mechanism Design written by George J Mailath and published by World Scientific. This book was released on 2018-12-18 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is impossible to understand modern economics without knowledge of the basic tools of gametheory and mechanism design. This book provides a graduate-level introduction to the economic modeling of strategic behavior. The goal is to teach Economics doctoral students the tools of game theory and mechanism design that all economists should know.

Leading with Strategic Thinking

Author : Aaron K. Olson
Publisher : John Wiley & Sons
ISBN 13 : 1118968158
Total Pages : 325 pages
Book Rating : 4.1/5 (189 download)

DOWNLOAD NOW!

Book Synopsis Leading with Strategic Thinking by : Aaron K. Olson

Download or read book Leading with Strategic Thinking written by Aaron K. Olson and published by John Wiley & Sons. This book was released on 2015-04-13 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be a more effective leader with strategic thinking Leading with Strategic Thinking reveals what effective leaders do differently. Eschewing the one-size-fits-all leadership model, this helpful guide outlines four general leadership types and demonstrates how each type achieves success – whether through personal vision, structured process, collaboration, or by empowering others. The authors identify the actions and skills that distinguish strategic leadership, drawn from interviews and focus groups with over three hundred leaders from around the world. Examples and case studies illustrate these concepts in action, and the provided reference materials steer readers toward more advanced information on this important topic. The disruptive forces of technology and globalization raise new challenges for leaders. This book is a manual that will help executives and aspiring leaders harness these forces and address the two central questions of strategic leadership: How do the best leaders develop their strategy? How do effective leaders drive strategic change? Becoming a strategic leader isn’t about mimicking an icon. The most effective leaders seize opportunity in a way that consciously integrates environmental requirements, stakeholder expectations, and personal ability. Leading with Strategic Thinking shows what these leaders do, and gives anyone the tools to be a more strategic leader.

Strategic Green Infrastructure Planning

Author : Karen Firehock
Publisher : Island Press
ISBN 13 : 1610916921
Total Pages : 154 pages
Book Rating : 4.6/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Strategic Green Infrastructure Planning by : Karen Firehock

Download or read book Strategic Green Infrastructure Planning written by Karen Firehock and published by Island Press. This book was released on 2015-09-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the nuts and bolts of planning and preserving natural assets at a variety of scales--from dense urban environments to scenic rural landscapes. A practical guide to creating effective and well-crafted plans and then implementing them, the book presents a six-step process developed and field-tested by the Green Infrastructure Center in Charlottesville, Virginia. Well-organized chapters explain how each step, from setting goals to implementing opportunities, can be applied to a variety of scenarios, customizable to the reader's target geographical location.

Being Strategic

Author : Erika Andersen
Publisher : St. Martin's Press
ISBN 13 : 9781429985574
Total Pages : 288 pages
Book Rating : 4.9/5 (855 download)

DOWNLOAD NOW!

Book Synopsis Being Strategic by : Erika Andersen

Download or read book Being Strategic written by Erika Andersen and published by St. Martin's Press. This book was released on 2009-05-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: STRATEGY? TACTICS? CONFUSED? How many times have you sat in a meeting and heard someone use the word "strategic?" As in: "We're not being very strategic about X." or "We need a strategic plan for project Y." And, if your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, with – generally – no one the wiser as to what "strategic" really means. Next time, respond: "Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we're doing?" Everybody talks about strategy, but there is a big gap between discussing strategy, defining strategy and actually being strategic -- so you can accomplish something. This book helps you approach business—and life—strategically, explaining what strategy is, why it's important, and how to do it. Being Strategic offers you a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical: • First, get clear about the problem you're trying to solve • Then, figure out where you're starting from • Now, imagine your "castle on the hill," the future you want to create. • Identify the "trolls under the bridge"; the obstacles in your path • Next, outline the path to the castle: your core strategies and the tactics for implementing them. • Re-evaluate your strategy and your tactics as conditions change Framed around the story of 13th-century Welsh nobles building an actual castle, and weaving in dozens of real-life examples from her practice, which has helped restaurateur Danny Meyer and many others, noted consultant Erika Andersen offers a complete course in turning around a business, or a life.